Scope of Research

Sample Size: 10000

Sample Method: Convenience
Survey Instrument: Questionnaire
Time Frame: 1 Year

The purpose of the proposal is to identify different factors (including the Brand Name) that
influence customer’s perception about the new line of kids wear introduced by Fun Times Ltd
and to assess the feasibility of entering this segment.
The sample has been derived from a niche segment of Income i.e. upper-middle class and
upper class. We have chosen our population from one of the metropolitan cities i.e. Delhi.