Asem’s Notes

Web Designing business plan

1. Your target market
a. Pick an industry
b. Consider local community
c. Target “clones” of your best client
2. Competitor Analysis
a. Model other successful companies
b. Don’t sell on lowest price
c. Find local examples
3. Your solution
a. Start up costs are low ($1500/year)
b. Web design framework and process
c. Hourly vs Monthly vs Contracts (*Monthly best on average)
d. Track client results with google analystics (Make sure you are tracking leads/ eg. set up
event when someone clicks the phone number)
e. Natural Evolution:
i. Every company has their unique problems, try to understand those problems
and offer solutions (build a relationship)
ii. Websites are one part to marketing
iii. Digital marketing
iv. Invest in education
f. Over-deliver
i. Clients rarely care about top-level technical skill
ii. On-time, organized and over communicate
iii. In-person meetings add tremendous value
4. Short and long term goals
a. Your vision (A business without vision cannot progress)
b. Stay curious, value process over results
c. How many clients do you need to reach your financial goals?
d. Know your yearly expenses
5. Your sales strategy
a. You are the salesperson
i. Quantifiable outreach and marketing plan
ii. Create scripts and test your pitch
iii. Follow-up!
b. Understanding your clients
i. Ask lots of questions
ii. Use a client questionnaire
iii. A good client will try to suggest a solution