VALUATION AND DEALMAKING OF TECHNOLOGY ENGLISH COURSE

CODE: 212032_3

STEP 5 - PROVIDE RECOMMENDATIONS OR SOLUTIONS

UNIT No. 1, 2 AND 3

THE VALUE OF TECHNOLOGY ADVANCES

Presented to:
KARLA NATHALIA TRIANA
Tutor / Professional in International Business

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA - UNAD

SCHOOL OF BASIC SCIENCES TECHNOLOGY AND ENGINEERING
CUNDINAMARCA – INDUSTRIAL ENGINEERING
DECEMBER 08, 2018
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Content

Abstract 3
Comparative Chart 4
Conclusions 6
References 8
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Abstract.

In the present collaborative work the group compilation is taken taking into account the
answers of the members of the collaborative group and The comparative table is
presented, taking into account the case of innovation over the course of the semester;
the above in order to understand the topics proposed in Unit 1, 2 and 3.

The purpose of this work is to able to lead, manage and make decisions in order to
solve real problems related to valuation and negotiation of intangible assets; the above
is carried out by deepening concepts according to the reading issued from the
documentary sources referenced by the UNAD.
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Comparative Table Cases of Technological Innovation

Case name Student How to protect this case? What type of Real option would be
name applied for this case?
Touchable Earth Leidy Rojas
This type of technology can be protected Financial methodology known as the
through the use of customized copyrights options (purchase and sale). Thus, it
in which the programming languages are will be necessary to identify the
assimilated into a literary work. These elements that make up the project,
rights arise from the moment the Software Black Scholes: It is a closed type of
was created and registered with the solution to fix the price of a European
National Directorate of Rights. Author in call to undivided populations to pay
Javier order to optimize the legality on the • There are no dividend payments.
Get Water Sandoval ownership of the creation for the creator's • The option can only be exercised at
benefit, consider this option since the expiration and there are no effects of
software is the only one as excluded from the early exercise.
patentability. • The interest rate remains constant
• friction-free stock markets
As a result of this case, one of the needs • The stock price changes without
of the principles of the human being, can problems and the process is arranged
be protected by operating patents, seeking with future values normally distributed
the support of the entities in order to keep as a geometric Brownian movement.
the Project alive and its positive impact.
The protection of the 3D printers project is The work advanced by new history,
based on the support of each of the hopes to use the 3D printer called
private donors that are part of this great Vulcan designed to operate in high
work, allocating every penny to the risk environments such as Haiti or in
3-D printers Oscar Bustos purchase of necessary materials and cities of El Salvador where there is not
guarantees, on the other hand the support necessarily electricity, potable water
of non-profit entities that help evaluate the and technical assistance. The
impacts produced by the project. In this machine has been manufactured to
way it is understood that the great work of fight against the shortage of housing
supporting families with a large index of for vulnerable populations.
poverty requires the support of the
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community to continue helping.

This type of technology can be protected I use the option to expand or to
by patents, such as the patent of invention contract because in this there is the
in their hands where the research group possibility to increase (decrease)
studies the values of resistance and speed production capacity of an initial
of production of the Ecoladrillos, the investment against a follow-up capital
previous, taking into account that the outlay (future cost savings) once the
patent is a privilege that The State grants capacity of the base investment is no
the inventor as recognition of the longer sufficient (too large). Therefore
investment and efforts made by it to it is the most appropriate option in the
achieve a technical solution that brings innovation project of recycled plastic
Recycled plastic Jenyffer benefits to humanity. bricks because this option is adequate
bricks Matallana These are the steps of the process to in new market with considerable
protect the patent of the mentioned uncertainty about future demand.
technology:
The first step to make is before the
Superintendence of Industry and
Commerce. After receiving the request,
the SIC publication with the purpose of
this case that there are objections, can be
presented. Then, an exam is responsible
for verifying that it meets the
requirements, and is responsible for
approving or denying the patent. Once
approved, the patent holder is obliged to
pay an annual fee for its maintenance; In
case of non-compliance, the patent will
expire in a public domain.
The shoe that Fredy Castro To be able to create many shoes, with a
grows good quality and at an affordable price. To It is a shoe with three points that can
expand around the world in those who be enlarged. The tip and heel are
need shoes, but also in those that require stretched to increase length and the
urgent work sources. So, today they are sides, to gain in width. It can be

also being created in Ethiopia, to get
footwear that grows in Africa and the
possibility of carrying them out in Haiti is
also contemplated.
"A shoe that lasts five years and grows in
five sizes With this shoe, a child can
always have a pair of shoes that fit in.
They can stay healthy and happy - ready
to take the next step for their future" as
such the goal was durability more than
design aesthetics, so it's basically a
functional footwear. This adapts to the
size of the foot with the different positions
of the strips and can be changed, as the
limb grows
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purchased in two sizes: the small one,
which normally serves for children
between five and nine years old and
the large one that is for ages between
10 and 14 years old. Thanks to the
solid materials with which they are
made, leather and rubber last five
years and are easily repairable. who
created the final design after
analyzing over 70 potential ideas and
testing 100 prototypes in four schools
in Kenya for a year. Currently, the
growing shoe is conceived as a form
of what Because International calls
"practical compassion" and that's why
Its business model and pricing
structure are based on donations from
people in developing countries
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Conclusions.

 How new technologies protection and negotiation can hamper or promote

development and poverty eradication in undeveloped countries?
“Regarding the protection and negotiation of technologies, we find organizations
such as WIPO, the NGO, ETC ... that support intellectual property and protect it
in order to support the eradication of poverty in underdeveloped countries, in this
way supporting low countries In a state of neglect, the capacity and intellect of
the vulnerable population are also the basis of support to facilitate growth and
face the conditions in which they live, many of the ideals and projects supported
and carried out by large organizations, emerge from the population that seeks to
facilitate and face their lifestyle. On the other hand, internal conflicts and
corruption in those countries can be an obstacle to growth” (Bustos, O., 2018).
 Is it important to understand rights protection to carry out a technology
negotiation?
LEIDY ROJAS
 How easy is to value new technologies in order to stablish its price at the
moment of a negotiation?
“Valuing new technologies to establish their price at the time of negotiation
depends on the following factors: the nature of the technology, the development
phase, the development phase of equivalent technologies, their scope, the
strength of the patent or knowledge -How, and the bargaining power of the two
parties; it is by these previous factors that the price is not so easy, that it is about
how to apply the method of evaluating the subject as the method of the real
options that incorporates the financial concept of the options in the valuation of
the technology, and As options do not become a right, investors have the
opportunity to correct their decision in the future environment and the application
in the Black-Scholes method of payment not divided” (Matallana, J., 2018).
 How the five cases studied along the course helps to eradicate poverty?
In particular, because it facilitates opportunities for social participation and
responds more adequately to the needs and priorities of the population.
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However, it is a difficult path, so it is essential that it be driven by a "strong

center" that drives and guides it, and prevents the exacerbation of the enormous
territorial inequalities that exist in the countries, in addition to the loss of benefits
from scale economics. Increase the productivity of small farms, natural. Creation
of decent agricultural and non-agricultural employment for the population of both
sexes, including young people, through the promotion of entrepreneurship and
the development of their professional skills. Strengthen the role of rural
institutions, community organizations and local governments in the dialogue on
policies and decision-making. Help the country to implement a comprehensive
set of policies and strategies for the reduction of rural poverty at regional,
national and territorial scales. It helps countries to increase the resilience and
adaptive capacity of poor and vulnerable communities to climate change, as well
as their coping with this phenomenon. Eliminate barriers and increase the
capacity of the poor to earn a living. This entails increasing their access to credit,
services, natural resources and other assets, improving their capacity to manage
risks and linking small-scale agriculture to markets and food systems.
 How the studied contents of valuation and negotiation prepares an
industrial engineer to solve real problems?
“The contents studied during the development of the evaluation and negotiation
of technology program, help us to enrich our knowledge as engineers in the area
of technology negotiation, appreciating the different aspects that in this type of
process should be taken into account for its sale, regardless of the type of
technology, recognizing the different methodologies that exist to put a price on a
technology, which must be taken into account to protect them and how to
maintain a functioning of these technologies under functional permits and
respecting the different policies for the development of the same” (Sandoval, J.,
2018).
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References.

Baek, D., Sul, W., Hong, K., and Kim, H. (March 1, 2007) A technology valuation model
to support technology transfer negotiations. R&D Management. Retrieved from:
http://bibliotecavirtual.unad.edu.co:2051/login.aspx?
direct=true&db=buh&AN=32100351&lang=es&site=eds-live

García-Delgado, D. (July 1, 2014). The evolution of negotiations of intangible assets

apart from industrial property protection in biotechnology. Biotecnologia Aplicada.
Retrieved from: http://bibliotecavirtual.unad.edu.co:2051/login.aspx?
direct=true&db=edselc&AN=edselc.2-52.0-84938803564&lang=es&site=eds-live

Kang, Y. (2009). Real Option Valuation of Product Innovation.  Retrieved

from: http://bibliotecavirtual.unad.edu.co:2051/login.aspx?
direct=true&db=nlebk&AN=793059&lang=es&site=eds-live

Triana Ortiz, K. (15,06,2017). Valuation Methods. [Video]. Recovered from :

http://hdl.handle.net/10596/12322

Vega-González, L., & Saniger Blesa, J. (2010). Valuation methodology for technology
developed at academic R&D groups. Journal of Applied Research and Technology,
8(1), 26-43. Recovered from: http://www.scielo.org.mx/pdf/jart/v8n1/v8n1a2.pdf