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Strat.

Change 23: 171–183 (2014)


Published online in Wiley Online Library
(wileyonlinelibrary.com) DOI: 10.1002/jsc.1969 RESEARCH ARTICLE

‘Space of Possibles’? Legitimacy, Industry Maturity, and


Organizational Foresight1
Lindsay Stringfellow
University of Exeter Business School, UK
Mairi Maclean
University of Exeter Business School, UK

The roots of the awareness and


perception from which T he dispositions and invisible cognitive structures central to organizational foresight
are more likely to emerge in young or transforming industries, which are less
constrained by the need to achieve institutional legitimacy.
organizational foresight emerge
are often unconscious, being
embedded in invisible cognitive
structures which organize
practices. Introduction
Organizational foresight can be viewed as a technical, rational process involving
The emergence of organizational
the analysis of an organization’s environment by its management, who anticipate
foresight is intimately linked to
the institutional context of the and design strategies for the future (Constanzo, 2004; Constanzo and MacKay,
firm, the modes of legitimacy 2009; Tsoukas and Shepherd, 2004a,b). Another perspective that we adopt in this
which dominate that environment, paper sees organizational foresight as the accumulation of microscopic emergent
and how balanced these actions that together conspire to make the future of the organization (Cunha,
conditions are with the subjective 2004; Tsoukas and Chia, 2002). We build on the practice perspective of foresight
disposition of the organization.
as a social process through which organizations act on the present in order to make
The stability and convergence that sense of possible futures (Andriopoulos and Gotsi, 2006; Loveridge, 2008). Fore-
characterize mature industries sight is a web of decisions made by agents with a personal stake in the outcomes,
orientate organizations toward
and it has been linked with the ability to be a vigilant sensor, a skilled improviser,
institutional legitimacy and the
and able to cope with local problems as they emerge (Chia, 2004a,b). An organi-
conservation of existing social
relations and practices. zation’s stake in the outcomes, however, will vary according to its own character-
istics and those of the industry in which it operates, and some organizations may
seek to maintain the status quo. Often the development of foresight emerges
subconsciously, from the relationship of the context of the organization and its
practices to the pathways of possibility inscribed in invisible cognitive structures,
and it is this aspect of foresight that we aim to uncover.
In this paper, we draw on the work of the pre-eminent French sociologist
Pierre Bourdieu (1977, 1990) and his theory of practice in order to explore how
organizational foresight emerges in relation to social structure. Bourdieu’s work

1
JEL classification codes: M10, M11, M14.

Copyright © 2014 John Wiley & Sons, Ltd. Strategic Change


Strategic Change: Briefings in Entrepreneurial Finance DOI: 10.1002/jsc.1969
172 Lindsay Stringfellow and Mairi Maclean

provides a relational framework for multilevel analysis practice shed light on issues of legitimacy and organiza-
that overcomes the dualities of structure and agency, and tional foresight, before discussing our implications for
which is inherently focused on practice. It thereby allows practice and research.
a deep understanding of foresight to emerge, one that
appreciates the ‘reweaving of actors’ webs of beliefs and
habits of action to accommodate new experiences’ The legitimacy landscape
(Tsoukas and Chia, 2002: 567). Bourdieu’s social theory If foresight is linked to learning and sense making (Tsoukas
centers on practice and reproduction, which link with the and Shepherd, 2004a; Weick, 2001) and the capacity to
idea of foresight, acknowledging that: grasp the relevant features of social currents likely to shape
the direction of future events (Whitehead, 1933), it is also
. . . all actors are conditioned by the past — that is, discernibly interwoven with issues of legitimacy. Legiti-
by the particular trajectories they have historically macy denotes the conformation of an entity with the
followed — what is possible in the present and in the norms, values, and expectations of the social context
future cannot ignore what has gone on before — social within which it exists (Oliver, 1996; Suchman, 1995). It
systems have memory. (Tsoukas and Shepherd, is inherently a social construction, which signals a subjec-
2004b: 139) tive judgment of acceptance, appropriateness, and desir-
ability, allowing organizations to access the resources
We also draw on theories of legitimacy to conceptual- needed to survive and grow (Zimmerman and Zeitz,
ize how organizations embedded in mature versus emerg- 2002: 414). Legitimacy is therefore a precondition for
ing industries have different possibilities to ‘penetrate and organizational survival, and tempers the sphere of oppor-
transgress established boundaries’ (Chia, 2008: 27). tunities open to firms. It is an important constituent of
Drawing on recent empirical and conceptual contribu- organizational foresight, since it helps organizations to
tions in entrepreneurship, we develop a Bourdieusian per- understand the nature of the challenges, particularly in
spective of foresight as the emergence of a ‘space of gauging the strategic usefulness of passive conformity or
possibles’ (Bourdieu, 1996b: 236), which creates the pos- active manipulation (Oliver, 1991). Perceiving future
sibility for agency, and we present a model of the dynam- changes and foreseeing emerging challenges is a primary
ics of organizational foresight across more or less strategy for maintaining legitimacy, and a range of per-
institutionalized environments. ceptual strategies is needed to monitor the cultural envi-
With this agenda in mind, we have structured the ronment and assimilate elements into the organization’s
paper as follows. In the first section, we outline the theo- processes (Suchman, 1995). Similarly, organizational fore-
retical foundations of the legitimacy literature and how sight indicates ‘the organisational ability to read the envi-
different perspectives relate to organizational foresight. ronment — to observe, to perceive — to spot subtle
Next, we detail research in entrepreneurship to illuminate differences’ (Tsoukas and Shepherd, 2004b: 140).
further the role of context and field dynamics on processes The legitimacy literature proposes two main approaches
of legitimation and the practice of foresight. Following to managing legitimacy, strategic and institutional, and
this, we discuss Bourdieu’s theoretical framework and how these contrasting perspectives can create conflicting
the concept of foresight relates to habitus and the space accounts of legitimacy (Oliver, 1991). The strategic
of ‘possibles’ within fields. Finally, we return to the entre- approach to legitimacy sees competition and conflict
preneurship literature and show how recent conceptual among social organizations as involving the conflict
and empirical developments using Bourdieu’s theory of between systems of beliefs or points of view (Pfeffer, 1981:

Copyright © 2014 John Wiley & Sons, Ltd. Strategic Change


DOI: 10.1002/jsc
‘Space of Possibles’? 173

9). The strategic perspective depicts legitimacy as a foresight also requires a sense of time, a way of relating
resource that organizations manage and extract instru- past, present, and future, and a recognition that ‘the future
mentally from their environments in order to achieve their has no place to come from but the past’ (Neustadt and
goals (Suchman, 1995). Institutional legitimacy, by con- May, 1986).
trast, emphasizes how culture directs organizations to Strategic legitimacy concerns active behavior, and the
conform to generally accepted norms, values, and beliefs manipulation and deployment of evocative symbols to
(Scott, 1994). Therefore, legitimacy is not an operational garner legitimacy, for instance, through improvising or
resource, but rather a set of constitutive beliefs externally resource combination behaviors (Tornikoski and Newbert,
constructed which make the organization appear natural 2007). The proactive and managerial nature of strategic
and meaningful (Suchman, 1995). Subconscious adapta- legitimacy would make the practice of organizational fore-
tion means that organizations reflect similar forms and sight one aspect of the development of this resource.
practices, and isomorphic processes limit the potential for However, it is also true that strategic efforts often remain
resistance or strategic action (DiMaggio and Powell, a symbolic reaction to legitimacy efforts, and ‘ . . . orga-
1983). nizations deem it as important simply to “appear” consis-
Institutional legitimacy appears counter-intuitive to tent with the normative demands from their societal
organizational foresight, since isomorphic processes are context’ (Palazzo and Scherer, 2006: 74). Palazzo and
associated with the homogenization of structural forms Scherer (2006: 74) suggest that the strategic approach is
within organizations (DiMaggio and Powell, 1983) and a overly focused on pragmatic legitimacy, which assumes
diminishing capacity to respond to uncertain future that organizations have ‘the power to strategically influ-
changes (Scott and Meyer, 1991). The paradox of embed- ence their societal context thus manipulating the process
ded agency means that actors are rooted in institutional of legitimacy ascriptions.’ Strategic manipulation does not
fields with shared cognitive frames, which makes it diffi- help to create moral legitimacy, based on conscious moral
cult to envisage new practices. As Weick (2001: 136) puts judgments, or cognitive legitimacy, which relates to the
it, as time passes organizations acquire ‘a trained incapac- ways in which the societal context regards an organization
ity to see the world differently.’ The solution to this and its output, procedures, structures, and leader behavior
paradox is that agency is distributed in the structures (Suchman, 1995).
actors have created, meaning that embedding structures The legitimacy literature suggests that the context in
can provide a platform for the unfolding of entrepreneur- which organizational foresight emerges is socially and cul-
ial activities (Garud et al., 2007). Institutional entrepre- turally embedded. The likelihood of foresight arising, and
neurs break with existing rules and practices associated the relative benefits of conformance, selection, manipula-
with the dominant institutional logics, and ‘leverage tion, and creation efforts (Suchman, 1995; Zimmerman
resources to create new institutions or to transform exist- and Zeitz, 2002) are conditioned by the nature of the
ing ones’ (Maguire et al., 2004: 657). Institutional entre- environment, the characteristics of the organization, and
preneurship can therefore link institutional views of the process through which legitimacy is managed and
legitimacy and organizational foresight, which entails the sustained (Kostova and Zaheer, 1999). Uncertainty, tur-
capacity to imagine alternative possibilities. Institutional bulence, uniqueness, and complexity in the environment
entrepreneurship requires the ability ‘to contextualize past may provide openings for organizations to strategically
habits and future projects within the contingencies of put forth practices or models (Constanzo, 2004; Zimmer-
the moment’ (Emirbayer and Mische, 1998: 963) if exist- man and Zeitz, 2002) but in mature, institutionalized
ing institutions are to be transformed. Organizational contexts the strategic options may be quite different

Copyright © 2014 John Wiley & Sons, Ltd. Strategic Change


DOI: 10.1002/jsc
174 Lindsay Stringfellow and Mairi Maclean

(Suddaby and Greenwood, 2005). In the following neurial firms in reacting to change but, thus far, the legiti-
section, we draw on the legitimacy literature in entrepre- mating capabilities of established ventures are often
neurship to illuminate the role of organizational context perceived as reactionary rather than visionary (Dewald
(Welter, 2011). and Bowen, 2010).
Research has been increasing into the dynamics of
entrepreneurial survival in new and emerging industries,
Legitimacy in different entrepreneurial contexts although the particular role of organizational foresight in
Entrepreneurship research tends to focus on the dynamics relation to strategic action is relatively underexplored
of legitimation for new ventures, and often the context is (Drori et al., 2009). New ventures entering an emerging
an emerging rather than an established industry. New field face two legitimacy dilemmas: establishing the cred-
ventures lack indicators of legitimacy such as past perfor- ibility of their own venture, and inventing and reinventing
mance, making it vital that they foster an impression of the legitimacy of the field in the context of a dynamic,
credibility and viability in order to persuade resource turbulent environment. David et al. (2013) found that
holders to commit to the venture (Packalen, 2007; Zim- actors in emerging fields could not leverage logics, posi-
merman and Zeitz, 2002). Drawing on the notion of tions, and collectivities within their field to establish
strategic legitimacy, researchers have examined how the legitimacy, and must instead draw on external fields, and
liability of newness is overcome using impression manage- seek the support of authorities and elites. Nicholls (2010:
ment (Lounsbury and Glynn, 2001), social networks 612) found that ‘the pre-paradigmatic status of a field
(Smith and Lohrke, 2008), and symbolic management allows resource-rich actors to leverage power over the
(Zott and Huy, 2007). From this perspective, there are legitimating processes that characterize progress toward
manageable processes and practices that garner organiza- institutionalization,’ which has significant implications
tional foresight and enhance legitimacy, such as reflexivity, for non-dominant field actors. It has been proposed that
organizational restructuring, and ‘the sensitivity of the organizational foresight in high-velocity environments
entrepreneur to changes in business conditions and their requires proactiveness and ‘ephemeral, illusionary and
willingness to act on them’ (Fuller et al., 2008). The insti- futuristic business models’ that can cope with a fast-
tutional legitimacy of new ventures is less explored, changing technological, competitive, and regulatory envi-
although Tornikoski and Newbert (2007) found it to be ronment (Bourgeois and Eisenhardt, 1988).
less significant in emergence than strategic management. The dearth of entrepreneurship research that examines
There is relatively less attention paid in the entrepre- legitimacy in mature fields may be explained by the fact
neurship literature to the ongoing need to maintain legiti- that entrepreneurship tends to highlight novelty, and dis-
macy in established ventures. Such firms also need to ruptions generated by creative destruction (Shane and
maintain a relationship with a fragmented environment, Ventakaraman, 2000). Garud et al. (2007) note that,
heterogeneous demands, and the environmental unre- from a sociological perspective, change associated with
sponsiveness linked to isomorphism (DiMaggio and entrepreneurship involves deviations from a specified
Powell, 1983; Suchman, 1995). Literature exploring the norm, and that in general entrepreneurship takes the per-
concept of ‘entrepreneurial foresight’ has pointed out that spective of change over continuity. By contrast, it is gener-
a key focus of importance for entrepreneurial activities is ally acknowledged that in mature industries roles and
mastering the art of continued anticipation, proactiveness, relationships are relatively stable and that over time power
and innovation (Fontela et al., 2006). The practice of relations and coalitions will have been established (DiMag-
organizational foresight should assist developing entrepre- gio and Powell, 1983). Mature fields also tend to be more

Copyright © 2014 John Wiley & Sons, Ltd. Strategic Change


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‘Space of Possibles’? 175

stratified, with elite firms able to sustain a logic that is ‘socially rare and distinctive tastes, skills, knowledge and
favorable to their interests, which makes entrepreneurial practices’ (Holt, 1998: 3). The cultural elite dominate the
efforts to gain legitimacy more arduous (Lounsbury and field, retaining the power to classify and categorize literary
Glynn, 2001). In mature fields, entrepreneurship may be work, which indicates status or symbolic capital, and the
slowed down by the need to attend to issues of institu- elite act as gatekeepers to the field’s social networks and
tional legitimacy, and this is likely to impact on the emer- memberships, thereby creating social capital (Anheier
gence of organizational foresight. In order to explore et al., 1995).
further the intricacies of legitimation and organizational The third element of Bourdieu’s theoretical triad con-
foresight in different institutional and environmental con- cerns habitus, which consists of ‘systems of durable, trans-
texts, we now turn to Bourdieu and introduce his rich posable dispositions, structured structures predisposed to
system of thought as a tool for explaining the multidi- function as structuring structures’ (Bourdieu, 1977: 72).
mensional and situated nature of organizational practice. Habitus is key to understanding the relationship between
action and structure, representing a subjectively embodied
disposition or generative social psychological structure
Bourdieu’s practice perspective that does not determine action, but rather orientates actors
Research momentum has been building in recent years in to particular ways of thinking, feeling, and acting, thereby
management and organization studies into the role of guiding their goals and strategies. Contrary to criticisms
situated practice in explaining social phenomena (De of habitus as overly structuralism (King, 2000), it repre-
Clerq and Voronov, 2009a; Maclean et al., 2012a; Ozbil- sents an ‘active generative matrix of action’ (Lizardo,
gin and Tatli, 2005). Practice theory links social structure 2009: 9) and a cognitive structure capable of producing
with shared understandings, and focuses on how actors and sustaining institutional action (Fararo and Butts,
engage in iterative ‘wayfinding’ (Chia, 2004c) and impro- 1999). Thus, habitus is intimately related to issues of
vise their route through ‘a world that remains in a con- legitimacy, as it is this ‘feel for the game’ that creates cul-
stant state of flux’ (De Clerq and Voronov, 2009a; Tsoukas tural alignment between individuals and the field in which
and Chia, 2002). Bourdieu’s theory of practice offers a they operate. Foresight is also congruous to habitus, given
conceptual framework that can accommodate the rela- ‘[T]he practices produced by the habitus [are] the strat-
tional and institutional features that orientate the cultiva- egy-generating principle enabling agents to cope with
tion of organizational foresight. unforeseen and ever-changing situations’ (Bourdieu,
Bourdieu’s work centers on a theoretical triad consist- 1977: 72).
ing of field (representing the social structure), the various To explore this link further, organizational foresight
forms of capital (which are related to power relations), and should be seen as rooted in cognition (Das and Teng,
the habitus (disposition) (Dobbin, 2008; Malsch et al., 1999) and a sensitivity to tensions and ‘unconscious meta-
2011). Agents are in constant competition for capital physics’ shaping dominant habits of thought (Whitehead,
(which exists in economic, cultural, social, and symbolic 1933). Habitus explains our capacity to ‘think with the
forms) within dynamic fields, which are distinct social body’ and to ‘know without concepts’ (Bourdieu, 1984:
spaces where different forms of capital dominate (Bourdieu, 471), which results in doxa. Doxa implies a complicity
1986). For example, in the literary field, writers of popular between objective structures and embodied structures,
fiction gain access to economic capital that may be denied and ‘an adherence to relations of order which, because
to the literary elite, yet the field remains orientated toward they structure inseparably both the real world and the
cultural capital (Bourdieu, 1993), which consists of thought world, are accepted as self-evident’ (Bourdieu,

Copyright © 2014 John Wiley & Sons, Ltd. Strategic Change


DOI: 10.1002/jsc
176 Lindsay Stringfellow and Mairi Maclean

1984: 471). Doxa legitimates socially produced structural Bourdieu notes that the most obscure principle of
orders, and when objective and subjective orders are in action lies neither in structures nor in consciousness, but
equilibrium these result in the tacit, taken-for-granted of rather in ‘the relation of immediate proximity between
the social world (Berger and Luckmann, 1967) and in objective structures and embodied structures in habitus’
effect produce belief. Ultimately, objective structural (Bourdieu, 1996a: 38). Other authors have noted the
arrangements are arbitrary and doxa creates a reality based need to bring cognition into the sociological study of
on the socially forgotten imposition of hierarchies of culture and society (DiMaggio, 1997), but Bourdieu
value, or symbolic violence (Lizardo, 2009). These struc- understands cognition, in habitus, in a broader sense.
tures can come, however, out of phase; the existing order Habitus thus relates to the unconscious structure of fore-
can be transformed and questioned, and it is disjuncture sight and strategic sense making, which Chia (1994) notes
which may enable organizational foresight to arise. remains relatively unexplored.
Bourdieu (1996b) calls this the ‘space of possibles,’ and In the next section, we draw on recent conceptual and
this space presents itself as the relationship between sets empirical developments in entrepreneurship to illuminate
of dispositions and the structural chance of access to posi- how organizational foresight, legitimacy, and field dynam-
tions (Bourdieu, 1993: 64–65). The space of ‘possibles’ is ics can be understood through a Bourdieusian lens.
perceived through habitus, ‘which will, stimulated by this
perception, become able to occupy a position’ (Van Legitimacy and organizational foresight
Maanan, 2009: 71). Recent research in entrepreneurship has begun to explore
From a Bourdieusian perspective, foresight would not the notion of legitimacy using Bourdieu’s practice per-
represent metaphysical agency, but is ‘produced by the spective (De Clerq and Voronov, 2009a; Stringfellow
same system of embodied structures that would have et al., 2013). Theoretically, De Clerq and Voronov
resulted in unproblematic accommodation had the objec- (2009a–c) have developed the notion of legitimacy as an
tive structures remained in line with the subjective struc- enactment of entrepreneurial habitus, which enables a
tures’ (Lizardo, 2009: 27). Lizardo (2009) makes an theorization of the potentially contradictory nature of
insightful link between Bourdieu’s work and the little newcomers’ legitimacy. The contradiction arises from
recognized influence of the psychological genetic structur- newcomers’ need to balance the need to ‘fit in’ with the
alism of Jean Piaget on his theoretical framework. Habitus, institutional norms and taken-for-granted assumptions of
Lizardo (2009) points out, is seldom seen as a structure field incumbents (De Clerq and Voronov, 2009a) and the
but usually as a stand-in for individual or subjective con- need to ‘stand out’ as an entrepreneur. Fields are character-
sciousness, which is then faced with macro-level struc- ized by particular forms of capital, and they reproduce
tures. The Piagetian notion of a psychological (cognitive) dominant narratives of how new entrants should behave
structure (Piaget, 1970) allows: (Bourdieu and Wacquant, 1992), as well as specialized
and explicit knowledge and belief systems that are used as
. . . an appreciation of the sense in which the habitus evaluation criteria, requiring newcomers to fit in (Scott,
is a ‘structured structure’ and how the intersection of 1994). However, newcomers must also stand out, as aspir-
field and internalized dispositions in habitus is in fact ing entrepreneurs need to be perceived as challenging the
the meeting point of two ontologically distinct but dominant narrative of a field and bringing something new
mutually constitutive structural orders (objective and (De Clerq and Voronov, 2009a). The degree to which this
internalized) and not the point at which ‘agency’ meets is the case depends on the extent to which the new entrant
structure. (Lizardo, 2009: 10) is innovative versus imitative (Cliff et al., 2006), and the

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‘Space of Possibles’? 177

relative balance will depend on the maturity of the field adapting to the changing environment and prevailing
(Stringfellow et al., 2013). trends from outside the professional field. In practice, this
De Clerq and Voronov (2009b) suggest that the rela- meant that the apostates would apply professional codes
tive benefit of institutional legitimacy, or fitting in, will of ethics more loosely, forging close relationships with
be high in mature fields. Building on this suggestion, their clients rather than maintaining their independence,
Stringfellow et al. (2013) present an empirical study using and being more openly orientated toward financial con-
Bourdieu’s practice theory to explore how legitimacy and cerns rather than client care (Stringfellow et al., 2013).
resource acquisition are constructed, relationally, by busi- Ultimately, compared with the ‘traditional’ profile, the
ness owners in a mature, institutionalized field. They apostates found it problematic to access resources such as
present a study of the owners of small accounting ventures information and new clients, suggesting they lacked legiti-
from which it emerges that two distinct groups of entre- macy in a mature field, where there is a doxic relation to
preneurs, with specific capital configurations, achieved the social world (Bourdieu, 1977). By contrast, the large
varying levels of success acquiring resources and legiti- accounting firms have been able to act as institutional
macy, which they term ‘traditional’ and ‘apostate.’ The entrepreneurs through boundary bridging and boundary
relationship of these groups to the dynamics of the field misalignment processes, implying that they are ‘immune
sheds light on how practice informs organizational fore- to coercive and normative processes because their market
sight, and how the success of foresight-based actions is activities expand beyond the jurisdiction of field-level
intimately linked to the institutional context. regulations’ (Greenwood and Suddaby, 2006: 27).
The ‘apostates’ in the study are those business owners Building on these insights, as well as the broader litera-
who have abandoned or renounced previously held beliefs tures of organizational foresight, entrepreneurial legitimacy,
or principles (the doxa) as to how a professional accoun- and Bourdieu’s practice theory, we have developed a model
tant should practice. This profile evaluated the future of how foresight emerges relative to the maturity of the
differently from the ‘traditional’ profile, and felt they were field and its legitimating characteristics. See Figure 1.

Figure 1. Competing roles of doxa and foresight in mature and emerging fields.

Copyright © 2014 John Wiley & Sons, Ltd. Strategic Change


DOI: 10.1002/jsc
178 Lindsay Stringfellow and Mairi Maclean

In mature industries, habitus (which informs practice) By contrast, in emerging or transforming industries
tends to be aligned with the objective structure of the there is a lack of clearly defined templates, and organiza-
field, which is defined by a relatively stable social order tions need to legitimize new activity and establish patterns
and a collective memory that favors constancy and is of behavior (Déjean et al., 2004). Within such fields, it is
resistant to change (Bourdieu, 1990). Legitimacy in such more likely that a disjuncture between the subjective
fields is often based on cognitive and moral judgments of structure of habitus and the objective structures of the
the entity’s appropriateness to taken-for-granted norms, field will occur; or alternatively, the field is less rigidly
or doxa, associated with an institutional perspective of stratified and therefore the space of possibles opens up.
legitimacy. When there is alignment between the habitus This reflexive habitus can identify doxa, or taken-for-
and the field, or a strong hierarchical structure within granted structures and doctrines that were previously
the field, the ‘space of possibles’ will be limited and invisible and accepted subconsciously. Heterodox dis-
therefore habitus inclines toward orthodoxy rather than courses, such as those associated with organizational fore-
foresight. Dominant players who enjoy a position of sight, can therefore emerge which still relate to the past
seniority and power in the field use conservation strategies and present dynamics of the field, but which position the
aimed at defending their position and sustaining the doxic organization in accordance with anticipation of an alter-
social relations of the field (Swartz, 1997). In mature native future. In emerging fields, newcomers can use this
fields, the need to achieve institutional legitimacy tends foresight to generate strategies of succession aimed at
to limit the potential for creativity and foresightful prac- achieving dominance, whilst balancing the dual require-
tices, unless an exogenous shock, or the relationship ments of ‘fitting in’ and ‘standing out’ (De Clerq and
of organizations to the field, changes in such a way that Voronov, 2009a). Alternatively, iconoclasts, who tend to
the field itself is transformed, for example through insti- pursue strategies of subversion — which is a more radical
tutional entrepreneurship (Greenwood and Suddaby, attempt to break free from the dominant group by dis-
2006). crediting the status quo and legitimating its logics and
Newcomers entering a mature field will tend to pursue practices, that is acting as institutional entrepreneurs
strategies of succession aimed at gaining access to domi- (David et al., 2013) — may also channel organizational
nant positions in the field, but these will tend to be con- foresight. Owing to the disjuncture of habitus from the
sistent with ‘fitting in’ and adopting existing cognitive institutionalized norms of the field, foresight tends to be
norms, models, scripts, and patterns of behavior (De associated with strategic and pragmatic legitimacy, which
Clerq and Voronov, 2009b; Stringfellow et al., 2013; is directed toward self-interested actions.
Zimmerman and Zeitz, 2002). The collective memory
structures of habitus place boundaries around cognition,
creating the problem of reclusiveness ‘as illustrated in path Discussion and conclusion
dependence, persistent organizational routines, and orga- The practice of entrepreneurship is itself intertwined with
nizational memory’ ( Jarzabkowski, 2004: 533). Icono- legitimacy and organizational foresight, the navigation of
clasts or rule breakers in mature industries will lack dynamic tensions that exist between everyday structures
institutional legitimacy, and are likely to be punished as and sense making of those structures, and ‘the continuous
deviants, as was found with the apostates in the Stringfel- evaluation of different organisational futures’ (Fuller and
low et al. (2013) study. It is therefore less likely (although Warren, 2006). Here, we have used Bourdieu’s theory of
not impossible) that organizational foresight will emerge practice to explore how organizational foresight may
in mature, institutionalized contexts. emerge, and how it relates to the underlying legitimating

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‘Space of Possibles’? 179

dynamics of the field. Foresight can emerge when there is neurs (Greenwood and Suddaby, 2006). The struggle for
a disjuncture between the objective structures of the field legitimacy goes hand in hand with the struggle between
and the subjective structures of the habitus, since: ‘At positions and the agents who occupy them; and ‘in the
crucial points of disjuncture, dislocation invites distance phase of equilibrium, the space of positions tends to
taking, reappraisal and the development of fresh under- govern the space of positions-takings’ (Bourdieu, 1996b:
standings (Heidegger, 1962), which can be further refined 231). In a weakly institutionalized field:
in light of experience and rendered dispositional’ (Maclean
et al., 2012b: 400). This means that social structures, . . . agents always have an objective margin of
which normally function below the level of consciousness freedom at their disposal (which they can yes or no
and discourse, become apparent (Bourdieu, 1984). This make use of, dependent on their ‘subjective’
disjuncture may result from the unbalanced relationship dispositions), no matter how tight the requirements
between an agent’s habitus and her position, because of included in their position may be. (Bourdieu,
field-level transformations such as crisis, social and cul- 1993: 65)
tural change, or because the field itself is young and in
flux. The resulting reflexive mode of habitus can identify Radical changes in the structure of positions can only
doxa, with the potential to generate instead heterodox, happen under two conditions: if innovations are already
foresightful strategies. present in the field and they can be accepted by at least a
The objective structure of the field will condition the small number of people; or if support can be found in
style of these strategies and their respective chances of external forces (Bourdieu, 1996b). The model of legiti-
success. Dominant incumbents in mature fields will macy and foresight that we have presented here does not
usually generate conservative strategies that defend ortho- preclude the possibility of foresight emerging in mature
doxy or the prevailing discourse. Newcomers to mature fields, but rather suggests that the doxic relation to the
fields are likely to pursue succession strategies that are social world in such fields means there is less likely to be
aimed at ‘fitting in’ and gaining access to dominant posi- a disjuncture between habitus and the objective structures
tions. By contrast, newcomers in emerging or transform- of the field. Such fields are highly stratified, with stable,
ing fields will use organizational foresight to generate routinized interactions between embedded members that
succession strategies that allow them to both fit in and may limit organizational foresight, due to the taken-for-
stand out. Iconoclasts are more peripheral to the domi- grandness of institutionalized, embedded practice. The
nant group, and generate heterodox discourses aimed at ‘space of possibles’ is more restricted, but this may be
subversion, which ultimately may result in new organiza- disturbed by environmental factors such as ‘social
tional forms and institutional entrepreneurship. There is upheaval, technological disruptions, competitive discon-
a greater potential to create strategic legitimacy in new or tinuities and regulatory change’ (Greenwood and Suddaby,
transforming fields, and organizational foresight is more 2006: 28), which precipitate either the need for foresight,
likely to flourish without the constraints of a high degree or the entry of new players into the organizational field.
of institutionalization. The core contributions of this paper lie in conceptual-
Although there is always an opportunity to play the izing why organizational foresight may or may not emerge
game in more than one way, in mature, institutionalized in different institutional contexts and in theorizing the
fields it is unlikely that iconoclasts who go against the consequences of foresight in relation to organizations
field’s doxa will be perceived as legitimate, unless they achieving either institutional or strategic legitimacy. Our
possess sufficient resources to act as institutional entrepre- model illustrates a Bourdieusian practice perspective of

Copyright © 2014 John Wiley & Sons, Ltd. Strategic Change


DOI: 10.1002/jsc
180 Lindsay Stringfellow and Mairi Maclean

foresight that accommodates the structure of the field, Bourdieu P. 1993. The Field of Cultural Production. Essays on Art
which determines possibilities, with the subjective rela- and Literature. Polity Press: Cambridge.
tionship of habitus to the field that generates the invisible Bourdieu P. 1996a. The State Nobility. Translated by Lauretta
cognitive structures central to organizational foresight. As C. Clough. Polity Press: Cambridge.
with all research, we acknowledge that this paper has Bourdieu P. 1996b. The Rules of Art, Genesis and Structure
limitations, particularly (given spatial constraints), the of the Literary Field. Stanford University Press: Cornwall,
lack of empirical data to support our conclusions (see, CA.
however, Stringfellow et al., 2013). Nevertheless, we hope
Bourdieu P, Wacquant L. 1992. An Invitation to Reflexive Sociol-
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perspective of foresight as an inherently social process.
in high velocity environments: Four cases in the microcom-
Given that we created our model largely based on
puter industry. Management Science 34: 816–835.
Bourdieu’s writing, in conjunction with empirical findings
Chia R. 1994. The concept of decision: A deconstructive analy-
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2012). Future studies could also examine dominant, new- Rediscovering the foundations of management knowledge. In
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Routledge: London, pp. 169–187.
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BIOGRAPHICAL NOTES

Lindsay Stringfellow is a Senior Lecturer in the Mairi Maclean is Professor of International


Department of Organisation Studies at the Management and Organisation Studies at the
University of Exeter Business School. Her research University of Exeter Business School. Her research
interests are related to issues of legitimacy, interests include international business elites and
particularly in the traditional professions, and elite power, especially from a Bourdieusian
exploring broad issues of structure, agency, and perspective, entrepreneurial philanthropy, history,
power conceived of within the theoretical domain of and organization studies.
scholars such as Bourdieu.

Correspondence to:
Lindsay Stringfellow
University of Exeter Business School
Rennes Drive
Exeter EX4 4PU, UK
e-mail: l.j.stringfellow@exeter.ac.uk

Copyright © 2014 John Wiley & Sons, Ltd. Strategic Change


DOI: 10.1002/jsc
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