Course Outline

Week 1: Pictures You See with Your Brain

Key Concepts

 Dataviz
 Wordcloud
 R
 Visual Perception
 Photoviz
 Frameworks and approaches behind data collection and analysis methods

Week 2: Working Fast and Thinking Slow

Key Concepts

 Data collection
 Analysis methods
 Visualization techniques
 Tools used by business professionals based on data volume, velocity and usability
 GUI
 API
 The Consumer Decision Journey Framework
 Minto’s Rules
 MECE

Week 3: Finding Your Data Story

Key Concepts

 Understanding visual form and how to begin the transition from work product to client-
ready graphics
 Data-driven
 Declarative
 Explanatory
 Clustering
 Correlation
 Venn diagram
 Logic tree
 Bellabeat
 R studio
 Time-series plot
 Histograms
 Boxplot
 Gpairs
 Crayola
 Pie chart

Week 4: Getting Your Story Across

Key Concepts

 Distinctions between effective and poor data presentation

 Dona Wong’s framework
 Enrich
 Graphic
 Requisite
 Exploratory data analysis
 Legibility
 Labels
 Clutter
 Headline
 Subtitle
 Talk-track