‫ﻧﻤﻮذج‬

‫دراﺳﺔ ﺟﺪوى‬
‫‪2020‬‬
 ‫‪ -1‬اﻟﻤﻌﻠﻮﻣﺎت اﻟﻌﺎﻣﺔ‬

‫● اﺳﻢ اﻟﻤﺸﺮوع‬
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‫● اﺳﻢ ﺻﺎﺣﺐ اﻟﻤﺸﺮوع‬

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‫● ﻓﻜﺮة اﻟﻤﺸﺮوع‬
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‫● ﺳﺒﺐ اﺧﺘﯿﺎر اﻟﻔﻜﺮة‬

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‫● اﻟﺸﻜﻞ اﻟﻘﺎﻧﻮﻧﻲ ﻟﻠﻤﺸﺮوع‪ :‬ﻣﺆﺳﺴﺔ‪ /‬ﺷﺮﻛﺔ‬

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‫● أﺳﻤﺎء اﻟﺸﺮﻛﺎء )ان وﺟﺪ( دور ﻛﻞ ﺷﺮﯾﻚ وﻧﺴﺒﺘﻪ‬

‫ﻧﺴﺒﺘﻪ‬ ‫دوره‬ ‫اﺳﻢ اﻟﺸﺮﯾﻚ‬ ‫م‪.‬‬
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‫ﻣﻌﻠﻮﻣﺎت إﺿﺎﻓﯿﺔ‪:‬‬

‫‪ -2‬اﻟﻤﻠﺨﺺ اﻟﺘﻨﻔﯿﺬي‪:‬‬
‫ﺗﻘﺪم ﻓﻲ اﻟﻤﻠﺨﺺ اﻟﺘﻨﻔﯿﺬي ﻟﻤﺤﻪ ﻋﺎﻣﺔ ﻋﻦ ﻣﺤﺘﻮى دراﺳﺔ اﻟﺠﺪوى‪ .‬ﯾﻔﻀﻞ ﻛﺘﺎﺑﺔ ﻫﺬا اﻟﻘﺴﻢ ﺑﻌﺪ اﻻﻧﺘﻬﺎء ﻣﻦ ﺟﻤﯿﻊ اﺟﺰاء‬
‫دراﺳﺔ اﻟﺠﺪوى‪.‬‬
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‫ﻣﺒﺎدرة اﻟﻤﻘﺎوﻟﻮن و ﺣﺎﻣﻠﻲ اﻟﻤﺸﺎرﯾﻊ‬

‫‪iepp-meknes.blogspot.com‬‬
 ‫‪ -3‬وﺻﻒ اﻟﻤﻨﺘﺠﺎت واﻟﺨﺪﻣﺎت‪:‬‬
‫ﺗﻘﻮم ﻓﻲ ﻫﺬا اﻟﺠﺰء ﺑﺘﻘﺪﯾﻢ وﺻﻒ دﻗﯿﻖ ﻟﻠﻤﻨﺘﺠﺎت أو اﻟﺨﺪﻣﺎت اﻟﺘﻲ ﺳﻮف ﺗﻘﺪﻣﻬﺎ‪ .‬اﻟﻐﺮض ﻣﻦ ﻫﺬا اﻟﺠﺰء ﺗﻘﺪﯾﻢ ﺷﺮوح‬
‫ﺗﻔﺼﯿﻠﯿﺔ دﻗﯿﻘﺔ ﻋﻦ ﻣﺎ ﺳﻮف ﺗﻘﺪﻣﻪ‪ .‬وﻣﻦ اﻟﻤﻬﻢ أن ﻫﺬا اﻟﻮﺻﻒ ﯾﺤﺼﺮ اﻟﺴﻤﺎت اﻟﻤﻬﻤﺔ ﻟﻠﻤﻨﺘﺠﺎت أو اﻟﺨﺪﻣﺎت اﻟﺘﻲ ﺳﻮف‬
‫ﺗﻘﺪﻣﻬﺎ ﺑﺎﻹﺿﺎﻓﺔ إﻟﻰ ﻛﯿﻔﯿﺔ اﺳﺘﻔﺎدة اﻟﻌﻤﻼء واﻟﺸﺮﻛﺔ ﻣﻦ اﻟﻤﻨﺘﺠﺎت واﻟﺨﺪﻣﺎت‪.‬‬

‫● ﻣﺎﻫﻲ اﻟﻤﻨﺘﺠﺎت اﻟﺘﻲ ﺳﻮف ﺗﻘﺪﻣﻬﺎ )ﺷﺮح دﻗﯿﻖ ﻟﻜﻞ ﻣﻨﺘﺞ(؟‬

‫وﺻﻔﻪ‬ ‫اﺳﻢ اﻟﻤﻨﺘﺞ‬ ‫م‪.‬‬

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‫● ﻣﺎﻫﻲ اﻟﺨﺼﺎﺋﺺ اﻟﻔﺮﯾﺪة ﻟﻤﻨﺘﺠﺎﺗﻚ او ﺧﺪﻣﺎﺗﻚ؟‬

‫ﺧﺼﺎﺋﺼﻪ اﻟﻔﺮﯾﺪة‬ ‫اﺳﻢ اﻟﻤﻨﺘﺞ‬ ‫م‪.‬‬

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‫● ﻣﺎﻫﻲ اﻟﻘﯿﻤﺔ اﻟﻤﻀﺎﻓﺔ ﻟﻤﻨﺘﺠﺎﺗﻚ؟‬

‫اﻟﻘﯿﻤﺔ اﻟﻤﻀﺎﻓﺔ‬ ‫اﺳﻢ اﻟﻤﻨﺘﺞ‬ ‫م‪.‬‬

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‫● ﻛﯿﻒ ﺳﯿﺴﺘﻔﯿﺪ اﻟﻌﻤﯿﻞ ﻣﻦ ﻣﻨﺘﺠﺎﺗﻚ او ﺧﺪﻣﺎﺗﻚ؟‬

‫ﻓﺎﺋﺪﺗﻪ ﻟﻠﻌﻤﯿﻞ‬ ‫اﺳﻢ اﻟﻤﻨﺘﺞ‬ ‫م‪.‬‬

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‫ﻣﺒﺎدرة اﻟﻤﻘﺎوﻟﻮن و ﺣﺎﻣﻠﻲ اﻟﻤﺸﺎرﯾﻊ‬

‫‪iepp-meknes.blogspot.com‬‬
 ‫‪ -4‬ﺗﺄﺛﯿﺮ اﻟﺘﻘﻨﯿﺔ‬
‫ﻫﺬا اﻟﻘﺴﻢ ﺗﺸﺮح ﻓﯿﻪ إذا ﻣﺎﻛﺎن ﻟﻠﺘﻘﻨﯿﺔ أي ﺗﺄﺛﯿﺮات ﻋﻠﻰ ﻋﻤﻠﻚ إﻣﺎ إﯾﺠﺎﺑﺎ أو ﺳﻠﺒﺎ‪ .‬وﻛﯿﻒ ﯾﻤﻜﻨﻚ ﺗﻮﻇﯿﻒ اﻟﺘﻘﻨﯿﺔ ﻣﻦ أﺟﻞ ﻧﺠﺎح‬
‫ﻣﺸﺮوﻋﻚ‪.‬‬

‫● ﻫﻞ ﻟﻠﺘﻘﻨﯿﺔ اي ﺗﺄﺛﯿﺮات ﺳﻠﺒﯿﺔ ﻋﻠﻰ ﻣﻨﺘﺠﺎﺗﻚ أو ﺧﺪﻣﺎﺗﻚ؟‬

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‫● ﻫﻞ ﻟﻠﺘﻘﻨﯿﺔ اي ﺗﺄﺛﯿﺮات اﯾﺠﺎﺑﯿﺔ ﻋﻠﻰ ﻣﻨﺘﺠﺎﺗﻚ أو ﺧﺪﻣﺎﺗﻚ؟‬

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‫● ﻫﻞ ﺳﻮف ﺗﺘﺄﺛﺮ ﻣﻨﺘﺠﺎﺗﻚ او ﺧﺪﻣﺎﺗﻚ ﺑﺴﺒﺐ اﻟﺘﻘﻨﯿﺔ ﻓﻲ اﻟﻤﺴﺘﻘﺒﻞ اﻟﻘﺮﯾﺐ؟‬

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‫● ﻛﯿﻒ ﺳﻮف ﺗﻮﻇﻒ اﻟﺘﻘﻨﯿﺔ ﻣﻦ ﺻﺎﻟﺤﻚ وﺗﺴﺘﻔﯿﺪ ﻣﻨﻬﺎ؟‬

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‫‪ -5‬اﻗﺘﺼﺎد اﻟﺪوﻟﺔ‬
‫ﻫﺬا اﻟﻘﺴﻢ ﯾﺘﻢ ﻓﯿﻪ ﺷﺮح اﻟﻮﺿﻊ اﻟﻌﺎم ﻟﻼﻗﺘﺼﺎد ﻓﻲ اﻟﺪوﻟﺔ‪.‬‬

‫● ﻣﺎﻫﻮ اﻟﻮﺿﻊ اﻟﻌﺎم ﻟﻼﻗﺘﺼﺎد ﺧﻼل اﻟﺴﻨﻮات اﻟﺜﻼث اﻷﺧﯿﺮة‬

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‫● ﻣﯿﺰاﻧﯿﺔ اﻟﺪوﻟﺔ ﻓﻲ اﻟﺴﻨﻮات اﻟﺴﺎﺑﻘﺔ وﻣﻮازﻧﺔ اﻟﺪوﻟﺔ ﻓﻲ اﻟﻌﺎم اﻟﺤﺎﻟﻲ‪) .‬اﻹﻧﻔﺎق اﻟﻌﺎم واﻹﯾﺮادات واﻟﻔﺎﺋﺾ أو اﻟﻌﺠﺰ(‬
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‫● ﻫﻞ اﻻﻗﺘﺼﺎد ﻓﻲ اﻧﺨﻔﺎض ‪ -‬ارﺗﻔﺎع ‪ -‬ﺛﺒﺎت؟‬

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‫● ﻣﺎﻫﻮ اﺟﻤﺎﻟﻲ اﻟﻨﺎﺗﺞ اﻟﻤﺤﻠﻲ ﻟﻠﺴﻨﻮات اﻟﺜﻼث اﻻﺧﯿﺮة؟‬

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‫ﻣﺒﺎدرة اﻟﻤﻘﺎوﻟﻮن و ﺣﺎﻣﻠﻲ اﻟﻤﺸﺎرﯾﻊ‬

‫‪iepp-meknes.blogspot.com‬‬
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‫● ﻣﺎذا ﻋﻦ اﻟﻘﻮة اﻟﺸﺮاﺋﯿﺔ ﻟﻸﻓﺮاد؟‬

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‫● اﻟﺘﺼﻨﯿﻒ اﻻﺋﺘﻤﺎﻧﻲ‬
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‫● ﻣﺎﻫﻲ اﻟﺘﻮﻗﻌﺎت اﻻﻗﺘﺼﺎدﯾﺔ ﺣﻮل اﻟﺴﻮق؟‬

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‫‪ -6‬ﺳﻮق اﻟﻤﻨﺘﺞ‪ /‬اﻟﺨﺪﻣﺔ‬

‫ﻫﺬا اﻟﻘﺴﻢ ﺗﺼﻒ اﻟﺴﻮق اﻟﺤﺎﻟﻲ ﻟﻠﻤﻨﺘﺠﺎت أو اﻟﺨﺪﻣﺎت اﻟﺘﻲ ﺗﻘﺪﻣﻬﺎ اﻟﺸﺮﻛﺔ‪ .‬وﺗﺼﻒ ﻣﻦ ﯾﺸﻜﻞ اﻟﻔﺌﺔ اﻟﻤﺴﺘﻬﺪﻓﺔ ﻟﻬﺬه‬
‫اﻟﻤﻨﺘﺠﺎت واﻟﺨﺪﻣﺎت وﻣﻦ ﻫﻢ اﻟﻤﻨﺎﻓﺴﻮن وﻛﯿﻔﯿﺔ ﺗﻮزﯾﻊ اﻟﻤﻨﺘﺠﺎت وﺳﺒﺐ اﺧﺘﯿﺎر اﻟﻌﻤﻼء ﻟﺸﺮاء ﻣﻨﺘﺠﺎﺗﻚ او ﺧﺪﻣﺎﺗﻚ‪.‬‬

‫● ﻣﻦ ﻫﻢ اﻟﻔﺌﺔ اﻟﻤﺴﺘﻬﺪﻓﺔ؟‬
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‫● ﻣﻦ ﻫﻢ اﻟﻤﻨﺎﻓﺴﯿﻦ اﻟﻤﺴﺘﻘﺒﻠﯿﻦ؟‬
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‫● ﻛﻢ ﺣﺠﻢ اﻟﺴﻮق اﻟﻜﻠﻲ؟ )ﻣﺤﻠﻲ ‪ -‬ﻣﺴﺘﻮرد(‬

‫ﺣﺠﻢ اﻟﺴﻮق اﻟﻜﻠﻲ‬ ‫ﺣﺠﻢ اﻟﺴﻮق اﻟﻤﺴﺘﻮرد‬ ‫ﺣﺠﻢ اﻟﺴﻮق اﻟﻤﺤﻠﻲ‬

‫● ﻛﻢ ﺗﺸﻜﻞ اﻟﻤﻨﺘﺠﺎت اﻟﻤﺤﻠﯿﺔ ﻣﻦ اﻟﺴﻮق؟‬

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‫● ﻛﻢ ﺗﺸﻜﻞ اﻟﻤﻨﺘﺠﺎت اﻟﻤﺴﺘﻮردة ﻣﻦ اﻟﺴﻮق؟‬

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‫ﻣﺒﺎدرة اﻟﻤﻘﺎوﻟﻮن و ﺣﺎﻣﻠﻲ اﻟﻤﺸﺎرﯾﻊ‬

‫‪iepp-meknes.blogspot.com‬‬
 ‫● ﻛﻢ ﺣﺠﻢ اﻟﻄﻠﺐ ﻓﻲ اﻟﺴﻨﻮات اﻟﻤﺎﺿﯿﺔ؟‬
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‫● ﻫﻞ اﻟﻄﻠﺐ اﻛﺜﺮ ﻣﻦ اﻟﻌﺮض أو اﻟﻌﻜﺲ؟‬

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‫● ﻣﺎﻫﻲ دواﻓﻊ اﻟﺸﺮاء ﻟﻠﻌﻤﯿﻞ؟‬

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‫● ﻟﻤﺎذا ﺳﻮف ﯾﺨﺘﺎرك اﻟﻌﻤﯿﻞ )ﻣﺎ اﻟﺬي ﯾﻤﯿﺰك ﻋﻦ ﻣﻨﺎﻓﺴﯿﻚ(؟‬

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‫‪ -7‬اﺳﺘﺮاﺗﯿﺠﯿﺔ اﻟﺘﺴﻮﯾﻖ‬
‫ﻓﻲ ﻫﺬا اﻟﻘﺴﻢ ﺗﻘﻮم ﺑﺸﺮح ﻛﯿﻔﯿﺔ ﺗﺴﻮﯾﻖ اﻟﻤﻨﺘﺞ أو اﻟﺨﺪﻣﺔ‪ .‬ﯾﺠﺐ أن ﺗﺮﻛﺰ ﺟﻬﻮدك اﻟﺘﺴﻮﯾﻘﯿﺔ ﻋﻠﻰ اﻟﻔﺌﺎت اﻟﻤﺴﺘﻬﺪﻓﺔ‬
‫اﻟﺼﺤﯿﺤﺔ وذﻟﻚ ﻣﻦ أﺟﻞ ﻛﺴﺐ أﻛﺒﺮ ﻋﺎﺋﺪ ﻋﻠﻰ اﻻﺳﺘﺜﻤﺎر‪.‬‬

‫● ﻣﺎﻫﻲ اﻟﻄﺮق اﻟﺘﺴﻮﯾﻘﯿﺔ اﻟﺘﻲ ﺳﺘﺴﺘﺨﺪﻣﻬﺎ؟‬

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‫● ﻫﻞ اﻟﻄﺮق اﻟﺘﺴﻮﯾﻘﯿﺔ اﻟﻤﺴﺘﺨﺪﻣﺔ ﺗﺘﻨﺎﺳﺐ ﻣﻊ اﻟﻔﺌﺔ اﻟﻤﺴﺘﻬﺪﻓﺔ؟‬

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‫● ﻛﯿﻒ ﺗﺘﻤﻜﻦ ﻣﻦ ﺗﻤﯿﯿﺰ ﻧﻔﺴﻚ ﻋﻦ ﻣﻨﺎﻓﺴﯿﻚ؟‬

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‫‪ -8‬اﻟﺸﺮﻛﺔ واﻟﻄﺎﻗﻢ‬
‫ﻣﺒﺎدرة اﻟﻤﻘﺎوﻟﻮن و ﺣﺎﻣﻠﻲ اﻟﻤﺸﺎرﯾﻊ‬
‫‪iepp-meknes.blogspot.com‬‬
‫اﻟﻤﺸﺮوع ﻻﺑﺪ أن ﯾﻀﻢ أﯾﺪي ﻋﺎﻣﻠﺔ وﻓﻲ ﻫﺬا اﻟﻘﺴﻢ ﺗﻘﻮم ﺑﻮﺿﻊ اﻟﻌﺪد اﻟﻤﻄﻠﻮب ﻣﻦ اﻟﻌﺎﻣﻠﯿﻦ وﻻﺑﺪ ﻣﻦ وﺿﻊ ﺧﻄﻂ‬
‫ﻣﺴﺘﻘﺒﻠﯿﺔ ﻟﻠﺘﻤﺎﺷﻲ ﻣﻊ ﻇﻬﻮر اﻟﻌﺪﯾﺪ ﻣﻦ اﻟﻤﻨﺘﺠﺎت أو اﻟﺨﺪﻣﺎت اﻟﺠﺪﯾﺪة ﺳﺘﺰداد اﻟﺤﺎﺟﺔ ﻟﻄﺎﻗﻢ إﺿﺎﻓﻲ أو إﻋﺎدة ﻫﯿﻜﻠﺔ‬
‫اﻟﻤﻨﻈﻤﺔ ﻣﻦ أﺟﻞ اﻻﺳﺘﯿﻌﺎب واﻟﺘﻜﯿﻒ ﻣﻊ اﻟﺘﻐﯿﯿﺮ‪.‬‬

‫ﻛﻢ اﻟﻌﺪد اﻟﺬي ﺳﻮف ﺗﺤﺘﺎﺟﻪ ﻣﻦ اﻟﻤﻮﻇﻔﯿﻦ ﻓﻲ اﻟﺜﻼث ﺷﻬﻮر اﻻوﻟﻰ؟‬ ‫●‬

‫اﻟﻌﺪد‬ ‫اﻟﻤﺴﻤﻰ اﻟﻮﻇﯿﻔﻲ‬ ‫م‪.‬‬

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‫● ﻛﻢ اﻟﻌﺪد اﻟﺬي ﺳﻮف ﺗﺤﺘﺎﺟﻪ ﻣﻦ اﻟﻤﻮﻇﻔﯿﻦ ﻓﻲ اﻟﺴﺖ ﺷﻬﻮر اﻻوﻟﻰ؟‬

‫اﻟﻌﺪد‬ ‫اﻟﻤﺴﻤﻰ اﻟﻮﻇﯿﻔﻲ‬ ‫م‪.‬‬

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‫اﻟﻤﺠﻤﻮع‬

‫● ﻛﻢ اﻟﻌﺪد اﻟﺬي ﺳﻮف ﺗﺤﺘﺎﺟﻪ ﻣﻦ اﻟﻤﻮﻇﻔﯿﻦ ﻓﻲ اﻟﺴﻨﺔ اﻷوﻟﻰ؟‬

‫اﻟﻌﺪد‬ ‫اﻟﻤﺴﻤﻰ اﻟﻮﻇﯿﻔﻲ‬ ‫م‪.‬‬

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‫اﻟﻤﺠﻤﻮع‬

‫● ﻣﺎ ﻫﻮ اﻟﻬﯿﻜﻞ اﻟﺘﻨﻈﯿﻤﻲ ﻟﻠﺸﺮﻛﺔ؟‬

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‫● ﻣﺎﻫﻲ اﻟﻤﻬﺎم اﻟﺨﺎﺻﺔ ﺑﻜﻞ ﻣﻮﻇﻒ؟‬

‫اﻟﻤﻬﺎم‬ ‫اﻟﻤﺴﻤﻰ اﻟﻮﻇﯿﻔﻲ‬ ‫م‪.‬‬

‫ﻣﺒﺎدرة اﻟﻤﻘﺎوﻟﻮن و ﺣﺎﻣﻠﻲ اﻟﻤﺸﺎرﯾﻊ‬

‫‪iepp-meknes.blogspot.com‬‬
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‫● ﻣﺎﻧﻮع اﻟﻜﻔﺎءات اﻟﺘﻲ ﺳﻮف ﺗﺤﺘﺎﺟﻬﺎ ﻟﻜﻞ وﻇﯿﻔﺔ؟‬

‫اﻟﻜﻔﺎءات اﻟﻤﻄﻠﻮﺑﺔ‬ ‫اﻟﻤﺴﻤﻰ اﻟﻮﻇﯿﻔﻲ‬ ‫م‪.‬‬

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‫‪ -9‬اﻟﺠﺪول اﻟﺰﻣﻨﻲ‬
‫ﯾﻬﺪف ﻫﺬا اﻟﻘﺴﻢ إﻟﻰ ﺗﻘﺪﯾﻢ إﻃﺎر زﻣﻨﻲ ﻟﻠﻌﻤﻞ ﺑﺪﻗﺔ واﺗﻘﺎن ﻟﺘﻨﻔﯿﺬ اﻟﻤﻨﺘﺞ أو اﻟﺨﺪﻣﺔ اﻟﻤﻘﺪﻣﺔ‪ .‬ﻻ ﯾﻬﺪف ﻫﺬا اﻟﻘﺴﻢ إﻟﻰ ﺷﻤﻞ‬
‫ﺟﺪاول ﺗﻔﺼﯿﻠﯿﺔ ﺣﯿﺚ ﺳﯿﺘﻢ ﺗﻄﻮﯾﺮﻫﺎ ﺧﻼل ﺗﺨﻄﯿﻂ اﻟﻤﺸﺮوع‪ .‬ﯾﺸﻤﻞ ﻫﺬا اﻟﻘﺴﻢ ﺑﻌﺾ اﻟﻤﻌﺎﻟﻢ واﻹﻃﺎرات اﻟﺰﻣﻨﯿﺔ‬
‫اﻟﻤﺴﺘﻬﺪﻓﺔ ﻟﻐﺮض اﻹﻧﺠﺎز وﻫﻲ أدﻟﺔ إرﺷﺎدﯾﻪ ﻓﻘﻂ‪.‬‬

‫اﻟﺘﺎرﯾﺦ ‪ /‬اﻟﻤﻮﻋﺪ اﻟﻤﺘﻮﻗﻊ‬ ‫اﻟﻤﻬﻤﺔ‬ ‫م‪.‬‬

‫اﻻﻧﺘﻬﺎء ﻣﻦ ﺧﻄﺔ اﻟﻌﻤﻞ اﻟﺘﺸﻐﯿﻠﯿﺔ‬ ‫‪1‬‬
‫اﻟﺤﺼﻮل ﻋﻠﻰ ﺗﻤﻮﯾﻞ‬ ‫‪2‬‬
‫ﺑﺪء اﻟﺘﻮﻇﯿﻒ‬ ‫‪3‬‬
‫اﻻﻓﺘﺘﺎح اﻟﺘﺠﺮﯾﺒﻲ‬ ‫‪4‬‬
‫اﻻﻓﺘﺘﺎح اﻟﻨﻬﺎﺋﻲ‬ ‫‪5‬‬
‫اﻟﻤﺠﻤﻮع‬

‫‪ -10‬اﻟﻘﺴﻢ اﻟﻔﻨﻲ‬
‫ﯾﻬﺪف ﻫﺬا اﻟﻘﺴﻢ إﻟﻰ ﺗﻘﺪﯾﻢ ﻧﻈﺮة ﻋﺎﻣﺔ ﺣﻮل ﻋﻤﻠﯿﺔ اﻧﺘﺎج اﻟﻤﻨﺘﺞ او اﻟﺨﺪﻣﺔ‪.‬‬

‫● ﻣﺎ ﻫﻮ ﻣﻜﺎن اﻟﻤﺸﺮوع؟‬
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‫● ﻫﻞ ﻣﻜﺎن اﻟﻤﺸﺮوع ﻣﻨﺎﺳﺐ؟‬

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‫ﻣﺒﺎدرة اﻟﻤﻘﺎوﻟﻮن و ﺣﺎﻣﻠﻲ اﻟﻤﺸﺎرﯾﻊ‬

‫‪iepp-meknes.blogspot.com‬‬
 ‫● ﻫﻞ ﻣﻜﺎن اﻟﻤﺸﺮوع ﯾﺘﻨﺎﺳﺐ ﻣﻊ اﻟﻔﺌﺔ اﻟﻤﺴﺘﻬﺪﻓﺔ؟‬
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‫● ﻣﺎﻫﻲ اﻟﻤﻮاد اﻟﺘﻲ ﺳﻮف ﺗﺤﺘﺎﺟﻬﺎ ﻹﻧﺘﺎج اﻟﻤﻨﺘﺞ او ﺗﻘﺪﯾﻢ اﻟﺨﺪﻣﺔ؟‬

‫اﻟﻤﻮردﯾﻦ‬ ‫ﻃﺮﯾﻘﺔ اﻟﺤﺼﻮل ﻋﻠﯿﻬﺎ‬ ‫اﻟﻤﺎدة‬ ‫م‪.‬‬

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‫● ﻣﺎﻫﻲ اﻻدوات واﻵﻻت اﻟﺘﻲ ﺳﻮف ﺗﺤﺘﺎﺟﻬﺎ ﻟﻠﻌﻤﻞ؟‬

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‫● ﺗﺄﺛﯿﺮ اﻟﻘﺮارات اﻟﺤﻜﻮﻣﯿﺔ اﻟﻤﺘﻮﻗﻌﺔ ﻋﻠﻰ اﻟﻤﺸﺮوع ﻋﻠﻰ ﺳﺒﯿﻞ اﻟﻤﺜﺎل )رﺳﻮم اﻟﺒﻠﺪﯾﺔ وﺿﺮﯾﺒﺔ اﻟﻘﯿﻤﺔ اﻟﻤﻀﺎﻓﺔ‪...‬اﻟﺦ(‬
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‫‪ -11‬ﻧﻤﻮذج اﻷﻋﻤﺎل‬
‫ﯾﻬﺪف ﻫﺬا اﻟﻘﺴﻢ إﻟﻰ وﺻﻒ ﻧﻤﻮذج أﻋﻤﺎل اﻟﺸﺮﻛﺔ اﻟﻤﻘﺘﺮح‪ .‬وﻛﯿﻒ ﺳﯿﺤﺼﺪ اﻟﻌﻤﻞ اﻷرﺑﺎح ﻣﻦ اﻟﻤﻨﺘﺞ أو اﻟﺨﺪﻣﺔ اﻟﻤﻘﺪﻣﺔ‪.‬‬

‫● ﻛﯿﻒ ﺳﻮف ﺗﻘﺪم ﻣﻨﺘﺠﺎﺗﻚ او ﺧﺪﻣﺎﺗﻚ؟‬

‫ﻃﺮﯾﻘﺔ اﻟﺘﻘﺪﯾﻢ‬ ‫اﺳﻢ اﻟﻤﻨﺘﺞ‪ /‬اﻟﺨﺪﻣﺔ‬ ‫م‪.‬‬

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‫● ﻛﯿﻒ ﺳﻮف ﺗﻘﻮم ﺑﺘﻮزﯾﻌﻬﺎ؟‬

‫ﻣﺒﺎدرة اﻟﻤﻘﺎوﻟﻮن و ﺣﺎﻣﻠﻲ اﻟﻤﺸﺎرﯾﻊ‬

‫‪iepp-meknes.blogspot.com‬‬
 ‫ﻃﺮﯾﻘﺔ اﻟﺘﻮزﯾﻊ‬ ‫اﺳﻢ اﻟﻤﻨﺘﺞ‪ /‬اﻟﺨﺪﻣﺔ‬ ‫م‪.‬‬
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‫● ﻛﯿﻒ ﺳﻮف ﺗﻘﻮم ﺑﺘﺴﻌﯿﺮﻫﺎ؟‬

‫ﻃﺮﯾﻘﺔ اﻟﺘﺴﻌﯿﺮ‬ ‫اﺳﻢ اﻟﻤﻨﺘﺞ‪ /‬اﻟﺨﺪﻣﺔ‬ ‫م‪.‬‬

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‫● ﻛﯿﻒ ﺳﻮف ﺗﺤﺼﻞ ﻋﻠﻰ اﻻرﺑﺎح؟‬

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‫● ﻣﺎﻫﻲ اﻟﻘﯿﻤﺔ اﻟﺘﻲ ﺳﻮف ﺗﺤﺼﻞ ﻋﻠﯿﻬﺎ؟ ﻓﻘﻂ ارﺑﺎح؟‬

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‫‪ -12‬ﻋﻮاﻣﻞ اﻟﺨﻄﺮ اﻟﻬﺎﻣﺔ‬

‫ﺷﺮح ﻟﻠﻤﺨﺎﻃﺮ اﻟﻬﺎﻣﺔ اﻟﺘﻲ ﺗﻮاﺟﻬﻪ اﻟﻤﺸﺮوع ) ﻓﻲ اﻟﻮﻗﺖ اﻟﺤﺎﻟﻲ أو ﻓﻲ اﻟﻤﺴﺘﻘﺒﻞ(‪ .‬أﻏﻠﺐ ﻫﺬه اﻟﻤﻜﻮﻧﺎت ﻧﺎﺗﺠﺔ ﻣﻦ‬
‫اﻟﺘﺤﺎﻟﯿﻞ اﻟﻌﻠﻤﯿﺔ واﻟﻌﻤﻠﯿﺔ ﻣﺜﻞ ‪SWOT‬و‪TOWS‬‬

‫● ﻣﺎﻫﻲ اﻟﺨﺼﺎﺋﺺ اﻟﺪاﺧﻠﯿﺔ ﻟﻠﺸﺮﻛﺔ؟‬

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‫● ﻣﺎﻫﻲ اﻟﺨﺼﺎﺋﺺ اﻟﺨﺎرﺟﯿﺔ ﻟﻠﺴﻮق؟‬

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‫ﻣﺒﺎدرة اﻟﻤﻘﺎوﻟﻮن و ﺣﺎﻣﻠﻲ اﻟﻤﺸﺎرﯾﻊ‬

‫‪iepp-meknes.blogspot.com‬‬
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‫● ﻣﺎﻫﻲ اﻟﺘﻮﻗﻌﺎت اﻻﻗﺘﺼﺎدﯾﺔ؟‬

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‫● ﻣﺎﺗﺄﺛﯿﺮ اﻟﺘﻐﯿﺮ ﻓﻲ اﻷﻧﻈﻤﺔ واﻟﻘﻮاﻧﯿﻦ؟‬

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‫** ﻣﻼﺣﻈﺔ‪ :‬ﺗﺄﻛﺪ أن ﺗﺸﺮح ﻛﯿﻔﯿﺔ اﻟﺤﺪ أو اﻟﺘﻘﻠﯿﻞ ﻣﻦ ﻛﻞ ﺧﻄﺮ‪.‬‬

‫‪ -13‬اﻟﻘﺪرة‬
‫ﯾﻬﺪف ﻫﺬا اﻟﻘﺴﻢ اﻟﻰ ﻣﻌﺮﻓﺔ ﻣﺪى ﺻﻌﻮﺑﺔ ﺗﻨﻔﯿﺬ اﻟﻤﺸﺮوع وﻗﺪرﺗﻚ ﻋﻠﻰ ﺗﻨﻔﯿﺬه ﺑﻨﺠﺎح‬

‫● ﻫﻞ ﻟﺪﯾﻚ اﻟﻤﻬﺎرات اﻟﻜﺎﻓﯿﺔ ﻟﺘﻨﻔﯿﺬ اﻟﻤﺸﺮوع؟‬

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‫● ﻫﻞ ﯾﻤﻜﻨﻚ ﺗﻮﻓﯿﺮ اﻟﻤﻮاد واﻻدوات ﻟﺘﻨﻔﯿﺬ اﻟﻤﺸﺮوع؟‬

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‫● ﻫﻞ ﺗﻤﺘﻠﻚ اﻟﺨﺒﺮة اﻟﻜﺎﻓﯿﺔ ﻹﺗﻤﺎم اﻟﻤﺸﺮوع؟‬

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‫● ﻫﻞ ﯾﻤﻜﻨﻚ ﺗﻮﻓﯿﺮ اﻟﻤﺎل اﻟﻜﺎﻓﻲ ﻟﺒﺪء اﻟﻤﺸﺮوع؟‬

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‫‪ -14‬اﻟﺘﻮﻗﻌﺎت اﻟﻤﺎﻟﯿﺔ‬

‫● ﻣﺎﻫﻲ ﺗﻮﻗﻌﺎت اﻟﻤﯿﺰاﻧﯿﺔ )اﻟﻤﺮﻛﺰ اﻟﻤﺎﻟﻲ( ‪ -‬ﺛﻼث ﺳﻨﻮات وﻣﺼﺎدر اﻟﺘﻤﻮﯾﻞ؟‬

‫ﺗﻮﻗﻌﺎت اﻟﻤﺮﻛﺰ اﻟﻤﺎﻟﻲ‪:‬‬

‫اﻟﺨﺼﻮم‬ ‫اﻷﺻﻮل‬
‫ﺧﺼﻮم ﻣﺘﺪاوﻟﺔ‬ ‫اﻷﺻﻮل اﻟﻤﺘﺪاوﻟﺔ‬
‫ﺧﺼﻮم ﻃﻮﯾﻠﺔ اﻷﺟﻞ‬ ‫اﻷﺻﻮل اﻟﺜﺎﺑﺘﺔ‬
‫ﺣﻘﻮق اﻟﻤﻠﻜﯿﺔ‬

‫ﻣﺒﺎدرة اﻟﻤﻘﺎوﻟﻮن و ﺣﺎﻣﻠﻲ اﻟﻤﺸﺎرﯾﻊ‬

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 ‫إﺟﻤﺎﻟﻲ اﻟﺨﺼﻮم وﺣﻘﻮق اﻟﻤﻠﻜﯿﺔ‬ ‫إﺟﻤﺎﻟﻲ اﻷﺻﻮل‬
‫** ﻣﻼﺣﻈﺔ‪ :‬ﯾﺠﺐ أن ﺗﻜﻮن ﻗﯿﻢ إﺟﻤﺎﻟﻲ اﻷﺻﻮل ﻣﺴﺎوﯾﺔ ﻟﻘﯿﻤﺔ إﺟﻤﺎﻟﻲ اﻟﺨﺼﻮم وﺣﻘﻮق اﻟﻤﻠﻜﯿﺔ‬

‫ﺗﻮﻗﻌﺎت اﻟﻤﯿﺰاﻧﯿﺔ وﻣﺼﺎدر اﻟﺘﻤﻮﯾﻞ ﻟﻠﺴﻨﻮات اﻟﺜﻼث‪:‬‬

‫ﻣﺼﺎدر اﻟﺘﻤﻮﯾﻞ‬ ‫اﻟﻤﯿﺰاﻧﯿﺔ‬ ‫اﻟﺴﻨﺔ‬ ‫م‪.‬‬
‫اﻷوﻟﻰ‬ ‫‪1‬‬
‫اﻟﺜﺎﻧﯿﺔ‬ ‫‪2‬‬
‫اﻟﺜﺎﻟﺜﺔ‬ ‫‪3‬‬
‫اﻟﻤﺠﻤﻮع‬

‫● ﻣﺎﻫﻲ ﺗﻮﻗﻌﺎت اﻟﺪﺧﻞ‪ -‬اﻟﺴﻨﺔ اﻷوﻟﻰ‪ :‬ﺷﻬﺮي أو ﻓﺼﻠﻲ؛ اﻟﺴﻨﺘﺎن اﻟﺜﺎﻧﯿﺔ واﻟﺜﺎﻟﺜﺔ‪ :‬ﺳﻨﻮي؟‬

‫ﻗﺎﺋﻤﺔ اﻟﺪﺧﻞ‬
‫اﻟﺴﻨﺔ اﻟﺜﺎﻟﺜﺔ‬ ‫اﻟﺴﻨﺔ اﻟﺜﺎﻧﯿﺔ‬ ‫اﻟﺴﻨﺔ اﻷوﻟﻰ‬
‫اﻟﻤﺒﯿﻌﺎت‬
‫)ﺗﻜﻠﻔﺔ اﻟﻤﺒﯿﻌﺎت(‬
‫ﺻﺎﻓﻲ اﻟﻤﺒﯿﻌﺎت‬
‫)اﻟﻤﺼﺎرﯾﻒ اﻹدارﯾﺔ واﻟﺘﺴﻮﯾﻘﯿﺔ(‬
‫اﻟﺮﺑﺢ اﻟﺘﺸﻐﯿﻠﻲ‬
‫)اﻟﺰﻛﺎة(‬
‫ﺻﺎﻓﻲ اﻟﺮﺑﺢ‬
‫**ﻣﻼﺣﻈﺔ‪ :‬ﻛﻞ ﺑﻨﺪ ﯾﻜﻮن ﺑﯿﻦ ﻗﻮﺳﯿﻦ ﯾﻌﺘﺒﺮ ﻣﺨﺼﻮم )‪ (-‬ﻣﻦ اﻟﻘﯿﻤﺔ أﻋﻼه‪ /‬اﻟﺘﻲ ﺗﺴﺒﻘﻪ‬

‫● ﻣﺎﻫﻲ ﺗﻮﻗﻌﺎت اﻟﺘﺪﻓﻘﺎت اﻟﻨﻘﺪﯾﺔ ‪ -‬اﻟﺴﻨﺔ اﻷوﻟﻰ‪ :‬ﺷﻬﺮي أو ﻓﺼﻠﻲ؛ اﻟﺴﻨﺘﺎن اﻟﺜﺎﻧﯿﺔ واﻟﺜﺎﻟﺜﺔ‪ :‬ﺳﻨﻮي؟‬

‫ﻗﺎﺋﻤﺔ اﻟﺘﺪﻓﻘﺎت اﻟﻨﻘﺪﯾﺔ‬

‫اﻟﺴﻨﺔ اﻟﺜﺎﻟﺜﺔ‬ ‫اﻟﺴﻨﺔ اﻟﺜﺎﻧﯿﺔ‬ ‫اﻟﺴﻨﺔ اﻷوﻟﻰ‬
‫اﻟﺘﺪﻓﻘﺎت اﻟﻨﻘﺪﯾﺔ ﻣﻦ اﻷﻧﺸﻄﺔ اﻟﺘﺸﻐﯿﻠﯿﺔ‬
‫اﻟﺘﺪﻓﻘﺎت اﻟﻨﻘﺪﯾﺔ ﻣﻦ اﻷﻧﺸﻄﺔ اﻻﺳﺘﺜﻤﺎرﯾﺔ‬
‫اﻟﺘﺪﻓﻘﺎت اﻟﻨﻘﺪﯾﺔ ﻣﻦ اﻷﻧﺸﻄﺔ اﻟﺘﻤﻮﯾﻠﯿﺔ‬
‫رﺻﯿﺪ اﻟﻨﻘﺪﯾﺔ ﻷول ﻣﺪة‬
‫ﺻﺎﻓﻲ اﻟﺘﺪﻓﻘﺎت اﻟﻨﻘﺪﯾﺔ‬

‫● ﻣﺘﻰ ﯾﺒﺪأ اﻟﻤﺸﺮوع ﺑﺠﻨﻲ اﻻرﺑﺎح؟ ‪-‬ﺗﺤﻠﯿﻞ ﻧﻘﻄﺔ اﻟﺘﻌﺎدل –‬

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‫ﻣﺒﺎدرة اﻟﻤﻘﺎوﻟﻮن و ﺣﺎﻣﻠﻲ اﻟﻤﺸﺎرﯾﻊ‬

‫‪iepp-meknes.blogspot.com‬‬
 ‫● ﻣﺎ ﻣﺪى إﻣﻜﺎﻧﯿﺔ اﺳﺘﻤﺮارﯾﺔ واﺳﺘﻘﺮار اﻟﻤﺸﺮوع؟ ﺗﺤﻠﯿﻞ اﻟﺘﻜﻠﻔﺔ‪ /‬اﻟﻌﺎﺋﺪ‬
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‫‪ -15‬ﻣﺘﻄﻠﺒﺎت رأس اﻟﻤﺎل واﻻﺳﺘﺮاﺗﯿﺠﯿﺔ‬

‫● ﻛﻢ ﺳﺘﺤﺘﺎج اﻟﺸﺮﻛﺔ ﻣﻦ اﻟﺘﻤﻮﯾﻞ ) رأس اﻟﻤﺎل( و ﻣﺘﻰ؟‬

‫اﻟﻤﺒﻠﻎ‬ ‫اﻟﺘﻮﻗﯿﺖ‬ ‫م‪.‬‬

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‫اﻟﻤﺠﻤﻮع‬

‫● ﻣﺎﻫﻲ اﻻﯾﺮادات أو اﻷﺻﻮل اﻟﻤﺘﻮﻗﻌﺔ ﻟﻸﻋﻤﺎل اﻟﻤﻘﺘﺮﺣﺔ ﻣﻦ أﺟﻞ ﺗﺄﻣﯿﻦ اﻟﺘﻤﻮﯾﻞ؟‬

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‫● ﻣﺎ ﻫﻲ اﻟﻤﺼﺎدر اﻟﺘﻤﻮﯾﻞ اﻟﺘﻲ ﺳﻮف ﺗﻌﺘﻤﺪﻫﺎ؟‬

‫اﻟﻤﺒﻠﻎ‬ ‫اﻟﻤﺼﺪر‬ ‫م‪.‬‬

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‫اﻟﻤﺠﻤﻮع‬

‫● ﻣﺎﻫﻲ ﻧﺴﺒﺔ اﻟﺪﯾﻮن إﻟﻰ ﺣﻘﻮق اﻟﻤﻠﻜﯿﺔ اﻟﺘﻲ ﺳﯿﻘﻊ ﻋﻠﯿﻬﺎ اﻟﺘﻤﻮﯾﻞ؟‬
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‫ﻣﺒﺎدرة اﻟﻤﻘﺎوﻟﻮن و ﺣﺎﻣﻠﻲ اﻟﻤﺸﺎرﯾﻊ‬

‫‪iepp-meknes.blogspot.com‬‬
 ‫● ﻣﺘﻰ ﯾﺒﺪأ اﻟﻤﺴﺘﺜﻤﺮون ﺑﺤﺼﺪ اﻟﻌﻮاﺋﺪ؟ وﻣﺎ ﻫﻮ اﻟﻌﺎﺋﺪ اﻟﻤﺘﻮﻗﻊ ﻋﻠﻰ اﻻﺳﺘﺜﻤﺎر؟‬
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‫‪ -16‬اﻟﻨﺘﺎﺋﺞ واﻟﺘﻮﺻﯿﺎت‬
‫ﻫﺬا اﻟﻘﺴﻢ ﯾﻠﺨﺺ ﻧﺘﺎﺋﺞ دراﺳﺔ اﻟﺠﺪوى وﯾﻮﺿﺢ إذاﻣﺎ ﻛﺎن اﻟﻤﺸﺮوع ذا ﺟﺪوى اﻗﺘﺼﺎدﯾﺔ‪ .‬ﻫﺬا اﻟﻘﺴﻢ ﯾﺸﻤﻞ وﺻﻒ‬
‫ﻹﯾﺠﺎﺑﯿﺎت وﺳﻠﺒﯿﺎت اﻟﻤﺸﺮوع اﻟﺬي ﺳﻮف ﺗﻘﺪﻣﺔ‪ .‬ﯾﺠﺐ أن ﯾﻮﺿﺢ ﻫﺬا اﻟﺠﺰء اﺣﺘﻤﺎﻟﯿﺎت ﻧﺠﺎح اﻟﻌﻤﻞ اﻟﺬي ﺳﻮف ﺗﻘﻮم ﺑﻪ‪.‬‬

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‫ﻣﺒﺎدرة اﻟﻤﻘﺎوﻟﻮن و ﺣﺎﻣﻠﻲ اﻟﻤﺸﺎرﯾﻊ‬

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