Panjab University BTTM Coursestructure1and2sem

Course Curriculum: BTTM
PANJAB UNIVERSITY, CHANDIGARH-160014 (INDIA)

(Estd. under the Panjab University Act VII of 1947-enacted by the Govt. of India)
FACULTY OF BUSINESS MANAGEMENT AND

COMMERCE
OUTLINES OF TESTS SYLLABI AND COURSES OF

READING
FOR
Bachelor of Tourism and Travel Management

(B.T.T.M.)
Duration: Four Years
(Ist and IInd Semester (NEW) for the Batch 2019-23)
IIIrd to VIIIth Semester (OLD)
For the Session 2019-2020
University Institute of Hotel and Tourism Management, Panjab University, Chandigarh

UNIVERSITY INSTITUTE OF HOTEL AND TOURISM MANAGEMENT

Panjab University, Chandigarh
BACHELOR OF TOURISM AND TRAVEL MANAGEMENT (B.T.T.M.)
COURSE MATRIX
Semester Discipline Discipline Specialisation Specialisation Free Total Total

Core Electives Core Electives Electives* Courses Marks
Full Half Full Half

Credit Credit Credit Credit
1 3 - 1 3 - - - 7 550
2 3 - 2 1 - - - 6+1** 550
3 3 3 - - - 6 600
4 3 3 - - - 6 600
5 2 1 3 - - 1 7 600
6 2 1 - 1 2 1 7 550***
7 3 - 1 2 1 7 600***
8 3 2 - - - - 5 500
* Free electives courses will be offered only after the decision of University in this
regard.
** Non credited course.
*** Without the weightage of free elective courses.

Course Structure / Scheme of Examination
SEM Code Course Title Course L T P HPW Credits IA EA Total

Type
1 Core BTM 111 Tourism: Concept, Status and DC 3 1 0 4 4 30 70 100

Trends
BTM 112 Geography for Tourism DC 3 1 0 4 4 30 70 100
BTM 113 Indian Society and Culture DC 3 1 0 4 4 30 70 100
Choose BTM 114 Computer Operations DE 3 1 0 4 4 30 70 100
any one BTM 115 Introduction to Hospitality DE 3 1 0 4 4 30 70 100
Industry
Choose BTM 116 Workshop on Personality DE 0 0 2 2 1 50 00 50
any three Development
BTM 117 Workshop on Executive DE 0 0 2 2 1 50 00 50
Communication for Tourism
Industry
BTM 118 Workshop on Physical DE 0 0 2 2 1 50 00 50
Grooming
BTM 119 Workshop on Travel Writing DE 0 0 2 2 1 50 00 50
2 Core BTM 121 Components of Tourism DC 3 1 0 4 4 30 70 100
BTM 122 Tourism Product – Regional DC 3 1 0 4 4 30 70 100
BTM 123 Field Trip Report DC 0 0 0 0 3 100 - 100
BTM 124 Environment, Road Safety DC 2 0 0 2 - - 50 --
Education, Violence Against
Women/ Children and Drug
Abuse
Choose BTM 125 Tourism Products of India: DE 3 1 0 4 4 30 70 100
any two Art and Architecture
BTM 126 Tourism Product of India: DE 3 1 0 4 4 30 70 100
Nature Based
BTM 127 Event Management DE 1 0 3 4 4 100 - 100
Engagement
Choose BTM 128 Workshop on Hotel DE 0 0 4 2 4 50 00 50
any one Operations
BTM 129 Workshop on English DE 0 0 4 2 4 50 00 50
Language Skills for Tourism
Industry
3 BTM 231 Travel Agency and Tour DC 3 1 0 4 4 30 70 100
Operations
BTM 232 Principles of Management DC 3 1 0 4 4 30 70 100
BTM 233 Outdoor Learning DC 0 0 0 0 4 100 - 100
Programme
Choose BTM 234 Tourism Impacts DE 3 1 0 4 4 30 70 100
any three BTM 235 Special Interest Tourism DE 3 1 0 4 4 30 70 100
BTM 236 Environment and Tourism DE 3 1 0 4 4 30 70 100
Cultural Heritage
4 BTM 241 Introduction to Statistics DC 3 1 0 4 4 30 70 100
BTM 242 Policy and Planning for DC 3 1 0 4 4 30 70 100
Tourism Development
BTM 243 On the Report and Viva DC 0 0 0 0 4 100 00 100
Choose BTM 244 Itinerary Preparation DE 3 1 0 4 4 30 70 100

any three BTM 245 Tour Package Design DE 3 1 0 4 4 30 70 100
BTM 246 Essential of Tour Guiding DE 3 1 0 4 4 30 70 100
BTM 247 Tourism Transportation DE 3 1 0 4 4 30 70 100
5 BTM 351 Basics of Tourism Research DC 3 1 0 4 4 30 70 100
BTM 352 Tourism Marketing DC 3 1 0 4 4 30 70 100
BTM 353 Introduction to Event DC 3 1 0 4 4 30 70 100
Management
Choose BTM 354 Tourism Business DE 3 1 0 4 4 30 70 100
any three Environment
BTM 355 Human Resource DE 3 1 0 4 4 30 70 100
Management
BTM 356 Introduction to Air Travel DE 3 1 0 4 4 30 70 100
BTM 357 Business Tourism DE 3 1 0 4 4 30 70 100
6 BTM 361 Volunteering and Societal DC 0 0 0 0 2 50 - 50
Understanding Programme
BTM 362 Tourism Business Economics DC 3 1 0 4 4 30 70 100
BTM 363 Airline Service and In-flight DC 3 1 0 4 4 30 70 100
Facilities
SC 1/1 3 1 0 4 4 30 70 100
SE1/1 3 1 0 4 4 30 70 100
SE1/2 3 1 0 4 4 30 70 100
7 BTM 471 Basics of Accountancy DC 3 1 0 4 4 30 70 100
BTM 472 Tourism Promotion DC 3 1 0 4 4 30 70 100
BTM 473 Research Project Report DC 0 0 0 0 4 100 - 100
SC 2/1 3 1 0 4 4 30 70 100
SE2/1 3 1 0 4 4 30 70 100
SE2/2 3 1 0 4 4 30 70 100
8 BTM 481 Comprehensive Viva Voce DC 0 0 0 0 4 100 - 100
BTM 482 Internship Report DC 0 0 0 0 10 200 - 200
BTM 483# Workshop: Computerised DC 0 0 10 10 4 100 - 100
Reservation System
BTM 484# Workshop: Indian Tourism DC 0 0 5 5 2 50 - 50
Destinations
BTM 485# Workshop: International DC 0 0 5 5 2 50 - 50
Tourism Destinations
Note: In total student will take two specialisation (out of A, B, C and D). One in sixth semester and other in seventh
semester.
#
These courses will start either before going for internship program or once the student joins institute after
completing on-the-job training and will be evaluated by internal faculty appointed by Academic Committee of
UIHMT.

Specialisation Core and Electives
SPECIALISATION A (Travel Trade)
SC BTM TT1 Ticketing & Transportation 3 1 0 4 4 30 70 100
SE BTM TT2 Trade Related Issues and 3 1 0 4 4 30 70 100

Frontier Formalities
SE BTM TT3 Adventure Tourism 3 1 0 4 4 30 70 100
SE BTM TT4 Rural and Community Based 3 1 0 4 4 30 70 100

Tourism
SPECIALISATION B (Outbound Tourism)
SC BTM OT1 Regional Dimensions of 3 1 0 4 4 30 70 100

International Tourism
SE BTM OT2 Outbound Tour Operations 3 1 0 4 4 30 70 100
SE BTM OT3 Tourism Product: Europe and 3 1 0 4 4 30 70 100

America
SE BTM OT4 Tourism Product: Asia, Middle 3 1 0 4 4 30 70 100
East and Pacific Area
SPECIALISATION C (Aviation and Hospitality)
SC BTM AH1 Room Division Management 3 1 0 4 4 30 70 100
SE BTM AH2 Basics of F&B Operations 3 1 0 4 4 30 70 100
SE BTM AH3 Airport Facility Management 3 1 0 4 4 30 70 100
SE BTM AH4 Air Transport & Cargo 3 1 0 4 4 30 70 100

Management
SPECIALISATION D (Tourism Marketing)
SC BTM TM1 Service Marketing 3 1 0 4 4 30 70 100
SE BTM TM2 Relationship Marketing 3 1 0 4 4 30 70 100
SE BTM TM3 Sales and Distribution 3 1 0 4 4 30 70 100

Management
SE BTM TM4 E-Marketing 3 1 0 4 4 30 70 100

L: Lectures; T: Tutorial; P: Practical; HPW: Hours per Week; IA: Internal Assessment; EA:
External Assessment
DC= Discipline Core; DE: Discipline Electives; SC: Specialisation Core; SE: Specialisation
Electives
Explanation of Credit Score

Tentative duration of one semester = 15 weeks
1 Credit = Total Students Efforts (TSE) of 30 Hours

30 Hours of Total Students Efforts (15 Contact Hours and 15 Hours of Student’s Effort (other
work load)
Other Work Load to include: Individual/Group work, Obligatory/Optional work placement, Literature
survey/Library work/ Data collection/field work/Term paper, Assignments/Projects/Papers/Tests etc.

BTTM First Semester Course Structure / Scheme of Examination

Type
1 Core BTM 111 Tourism: Concept, Status DC 3 1 0 4 4 30 70 100

and Trends
BTM 112 Geography for Tourism DC 3 1 0 4 4 30 70 100
BTM 113 Indian Society and Culture DC 3 1 0 4 4 30 70 100
Choose BTM 114 Computer Operations DE 3 1 0 4 4 30 70 100
any one BTM 115 Introduction to Hospitality DE 3 1 0 4 4 30 70 100
Industry
Choose BTM 116 Workshop on Personality DE 0 0 2 2 1 50 00 50
any two Development
BTM 117 Workshop on Executive DE 0 0 2 2 1 50 00 50
Communication for
Tourism Industry
BTM 118 Workshop on Physical DE 0 0 2 2 1 50 00 50
Grooming
BTM 119 Workshop on Travel DE 0 0 2 2 1 50 00 50
Writing

COURSE CODE: BTM-111

COURSE TITLE: TOURISM: CONCEPT, STATUS AND TRENDS
COURSE This course shall introduce learner to tourism’s growth and development. The course also
OBJECTIVES: highlights the role of tourism as an economic intervention and its significance in economy;
Course discusses the global nature of tourism, Tourism product and emerging trends in
tourism industry. It is also important to appreciate the future of tourism.
EVALUATION: The performance of the students will be evaluated on the basis of class participation, House
tests, Regularity and Assignments carrying 30 percent of the total credit and rest through
semester end examination of 3 hours duration.
INSTRUCTIONS The paper will be divided in two parts:

FOR PAPER Part A: There will be ten short answer questions covering whole syllabus of course. This part
SETTING: will be of 30 marks.
Part B: Students will have to attempt four questions in total, one question from each unit
with one internal choice. All questions will carry equal marks (10 marks each). Each Unit will
contain two questions and there may be short notes in these questions.
UNIT-1 Concept of Tourism and its Evolution: Historical background of Tourism and its Concept,
Definition and Meaning of Tourist, Traveller, Visitor, Excursionist & transit visitor,
International tourist & Domestic Tourist, Typologies of Tourists, Advancements in
Transportation.
UNIT-2 Approaches to study tourism: Product, Institutional, Managerial, Geographical and Economic
Approach; Concept of Interdisciplinary Approach to Study Tourism; Travel Motivation:
Categorization of Tourists According to Their Motive of Travel; S.C. Plog’s Psychographic
Classification of Tourist Motivations. Components of the Tourism System.
UNIT-3 Status of Tourism: United Nations World Tourism Organisations (UNWTO) – Latest Years’
Tourism highlights, Latest Indian Tourism Statistics, Future scenario of tourism (Global and
Indian). World Tourism Day: Background Concept, Themes, and Celebrations.
UNIT-4 Emerging Tourism Trends – Eco Tourism, Green Tourism, Alternate Tourism, Heritage
Tourism, Sustainable Tourism, Cultural Tourism and Volunteer Tourism.
REFERENCES: Bhatia, A.K. International Tourism: Fundamental and practice, Delhi: Sterling.
Hudman, E.L. and D.E. Hawkins, Tourism in Contemporary Society: an introductory text, New
Jersey: Prentice Hall.
Kamra, K.K. and M. Chand, Basics of tourism: Theory operation and practice, Delhi: Kanishka.
Lundberg, D.E., The Tourist Business. New York: Van Nostrand.
Reinhold Mill, R.C. and A.M. Morrison, The Tourism System, New Jersey: Prentice Hall
McIntosh, Robert, W Goeldner, R Charles, Tourism: Principles, Practices and Philosophies.
John Wiley and Sons Inc. New York 1990
Seth P.N., Successful Tourism Management, Sterling Publisher: New Delhi


COURSE TITLE: GEOGRAPHY FOR TOURISM
COURSE Geography is the basic edifice of tourism. The knowledge of geography shall give an extra
OBJECTIVES: edge to the students in designing the itineraries for the travellers, suggesting them various
destinations to the clients for their travel etc.

UNIT-1 Importance of Geography in Tourism: Geography and Tourism Interface, Geography-
Locational Aspects: Latitude, Longitude, Location of Places, Map Reading, International Date
Line, Time Zones; Geography-Physical and Human Aspects: Relief, Climate, Flora & Fauna,
Economy, Population, Transportation and Communication.
UNIT-2 Geographical areas of India: Mountains, Plains, Island, Peninsula, Deserts and Coastal areas
of India.
UNIT-3 Map work of Geographical Areas and Tourist Destinations of India.
UNIT-4 River System of India: Indus, Ganges and Peninsular Rivers; Major Wetlands and Water
Bodies of India; Ramsar Sites in India.
REFERENCES: Boniface, B.G. and Chris Cooper, The Geography of travel and Tourism Oxford: Butterworth
Heinemann.
Hall C.M. and Stephen, J. Page, The Geography of tourism and recreation. Environment, place
& space, London: Routledge.
Pearce Douglas, Tourism Today: A Geographical Analysis; New York: Longman.
Singh R.L., India- A Regional Geography, Varanasi: National Geographical Society of India
Sarina Singh et. al., India, Lonely Planet Publications


COURSE TITLE: INDIAN SOCIETY AND CULTURE
COURSE It is the Indian society and culture, which is the main tourist product of India. A thorough
OBJECTIVES: knowledge about this is required for any tourism professional, so that it can be utilised in
future. This course will brief learner about the core understanding of Indian society, culture
and various religions in India.
EVALUATION: The performance of the students will be evaluated on the basis of Class participation,
House tests, Regularity and Assignments carrying 30 percent of the total credit and rest
through semester end examination of 3 hours duration.

FOR PAPER Part A: There will be ten short answer questions covering whole syllabus of course. This
SETTING: part will be of 30 marks.
UNIT-1 Concept of Culture: Culture and its Components, Structure of Indian Society, Varnashrama,
Caste System in India, Karma and Dharma Philosophy, Rites and Rituals, Main
Characteristics of Indian Culture.
UNIT-2 Religions: Major Religions of India and their Foundations, Major Centres in India Linked to
Hinduism, Buddhism, Jainism, Islam, Christianity and Sikhism.
UNIT-3 Festivals of India: Background, Importance and Popular Places: Ganapati-Puja, Diwali, Holi,
Dussehara, Puja-Navaratra, Janmashtami, Pongal, Onam, Eid, Muharram, Gurpurab,
Christmas,
UNIT-4 Popular Fairs of India - Background, Importance and Popular Places: Kullu-Dussehra, Maghi
Mela, Hola Mohalla, Pushkar, Kumbh Melas, Kurukshetra-Solar Eclipse. Popular Indian
Cuisines, Traditional Dresses and Ornaments and Dances of India (Classical).
REFERENCES: Agrawal V.S.: The Heritage of Indian Art, Govt. of India Publication.
Basham A L: The wonder that was India, Tapling Publishing Co., New York
Christopher Tadgell : The History of Architecture in India, Penguin, New Delhi
Dalmia Yashodhra: Contemporary Indian Art: Other Remedies , Marg Publisher, Mumbai
Keay John: India: A History, Harper Collins
Luniya B. N. : Ancient Indian Culture, Laxmi Narain Educational Publisher, Agra
Pattanaik Devdutt: A Handbook of Hindu Mythology , Penguin Global
Thapar Romila and Percival Spear: History of India, Orient Longman, New Delhi
Sarina Singh et. al., India, Lonely Planet Publications, Australia


COURSE TITLE: COMPUTER OPERATIONS
COURSE The objective of this course is to make students acquaint with the information technology
OBJECTIVES: will help in developing contemporary skills.
EVALUATION: The performance of the students will be evaluated on the basis of Class participation, House

UNIT-1 Computer Fundamentals: Information CONCEPTS and Processing: Definitions, Need, Quality
and Value of Information, Data Processing Concepts and the Role of IT in Tourism Industry.
Elements of a Computer System: Definitions, Characteristics of Computers, Classification of
Computers, Limitations.
UNIT-2 Hardware Features and Uses: Components of a Computer, Generations of Computers,

Primary and Secondary Storage Concepts, Data Entry Devices, Data Output Devices. Software
Concepts: System Software, Application Software, Language Classification, Compilers and
Interpreters.
UNIT-3 Operating Systems/Environments: Basics of MS-DOS, Internal Commands, External

Commands, Introduction To Windows: GUI /Features, What are Windows and Latest Version
of Windows, Parts of a Typical Window and Their Functions.
UNIT-4 Network Topology: Bus, Star, Ring, Network Applications, Types of Network-LAN, MAN,
WAN, Network Configuration Hardware-Server, Nodes, Channel-Fibre optic, Twisted, Co-
axial, Hubs, Network Interface Card-Arcnet, Ethernet
REFERENCES: Taxali R.K., PC Software Made Simple: Tata McGraw Hill
Raganeman V. Fundamental of Computers : Prentice Hall India
Raganeman V.: Analysis & Designing Information System, Prentice Hall India


COURSE TITLE: INTRODUCTION TO HOSPITALITY INDUSTRY
COURSE The main aim of this course is to make students aware about the trade practices in the
OBJECTIVES: hospitality industry. Hospitality is the soul of the tourism industry. Thus this course will
enable student to have overall knowledge of the local tourism attractions and destinations.

UNIT-1 Hospitality Industry and Tourism: Components of Hospitality Industry, Brief History, Growth
of Hospitality Industry, Emerging trends in Hospitality Sector, Characteristics of Hospitality
Industry, Careers in Hospitality, Hotel Business: Hotel Development & Ownership, Referral
Associations, Classification of Hotels, Hotel Integration, and Best Hotel Chains.
UNIT-2 Room Division Operations and F & B Operations: Room Division Operations- Functions &
Departments of a Hotel, Night Auditor, Hotel Information Technology Systems, Revenue
Management, Reservations, Communications, Guest Services, Concierge, Housekeeping; F&B
Operations- F&B Management, Kitchen, Food Operations, Bars, Stewarding Department,
Catering Department, Room Service & In Room Dining.
UNIT-3 Restaurant & Managed Services: The Restaurant Business, Classification of Restaurants,
Restaurant Operations- Front & Back of the House, Managed Services, Beverages- Wines,
Spirits, Beers, Non-Alcoholic Beverages, Bars & Beverage Management, Liquor Liability & the
Laws.
UNIT-4 Recreation and Gaming Entertainment, MICE and Event Management: Recreation, Theme
Parks & Clubs; Gaming Entertainment; Types of Meeting, Key Players in the MICE And Trends
in Conventions, Meeting and Expositions,
REFERENCES: Walker R. John: Introduction to Hospitality Management, Pearson Publishers.
Powers. Tom and W. B. Clayton: Introduction to the Hospitality Industry, John Wiley & Sons,
INC.
Powers. Tom and W. B. Clayton: Management in the Hospitality Industry, John Wiley & Sons,
INC.
Sharma. K. Yogendra: Hotel Management-Educational and Environmental Aspects. Kanishka
Delhi.

COURSE CODE BTM-116
NAME OF COURSE WORKSHOP ON PERSONALITY DEVELOPMENT
COURSE OBJECTIVE The objective of this course is to enable students to:

· Understand and appreciate the importance of grooming for the successful career in
the tourism industry.
· Know and practice effective personality traits.
· Know and practice effective grooming, manners and etiquettes.
EVALUATION: Student s’ practical sessions and presentations would be organised based upon the
requirement of personality skills needed to serve in the tourism industry. The trainers would
evaluate the student participations. They would give students feedback on their participation.
This course would be evaluated by an internal examiner, nominated by the University, out of
50 marks.

COURSE CODE BTM-117
NAME OF COURSE WORKSHOP ON EXECUTIVE COMMUNICATION FOR TOURISM INDUSTRY

· Introduce and practice various forms of written and oral
· Communication.
· Handle real life business situations; develop verbal and non-verbal
· Communication skills.
· Enhance overall personality of students.
evaluate the student participations. They would give students feedback on their participation.
This course would be evaluated by an internal examiner, nominated by the University, out of
50 marks.

COURSE CODE BTM-118
NAME OF COURSE WORKSHOP ON PHYSICAL GROOMING

· Appreciate the importance of grooming for the successful career in tourism industry.
· Know and practice effective grooming standards.
· Know and practice effective grooming, manners and etiquettes.
evaluate the student participations. They would give studentsfeedback on their participation.
This course would be evaluated by an internalexaminer, nominated by the University, out of 50
marks.

COURSE CODE BTM-119
NAME OF COURSE WORKSHOP ON TRAVEL WRITING

· Introduce the concept of Travel writings to students.
· Enhance their writing skills.
· Motivate students to learn more travel literature.
· Understanding to make optimum use of online platforms.
EVALUATION: Students shall make an online travelogue individually or group as assigned by teacher in charge
or they can also publish their travel writings in various offline and online platforms. These
travelogue/travel writings need to be managed by them for all the four years during their stay
in the institute and the final evaluation shall be made on the basis of travel writings by the
student. This course would be evaluated by an internal examiner, nominated by the University,
out of 50 marks.

BTTM Second Semester Course Structure / Scheme of Examination
2 Core BTM 121 Components of Tourism DC 3 1 0 4 4 30 70 100

BTM 122 Tourism Product – Regional DC 3 1 0 4 4 30 70 100
BTM 123 Field Trip Report DC 0 0 0 0 3 100 - 100
BTM 124 Environment, Road Safety DC 2 0 0 2 - - 50 --
Education, Violence Against
Women/ Children And Drug
Abuse
Choose BTM 125 Tourism Products of India: DE 3 1 0 4 4 30 70 100
any two Art and Architecture
Nature Based
BTM 127 Event Management DE 1 0 3 4 4 100 - 100
Engagement
Choose BTM 128 Workshop on Hotel DE 0 0 4 2 4 50 00 50
any one Operations
BTM 129 Workshop on English DE 0 0 4 2 4 50 00 50
Language Skills for Tourism
Industry


COURSE TITLE: COMPONENTS OF TOURISM
COURSE This course will brief learners about the various components of tourism, enabling them to
OBJECTIVES: understand the concept of tourism in detail. In this course learner will try to relate tourism
with its core sectors. This knowledge will be helpful in shaping a future tourism professional.

Part B: Students will have to attempt four questions in total, one question from each unit with
one internal choice. All questions will carry equal marks (10 marks each). Each Unit will
UNIT-1 Tourism Product: Various Characteristics of Tourism Product, Types of Tourism Product (TOPs,
ROPs, BTEs), Difference of Tourism Product from Other Consumer Products; Tourism Market-
A Basket of Goods and Services; Linkages between the Major Components of Tourism
Industry.
UNIT-2 Various Types of Tourism Attractions; Demand & supply in tourism: Concept of Demand &
Supply in Tourism, Factors Affecting Demand and Supply in Tourism.
UNIT-3 Transportation Industry: Transport as a Component of Tourism, Different types of

Transportations (Rail, Road, Water and Air); Travel Business through the Ages.
UNIT-4 Accommodation Industry: Meaning of Accommodation, Types of Accommodation;

Accommodation Industry through the Ages.
REFERENCES: Cook, R.A., L.J. Yale, and J.J. Marqua, Tourism: The business of Travel, New Jercey: Prentice
Hall.
Medlik, S., Managing tourism, Oxford: Butterworth Heinemann.
Mill, R.C. and A.M. Morrison, The Tourism System, New Jersey: Prentice Hall.
Walker, J.R., Introduction to Hospitality. New Jersey: Prentice Hall.


COURSE TITLE: TOURISM PRODUCT – REGIONAL
COURSE The main aim of this course to make student aware about the local region. The knowledge of
OBJECTIVES: the local area is very important for the tourism professionals. Thus, this course will enable
student to have overall knowledge of the local tourism attractions and destinations.
INSTRUCTIONS The paper will be divided in two parts

UNIT-1 Chandigarh as Tourist Destination: History, Geography & Ecology, Demography, Places of
Interest, Gardens of Chandigarh. Case Studies of CITCO and Rock Garden.
UNIT-2 Chandigarh Architecture: Important Features of Le Corbusier's Master Plan, Capitol Complex
(Assembly, Secretariat, High Court), Museums in Chandigarh, Edict of Chandigarh.
UNIT-3 Features of Punjabi Culture: Dresses, Cuisine, Dances, Literature, Language & Sikhism.
UNIT-4 Popular Tourist Itineraries of Region: CASE Studies of Anandpur Sahib, Amritsar, Patiala,
Dharamshala, Shimla, Chamba, Haridwar, Rishikesh and Kurukshetra.
REFERENCES: Le Corbusier/(Fondation Le Corbusier) (1983), Chandigarh—Capitole, Garland Pub., New York
: Paris
Grewal. J. S (2004). Social and Cultural History of the Punjab: Prehistoric, Ancient and Early
Medieval, Manohar: New Delhi
Ahluwalia, M.S. (1998). Social, Cultural and Economic History of Himachal Pradesh. Indus
Publishing.
Singh, Mian Goverdhan (2000). C.L. Gupta & Kulbhushan Chandel, ed. Himachal Pradesh:
History, Culture & Economy. Shimla: Minerva Publishers & Distributors.
Fonia, K. S. (1987). Uttarakhand, the land of jungles, temples, and snows. New Delhi, India:
Lancer Books.
Sharma, Suresh K (2006). Haryana: Past and Present. New Delhi: Mittal Publications.
Sarbjit Bahga, SurinderBahga (2014) Le Corbusier and Pierre Jeanneret: The Indian
Architecture, Create Space, ISBN 978-1495906251
Kalia, Ravi. Chandigarh: The Making of an Indian City. New Delhi: Oxford University Press,
1999.
Sarin, Madhu. Urban Planning in the Third World: The Chandigarh Experience. London:
Mansell Publishing, 1982.


COURSE TITLE: FIELD TRIP REPORT
COURSE The objective of this course is to enable students to;
OBJECTIVES: •Develop and relate theory to practice
•Help themselves in making an informed career choice after exposure to the actual work
environment
•Observing the systems, processes, interactions and human relations in the organization
•Get an opportunity to understand the expectations of industry
•Prepare themselves for final placements.
EVALUATION After the first semester students will undertake a trip to any popular itinerary in India and
during the semester they have to submit a report of the same, which will be evaluated by an
internal examiner, nominated by the University, out of 100 marks. The evaluation will consist
of on tour and post tour evaluation based upon the format as approved by the institutional
academic committee.


COURSE TITLE: ENVIRONMENT, ROAD SAFETY EDUCATION, VIOLENCE AGAINST WOMEN/ CHILDREN AND
DRUG ABUSE
COURSE The knowledge of environmental and road safety is the need of hour these days. It is pre-
OBJECTIVES: requisite for every young professional to understand and appreciate this knowledge, so that
he/she can use that knowledge in practice throughout his/her life.
SYLLABUS AND Common with Undergraduate Classes of Panjab University
REFERENCES:
UNIT I ENVIRONMENT:
Note: The syllabus has 15 topics to be covered in 25 hour lectures in total, with 2 lectures in
each topic from 2 to 11 and one each for the topics 1 and 12 to 15.
1. Environment Concept: Introduction, concept of biosphere – lithosphere, hydrosphere,
atmosphere; Natural resources – their need and types; Principles and scope of Ecology;
concepts of ecosystem, population, community, biotic interactions, biomes, ecological
succession.
2. Atmosphere: Parts of atmosphere, components of air; pollution, pollutants, their sources,
permissible limits, risks and possible control measures.
3. Hydrosphere: Types of aquatic systems; Major sources (including ground water) and uses of
water, problems of the hydrosphere, fresh water shortage; pollution and pollutants of water,
permissible limits, risks and possible control measures.
4. Lithosphere: Earth crust, soil – a life support system, its texture, types, components,
pollution and pollutants, reasons of soil erosion and possible control measures.
5. Forests: Concept of forests and plantations, types of vegetation and forests, factors
governing vegetation, role of trees and forests in environment, various forestry programmes
of the Govt. of India, Urban Forests, Chipko Andolan.
6. Conservation of Environment: The concepts of conservation and sustainable development,
why to conserve, aims and objectives of conservation, policies of conservation; conservation
of life support systems – soil, water , air, wildlife, forests.
7. Management of Solid Waste: Merits and demerits of different ways of solid waste
management– open dumping, landfill, incineration, resource reduction, recycling and reuse,
vermicomposting and vermiculture, organic farming.
8. Indoor Environment: Pollutants and contaminants of the in-house environment; problems
of the environment linked to urban and rural lifestyles; possible adulterants of the food; uses
and harms of plastics and polythene; hazardous chemicals, solvents and cosmetics.
9. Global Environmental Issues: Global concern, creation of UNEP; Conventions on climate
change, Convention on biodiversity; Stratospheric ozone depletion, dangers associated and
possible solutions.
10. Indian Laws on Environment: Indian laws pertaining to Environmental protection:
Environment (Protection) Act, 1986; General information about laws relating to control of air,
water and noise pollution. What to do to seek redressal.
11. Biodiversity: What is biodiversity, levels and types of biodiversity, importance of
biodiversity, causes of its loss, how to check its loss; Hotspot zones of the world and India,
Biodiversity Act, 2002.
12. Noise and Microbial Pollution: Pollution due to noise and microbes and their effects.
13. Human Population and Environment: Population growth and family welfare programme,

Human Health. HIV-AIDS. Human Rights.

14. Social Issues: Environmental Ethics: Issues and possible solutions, problems related to
lifestyle, sustainable development; Consumerisms and waste generation.
15. Local Environmental Issues: Environmental problems in rural and urban areas. Problem of
Congress Grass & other weeds, problems arising from the use of pesticides and weedicides,
smoking etc.
PRACTICAL :
Depending on the available facility in the college, a visit to vermicomposting units or any
other such non-polluting eco-friendly site or planting/caring of vegetation/trees could be
taken.
EXAMINATION PATTERN:
A qualifying paper of 50 marks comprising of fifty multiple choice questions (with one correct
and three incorrect alternatives and no deduction for wrong answer or un-attempted
question), and of 1 hour duration. The students have to obtain 33% marks to qualify the
paper. The marks are not added / included in the final mark sheet.
UNIT II ROAD SAFETY:

1. Concept and Significance of Road Safety.
2. Role of Traffic Police in Road Safety.
3. Traffic Engineering – Concept & Significance.
4. Traffic Rules & Traffic Signs.
5. How to obtain Driving License.
6. Traffic Offences, Penalties and Procedures.
7. Common Driving mistakes.
8. Significance of First-aid in Road Safety.
9. Role of Civil Society in Road Safety.
10. Traffic Police-Public Relationship.
Note : Examination Pattern :

· The Environment and Road Safety paper is 70 marks.
· Seventy multiple choice questions (with one correct and three incorrect alternatives
and no deduction for wrong or un-attempted questions).
· The paper shall have two units: Unit I (Environment) and Unit II (Road Safety).
· Unit II shall comprise of 20 questions with minimum of 1 question from each topics 1
· to 10.
· The entire syllabus of Unit II is to be covered in 10 hours.
· All the questions are to be attempted.
· Qualifying Marks 33 per cent i.e. 23 marks out of 70.
· Duration of examination: 90 minutes.
· The paper setter is requested to set the questions strictly according to the syllabus.
Suggested Readings:
The Motor Vehicle Act, 1988 (2010), Universal Law Publishing Co. Pvt. Ltd., New
Delhi.
Road Safety Signage and Signs (2011), Ministry of Road Transport and Highways,

Government of India.
Websites:
(a) www.chandigarhpolice.nic.in
(b) www.punjabpolice.gov.in
(c) www.haryanapolice.gov.in
(d) www.hppolice.nic.in
Unit – III VIOLENCE AGAINST WOMEN /CHILDREN

1. Concept and Types of Violence: Meaning and Definition of violence; Types of Violence
against women – domestic violence, sexual violence (including rape), sexual harassment,
emotional/psychological violence; Types of Violence against children – physical violence,
sexual violence, verbal and emotional abuse, neglect & abandonment.
2. Protective Provisions of IPC on Domestic Violence & Sexual Violence against Women:
Dowry Death – Section 304B; Rape – Sections 375, 376(1), 376A, 376B, 376C, 376D and 376E;
Cruelty – Section 498A; Insult to Modesty – The Indian Penal Code does not define the word
eve-teasing; there are three sections which deal with crime of eve-teasing. These are Sections,
294, 354 and 509of Indian Penal Code. Section 509 of the Indian penal code defines (Word,
gesture or act intended to insult the modesty of a woman), Section 294 – (Obscene acts and
songs) and Section 354 (Assault or criminal force to woman with intent to outrage her
modesty); Hurt & Grievous Hurt Provisions – Sections 319 to 326; Acid Attacks – Sections
326A and 326B; Female Infanticide – Section 312, Section 313 of Indian Penal Code (Causing
miscarriage without women’s consent) and section 314; Sexual Harassment – For providing
protection to working women against sexual harassment, a new section 354 A is added; 354 B
(Assault or use of criminal force to women with intent to disrobe); 354 C Voyeurism; 354 D
(Stalking). All these provisions are added in IPC to protect women against acts of violence
through Criminal Law (Amendment) Act, 2013; Human Trafficking and Forced Prostitution-
Sections 370 and 370A
3. Protective Laws for Women:
3.1 Provisions of Protection of Women Against Domestic Violence Act 2005 – Definition,
Powers of the Magistrate and Protection Officers, Protection order, Residence order,
Monetary relief, Custody order and Compensatory order.
3.2 The Sexual Harassment of Women at Workplace (Prevention, Prohibition and Redressal)
Act, 2013 – Definition, Internal Complaint Committee, Local Complaint Committee, Procedure
adopted by Committee for punishing accused.
4. Protective Provisions of IPC regarding Sexual Violence against Children:
Section 293(sale etc. of obscene objects to young person’s); 294 (obscene acts & songs); 305
(abetment of suicide of child); 315 to 317 (act causing death after birth of a child etc.); 361
(kidnapping from lawful guardianship); 362 (abduction); 363 (punishment for kidnapping);
363A (kidnapping or maiming a minor for purposing of begging); 364A (kidnapping for ransom
etc.); 366 (kidnapping etc. to compel woman for marriage etc.); 366A (procuration of minor
girl for illicit forced intercourse); 366B (importation of girl from foreign country); 367
(kidnapping/abduction in order to subject person to grievous hurt, slavery etc.); 369
(kidnapping adductive child under 10 year with intent to steal from its person); 372 & 373
(selling & buying minor for purposes of prostitution etc.).
4.1 The Protection of Children from Sexual Offences Act, 2012: An overview of the
POCSO, relevant legal provisions and guidelines for the protection of children against sexual
offences along with punishments; role of doctors, psychologists & mental experts as per rules

of POCSO.
Note: Instructions for Examination:
· Unit III of the paper dealing with Violence against Women and Children is of 30 Marks.
· It shall have 30 multiple-choice questions (with one correct and three incorrect choice
options and no deduction of marks for wrong or un-attempted questions).
· Minimum two questions from each topic must be covered.
· All the questions are to be attempted
· Qualifying Marks 33 percent
· Duration of Examination 30 Minutes
· The Paper Setter is requested to set the questions strictly according to the syllabus.
Pedagogy:
· The entire syllabus of Unit III is to be covered in ten hours in total, with each lecture of one-
hour duration.
· The purpose behind imparting teaching-learning instructions is to create basic understanding
of the contents of the Unit III among the students.
RELEVANT READING MATERIAL
Ahuja, Ram (1998), Violence against Women, New Delhi: Rawat Publication
NRHM, Child Abuse, A Guidebook for the Media on Sexual Violence against Children
The Indian Penal Code (Universal Law Publishing Co. Pvt. New Delhi).
The Protection of Children from Sexual Offences Act, 2012
The Protection of Women from Domestic Violence Act 2005
The Sexual Harassment of Women at Workplace (Prevention, Prohibition and Redressal)
Act, 2013
UNO, United Nations Secretary-General's Study on Violence against Children, adapted for
Children and Young People
www.slideshare.net/HRLNIndia/a-life-free-from-violence
http://hrln.org/admin/issue/subpdf/Sexual_Harrassment_at_Workplace.pdf
Unit IV Drug Abuse

Drug Abuse: Problem, Prevention and Management
Note: This is a compulsory qualifying paper, which the students have to study and qualify
during three year of degree course.
Main Objective
This module introduces to the students the problem of drug abuse and its adverse
consequences for the society. The students would get an understanding of why drug abuse is
such a serious problem to our society. The course also apprises them of how to prevent and
manage this menace.
Learning objectives of the course
1. Understand the meaning of the term drug.
2. Understand the difference between use, misuse and abuse of drugs.
3. Differentiate between commonly abused legal and illegal drugs.
4. Become aware of common signs and symptoms of drug abuse.
5. Understand the causes and consequences of drug abuse
6. Identify and access safety measures for support to stay away/give up drug abuse
7. Become aware of the interventions for the prevention and management of drug abuse.
Pedagogy of the course work
1. 70 % Lectures (Including expert lectures)

2. 30% assignments, discussion, seminars and class tests.

· A visit to drug de-addiction centre could also be undertaken
Course content
UNIT I: Problem of Drug Abuse

a) Concept and overview: what are drugs? Meaning of use, misuse and abuse of drugs. Misuse
of prescription drugs with special emphasis on antibiotics and steroids. Historical perspective
of drug abuse. How drug abuse is different from drug dependence and drug addiction?
Physical and psychological dependence: concepts of drug tolerance and withdrawal
symptoms.
b) Types of drugs often abused and their effects

Stimulants: tobacco Amphetamines: dl-amphetamine (Benzedrine®), dextroamphetamine
(Dexedrine®). Cocaine.
Depressants: Alcohol. Barbiturates: phenobarbitone (Nembutal®), secobarbital (Seconal®),
Benzodiazepenes: diazepam (valium ®), alprazolam (Xanax®), flunitrazepam (Rohypnol®)
Narcotics: Morphine, heroin (‘Chitta’/ ‘Brown Sugar’), pethidine, oxycodone.
Hallucinogens: cannabis [‘Bhang’, marijuana (‘Ganja’), hashish (‘Charas’), hash oil].
MDMA (3, 4- methylenedioxy methamphetamine) /’Ecstasy’/ ‘Molly’. LSD (lysergic acid
diethylamide).
Miscellaneous: cough/cold medicines: diphendydramine (Benadryl®), chlorpheneramine
maleate+ codeine+alcohol (Corex®). Iodex®, Vicks®, Amrutanjan® and correction fluid
(Whitener).
UNIT II: Causes and consequences of drug abuse

a) Theories of drug abuse: Physiological theory. Psychological theory. Sociological theory.
b) Consequences of drug abuse: For individuals, families, society and economy.
Unit III: Extent and nature of the problem

Magnitude of the menace of drug abuse. Vulnerable age groups. Characteristic and features
of proneness. Signs and symptoms of drug abuse. Physical indicators. Academic indicators.
Behavioural and psychological indicators.
UNIT IV: Prevention and management of drug abuse

Legislations, Public Policies and Programs for the prevention and cure of drug abuse.
Prevention of drug abuse. Management of drug abuse. Medical management. Working of
drug De-addiction Centres. Role of Family, School and media.
Suggested readings:
1. Clayton, J.M and Scott, M.A (2014). Drugs and Drugs Policy: the control of consciousness
alterartion. New Delhi: Sage Publications India Pvt. Ltd.
2. Kapoor, T. (1985). Drug epidemic among Indian Youth, New Delhi: Mittal Pub
3. Modi, I and Modi S. (1997). Drugs: Addiction and prevention, Jaipur: Rawat Publication.
4. Ahuja, R (2003). Social problems in India, Rawat Publication, Jaipur
5. 2003 National Household survey of Alcohol and Drug Abuse. New Delhi, Clinical
Epidemiological Unit, AIIMS, 2004
6. World Drug Report, (updated every year), United Nations office of Drug and Crime.

7. Extent, pattern and Trend of Drug use in India, Ministry of Social Justice and
Empowerment, Government of India, 2004.
8. The Narcotic Drugs and Psychotropic substances Act, 1985. (New Delhi: Universal,
2012).
9. Government of India (2015).Scheme of assistance for prevention and alcoholism and
substance (Drugs) abuse and for social defence services-Guidelines. Ministry of social
Justice and Empowerment. New Delhi.
10. NCERT (2010). Training Resource Materials (Adolescence Education Programme)


COURSE TITLE: TOURISM PRODUCTS OF INDIA: ART AND ARCHITECTURE
COURSE A thorough knowledge about the various product offered in tourism is a must for a
OBJECTIVES: tourism professional who shall be, in the future involved in the product development
and in product sales & marketing.
EVALUATION: The performance of the students will be evaluated on the basis of Class participation,
House tests, Regularity and Assignments carrying 30 percent of the total credit and rest

FOR PAPER Part A: There will be ten short answer questions covering whole syllabus of course. This
SETTING: part will be of 30 marks.
Part B: Students will have to attempt four questions in total, one question from each
unit with one internal choice. All questions will carry equal marks (10 marks each). Each
Unit will contain two questions and there may be short notes in these questions.
UNIT-1 Elements of Indian Art: Dance, Music, Literature, Cinema, Handicrafts.
UNIT-2 Indian Sculptures- Ancient, Medieval and Modern; Evolution through the Ages; Main
Tourist Centres in India.
UNIT-3 Indian Architecture- Ancient, Medieval and Modern; Growth and Development through
the Ages; Different Style of Architecture in India - Hindu, Buddhist and Islamic.
UNIT-4 Indian Paintings - Ancient, Medieval and Modern; Various schools of Paintings;
Important Museums, Art Galleries and Libraries of India.
REFERENCES: Agrawal V.S.: The Heritage of Indian Art, Govt. of India Publication.
Basham A L: The wonder that was India, Tapling Publishing Co., New York
Christopher Tadgell : The History of Architecture in India, Penguin, New Delhi
Daljeet and PC Jain: Indian Miniature Paintings, Brijwasi Art Press
Luniya B. N:Ancient Indian Culture, Laxmi Narain Educational Publisher, Agra
Venkataraman Leela: Indian Classical Dance, Roli Books
Thapar Romila and Percival Spear: History of India, Orient Longman, New Delhi.
Sarina Singh et. al., India, Lonely Planet Publications, Australia
Acharya Ram: Tourism and Culture heritage of India, RBSA Pub, Jaipur
Goswami O.: Story of Indian music: Its growth and Synthesis, Asia Pub House, Mumbai
Bhavani, Enakshi: Dance in India, DB Taraporevala Sons & Co.


COURSE TITLE: TOURISM PRODUCT OF INDIA: NATURE BASED
COURSE Nature is the basic component of tourism. The knowledge of natural places shall give an extra
OBJECTIVES: edge to the students in designing the itineraries for the travellers, suggesting them various
destinations to the clients for their travel etc.

Part B: Students will have to attempt four questions in total, one question from each unit with
one internal choice. All questions will carry equal marks (10 marks each). Each Unit will
UNIT-1 Nature as a Tourism Attraction: Concept of Ecotourism and Responsible Tourism, Do’s and
Don’ts for tourists and Stakeholders, Special Requirements for Visiting Natural Areas in India.
UNIT-2 Mountain and Highland Tourism in India (Major Tourist Places, Activities):
Case studies of following Tourist Places: Ladakh, Srinagar (J&K), Shimla, Manali, Nainital,
Mount Abu, Darjeeling, Gangtok, Ooty and Kodaikanal.
UNIT-3 Rivers as Tourist Attractions (Activities and places): Beas, Ganga, Brahmaputra, Periyar.
Backwater Tourism, Cruise Tourism in India.
UNIT-4 Important Wildlife Sanctuaries and National Parks of India (Major Features, Access, Facilities,
History, Procedural Aspects for Visiting): Great Himalayan National Park, Corbett National
Park, Keoladeo Ghana National Park, Ranthambore National Park, Gir National Park,
Bhandhavgarh, Kanha National Park, Nanda Devi, Kaziranga, Sunderbans, Nagarhole and
Periyar.
REFERENCES: Hannam Kevin, Anya Diekmann, Tourism and India: A Critical Introduction, Routledge: Oxon
Newsome David, and Susan A. Moore, Natural Area Tourism: Ecology, Impacts and
Management, Chanel View Publication
Singh R.L., India- A Regional Geography, Varanasi: National Geographical Society of India
Singh Sarina et. al., India, Lonely Planet Publications.


COURSE TITLE: EVENT MANAGEMENT ENGAGEMENT
COURSE The objective of this course is to make students understand the concept of event
OBJECTIVES: management and its application in Tourism. The students will be able to manage a
state/national level event independently.
COURSE The performance of the students will be evaluated on the basis of their participation in
EVALUATION: national level events organised by the Institute/Panjab University/ event approved by
Academic Committee. The student will submit a report to be evaluated by a panel of teacher
(internal) followed by a presentation. The marks would be given out of 100 marks.
REFERENCES: Leonard H. Hoyle, Event Marketing, John Wiley and Sons, New York.
Lynn Van Der Wagen, Event Management, Pearson, New Delhi.
Anton Shone and Bryn Parry, Successful Event Management, Cengage Learning.


COURSE TITLE: WORKSHOP ON HOTEL OPERATIONS
COURSE The objective of this course is to enable students to:
OBJECTIVES: · Understand the various departments of a Hotel.
· Develop the skills to handle operations in various departments of the hotel.
· Know the standard operating procedures followed in the Hotels.
EVALUATION: Students’ practical sessions and presentations would be organised based upon the
latest trends in the hotel industry. The trainers would evaluate the student knowledge
and skills in various operations by practical training in the laboratory situation. They
would give students feedback on their participation. This course would be evaluated by
an internal examiner, nominated by the University, out of 50 marks.


COURSE TITLE: WORKSHOP ON ENGLISH LANGUAGE SKILLS FOR TOURISM INDUSTRY
COURSE The objective of this course is to enable students to:
OBJECTIVES: · Write and respond to formal letters and mail according to the corporate
environment.
· Learn the basics of professional oral communication.
· Acquire tips for telecalling, closing the sale and after sales service.
EVALUATION: Students’ practical sessions and presentations would be organised to enhance their English
language. The trainers would evaluate the student knowledge and skills by giving the real
business situations and dividing the class into group of customers and service providers. They
would give students feedback on their participation. This course would be evaluated by an
internal examiner, nominated by the University, out of 50 marks.

OLD Scheme and Course Structure
3 BTM 231 Travel Agency and Tour DC 3 1 0 4 4 30 70 100

Operations
BTM 232 Principles of Management DC 3 1 0 4 4 30 70 100
BTM 233 Outdoor Learning DC 0 0 0 0 4 100 - 100

Programme
Choose BTM 234 Tourism Impacts DE 3 1 0 4 4 30 70 100

any three
BTM 235 Special Interest Tourism DE 3 1 0 4 4 30 70 100
BTM 236 Environment and Tourism DE 3 1 0 4 4 30 70 100

Cultural Heritage
4 BTM 241 Introduction to Statistics DC 3 1 0 4 4 30 70 100
BTM 242 Policy and Planning for DC 3 1 0 4 4 30 70 100

Tourism Development
BTM 243 On-the-job Training DC 0 0 0 0 4 100 00 100

Report and Viva
Choose BTM 244 Itinerary Preparation DE 3 1 0 4 4 30 70 100

any three
BTM 245 Tour Package Design DE 3 1 0 4 4 30 70 100
BTM 246 Essential of Tour Guiding DE 3 1 0 4 4 30 70 100
BTM 247 Tourism Transportation DE 3 1 0 4 4 30 70 100
5 BTM 351 Basics of Tourism DC 3 1 0 4 4 30 70 100

Research
BTM 353 Event Management DC 0 0 0 0 2 50 - 50

Engagement



Management

Understanding
Programme
BTM 362 Tourism Business DC 3 1 0 4 4 30 70 100

Economics
BTM 363 Airline Service and In- DC 3 1 0 4 4 30 70 100

flight Facilities
SC 1/1 3 1 0 4 4 30 70 100
SE1/1 3 1 0 4 4 30 70 100
SE1/2 3 1 0 4 4 30 70 100
7 BTM 471 Accounting for Managers DC 3 1 0 4 4 30 70 100
BTM 472 Tourism Promotion DC 3 1 0 4 4 30 70 100
BTM 473 Research Project Report DC 0 0 0 0 4 100 - 100
SC 2/1 3 1 0 4 4 30 70 100
SE2/1 3 1 0 4 4 30 70 100
SE2/2 3 1 0 4 4 30 70 100
8 BTM 481 Comprehensive Viva Voce DC 0 0 0 0 4 100 - 100
BTM 482 Internship Report DC 0 0 0 0 10 200 - 200
BTM 483# Workshop: Computerised DC 0 0 10 10 4 100 - 100

Reservation System
BTM 484# Workshop: Indian Tourism DC 0 0 5 5 2 50 - 50

Destinations
BTM 485# Workshop: International DC 0 0 5 5 2 50 - 50

Tourism Destinations
Note: In total student will take two specialisation (out of A, B, C and D). One in sixth semester and other in seventh
semester.
#
These courses will start either before going for internship program or once the student joins institute after
completing on-the-job training and will be evaluated by internal faculty appointed by Academic Committee of
UIHMT.
Specialisation Core and Electives
SC BTM Ticketing & Transportation 3 1 0 4 4 30 70 100

TT1
SE BTM Trade Related Issues and 3 1 0 4 4 30 70 100

TT2 Frontier Formalities
SE BTM Adventure Tourism 3 1 0 4 4 30 70 100

TT3
SE BTM Rural and Community Based 3 1 0 4 4 30 70 100

TT4 Tourism
SPECIALISATION B (Outbound Tourism)
SC BTM Regional Dimensions of 3 1 0 4 4 30 70 100

OT1 International Tourism
SE BTM Outbound Tour Operations 3 1 0 4 4 30 70 100

OT2
SE BTM Tourism Product: Europe and 3 1 0 4 4 30 70 100

OT3 America
SE BTM Tourism Product: Asia, 3 1 0 4 4 30 70 100

OT4 Middle East and Pacific Area
SPECIALISATION C (Aviation and Hospitality)

SC BTM Room Division Management 3 1 0 4 4 30 70 100

AH1
SE BTM Basics of F&B Operations 3 1 0 4 4 30 70 100

AH2
SE BTM Airport Facility Management 3 1 0 4 4 30 70 100

AH3
SE BTM Air Transport & Cargo 3 1 0 4 4 30 70 100

AH4 Management
SPECIALISATION D (Tourism Marketing)
SC BTM Service Marketing 3 1 0 4 4 30 70 100

TM1
SE BTM Relationship Marketing 3 1 0 4 4 30 70 100

TM2
SE BTM Sales and Distribution 3 1 0 4 4 30 70 100

TM3 Management
SE BTM E-Marketing 3 1 0 4 4 30 70 100

TM4
L: Lectures; T: Tutorial; P: Practical; HPW: Hours per Week; IA: Internal Assessment; EA:
External Assessment
DC= Discipline Core; DE: Discipline Electives; SC: Specialisation Core; SE: Specialisation
Electives
Explanation of Credit Score

Tentative duration of one semester = 15 weeks
1 Credit = Total Students Efforts (TSE) of 30 Hours

30 Hours of Total Students Efforts (15 Contact Hours and 15 Hours of Student’s Effort (other
work load)
Other Work Load to include: Individual/Group work, Obligatory/Optional work placement, Literature
survey/Library work/ Data collection/field work/Term paper, Assignments/Projects/Papers/Tests etc.

Semester-III
COURSE TITLE: TRAVEL AGENCY AND TOUR OPERATION
COURSE OBJECTIVES:
This course shall introduce learners to travel agency and tour
operations. The course also highlights the procedural aspects of
setting up a travel agency.
EVALUATION: The performance of the students will be evaluated on the basis of
class participation, house tests, regularity and assignments carrying
30 percent of the total credit and rest through semester end
examination of 3 hours duration.
INSTRUCTIONS FOR The paper will be divided in two parts (Total 70 marks)
PAPER SETTING: Part A: There will be ten short answer questions covering whole
syllabus of course. This part will be of 30 marks.
Part B: Students will have to attempt four questions in total, one
question from each unit with one internal choice. All questions will
carry equal marks (10 marks each). Each Unit will contain two
questions and there may be short notes in these questions. This part
will be of 40 marks.
UNIT-1 History and growth of travel agency business and case study of
emergence of Thomas Cook, Emergence of Travel Intermediaries,
Indian travel agents and tour operators - an overview, Upcoming
trends in travel agency business.
UNIT-2 Definition of travel agent and tour operator; differentiation between
travel agent and tour operator, interrelationship of TA/TO and
principles of present business trends and future prospects, problems
and issues related with travel agency business. Types of Travel
Agencies, Various departments in a travel agency and their roles in
travel agency operations, Organizational chart of a standard travel
agency.
UNIT-3 Setting up travel agency/tour operation business
(a) Government rules for getting approval

(b) IATA rules, regulation for accreditation

(c) Documentation
(d) Practical exercise in setting up a TA/TO
(e) Sources of earning: commissions, service charges etc
UNIT-4 Concept of Destination Management Companies. Case Study of
Kuoni India Ltd., Thomas Cook India Ltd., TUI and Cox and Kings.
Role of IATO and TAAI in the development of travel agency business
in India.
REFERENCES: 1. Mohinder Chand, Travel Agency Management, Anmol: Delhi
2. Chunk, James, Dexter & Boberg, Professional Travel Agency
Management. Prentice Hall Publication
3. Fay Betsy, Essentials of Tour Management, New Jersey: Prentice
Hall Publication.
4. Negi J.M., Travel Agency and Tour Operation: Concepts and
Principles, New Delhi: Kanishka Publishers & Distributors.
COURSE TITLE: PRINCIPLES OF MANAGEMENT
COURSE OBJECTIVES: This is the basic introductory course for learners of business
management. This course helps learners to use management skills
and techniques in all routine managerial activities in all aspects of
businesses effectively and efficiently. Besides, the awareness about
manager’s role in handling the individuals in an organization will also
be the focus of course.
INSTRUCTIONS FOR The paper will be divided in two parts
questions and there may be short notes in these questions.
UNIT-1 Introduction: Concept of Management, Scope, Functions and
Principles of Management. Evolution of Management Thought(Basic
concepts of F.W.Taylor, Henri Fayol ,Elton Mayo , Chester Barnard &
Peter Drucker to the management thought)
UNIT-2 Planning:-Meaning, Need & Importance, types, levels, advantages &

limitations, Process of Planning, Objectives, Policy & Procedures.
Forecasting – Meaning, Need & Techniques. Decision Making -
Meaning, Types &Process

UNIT-3 Organizing: Meaning, Importance, Patterns of Organization, Life &

Staff relationship, Centralization & decentralization, Staffing: Nature
& scope of Staffing, Manpower planning, Selection & Training.
Performance Appraisal: Meaning and importance; Directing:
Meaning, Nature& scope
UNIT-4 Motivation: Meaning, importance

Leadership: Meaning, importance, qualities & functions of leaders
Communication:-Types & Importance ;
Controlling: Need, Nature, importance, Process & Techniques

REFERENCES: 1. Srinivasan, R. and S.A. Chunawalia, Management Principles &
Practice, Himalaya Publishing House, New Delhi.
2. Prasad, L.M., Principles & Practice of Management, Sultan
Chand & Sons, New Delhi.
3. Koontz Harold and Heinz Weihrich, Management, Mc Grwa
Hill
4. Burton and Thakur, Management Today- Principles and
Practices, Tata Mc Graw Hill
Course Code BTM-233
Name of course OUTDOOR LEARNING PROGRAMME
Course Objective
The objective of this course is to enable students to
• develop team spirit and working as a leader
• help themselves in making an informed career choice after
exposure to the actual work environment
• observing the different aspects of adventure tourism
• get an opportunity to understand the expectations of tourists and
various participants of the group.
• prepare themselves for final placements. The aim of the
programme is to create understanding for and more profound
knowledge of both the possibilities of learning in outdoor
environments and sustainable development and environmental
awareness.
Evaluation: During the third semester students will undertake an Outdoor Learning
Programme (an adventure sports based outdoor learning camp), as decided by the Institute
and during the semester they would be submitting a report of the same. Student
presentations would be organised based on their reports. Presentations would be organized
according to a predetermined schedule. A panel of teachers would evaluate the
presentations, draft reports and participations. They would give students feedback on their
reports. Based on feedback, students would submit a final report, which would be evaluated
by an internal examiner, nominated by the UIHTM, out of 50 points.


COURSE TITLE: TOURISM IMPACTS
COURSE OBJECTIVES: A thorough knowledge about the various impacts of tourism
is necessary for the tourism professionals. This knowledge is
necessary while planning for tourism development. In this
course learners will try to understand positive as well as
negative impacts of tourism.
EVALUATION: The performance of the students will be evaluated on the
basis of class participation, house tests, regularity and
assignments carrying 30 percent of the total credit and rest
INSTRUCTIONS FOR PAPER The paper will be divided in two parts (Total 70 marks)
SETTING: Part A: There will be ten short answer questions covering
whole syllabus of course. This part will be of 30 marks.
Part B: Students will have to attempt four questions in total,
one question from each unit with one internal choice. All
questions will carry equal marks (10 marks each). Each Unit
will contain two questions and there may be short notes in
these questions. This part will be of 40 marks.
UNIT-1 Tourism development at global level, cost – benefit analysis
of tourism, Important global organisations in tourism,
Various stakeholders in tourism development and their role
in development.

UNIT-2 Social and Cultural Impacts of Tourism: Positive and

Negative socio--cultural impacts of Tourism, Inherent issues
and concepts.
UNIT-3 Economic impacts of tourism, positive and negative impacts,

Multiplier effect.
UNIT-4 Environmental Impact of Tourism, Environmental Impact

Assessment. Environmental and Social Accounting and
Auditing.
Suggested Readings 1. 1.Tourism Dimensions- S.P. Tewari.

2. Development of Tourism in India-Lajipathi Rai
3. Dynamics of Modern Tourism-Ratan Deep Singh.
4. Tourism Management: Bijendra Punia.
5. Dynamics of Modern Tourism-Pushpiner Gill
6. Tourism Dimensions in India-Chopra.
7. Basic of Tourism: Theory, Operation and Practice:
K.K. Kamra and Mohinder Chand
8. Tourism Impact Assessment; P.C. Sinha
9. Tourism Development and its Impacts: S.P. Bansal

COURSE TITLE: SPECIAL INTEREST TOURISM
COURSE OBJECTIVES: This course aims to provide students with an appreciation of the
growth and development of the tourism industry as a whole while
developing an awareness of the diversity of special interest products
that are available to consumers and the context in which they are
managed. Special Interest Tourism links to the related fields of leisure
management, events management, countryside management and
the geography of tourism and key areas of coverage include new
areas such as e-tourism, and health and wellness tourism, as well as
more established special interest sectors such as Dark Tourism,
Backpacking, Music Festivals and Sports and Adventure Tourism.
Students will have the opportunity to explore a particular sector that
is of interest to them and analyse the key developments in their
chosen market.


UNIT-1 Typologies of Tourism, Introduction of Alternate tourism to the
market, Defining and Conceptual Base of Special Interest Tourism
(SIT), Special interest tourism demand, Image creation/media for SIT
products, Special Interest Tourism Interest Cycle and Leisure-Tourism
Interest Cycle, Resources for Special Interest Tourism Development
UNIT-2 Theme and introductory Ideas of following tourism types:

Educational Tourism, Dark Tourism, Slum Tourism, Community Based
Tourism, Aboriginal Cultures and Indigenous Tourism, Ayurveda,
Health & Wellness Tourism, Spiritual Tourism, Gastronomic Tourism,
Wine and Food Tourism, Film Tourism, Senior Tourism, Urban
Tourism.
UNIT-3 Celebrating Special Interest Events in India, Case Studies related to

Entrepreneurship and Small Business in SIT w.r.t. India, Exploring
possibilities of Special Interest Travel in India. Profiling major players
in Special Interest tours in India.
UNIT-4 Popular travel itineraries of Special Interest tourism in India.

(Educational, Dark, Slum, CBT, Indigenous Tourism, Health Tourism,
Food and Wine Tourism, Film Tourism, Senior Tourism, Urban
Tourism, Ayurveda and Spiritual Tourism)
Suggested Readings 1. Bob Brotherton & Bulent Himetoglu, Beyond Destinations –

Special Interest Tourism. Anatolia, Volume 8, Issue 3, 1997
2. Tourism Management, 4th Edition Weaver & Lawton (2010)
3. Sharpley R. And Philip R Stone, The Darker Side of Travel,
Channel View Publications.
4. Hannam K & Ateljevic, Backpacker Tourism: Concepts and
Profiles. Channel View Publications.
5. Swarbrooke et al, Adventure Tourism: The New Frontier,
Butterworth Heinemann
6. Smith & Putzko, Health & Wellness Tourism, Butterworth
Heinemann
7. Hall Et. Al, Food Tourism Around the World, Butterworth
Heinemann
8. Beeton S., Film Induced Tourism. Channel View Publications.

COURSE TITLE: ENVIRONMENT AND TOURISM
COURSE OBJECTIVES: The purpose of this course is to provide an in-depth
knowledge about the synergy and conflict between tourism &
environment and to make students familiar with
the techniques and approaches for sustainable
development of tourism.

PAPER SETTING: Part A: There will be ten short answer questions covering

UNIT-1 Environment & tourism – areas of conflict, symbiosis &
synergy. Tourism in various bio-geographic realms of India,
specific situation of environmental concern in each realm.
UNIT-2 Quality recreating & environmental compatibility, concept of

tourism carrying capacity (bio-physical-socio-
cultural, infrastructural), relevance & limitation of
carrying capacity concept, new forms of tourism like Eco-
tourism, Geo-tourism, Volunteer tourism and Backpacker
tourism.
UNIT-3 State of India’s environment- major problems and issues.

Tourism as a saviour of environment (with reference to
mountain, desert, forest, beach & Island ecosystems.)
UNIT-4 Sustainable Tourism: Meaning, Definition, Global Significance

of Sustainable Tourism- Agenda – 21 for Travel and Tourism
Industry- World Conference on Sustainable Tourism 1995 -
benefit and issues of Sustainable Tourism Development.
Suggested Readings 1. Middleton, V.T.C. and Rebecca Hawkins, Sustainable
Tourism,Butterworth Heinemann Edword
2. Inskeep, Tourism Planning: An Integrated
and Sustainable Development Approach,
London: Routledge

COURSE TITLE: TOURISM PRODUCT OF INDIA: CULTURAL HERITAGE
COURSE OBJECTIVES: The purpose of this course is to acquire an in-depth knowledge rich
Indian culture and heritage. The knowledge of Indian architecture,
paintings, dances and music is very important for tourism students.

questions and there may be short notes in these questions. This
part will be of 40 marks.
UNIT-1 Culture of India, Characteristics of Indian Culture, Components of
Indian Culture, Understanding Indian Ethos
UNIT-2 A study of the popular Indian tangible cultural heritage w.r.t. tourist
importance (buildings including religious buildings, monuments,
landscapes, books, works of art, and artifacts), World Heritage Sites
in India (Cultural).
UNIT-3 A study of the popular Indian intangible cultural heritage w.r.t.

tourist importance (such as folklore, traditions, language, and
knowledge).
UNIT-4 Natural heritage of India (including culturally significant landscapes,

and biodiversity). World Heritage Sites in India (Natural).
REFERENCES: 1. Basham, A.L. , The Wonder That Was India. Rupa & Co. New Delhi
2. Thapar, Romila , A History of India: Volume 1. Penguin Book, New
Delhi,
3. Basham, A.L. , A Cultural History of India. Oxford University Press,
USA.
4. Singh, Upinder , .A History Of Ancient and Early Medieval India:
From The Stone Age To The 12Th Century, Pearson Education
India, New Delhi.
5. Chandra, B. , History of Modern India. Orient Blackswan, New
Delhi
6. Brown, P. , Indian Architecture (Buddhist and Hindu Period),
Tobey Press, New York
7. Brown, P. , Indian Architecture (the Islamic Period), Palmer Press,
New York
8. Allchin, B., Allchin, F.R. et al. Conservation of Indian Heritage,
Cosmo Publishers, New Delhi.
SEMESTER-IV

COURSE TITLE: INTRODUCTION OF STATISTICS
COURSE OBJECTIVES: The objective of this course is to make the student acquaint with
the basic knowledge of statistics, enabling them to appreciate
and implement this knowledge in developing business strategies.
The objective of this course is also to acquaint the participants
with concepts and techniques used in statistics.
class participation, house tests, regularity and assignments
carrying 30 percent of the total credit and rest through semester

end examination of 3 hours duration.
INSTRUCTIONS FOR The paper will be divided in two parts
question from each unit with one internal choice. All questions
will carry equal marks (10 marks each). Each Unit will contain two
UNIT-1 Statistics – Definitions, Importance, Uses in Business, Conducting
Statistical Enquiry, Classification & Tabulation, Graphical
Presentations, Frequency Distribution; Measures of Central
Tendency.
UNIT-2 Measures of Dispersion: Range, Quartile Deviation, Mean

Deviation, Standard Deviation, Coefficient of Variation and
Skewness.
UNIT-3 Simple Correlation Analysis & Regression Analysis
UNIT-4 Theory of Index Numbers – Meaning & Uses, Methods of

Construction, Test of Consistency, Fixed & Chain Base.
Time Series Analysis – Components, Methods of Measuring Trend
Values (Least Square Methods and Moving Average).
Suggested Readings 1. Operational Research and Statistical Analysis by P.K. Gupta &
Manmohan.
2. Statistic by D.C. Sancheti & V.K. Kapoor.
3.Quantative Method for Management Decision by C.R. Reddy.
4. Business Statisticas by S.P. Gupta.
5. Basic mathematics & Statistics by B.M. Aggarwal.
6. Statistics for Management by Rubin & Lebin.

COURSE TITLE: POLICY AND PLANNING FOR TOURISM DEVELOPMENT
COURSE OBJECTIVES: To develop an understanding of the basic concepts of tourism
planning for public and private sector community and regional
tourism development and community participation.
To explore the interrelationships between resource management
and tourism planning and development.
To understand the tourism policy initiative taken in India.

UNIT-1 Concept, need, objective, institutional framework of public
tourism policy. The role of govt., public and private sector in
formulation of tourism policy. Policy making bodies and its
process at national levels. Involvement of local community in
tourism development.
UNIT-2 An outline of L.K. Jha Committee - 1963, National Tourism Policy -

1982, National Committee Report - 2002, National Action Plan on
Tourism - 1992, The latest policy document on tourism.
UNIT-3 Tourism Planning at International, national, regional, state and
local level. Tourism and Five-Year Plans in India with special
reference to 11th Five-Year Plan.
UNIT-4 Background & process of tourism planning. Techniques of plan
formulation. Planning for tourism destinations - objectives,
methods and factors influencing planning. Destination life cycle
concept. Incentives & concessions extended for tourism projects
and sources of funding
REFERENCES: 1. Chib, Som Nath, Essays on Tourism, New Delhi: Cross
Section Publication.
2. Gee, Chunk Y., James C. & Dexter J.L. Choy, Travel
Industry: New York: Van Nostrand Reinhold.
3. Peter E. Murphy, Tourism: A Community Approach, New
York: Methuen.
4. Inskeep E., Tourism Planning: An integrated and
Sustainable Approach. London: Routledge
5. Inskeep E., National & Regional Tourism Planning :
London: Routledge
Course Code BTM-243
Name of course ON-THE-JOB TRAINING PROJECT

Course Objective The objective of this course is to enable students to;

• Develop and relate theory to practice
• Help themselves in making an informed career choice after
• Observing the systems, processes, interactions and human
relations in the organization
• Get an opportunity to understand the expectations of industry
• Prepare themselves for final placements
Evaluation: Student presentations would be organised based on their on-the-job training

reports. Presentations would be organized according to a predetermined schedule. A panel
of teachers would evaluate the presentations, draft reports and participations. They would
give students feedback on their summer training reports. Based on feedback, students
would submit a final report which would be evaluated by an internal examiner, nominated
by the UIHTM, out of 100 points.


COURSE TITLE: ITINERARY PREPARATION
COURSE OBJECTIVES: To develop an understanding of the basic concepts of
itinerary preparation. The purpose of this course is to
impart practical knowledge and skills about the itinerary
planning among learners and to make them familiar with
the techniques and approaches for successful conduction of
tour programme.
UNIT-1 Itinerary Preparation: Concept, Typology, Duration, GIT, FIT,
Do’s and don’ts of itinerary preparation - limitations and
constraints.
UNIT-2 Custom made itinerary and readymade itinerary, Factors to

be considered while preparing an itinerary - Seasonal
itinerary-Product based itinerary-All inclusive itinerary.
UNIT-3 Popular tourist itineraries of India: Golden Triangle, Great

Indian Heritage Circuit, Buddhist Circuit, Temple Circuit of
South India, Desert Triangle (Bikaner-Jodhpur-Jaisalmer),
Himalayan Safari.
UNIT-4 Special interest tourism itineraries in India: Adventure,

Health, Cultural and Religious tourism.
REFERENCES: 1. Mohinder Chand, Travel Agency Management, Anmol:
Delhi
2. Chunk, James, Dexter & Boberg, Professional Travel
Agency Management. Prentice Hall
3. D.L. Foster, The Business of Travel Agency Operations
and Management. Singapore: McGraw Hill.
4. Fay Betsy, Essentials of Tour Management New Jersey:
Prentice Hall.
5. Negi J.M., Travel Agency and Tour Operation: Concepts

and Principles, New Delhi: Kanishka Publishers &

Distributors.
6. Sarina Singh et. al, India, Lonely Planet Publication
COURSE TITLE: TOUR PACKAGE DESIGN
COURSE OBJECTIVES: The objective of the course is to provide in-depth knowledge
about the Tour Packaging and to make students familiar with
the tour packaging techniques and strategies required for
successful handling of tours.
UNIT-1 Tour Packaging – Definition – Types - Forms and Components
of Package Tour, Advantages and Disadvantages of Package
Tour, Laisoning and Negotiation of Package Tour.
UNIT-2 Promotion of Tour Operation: Mix and Media, Types of

media, Selection criteria, Case study of promotion of popular
tour packages by leading tour operators.
UNIT-3 Costing a Tour: Components, Considerations- Types of Costs-

Cost sheet, FIT Costing and Group Costing, Differential Tariff
Plan-Accommodation Cost-Transportation Cost-Meals Plan
etc., Pricing Strategies and Distribution Mechanism
UNIT-4 Product Oriented Package Tours and Special Interest Tours:

Adventure tours-MICE Tours- Eco and Wildlife tours- Ethnic
tours and Architectural tours - Farm tours- Rural/Village tour.
REFERENCES: 1. Mohinder Chand, Travel Agency Management, Anmol:
Delhi
2. Chunk, James, Dexter & Boberg, Professional Travel
Agency Management. Prentice Hall
3. D.L. Foster, The Business of Travel Agency Operations and
Management. Singapore: McGraw Hill.
4. Fay Betsy, Essentials of Tour Management New Jersey:

Prentice Hall.
5. Negi J.M., Travel Agency and Tour Operation: Concepts
and Principles, New Delhi: Kanishka Publishers &
Distributors.
6. Sarina Singh et. al, India, Lonely Planet Publication

COURSE TITLE: ESSENTIALS OF TOUR GUIDING
COURSE OBJECTIVES: The purpose of this course is to acquire an in-depth knowledge
about the profession of tour guiding and escorting and to become
familiar with the techniques and approaches for successful
presentations of the destinations to the tourists.
SETTING: Part A: There will be ten short answer questions covering whole
UNIT-1 Tour Guiding: Concept-History-Dimensions and Present Status,
Role and Responsibilities of Tour Guide, Code of Conduct for tour
guides, Personal hygiene and grooming checklist for tour guides,
Principles of Tour Guiding, Occupational Skill Standards -How to
develop tour guiding skills.
UNIT-2 Dealing with tourist arrivals and departures, Communication for

tour guiding-Language –Posture and Presentation, Roadblocks in
Communication, Speaking faults, Body language.
UNIT-3 Tour commentary-Composition and Contains-Microphone

Technique-Sense of Humor-How to deals with awkward questions
Timing and Indications-Apology and Pausing, Linking commentary
with what to be seen, Managing difficult situations, Handing
Complaints, First Aid: Importance and General procedures.
UNIT-4 Visitor interpretation: Concept-Principles and Types, How to

develop good interpretation skills-Popular understanding of a
place, Nature interpretation.
REFERENCES: 1. Negi Jagmohan, Tourist Guide and Tour Operations: Planning

and Organizing. Kanishka New Delhi

2. Mohinder Chand, Travel Agency Management, Anmol: Delhi
3. Ernie Health & Geoffrey Wall, Marketing Tourism Destinations.
John Wiley & Sons. Inc.

COURSE TITLE: TOURISM TRANSPORTATION
COURSE OBJECTIVES: The purpose of this course is to acquire an in-depth knowledge about
various modes of transportation and their significance in tourism. This
course also helps learners to know about various emerging trends
transportation sector.
class participation, house tests, regularity and assignments carrying 30
percent of the total credit and rest through semester end examination
of 3 hours duration.
UNIT-1 Evolution of tourist transport system Importance of transport in
tourism. Marketing of passenger transportation. Patterns of demand
for tourist transportation, characteristics of supply and marketing
strategies. Different Transport mode selection methods.
UNIT-2 Functions ICAO, IATA, DGCA, AAI and Open Sky Policy, Freedoms of air
and other policies in Indian aviation sector – Role of airlines in tourism
promotion: recent policies regarding airlines, case studies of Air India,
Jet Airlines, Sahara airlines, Go-airways, Indigo, and Air Deccan
UNIT-3 Surface Transport System Approved tourist transport operators, car
hire companies including Rent-a-car and tour coach companies, Rail
transport system Major Railway System of World (British Rail, Euro
Rail, Japanese Rail and Amtrak Orient Express). Special trains &
packages for tourists in India, Indrail pass, special schemes and
packages available, major tourist trains (Palace on Wheels, Royal
Orient, Fairy Queen, Deccan Odyssey and toy trains).
UNIT-4 Water Transport System An overview. Cruise ships, ferries, hovercraft
and boats. Terms used in water transport, operational and marketing

strategies of Star Cruise, Ocean Odyssey, Queens Mary, Major water

based leisure practices and their future in India.
REFERENCES: 1. Chuck Y. Gee, James C. Makens, Dexter J. L. Choy, The Travel
Industry, 3rd Edition, Wiley
2. Les M. Lumsdon and Stephen, Tourism and Transport (Advances in
Tourism Research), Routledge
3. Mill Robert C, Morrison Alastair M, Tourism System, Kendall Hunt
Publishing
4. Pran Nath Seth, Sushma S. Bhat, Successful Tourism Management.
Sterling Publishers Private Limited.
5. David Timothy Duval, Tourism and Transport: Modes, Networks
and flows. Channel view Publications.

Course Structure
BACHELOR OF TOURISM AND TRAVEL MANAGEMENT (BTTM)

5th SEMESTER

Type
5 BTM 351 Basics of Tourism DC 3 1 0 4 4 30 70 100

Research
BTM 353 Event Management DC 0 0 0 0 2 50 - 50

Engagement


Management
DC: Discipline Core
DE: Discipline Elective

COURSE CODE: BTM 351
COURSE TITLE: BASICS OF TOURISM RESEARCH
COURSE OBJECTIVES: The objective of this course is to make students acquaint with the
basics of research and overall research process. And how to apply
research in tourism.
The performance of the students will be evaluated on the basis of class

COURSE EVALUATION: participation, house tests, regularity and assignments carrying 30
The paper will be divided in two parts (Total 70 marks)
Part A: There will be ten short answer questions covering whole

INSTRUCTIONS FOR PAPER
SETTING: Part B: Students will have to attempt four questions in total, one
UNIT- 1 Introduction: Meaning, objectives and significance of research, types

of research, research process. Ethics in research. Tourism research:
Major Areas for research in Travel and Tourism, Challenges and status
of Tourism research in India. Need for tourism market research.
Research Design: Meaning, need and important features, types of

research design, selection and formulation of research problem.
UNIT- 2 Hypothesis formulation and its importance in research; hypothesis
testing; Measurement and sealing techniques and their importance.

Types and sources of data: Collection techniques, Difference between

case study and survey methods; Questionnaire design considerations;
Sampling-definition, types and their importance, type of sampling
designs.
UNIT- 3
Major techniques for interpretation of data. Using IT in research,
Report writing and presentation: substance of reports, formats of
reports, presentation of reports.
UNIT- 4
Research Methodology – C.R.Kothari; New age international.
REFERENCES: Krishnaswami, O.R. and Ranganatham, M. Methodology of research

in social sciences, 2/e, Mumbai: Himalaya Publishing House.
Punch, Keith, F., Survey research – the basics, New Delhi: Sage
Publications.
Walliman, Nicholas. Social research methods, New Delhi: Sage
Publications.
Chandan, J.S. Statistics for business and economics, New Delhi:
Vikas Publishing House Pvt. Ltd.
COURSE TITLE: TOURISM MARKETING
COURSE OBJECTIVES: The objective of this course is to make students understand the
concept of Tourism Marketing and its application in Tourism.


SETTING: syllabus of course. This part will be of 30 marks.

UNIT- 1 Introduction to Marketing: Evolution of Marketing; Marketing for

Tourism; The Tourism Product; Features of Tourism Marketing;
Marketing Functions; Market Research ; Tourism Marketing Mix;
Marketing Environment; Consumer Behaviour; Buyer Decision Process;
Demand Forecasting; Market Segmentation; Targeting; Market
Positioning.
The 4 P’s of Marketing : Product Designing-Branding and Packaging,

New Product Development; Product Life Cycle; Price-Strategies and
Approaches; Place- Channels of Distribution; Promotion-Advertising,
UNIT- 2 Sales Promotion, Publicity, Personal Selling; Other P’s- People, Physical
Evidence and Process.
Marketing of Tourism & Related Activities: Trends in Tourism

Marketing; Marketing of Destinations, Airlines, Hotels, Resorts, Travel
Agencies, Events and other Tourism sub –sectors and products.
Marketing Skills: Developing Marketing Skills for Tourism; Self

UNIT- 3 Motivation; Team Building; Personality Development; Creativity &
Innovation; Innovative Products in Tourism; International Perspective
and Contemporary Trends.
UNIT- 4
Chaudhary Manjula, Tourism Marketing, Oxford University Press,

New Delhi.

REFERENCES: Kotler, Philip; Bowen, John T.; Makens Ph.D., James, Marketing for
Hospitality and Tourism Publisher: Prentice Hall.

COURSE TITLE: EVENT MANAGEMENT ENGAGEMENT
concept of event management and its application in Tourism. The
students will be able to manage a state/national level event
independently.
The performance of the students will be evaluated on the basis of their

participation in national level events organised by the Institute/Panjab
COURSE EVALUATION: University/ event approved by Academic Committee. The student will
submit a report to be evaluated by a panel of teacher (internal)
followed by a presentation. The marks would be given out of 50 marks.
Leonard H. Hoyle, Event Marketing, John Wiley and Sons, New

York.
REFERENCES: Lynn Van Der Wagen, Event Management, Pearson, New Delhi.
Anton Shone & Bryn Parry, Successful Event Management, Cengage
Learning.

COURSE TITLE: TOURISM BUSINESS ENVIRONMENT
Tourism Business Environment.


INSTRUCTIONS FOR PAPER syllabus of course. This part will be of 30 marks.
SETTING:
UNIT- 1 Tourism Business Environment: Nature, components and

determinants. Types of environment. Environmental scanning.
Assessing current state of tourism business environment in India:

Economic Reforms, Liberalization, Privatization and globalization. Small
Scale tourism Enterprises: Meaning, Significance to the Indian
UNIT- 2 economy, problems and various incentives given to these.
Industrial Policies of India: Various Industrial Policies of India with

special emphasis on new industrial policy with various amendments
related with tourism business, Competition Act and its impact on
Indian tourism business.

UNIT- 3
Various tourism & travel Trade Reforms: Various tourism & travel
Trade Reforms announced in India in recent times. Trends in tourism
business in India; Foreign Direct Investment in tourism - significance,
policy and current position of India.
UNIT- 4
Daniel, John D and Radebangh, Lee H, International Business, New

York, Addison Wiley.
REFERENCES: Charles W. Hill, International Business, Tata McGraw Hill Publications
Companies.
AK. Sundaram J. Stemart Block: The International Business
Environment, PHI.

COURSE TITLE: HUMAN RESOURCE MANAGEMENT
COURSE OBJECTIVES: The objective of this course is to make students understand the Human
Resource Management

percent of the total credit and rest through semester end examination of
3 hours duration.
Part A: There will be ten short answer questions covering whole syllabus
INSTRUCTIONS FOR of course. This part will be of 30 marks.
PAPER SETTING:
question from each unit with one internal choice. All questions will carry
equal marks (10 marks each). Each Unit will contain two questions and
there may be short notes in these questions. This part will be of 40
marks.
UNIT- 1 Basics of HRM:
Meaning, nature and scope of HRM; Nature, Functions, Importance and

Limitations of HRM; Challenges faced by Modern HR Managers; The
Evolving Role of HRM in the tourism industry: the Changing Emphasis.
Human Resource Planning: Introduction, Definitions, Features, Need for

UNIT- 2 HR Planning; Objectives, Process, Factors affecting HR planning; Types,
Benefits, Problems in HR planning and Suggestions for making HR
Planning Effective; Succession planning.
Job Analysis, Job Design &Compensation management: Introduction,

Objectives, Benefits, Process, Techniques and Problems in Job Analysis.

Job Design-Meaning, Objectives and Techniques of Job Design.

Compensation Management: Concept, policies and Administration,
Methods of Wage payments and incentive plans, Fringe Benefits.
UNIT- 3
Recruitment and Selection: Meaning and Definitions, Importance and

Purpose, Process, Factors affecting Recruitment, Sources of Recruitment,
Methods, Constraints and Challenges of Recruitment. Recent Trends in
recruitment. Selection: Meaning and definition, procedure, selection
Process.
UNIT- 4
Pramod Verma, Personnel Management in Indian Organisations,

Oxford & IBM Publishing Co. Ltd, New Delhi.
REFERENCES: Venkata Ratnam CS & Srivatsava B K, Personnel Management and
Human Resources, Tata McGraw Hill, New Delhi.
S. K. Chakravarthy, Managerial Effectiveness and Quality and Work
Life, TMH, New Delhi.
Robert L. Mathis & John. H. Jackson, HRM, South Western Pub.
Saiyadain S.Mirza, HRM, TMH, New Delhi.
Dessler, A Framework for HR Management, Pearson Edn India.
COURSE TITLE: INTRODUCTION TO AIR TRAVEL
COURSE OBJECTIVES: The objective of this course is to make students understand the Air
travel, which is important component of Tourism.

3 hours duration.
INSTRUCTIONS FOR of course. This part will be of 30 marks.
PAPER SETTING:


marks.
UNIT- 1 History of Air Transport: History and Evolution of Aviation Sector in India
and World; Major Airlines in India; Airline Ticket, Types and its structure.
Airport Facilities and Infrastructures: setup of an Airport, terminology of

UNIT- 2 aviation; Airport ownership and operation; Airport operations; Traffic
pattern; Major airports in India and World; navigational Aids; Airport
safety management.
Aviation Organisations: International air transport regulations including

freedoms of air; ICAO, IATA, DGCA, AAI and Open Sky Policy in India.
UNIT- 3
Indian aviation - case studies of Air India, Jet Airways, Indigo airlines,
GoAir, Spicejet, and Vistara; Legal environment for air taxi operations; air
charters in India; LCC’s; Forces likely to affect the future of air transport
UNIT- 4 industry etc.
John G. Wensveen, Air Transportation: A Management Perspective;

Ashgate Publishing, Ltd.
REFERENCES: Anne Graham, Managing Airports: An international perspective;
Routledge.
Stephen Page; Transport for Tourism; Prentice Hall College Div.

COURSE TITLE: Business Tourism
COURSE OBJECTIVES: The objective of this course is to make students aware about the
business tourism and how it has evolved over the years.

COURSE EVALUATION:
participation, house tests, regularity and assignments carrying 30
3 hours duration.
The paper will be divided in two parts Part A: There will be ten short
answer questions covering whole syllabus of course. This part will be of
30 marks. Part B: Students will have to attempt four questions in total,
one question from each unit with one internal choice. All questions will
INSTRUCTIONS FOR carry equal marks (10 marks each). Each Unit will contain two questions
PAPER SETTING: and there may be short notes in these questions.
UNIT- 1 Introduction: The historical development of business travel and tourism;
The demand side of business travel and tourism; The supply side of
business travel and tourism; The role of destinations in business travel
and tourism; The macro-environment of business travel and tourism;
The impacts of business travel and tourism.
The Development and Management of Business Travel and Tourism:

UNIT- 2 The physical infrastructure of business travel and tourism; The human
resource infrastructure of business travel and tourism; Marketing the
business travel and tourism product.
The Practice: The organization of business tourism events; Examples of

good practice; Major interactive exercises, challenges in the
management of business travel and tourism.
UNIT- 3

Business Tourism in India – statistics of business tourism;

Accommodation & conference facilities in India; MICE facilities in Delhi,
Mumbai, Kolkata, Bangalore, Hyderabad, Chennai, Goa, Kochi,
UNIT- 4 Bhubaneswar; Role of outbound in Business Tourism in India;
Government initiatives in support of Business Tourism.
J. Christopher Holloway, Claire Humphreys, The Business of Tourism,

Pearson.
REFERENCES: John Swarbrooke and Susan Horner, Business Travel and Tourism;
Routledge.

COURSE STRUCTURE
BACHELOR OF TOURISM AND TRAVEL MANAGEMENT (BTTM)
6th Semester

Type

Understanding
Programme
BTM 362 Tourism Business DC 3 1 0 4 4 30 70 100

Economics
BTM 363 Airline Service and In- DC 3 1 0 4 4 30 70 100

flight Facilities
SC 1/1 3 1 0 4 4 30 70 100
SE1/1 3 1 0 4 4 30 70 100
SE1/2 3 1 0 4 4 30 70 100

COURSE TITLE: VOLUNTEERING AND SOCIETAL UNDERSTANDING PROGRAMME
COURSE OBJECTIVES: Volunteering and societal understanding programme aims at correlating

tourism with society and culture so that students can make a difference
in the lives of local people and communities through tourism. Moreover,
due to the influence of developmental sector tourism has grown
manifold. Thus the course will give students an experience of volunteer
tourism and be helpful in Nation Building.
The performance of the students will be evaluated on the basis of their

participation in community oriented work through NGO’s or other
related organisations which are working on community based tourism.
EVALUATION: The student will submit a report to be evaluated by a panel of teacher
(internal) followed by a presentation. The marks would be given out of
50 marks.

COURSE TITLE: TOURISM BUSINESS ECONOMICS
COURSE OBJECTIVES: Most of managerial decision making has to have economic

considerations. It is therefore important for a manager to understand
the concepts of economics and refer to same in managing, planning
and controlling. The objective of this course is to acquaint the
participants with concepts and techniques used in economics both at
micro and macro levels.

EVALUATION: of 3 hours duration.


INSTRUCTIONS FOR PAPER question from each unit with one internal choice. All questions will
SETTING: carry equal marks (10 marks each). Each Unit will contain two
UNIT-1 Concepts of Economics: Wealth Oriented View, Welfare View, Scarcity

View, Development View, Nature, Scope and Application of Managerial
Economics. Economy and tourism economics, tourism economic
functions.
Demand for tourism Concepts and definitions of demand for tourism

Consumer behaviour and tourism demand, determinants Measuring
UNIT-2 the demand for tourism.

Economics of Production Analysis: Return to scale, Law of Returns and

Production Function, Concept of Profit and Breakeven Analysis.
UNIT-3 Characteristics of the tourism supply Economic, Types and gauges of
the tourism supply.
Concept of Price determination: Price determination under perfect,

imperfect, monopoly & oligopoly.
UNIT-4
REFERENCES: Chopra O.P., Managerial Economics, Tata MC Graw Hill. Mehta

P.L., Managerial Economics, Sultan Chand New Delhi.
Aggarwal H.S., Micro Economics, Ane Books. Jeoldean, Managerial

Economics: Prentice Hall of India.

COURSE TITLE: AIRLINE SERVICE AND IN-FLIGHT FACILITIES
COURSE OBJECTIVES: The objective of these courses is to introduce and acquaint the students
with airline services area of In-flight facilities. This course also makes
students aware about role and responsibilities of airline staff for efficient
delivery of services. The integrated and wide range of subject in the courses
will enable the students to acquire the necessary job knowledge and
prepare them for their industry responsibilities.

participation, house tests, regularity and assignments carrying 30 percent
of the total credit and rest through semester end examination of 3 hours
EVALUATION: duration.
Part A: There will be ten short answer questions covering whole syllabus of
course. This part will be of 30 marks.
Part B: Students will have to attempt four questions in total, one question
INSTRUCTIONS FOR from each unit with one internal choice. All questions will carry equal marks
PAPER SETTING: (10 marks each). Each Unit will contain two questions and there may be
short notes in these questions. This part will be of 40 marks.
UNIT-1 The Airline Industry: Trends, Challenges and Strategies. Past, present and
future trends, Regional Analysis of trends. Airlines Types: Scheduled and
non scheduled, Air taxis, domestic and international, commuter, short haul
and long haul, low cost carriers, cabin crew.
In-flight services – types of class-up grading and down grading. Introduction

to civil aviation hospitality. The Cabin Crew profession: Origin, Duties and
UNIT-2 responsibilities, Benefits and challenges of the profession, Cabin Crew Basic
Service, Business Class Service, First Class Service.

Roles and responsibilities of airline staff, Preparing to undertake a flight,

Pre-flight briefing, Prior to passenger boarding, Boarding of passengers,
Special handling of passengers, Public announcements, Safety
demonstration, During taxiing, Preparing for take- off, Preparing for
landing, After landing.
UNIT-3
Aircraft galleys and equipment, Proper handling techniques of galley

equipment, Pre-flight galley checks, Airline catering and delivery of
catering on board , Food Service and Hygiene, Types of meals and special
meals, Special meal codes , Meal service, types and service levels.
UNIT-4
Introduction to Airline Industry: IATA Study KIT.
REFERENCES: Jagmohan Negi: Air Travel and Fare Construction. - Kanishka Pub, Delhi.
Dennis. L. Foster: The Business of Travel Agency Operations and

Administration (Mc. Graw Hill).
Study Kit for IATA/UFTAA, Stephen Shaw, Airline Marketing and

Management, Ashgate.
Kenneth Moore, Airport, aircraft and airline security, Butterworth

Heinemann.
COURSE CODE: BTM TT1
COURSE TITLE: TICKETING AND TRANSPORTATION
COURSE OBJECTIVES: The purpose of this course is to impart practical knowledge and skills
required for ticketing and to make learners familiar with the concept of
tourism transportation.

EVALUATION: participation, house tests, regularity and assignments carrying 30

INSTRUCTIONS FOR Part A: There will be ten short answer questions covering whole syllabus
PAPER SETTING: of course. This part will be of 30 marks.

marks.
UNIT-1 Introduction to tourism transportation as an essential feature of tourism

infrastructure. Growth and development of transport industry. Types of
transport, Air, Water and Surface.
Organization of the air transport industry in the international context.

UNIT-2 Scheduled and non scheduled airline services. Rail transport network,
Popular tourists trains, Water transport system in Indian history
including case study of Kerala Backwaters. Road transport in India.
IATA city code and airport code, airline designation code, minimum
connecting time, global indicator, familiarization with Air tariff : currency
regulation, NUC conversion factors, general rules.
UNIT-3
Familiarization with TIM: passport, visa, currency regulation, custom
regulation, health regulation and airport tax. Passenger needing special
attention, Credit Cards: concepts, benefits, eligibility criteria, validity,
insurance cover, different types of credit card.
Introduction to air fare construction, mileage principles, fare

construction with Extra Mileage Allowance (EMA), Extra Mileage
Surcharge (EMS), Practices of Passenger Ticket (issuance of ticket with
itineraries) One Way (OW) and Return (RT) on EMA, EMS, HIP, CTM,

BHC, mixed class, BSP procedures
UNIT-4
REFERENCES: ABC (red and blue) by IATA Travel Information Manual (TIM ) by IATA
Mohinder Chand, Travel Agency Management, Anmol: Delhi
Chunk, James, Dexter & Boberg, Professional Travel Agency

Management. Prentice Hall
D.L. Foster, The Business of Travel Agency Operations and Management.

Singapore: McGraw Hill.
Fay Betsy, Essentials of Tour Management New Jersey: Prentice Hall.
Negi J.M., Travel Agency and Tour Operation: Concepts and Principles,
New Delhi: Kanishka Publishers & Distributors.
COURSE TITLE: TRADE RELATED ISSUES AND FRONTIER FORMALITIES
COURSE OBJECTIVES: The Tourism Trade Issues — whether Global, National, Regional or
territorial affects techniques in the tourism business practices at all levels.
It is very important for any understand these trade issues. Further this
course would make learner acquaint with the knowledge of various frontier
formalities.


participation, house tests, regularity and assignments carrying 30 percent
of the total credit and rest through semester end examination of 3 hours
EVALUATION: duration.
Part A: There will be ten short answer questions covering whole syllabus of
course. This part will be of 30 marks.
Part B: Students will have to attempt four questions in total, one question
INSTRUCTIONS FOR from each unit with one internal choice. All questions will carry equal marks
PAPER SETTING: (10 marks each). Each Unit will contain two questions and there may be
short notes in these questions. This part will be of 40 marks.
UNIT-1 Tourism bills of Rights:

Tourism code, Manila declaration; International conventions : Warsaw
convention 1924, Chicago convention 1944, Brussels convention 1961 and
1966 International convention on travel contract, , Athens convention
1974, Helsinki accord 1976, The IATA general conditions of carriage
(passenger and baggage).
International tourism & Airport formalities:

Airport setup-facilities in detail; Airport terminals; Airport Immigration
Formalities-Arrival And Departure; Three channels-Red, Green, Blue.
Travel Documentation: Familiarization with TIM (Travel Information

UNIT-2
Manual), Passport & VISA- Meaning, Types, Procedures, Validity, Necessary
Information to fill the Passport and VISA , Difference between Passport and
Visa Types of Passport & Visa.
Form for Issuance: Health Certificates, Travel Insurance, Credit & Debit
UNIT-3 Card, customs, currency, baggage and airport information. Immigration

related functions of Travel Agency, custom clearance procedure.
Basic overview of FOREX:

Forex Terminology- TCs, Cash currency, BTQ, LERMS, Arranging liquor
permits, obtaining permission for special/Restricted Areas, Exchange
related arrangements, Landing permit & Landing certificate.
UNIT-4
REFERENCES: Sajnani M. Indian Tourism Business – A Legal Perspective, Delhi: Gyan

Books.
Chunk, James, Dexter & Boberg, Professional Travel Agency: Management.

Prentice Hall.
Bramwell: Aspects of Tourism-Tourism Collaboration and partners, Delhi:

Viva Books Pvt Ltd.
Fay Betsy, Essentials of Tour Management New Jersey: Prentice Hall.
Lundberg, D.E., The Tourist Business. New York: Van Nostrand Reinhold.
COURSE TITLE: ADVENTURE TOURISM
COURSE OBJECTIVES: Adventure tourism is considered as an essential part of tourism and an

understanding of this type of tourism is required for any tourism
professional. This course would provide a basic knowledge of adventure
tourism’s technicalities and an understanding of various rganisations
working in the related field.

EVALUATION:

of course. This part will be of 30 marks.

INSTRUCTIONS FOR question from each unit with one internal choice. All questions will carry
PAPER SETTING:
marks.
UNIT-1 Introduction of Adventure Tourism, Definition and history of adventure

tourism, various components of adventure tourism and newer
dimensions of adventure tourism. Popular global adventure destinations
Types of adventure tourism (land, air and water), various adventure

UNIT-2 tourism activities and popular adventure destinations in India. Demand
and Supply side of Adventure tourism in India.
Training in adventure tourism, popular adventure programs in India, role

of adventure tourism guides, tools and techniques of communication in
adventure operations, different grades of adventure (trekking, rafting
UNIT-3
and climbing).
Role and history of IMF in developing the adventure tourism in India,

history and development of mountaineering institutes of India, Role of
ATOAI in promoting adventure tourism in India, details of courses
offered by ABVIMAS Manali, NIM Uttarkashi, HMI Darjeeling
UNIT-4
REFERENCES: Ralf Buckley, Adventure Tourism Management: Routledge
Negi Jagmohan, Adventure Tourism and Sports: Risks and Challenges (a

set of 2 volumes), Delhi: Kanishka
Malik, S.S., Adventure Tourism, Delhi: Rahul
http://www.adventuretravelnews.com/

COURSE TITLE: RURAL AND COMMUNITY BASED TOURISM
COURSE OBJECTIVES: Rural tourism and community centred approach of tourism

development is considered as an essential part of tourism. This course
would provide a basic knowledge of rural tourism concept and an
understanding of tourism development process which is community
centred.

EVALUATION:
of course. This part will be of 30 marks.
INSTRUCTIONS FOR Part B: Students will have to attempt four questions in total, one
PAPER SETTING: question from each unit with one internal choice. All questions will carry
marks.
UNIT-1 Conceptual Basis: Concept of Rural Tourism, Growth in rural recreation

and tourism, tourism and pro poor strategy, Relationship between
community and tourism, relevance of tourism theories to communities,
understanding cost and benefits of tourism for the community.
Practical implications: From rural tourism resource to product,

Community events and rural tourism, Concept of Community based
UNIT-2 approach for tourism planning, public private partnership (PPP), role of
NGO’s and Developmental sector in development of rural and
community based tourism, Crisis in destination communities, Ethical

concerns in rural tourism .
Rural and community tourism management: and Profitability and

pricing of rural tourism, Strategic tourism planning for communities;
community wellbeing, empowerment, Community based tourism
UNIT-3 marketing and promoting communities through tourism.
Success stories: Ministry of Tourism, Govt. of India Commissioned rural

tourism sites in India; Case studies of popular rural and community
based tourism practices like Hodka, Distt. Kachchh, Gujarat; Naggar, Distt.
Kullu, Himachal Pradesh; ROSE Society Kanda, Uttarakhand; Thenmala,
UNIT-4
Kerala: TaraGram , Bundelkhand; etc.
REFERENCES: Burkart A.J. and Medlik, Tourism: Past Present & Future : London,
Heinemann)
Derek Hall : Rural Tourism and Sustainable Business Aspects,

Multilingual Publications.
Murphy, P.E.. Tourism: A Community Approach, Methuen & Co, Ltd,

London, UK.
Sue Beeton, Community Development Through Tourism: Landlinks Press

SPECIALIZATION B (OUTBOUND TOURISM)
COURSE CODE: BTM OT1

COURSE TITLE: REGIONAL DIMENSIONS OF INTERNATIONAL TOURISM
COURSE OBJECTIVES: The objective of this course is to make students acquainted with the
various dimensions of International Tourism.
COURSE EVALUATION: The performance of the students will be evaluated on the basis of class
UNIT-1 Contemporary Issues in Tourism Development: Contemporary trends

in international tourist movements, Issues affecting World Tourism,
Political aspects of the international travel. Cultural exchange among
nations and international understanding through tourism, Need for
government support of tourism.
UNIT- 2 Current Status of Global Tourism: Global tourism statistics, Tourism in

WTO regions (Africa, Americas, Asia and the Pacific, Europe, Middle

east), Factors affecting growth of tourism in each region.
UNIT- 3 Current Trends in Tourism: Balancing global & local perspectives in

tourism, latest trends in International tourism sales & marketing,
Transportation developments, Technology & automation, m-commerce
in tourism industry, Global competition & the future.
UNIT- 4 International Organisations: International Tourism Institutions and

organizations, and their role in promoting international tourist
movement- UNWTO, WTTC, PATA, IATA and ICAO.
REFERENCES: Jagmohan Negi, Regional Development, Tourism Hotels & Travel Trade
Himalaya Publishing House, New Delhi.
Joseph Fridgen, Dimensions of tourism, Educational Institute, American

Hotel & Motel Association.
Chris Cooper, Principles and Practice, Pearson Education.
S.P. Tiwari, Tourism Dimensions: Atma Ram and Sons, New Delhi.
Pran Nath Seth, Sushma Seth, An Introduction To Travel And Tourism:

Sterling Publishers Pvt. Ltd
COURSE TITLE: OUTBOUND TOURISM
COURSE OBJECTIVES: The objective of this course is to help students understand the concept
of outbound tourism and its trends.
UNIT- 1 Outbound Tourism Concept:

Definition, Concept of outbound tourism, analysis for outbound
tourism demand, major tourist generating areas, outbound tourism
statistics of India, emerging trends of global outbound tourism, top five
biggest spenders on international tourism, top ten latest International
tourist destination countries and cities.

Outbound Tourism Packages & Destinations:

UNIT- 2 Outbound Tourism Destinations for India, Major generating & receiving
countries, Packages of leading travel companies for outbound tourism
(Cox and Kings, SOTC, Thomas Cook), Travel Industry Fairs,
Participation Advantages, ITB, WTM, PATA Travel Mart, ICCA.
Itineraries of Popular Outbound Destinations of Indian Market -1:

UNIT- 3 Asia, Pacific and Middle East. Comparative analysis of product
development, sales and execution strategies.
Itineraries of Popular Outbound Destinations of Indian Market -2:

America and Europe. Comparative analysis of product development,
UNIT- 4 sales and execution strategies.
REFERENCES: evin Hannam and Anya Diekmann, Tourism and India: a critical
analysis: Routledge
ITB world travel trends report (ITB)
WTTC tourism reports (WTTC)
Statistics of global tourism, UNWTO.
Annual tourism reports of various countries.
UNWTO Tourism Highlights

COURSE TITLE: TOURISM PRODUCT: EUROPE & AMERICA
COURSE OBJECTIVES: The objective of this course is to make students detailed know about of
tourism product of Europe & America.
UNIT- 1 International Tourism (inbound and outbound tourism) trends, A

Comparison of latest statistics of Europe vs Americas. SWOT analysis of
the tourism development strategies of USA and UK.

UNIT- 2 Destinations in North America - United States of America: New York,

Washington DC, Florida, Los Angeles, Las Vegas, San Francisco. Canada:
Ontario, Ottawa, Montreal, British Columbia. (Map Work)
UNIT- 3 Central America - Costa Rica, Panama, Nicaragua, Guatemala,

Honduras, Belize. South America: Peru, Ecuador, Venezuela, Chile,
Bolivia, Chile, Brazil. (Map Work)
Europe - England, France, Italy, Spain, Ireland, Turkey, Spain,

UNIT- 4 Netherlands, Czech Republic, Austria, Germany, Greece, Switzerland,
Russia, Ukraine. (Map Work)
REFERENCES: Tourism websites of the Individual nations.
Lonely planet, Country editions.
World Atlas- Oxford, Orient Longman etc.

COURSE TITLE: TOURISM PRODUCT: ASIA, MIDDLE-EAST AND PACIFIC AREA.
COURSE OBJECTIVES: The objective of this course is to make students familiar about Tourism
Product of Asia, Middle-East and Pacific Area.
UNIT- 1 Importance of National Tourism Organizations, Statistical analysis and

comparison of India with tourism in Malaysia, Thailand, Sri-Lanka,
Maldives, Bhutan and Nepal. SWOT of official websites of NTO

(National Tourism Organisation) of SAARC countries.
UNIT- 2
Detailed overview of tourism destinations in Asia: China, Thailand,
Hong Kong, Malaysia, Japan; Map work of key tourist destinations of
this module.
UNIT- 3
Detailed overview of tourism destinations in Middle-East: Saudi
Arabia, UAE, Egypt, Iran, Jordon; Map work of key tourist destinations
of this module.
UNIT- 4
Detailed overview of tourism destinations in Pacific Area: Australia,
New-Zealand, Hawaii; Map work of key tourist destinations of this
module.
REFERENCES: Tourism websites of the Individual nations.
Lonely planet, Country editions.
World Atlas- Oxford, Orient Longman etc.
Specialization C (Aviation and Hospitality)
COURSE CODE: BTM AH1
COURSE TITLE: ROOM DIVISION MANAGEMENT
COURSE OBJECTIVES: The objective of this course is to make students familiar with various
operational areas in a hotel. To make students familiar with room
service terminology and to understand the concepts, equipments and
technology related to it.

COURSE EVALUATION: percent of the total credit and rest through semester end examination

INSTRUCTIONS FOR PAPER one question from each unit with one internal choice. All questions will
SETTING: carry equal marks (10 marks each). Each Unit will contain two
UNIT 1 Lodging Industry, hotel organization, front office operations,

reservations and registrations.
Levels of lodging management; Employee positions within lodging

operation, operating departments, components and responsibility of
front office, guest-cycle, procedures used during reservations,
documents and technology, guest registration.
The front office audit, check-out & settlement and security
Front office audit procedures, documentation, technology and

settlement options; security issues in lodging industry and security
solutions.
UNIT 2
Housekeeping, Daily routines and systems
Housekeeping personnel, functions and equipment; guestroom

cleaning, procedures, inspection and cleaning agents; public area
UNIT 3 cleaning, control desk operations, lost and found procedure.
Hospitality Facilities and Housekeeping procedures
Public space, guest space, recreational space, entertainment and

support space; guest room status, placement of guest supplies,
overview of linen room, uniform room and laundry operations.

UNIT 4
Jones, Thomas JA. Professional management of housekeeping

REFERENCES: operations. John Wiley & Sons.
G. Raghubalan, Smritee Raghubalan, Hotel Housekeeping

Operations and Management, Oxford University Press, Second
Edition.
Malini singh, Jaya B. George, Housekeeping Operations, Design and

Management, Jaico Publishing House.
S.K. Kaushal, S.N. Gautam, Accommodation Operations

Management, Frank Bros.& Co.
COURSE TITLE: BASICS OF F&B OPERATIONS
COURSE OBJECTIVES: The objective of this course is to make students familiar with basic
operations linked to Food and Beverage Operations.

SETTING:
UNIT 1 Introduction to F & B Service including menu knowledge:

Food service industry, F & B staff of Hotel, Food service equipment,

Ancillary sections, styles of food service, menu, cover and
accompaniments for selected dishes, French & culinary terms, menu
planning.
Food service
UNIT 2 Preparing restaurant before & after service, service procedure,

breakfast, Brunch & afternoon Tea, room service, Gueridon service,
order taking and billing methods, handling situations.
Beverage and its types
Alcoholic & non-alcoholic beverages; wine, types & wine-making, wines

of france, Italy, germany, spain, Portugal, usa, Australia and other
UNIT 3
countries, beer, whisky, brandy, gin, rum, vodka, service of alcoholic
beverages, cocktails & mocktails, tobacco.
Bar operations and ancillary functions
Cellular, Bar Operations, Function catering, Supervisory function,

Customer Relationship Management, Food Safety and Environmental
Concerns.
UNIT 4
REFERENCES: R. Singaravelavan, Food and Beverage Service, Oxford University

Press.
Brown, Graham, Karon Hepner, and Alan Deegan, Introduction to

Food and Beverage Service, Blackwell Scientific Publications,
London.
Cousins, John and Andrew Durkan, The Student’s Guide to food &
Drink, Hodder and Stoughton, London.

Cousins, John and Andrew Durkan, The Beverage Book, Hodder and
Stoughton, London.
COURSE TITLE: AIRPORT FACILITY MANAGEMENT
COURSE OBJECTIVES: The objective of this course is to make students know about airport
and procedures followed for airport facility.

SETTING:
UNIT 1 Airport organization and administration:
Airport organization and administration; airport history, aviation

organisation, aviation terminology, airport terms, airport signs and
markings, major airlines in India and world.
Geography in travel planning and Time zones:

UNIT 2 Understanding and reading maps, important airports in India and the
world, airport and city codes, planning travel itineraries, IATA time
zones, air transport time calculation, aviation geography, local
currencies around the world.
Aircraft and airport familiarization
Airport familiarizations, aircraft familiarization, airport security, airport

stages of flight, customs and currencies.
UNIT 3
Airport Ground services:
Check in procedures, travel documents, Landside facilities for

departures, The Gate Area, Security Checks, Arrival Facilities, Control
Tower, Baggage, Cargo Terms & Procedures, Cargo Abbreviations,
UNIT 4
Special Cargo, Dangerous Goods, Labelling, Cargo Manifest, Courier
Mail, Post Office Mail and Customer Care.
REFERENCES: Foundation course Textbook, IATA.
Travel and information manual (TIM).
C. Daniel Prather, Airport Management, Aviation Supplies and

Academics, Inc.
Seth B. Young, Alexander T. Wells, Airport Planning and

Management 6/E, McGraw-Hill Education.

COURSE TITLE: AIR TRANSPORT AND CARGO MANAGEMENT
COURSE OBJECTIVES: The objective of this course is to make students familiar about air
transport and cargo management.

SETTING:
UNIT 1 Air Transport:
Air transport, aviation history of India and world; concept of air lines,
domestic and international airlines in India, types of aircraft and their
configurations, Freedoms of air, Bermuda convention, Chicago
convention, Warsaw convention, Roles and functions of DGCA, IATA
and ICAO.
Air Traffic Control:
History, airport and ground control, process and function of Air Traffic
UNIT 2 Control, air craft procedures, area control center.
Cargo Ratings and Documentation:
Familiarization of Cargo Tariffs, Chargeable weight rating-Specific

UNIT 3 commodity rates, class rates, general cargo rates, valuation charges,
Air way bill, charges correction advice, irregularity report, cargo

manifesto, cargo transfer Manifesto, documents concerning postal
mails and diplomatic mails.
Air Cargo
Growth and development of freight industry, relevance and

importance of cargo industry, air craft cargo configuration, types of
cargo, aircraft cargo terminology, types of containers, air cargo
UNIT 4 process, capacity familiarization, limitations of weight and special
loads, live animal regulations, dangerous goods regulations.
REFERENCES: OAG and the Air Cargo Tariff (Red and Green)
Travel Information Manual (TIM) – IATA
Dangerous goods regulations – Manual (IATA)
Live Animal Regulations – Manual (IATA)
Dhar Prem Nath, Global Cargo Management: Concept, Typology,

Law and Policy, Saujanya Books.


Specialization D (Tourism Marketing)

COURSE CODE: BTM TM1
COURSE TITLE: SERVICE MARKETING
COURSE OBJECTIVES: The objective of this course is to introduce, discuss and analyse key
areas related to Service Marketing.
INSTRUCTIONS FOR PAPER The paper will be divided in two parts Part A: There will be ten short
SETTING: answer questions covering whole syllabus of course. This part will be of
UNIT- 1 INTRODUCTION AND SERVICE MARKETING OPPORTUNITIES

Definition; Service Economy; Evolution and growth of service sector;
Nature and Scope of Services; Unique characteristics of services;
Classification of services; Service marketing; Challenges and issues in
Services Marketing; Assessing service market potential; Expanded
marketing mix; Environment and trends; Service market segmentation,
targeting and positioning.
UNIT- 2 SERVICE DESIGN AND DEVELOPMENT

Service Life Cycle; New service development; Service Blue Printing; GAP
model of service quality; Measuring service quality; SERVQUAL; Service
Quality function development.
UNIT- 3 SERVICE DELIVERY AND PROMOTION

Positioning of services; Designing service delivery System, Service
Channel; Pricing of services, methods; Service marketing triangle;
Integrated Service marketing communication.
UNIT- 4 SERVICE STRATEGIES

Service Marketing Strategies for health; Hospitality; Tourism; Financial;
Logistics; Educational; Entertainment & public utility Information
technique Services.
REFERENCES: Christopher H.Lovelock and Jochen Wirtz, Services Marketing,

Pearson Education, New Delhi.
Hoffman, Marketing of Services, Cengage Learning.
Kenneth E Clow, et al, Services Marketing Operation Management

and Strategy, Biztantra.
Halen Woodroffe, Services Marketing, McMillan.
Valarie Zeithaml et al, Services Marketing, Tata McGraw Hill.
Christian Gronroos, Services Management and Marketing a CRM

Approach, John Wiley.
Gronroos, Service Management and Marketing –Wiley India.

COURSE TITLE: RELATIONSHIP MARKETING
COURSE OBJECTIVES: The objective of this course is to make students familiar with main
areas related to Relationship Marketing.
UNIT- 1 Theoretical Perspective of Relationship Marketing: Definition; overlap

with other marketing domains; Historical Perspective; Evolution of
Relationship Marketing Theory; Inter-firm Relationship Marketing
Theory; Interpersonal Relationship Marketing Theory; Multilevel
Relationships
UNIT- 2 Understanding Relationship Marketing’s Financial Impact and

Building and Maintaining Strong Relationships: Linking Relationship
Marketing to Financial Outcomes; Measuring Relationships and
Financial Impact; Drivers of Customer Relationships
Relationship Marketing Programs; Organizational Elements and
Business Processes.
UNIT- 3 Targeting and Adapting Relationship Marketing Strategies and

Enhancing Performance through Best Practice: Customer Factors;
Seller Factors; Multilevel Relationship Factors; Environmental Factors;
How to Build and Maintain Strong Customer Relationships; How to
Adapt and Target Relationship Marketing.
UNIT- 4 Future Research Directions and Topics: Measuring Relational Assets;

Relationship Antecedents; Relationship Outcomes; Multilevel and
Intergroup Relationships; Negative Effects of Relationship Marketing;
Relationship Dynamics; Relationship Marketing Boundary Conditions
and Context Effects; Relationship Marketing Theory; Alternative
Research Methods.
REFERENCES: Robert W. Palmatier, Relationship Marketing, Marketing Science

Institute, Cambridge, Massachusetts.
Smith, Mari. The new relationship marketing: how to build a large,

loyal, profitable network using the social web. John Wiley & Sons.
Egan, John. Relationship marketing: exploring relational strategies

in marketing. Pearson education.

COURSE TITLE: SALES AND DISTRIBUTION MANAGEMENT
COURSE OBJECTIVES: The objective of this course is to make students familiar with main
concepts of sales and distribution management.
UNIT- 1 Basics of Sales and Distribution Management:

Nature and scope of Sales Management; Setting and Formulating
Personnel; Developing and Conducting Sales Training Programmes;
Designing and Administering; Compensation Plans.
Sales personnel and various issues related to them:

UNIT- 2 Supervision of Salesmen; Motivating Sales Personnel; Sales Meetings
and Sales Contests; Designing Territories and Allocating Sales Efforts;
Objectives and Quotes for Sales Personnel.
UNIT- 3 Performance Evaluation and cost involved:

Developing and Managing Sales Evaluation Programme; Sales Cost and
Cost Analysis; An overview of Marketing Channels, their structure,
Functions and Relationships.
UNIT- 4 Channel intermediaries and Information systems:

Channel Intermediaries – Wholesaling and Retailing; Logistics of
Distribution; Channel Planning Organisational Patterns in Marketing
Channels; Managing Marketing Channels; Marketing Channel Policies
and Legal Issues; Information System and Channel Management;
Assessing Performance of Marketing Channels including sales force;
International Marketing Channels.
REFERENCES: Anderson, R. Professional Sales Management; Englewood Cliffs,

New Jersey, Prentice Hall Inc.
Buskirk, R H and Stanton, W J, Management of Sales Force.

Homewood Illinois, Richard D. Irwin.
Dalrymple, D J, Sales Management: Concepts and Cases. New York.

John Wiley.
Johnson, E M etc. Sales Management: concepts, Practices and

Cases. New York, McGraw Hill.
Stanton, William J etc. Management of a Sales Force. Chicago,

Irwin.
Still, R R, Sales Management, Englewood Cliffs, New Jersey,

Prentice Hall Inc.
Venugopal, Pingali. Marketing Channel Management: A customer-

centric approach. SAGE Publications Pvt. Limited.

COURSE TITLE: E-MARKETING
COURSE OBJECTIVES: The objective of this course is to make students familiar about
strategies in E-Marketing and how to use marketing functions of
product, pricing, distribution etc.
UNIT- 1 E- Marketing in context:

Definition; past, present and future of e-marketing; strategic e-
marketing and performance metrics; e-marketing plan.
UNIT- 2 E- Marketing environment:

Global overview of e-markets; country and market opportunity
analysis; legacy technologies and digital divide; ethical and legal issues.
UNIT- 3 E-marketing strategy:

Data drive strategy; marketing knowledge management; other
technology enabled approaches; connected consumers online;
segmentation, targeting, differentiation and positioning strategies.
UNIT- 4 E-marketing management:

Product the online offer; price the online value; the internet for
distribution; e-marketing communication (owned, paid and earned
media); customer relationship management.
REFERENCES: Strauss, Judy. E-marketing. Routledge.
Chaffey, Dave, Paul Russell Smith, and Paul Russell Smith. E-

Marketing excellence: Planning and optimizing your digital
marketing. Routledge.
Krishnamurthy, Sandeep. "Contemporary Research in E-marketing.

SEVENTH SEMESTER
COURSE CODE BTM-471

COURSE TITLE ACCOUNTING FOR MANAGERS

COURSE OBJECTIVES The course intends to give learners an understanding of the accounting
procedures in an organization. It will help to students to understand and
apply the concepts of accounting to solve business problems.

EVALUATION participation, house tests, regularity and assignments carrying 30
The paper will be divided in two parts

INSTRUCTIONS FOR
PAPER SETTING Part B: Students will have to attempt four questions in total, one
carry equal marks (10 marks each). Each Unit will contain two questions
UNIT-1 and there maytobe Accounting:
Introduction short notes inMeaning
these questions.
and Definition, Types and
Classification, Principles of accounting, Systems of accounting, Generally
Accepted Accounting Principles (GAAP. Recording of transactions:
Voucher system; Accounting Process, Journals, Subsidiary Books,
Ledger, Cash Book, Bank Reconciliation Statement, Trial Balance.
Depreciation: Meaning, need & importance of depreciation, methods of
charging depreciation.
Final Accounts: Meaning, Procedure for preparation of Final Accounts,

Difference between Trading Accounts, Profit & Loss Accounts and
Balance Sheet, Adjustments (Only four): Closing Stock, Pre-paid Income
and Expenses, Outstanding Income and Expenses, Depreciation.
UNIT-2
Cost Accounting, Cost Sheet/Tender/Marginal Costing & Break even

Analysis, Budgetary Control.
Financial Management – Meaning, aims, Nature, Scope, Objectives and

functions of financial management. Sources of finance. Working Capital
Management- Significance Classification, Factors

REFERENCES: Pandey, I.M., Financial Management, Vikas Publishing, New Delhi.
Khan, M.Y., Financial Management , Tata Mc. Grand Hill Publishing
Co. Ltd., New Delhi.
Sharma, R.K. and Shashi K. Gupta, Management Accounting, Kalyani

Publisher, Ludhiana.
Gupta, R.L., Booking keeping & Accounting, Sultan Chand, New Delhi
Grewal T.S., Introduction to Accounting, S. Chand
COURSE CODE BTM-472

COURSE TITLE TOURISM PROMOTION
COURSE OBJECTIVES On completion of this course students would:
· Be conversant with the challenges raised by the complexity of

the marketing environment for managing tourism products for
promotion;
· Display an awareness of conceptual understanding and best
practices in tourism promotion in managing marketing
operations.
EVALUATION
The paper will be divided in two parts

· Part B: Students will have to attempt four questions in total, one

INSTRUCTIONS FOR
will carry equal marks (10 marks each). Each Unit will contain
PAPER SETTING
two questions and there may be short notes in these questions
UNIT-1 Tourism Attractions: Definition. Characteristics, Typology, Criteria for

tourist attractiveness. Development and design of tourist attractions.

Destination Life Cycle. Tourism Promotion Mix
Advertising Decisions: Meaning and advertising process, Role of

advertising in tourism, Advertising objectives and budgets, Copy
UNIT-2 formulations and advertising appeals and their execution, media
alternatives and media selection.
Personal Selling – Meaning and its role in tourism promotion, Tourist

Information Centres & their management, Sales force decisions.
Personal selling in tourism.
UNIT-3
Public Relations – The concept of Public Relations, Significance,

Methods & techniques of public relations, Role of various promotional
units. Sales promotion – Meaning & Scope in tourism industry. Various
UNIT-4 sales promotional techniques.
REFERENCES Philip Kotler, Kevin Keller, Abraham Koshey and Mithileshwar
Jha. Marketing Management: South Asian Perspective, 12th
Edition. New Delhi: Pearson Education.
Ramaswamy, V.S. and Namakumari, S. Marketing
Management: Planning, Control. New Delhi: MacMillian.
Enis, B M. Marketing Classics: A Selection of Influential
Articles. New York: McGraw Hill.
William D. Perreault, Jr. & E. Jerome McCarthy, Basic
Marketing: A Global Managerial Approach,New Delhi: Tata Mc
Graw-Hill.

COURSE CODE BTM-473

COURSE TITLE RESEARCH PROJECT REPORT
COURSE OBJECTIVES The objective of this course is to enable students to
• develop and relate theory to practice
• help themselves in making an informed career choice after exposure

to the actual work environment
• observing the systems, processes, interactions and human relations in

the organization
• get an opportunity to understand the expectations of industry
• prepare themselves for final placements.
EVALUATION Student presentations would be organised based on their project

reports. Presentations would be organized according to a
predetermined schedule. A panel of teachers would evaluate the
presentations, draft reports and participations. They would give
students feedback on their project reports. Based on feedback, students
would submit a final project report which would be evaluated by an
external examiner, nominated by the University, out of 100 marks.

EIGHTH SEMESTER
COURSE CODE BTM-481

COURSE TITLE Comprehensive VIVA VOCE
COURSE OBJECTIVES The objective of this course is to enable students to
To assess the diverse knowledge gained during full degree programme.

To confirm what student understand , written in examination and can
defend it verbally
To investigate the awareness of students with regard to tourism

industry
To understand student’s readiness for higher education, industry or

other field
To investigate student’s confidence, communication skills, attitude and

aptitude.
EVALUATION External examiner, nominated by the University will conduct the VIVA-
VOCE examination out of 100 marks.
COURSE CODE BTM-482

COURSE TITLE INTERNSHIP REPORT
COURSE OBJECTIVES The objective of this course is to enable students to:
• Develop and relate theory to practice
• Help themselves in making an informed career choice after
• Observing the systems, processes, interactions and human

relations in the organization
• Get an opportunity to understand the expectations of industry
• Prepare themselves for final placements
EVALUATION Evaluation: Student presentations would be organised based on their

internship reports. Presentations would be organized according to a
predetermined schedule. A panel of teachers would evaluate the
presentations, draft reports and participations. They would give
students feedback on their internship reports. Based on feedback,
students would submit a final report which would be evaluated by an
internal examiner, nominated by the UIHTM, out of 200 marks.
COURSE CODE BTM-483

COURSE TITLE WORKSHOP COMPUTERISED RESERVATION SYSTEM
COURSE OBJECTIVES There is currently a huge demand worldwide for professionally qualified
people in CRS in travel agencies, major airlines to make flight, hotel, car
etc.
The objective of this course is to enable students to:
To gain working knowledge of a computerised reservation system. The

workshops will use realistic CRS (Amadeus and Galileo) simulation to
teach and explain entries, and the concepts behind them.
To provide comprehensive training in CRS and airline ticketing skills that

are required by the industry.
To provide skills required for employment with travel agencies, tour

operators and all airlines and also for those who would eventually like to
open their own travel agency.
EVALUATION Students’ practical sessions would be organised based upon the

requirement of various CRS (Amadeus and Galileo) aspects needed in
the tourism industry. This course would be evaluated by an

internal/external examiner, nominated by the University, out of 100

marks.
COURSE CODE BTM-484

COURSE TITLE WORKSHOP : INDIAN TOURISM DESTINATION
COURSE OBJECTIVES Students joining tourism industry and particularly working in

inbound/domestic tourism should have very wide knowledge of Indian
destinations. Whether planning or advising about India, it is very
important to have the necessary expertise to do so. The workshop will
develop skills in students related to:
· Planning tours, travel ideas and itineraries, for various

prominent India destinations.
· knowledge of diverse products( geography, Heritage,
architecture, culture, flora fauna, handicrafts cuisine,
accessibility) of prominent Indian destinations
· Knowledge of famous hotels, resorts, restaurants,
transportations, USP’s of Indian destinations
EVALUATION Students’ practical sessions would be organised to assess students’

knowledge such as preparing itineraries, tour planning of prominent
destinations of India. This course would be evaluated by an internal
examiner, nominated by the University, out of 50 marks.
COURSE CODE BTM-485

COURSE TITLE WORKSHOP : INTERNATIONAL TOURISM DESTINATION

COURSE OBJECTIVES Students joining tourism industry and particularly working in

outbound tourism should have very wide knowledge of international
destinations. Whether planning or advising about international
destinations, it is very important to have the necessary expertise to do
so. The workshop will develop skills in students related to:
· Planning tours, travel ideas and itineraries, for various

prominent international destinations.
· Knowledge of diverse products( geography, Heritage,
architecture, culture, flora fauna, handicrafts cuisine,
accessibility etc.) of prominent international destinations
· Knowledge of famous hotels, resorts, restaurants,
transportation, USP’s of international destinations
· Knowledge of international tourist circuits
EVALUATION Students’ practical/presentation sessions would be organised to assess

students’ knowledge such as preparing itineraries, developing circuits,
tour planning of prominent international destinations. This course
would be evaluated by an internal examiner, nominated by the
University, out of 50 mark.
---------------

Panjab University BTTM Coursestructure1and2sem

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Course Curriculum: BTTM

PANJAB UNIVERSITY, CHANDIGARH-160014 (INDIA)

FACULTY OF BUSINESS MANAGEMENT AND

OUTLINES OF TESTS SYLLABI AND COURSES OF

Bachelor of Tourism and Travel Management

For the Session 2019-2020

University Institute of Hotel and Tourism Management, Panjab University, Chandigarh

UNIVERSITY INSTITUTE OF HOTEL AND TOURISM MANAGEMENT

BACHELOR OF TOURISM AND TRAVEL MANAGEMENT (B.T.T.M.)

Semester Discipline Discipline Specialisation Specialisation Free Total Total

Full Half Full Half

University Institute of Hotel and Tourism Management, Panjab University, Chandigarh

Course Structure / Scheme of Examination

SEM Code Course Title Course L T P HPW Credits IA EA Total

1 Core BTM 111 Tourism: Concept, Status and DC 3 1 0 4 4 30 70 100

Choose BTM 244 Itinerary Preparation DE 3 1 0 4 4 30 70 100

University Institute of Hotel and Tourism Management, Panjab University, Chandigarh

Specialisation Core and Electives

SPECIALISATION A (Travel Trade)

SC BTM TT1 Ticketing & Transportation 3 1 0 4 4 30 70 100

SE BTM TT2 Trade Related Issues and 3 1 0 4 4 30 70 100

SE BTM TT3 Adventure Tourism 3 1 0 4 4 30 70 100

SE BTM TT4 Rural and Community Based 3 1 0 4 4 30 70 100

SPECIALISATION B (Outbound Tourism)

SC BTM OT1 Regional Dimensions of 3 1 0 4 4 30 70 100

SE BTM OT3 Tourism Product: Europe and 3 1 0 4 4 30 70 100

SPECIALISATION C (Aviation and Hospitality)

SC BTM AH1 Room Division Management 3 1 0 4 4 30 70 100

SE BTM AH2 Basics of F&B Operations 3 1 0 4 4 30 70 100

SE BTM AH3 Airport Facility Management 3 1 0 4 4 30 70 100

SE BTM AH4 Air Transport & Cargo 3 1 0 4 4 30 70 100

SPECIALISATION D (Tourism Marketing)

SC BTM TM1 Service Marketing 3 1 0 4 4 30 70 100

SE BTM TM2 Relationship Marketing 3 1 0 4 4 30 70 100

SE BTM TM3 Sales and Distribution 3 1 0 4 4 30 70 100

University Institute of Hotel and Tourism Management, Panjab University, Chandigarh

Explanation of Credit Score

1 Credit = Total Students Efforts (TSE) of 30 Hours

University Institute of Hotel and Tourism Management, Panjab University, Chandigarh

BTTM First Semester Course Structure / Scheme of Examination

SEM Code Course Title Course L T P HPW Credits IA EA Total

1 Core BTM 111 Tourism: Concept, Status DC 3 1 0 4 4 30 70 100

University Institute of Hotel and Tourism Management, Panjab University, Chandigarh

COURSE CODE: BTM-111

INSTRUCTIONS The paper will be divided in two parts:

University Institute of Hotel and Tourism Management, Panjab University, Chandigarh

COURSE CODE: BTM-112

INSTRUCTIONS The paper will be divided in two parts:

UNIT-3 Map work of Geographical Areas and Tourist Destinations of India.

University Institute of Hotel and Tourism Management, Panjab University, Chandigarh

COURSE CODE: BTM-113

INSTRUCTIONS The paper will be divided in two parts:

University Institute of Hotel and Tourism Management, Panjab University, Chandigarh

COURSE CODE: BTM-114

INSTRUCTIONS The paper will be divided in two parts:

UNIT-2 Hardware Features and Uses: Components of a Computer, Generations of Computers,

UNIT-3 Operating Systems/Environments: Basics of MS-DOS, Internal Commands, External

University Institute of Hotel and Tourism Management, Panjab University, Chandigarh

COURSE CODE: BTM-115

INSTRUCTIONS The paper will be divided in two parts:

University Institute of Hotel and Tourism Management, Panjab University, Chandigarh

COURSE CODE BTM-116

NAME OF COURSE WORKSHOP ON PERSONALITY DEVELOPMENT