—) amura Taree Tem Crag Flash Sale 2020—) amura + Due to the COVID-19 outbreak and subsequent lockdown, realestate sales have come to a standstill 6 visits and + Most ofthe real estate companies are dependent on physica interactions, offline conversations to close sales deals + Inventory overhang is growing & cost per booking is increasing for developers + Too much dependency on broker channel for sales, which again has been paused * Customers are waiting for real estate prices to fall amidst the news of global recession + Customers don't know which are the best projects and best deals a lable in the market + Customers are sceptical about the credibility of developers, their financial situation and about project completion (as construction has stopped)—) amura + Quality produc, trusted brand within their budget + Cloba rach to realestate buyers ata reasonable cost + Best deals inthe market + Steady flow of bookings to sustan cashflow requtement inthe ns * “ + Buy with confidence and ensure thelr investment is safe” avs tosh Maltin is lockdown alualion Soy wi contence ang ens er + Reduced cost per booking—) amura INDIA'S FIRST & ONLY ONLINE FLASH SALE FOR REAL ESTATE, + Brings together developers and customers on a single platform and gives buyers access to the best deals on real estate projects + Provides a transparent & hassle-free home-buying experience for the customers +“ Aconcentrated marketing effort, targeting national as well as international customers, with the objective to sell around 1000+ units (worth approximately INR 600-700 Crores) + With Amura facilitating conversions via assisted buying with its team of pre-sales and sales team of the developer + The one-stop platform to browse, select and book your home ontine—) amura 2015 Visibility and reach: Over 400 milion Impressions reaching more than 4 Cr indians globally 250+ projects |10 cities [60 developers Huge engagement and buzz on social media Facebook, Twitter, Youtube Media coverage: Tv, print and online media Enquiries generated: 32,000 INR 900 Cr+ inventory sold across India Offer coupons downloaded: 14,500* Media spends: INR 3.75 Cr+ 2016 116% increase in organic traffic to site as compared to 2015 ‘Aeach of 26 million (India and global) 10.85 lakh traffic generated ‘Average time on site during the campaign was 2 minutes 39 seconds {A total of $5,516 leads generated 19986 paid coupons downloadAX SS GT Projects listings across 15, cities (metros, Tier | I) —) amura ‘overall projects on IRFS: 150+ projects Estimated ad with 50+ developers on a single spends: INR 2 Cr+ platform. Pre-launch, new launch, under construction & ready to move in BOR Reach out to I akh home buyers ‘across India and NRI geos ‘Online payment gateway to collect the token amount—) amura Hassle-free online home buying process ‘Areach to Takhe home buyers via portal Irresistible offers-rate discount, lump sum discount, white goods offer, govt tax waivers Direct access to the developers team for precise detals of projects on video calls Opportunity to invest at the right time with re prices atthe rock bottom End-to-end buying assistance from Amur last mile advantage with pre-sales and sales assistance through online and video consultation Shared marketing costs for the developers High RO! with low marketing spends ‘Own a home in ndia- for NRIs wanting to move back to india ‘An opportunity to move inventory at the point of industry standstil because of lockdown Inventory to choose from ready to move in, under-construction, launch phase ranging from INR 20 lakh to INR S Cr Chance to be patt of a new initiative for end-to-end online selling—) amura ‘Pune, Mumbai, Thane & Navi Mumbal, New Delhi & NCR, Bangalore, Chennai, Kolkata, Hyderabad & [pear cies te ae Ste Wl Cont tis cr ie Arete Lannea coun “NRI- USA, Canada, Europe, Middle East, Singapore, Hong Kong TT, BPO management and KPO management, government employees, middle & senior level ‘management, I/ITES, traders, investors such surgeons, lawyers, CA, business owners, senior level management from all the sectors, investment bankers TT, government, automobile, finance, banking, media, airline, sports, chemical, pharmaceutical & healthcare, E-commeres, HEB 6 ers as wot esinvesion9 lakh Ccovernment employees PO employees, junior executive? executive level employeos serene indurtros Sports enthusiasts, ‘musi, online shopaholics 9-5 ak idle evel ‘movies bikes/ ears. ‘shuttorbugs 1-27 lakh Top management Teehnophiles. news Joniias, travel buts, vid investors —) amura 27 lakh and above ‘x0, investment bankers, waders Business/ economic property buying, oxy ears—) amura Google adwords- A. Google Ads Video advertising platforms: gy Advertsing: 6 © Content marketing platforms- TabOQla @ ‘iiihuw Direct buy from publishers such as Times of india, Money control, Economic times, Business standard, First post, Maharashtra times, ete‘Customer visits IFS portal and signs up with email and phone number Browses through all the properties ‘Shortlsts properties and or adds them to wishlist or if already ‘convinced pays token ammount ‘Amura to contact customers to ‘xplain project details- sample flat willbe showed on video eall to the customer if needed —) amura sales team will share payment link with the customer onee ‘customer likes the project Notifications of token amount paid will be shated with the developer, customer, and pre-sales team Balance payment schedule will be shated with the customer by the ddoveloper with bank detalls to make payment Tentative credit period of 30 days will be given to the customer to pay the 2nd installment forthe blocked unit—) amura Pricing per project to be charged from every developer directly used for advertising spends INR 1,30,000 por project + GST ‘Amura to charge a 3% of agreement value as, commission & invoice will be raised receipt of the 10% agreement value received by developer or agrooment date, whichever is ealier Blocking token amount to be received by Amura ‘and willbe adjusted against the brokerage= Partnered with 300+ real esta brands across India ca USD 4billion worth Inventory moved in through online marketing campaigns 10* years of real estate expertise 50 lakh man hours invested in real estate marketing SE Largest spender in realestate digital advertising in india ‘only company in India to successfully launch real estate projects as exclusive digital launches Q 50+ awards for real estate marketing campaigns, website ‘and technology ‘Custom built inia’s most advanced sales & marketing automation to0l- SelL.Do exclusively for teal estate 2 creators of India's fest real estate online booking platform IRIS—) amura THANK YOU