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  • 02 Lecturas 1ra Semana

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    Winston Aleph Cruz
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    This document lists 6 articles and readings for the user to complete. It includes pieces from McKinsey Quarterly on digital strategy principles from 2014, and several articles from Forbes and Entrepreneur written by Peter Cohan between 2012-2017 on topics like why companies like Amazon and Netflix succeed, what it takes for a startup to become a unicorn, and the most common reasons why startups fail.

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    This document lists 6 articles and readings for the user to complete. It includes pieces from McKinsey Quarterly on digital strategy principles from 2014, and several articles from Forbes and Entrepreneur written by Peter Cohan between 2012-2017 on topics like why companies like Amazon and Netflix succeed, what it takes for a startup to become a unicorn, and the most common reasons why startups fail.

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    © All Rights Reserved
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    15 views1 page

    02 Lecturas 1ra Semana

    Uploaded by

    Winston Aleph Cruz
    This document lists 6 articles and readings for the user to complete. It includes pieces from McKinsey Quarterly on digital strategy principles from 2014, and several articles from Forbes and Entrepreneur written by Peter Cohan between 2012-2017 on topics like why companies like Amazon and Netflix succeed, what it takes for a startup to become a unicorn, and the most common reasons why startups fail.

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    © All Rights Reserved
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    of 1

    Lecturas.

    Por favor complete las siguientes lecturas:

     Martin Hirt and Paul Willmott, "Strategic principles for competing in the digital
    age," McKinsey Quarterly, May 2014

     Peter Cohan, "3 Reasons Amazon Stock Will Soar In 2016," Forbes, December 31, 2015

     Peter Cohan, "Invest In Companies Like Netflix That Do The Opposite Of What Clay
    Christensen Says," Forbes, July 14, 2014

     Peter Cohan, "The 5 Steps From Startup to Unicorn," Entrepreneur, June 1, 2015

     Peter Cohan, "7 Reasons Startups Fail--and How to Avoid Them," Inc., April 19, 2017

     Peter Cohan, "6 Steps to Making Your New Product a Success," Inc., July 10, 2012

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