ENTERPRISE´S APPROACH TO THE “MARKETING COMPLEX”

In the analyzed text it can be understood that the development of the Ukrainian
economy as well as the world economy is in constant evolution, but to allow this to
happen, it is necessary to bear in mind that marketing occupies a very important
place in this development, because it allows us to question the diagnosis of the
company, fortunately there are some scientific works dedicated to work this
problematic. This activity depends on the operation of the established plan, the
recommendations and the procedures directed to improve the quality of global
marketing.