SERVICIO NACIONAL DE APRENDIZAJE

“SENA”

PROPOSAL IN ENGLISH LANGUAGE OF A PRODUCT OR SERVICE

COMPANY: SODA ESTUDIO

LORAINE CAUSADO BARON

JULY 2018
 VARIABLE DEFINITION

The population projected according to the DANE page on

September 29, 2019, at 10:46 am is: 49,307,393 people.

The total national population in 2017 49,427,004 people.

Geographic
segmentacion Colombia has an area of 1.142 million km 2.

  Our country is divided into 32 departments, 1101 municipalities,

20 special biodiversity and border territories, and 8098 populated
centers.
 0-14 years: 25.3% (men 5,998,645 / women 5,720,229)

15-24 years: 18% (male 4,243,251 / female 4,099,299)

Age and life – 25-54 years: 41.6% (men 9,515,723 / women 9,720,894)
cycle segmentation
55-64 years: 8.3% (men 1,796,050 / women 2,051,948)

65 years and over: 6.7% (men 1,293,258 / women 1,806,000)

(2014 est.)

By sex:

Men: 24,337,747

Women: 24,953,862
Gender
The population is located in:
segmentation
Headboard: 37.816.051

Other: 11.475.558

(figures projected on June 30, 2017)

Income Income sectors in Colombia

segmentation
Agriculture, livestock, hunting, forestry and fishing 6.11%

Exploitation of mines and quarries 7.32%

Manufacturing industries 10.70%

Electricity supply gas and water 3.45%

Construction 7.47%
 Commerce, repair, restaurants and hotels 12.04%

Transport, storage and telecommunications 7,10%

Financial establishments, insurance and real estate activities

19.86%

Social, communal and personal services activities 15.35%

each state shows their dress according to their culture and

temperament, is also influenced by different groups of urban culture,
Psychological for their religion and traditions for this reason SODA ESTUDIO
segmentation company, will be responsible for manufacturing clothes of different
styles and designs types of fabric depending on the city where it will
be marketed

Behavioral types of customers in the fashion industry

segmentation
1.- Smart chic pro blogger

It is made up of 13% of the Spaniards and are experts who are

passionate about fashion and spend an average of 775 euros per
year in the textile industry.

2.- Anti-aging

They have a formal dress style and are looking to stay young
through food and a looked after care. In addition, this group reads
magazines of fashion and beauty.

3.- Time Savers

They are interested in fashion but do not have free time to look
after themselves because of the family burdens they have. Unlike the
previous group, Time Savers prefer to keep up with fashion news over
the Internet.
 4.- Health & Sports

Their main concern is health and their diet and, therefore, adopt
a much more sporty style.

5.- Mobile Innovation

They have technology as their top priority and only buy clothing
when they need it, even if it is in times that are not for sale.

6.- Price Controller

Like the "Mobile Innovation" they only buy clothes when they
need it, although, unlike them, they usually go to the low price
establishment, forced, above all, by their economic situation.

7.- Conventional Marquis

It is a group that presents a classic style and true to their brands

and their stores of a lifetime, so innovation is not among their plans.

It is possible to identify that people do not have a predetermined

Occasion
date to acquire a garment and it is deduced that they look for to buy
segmentation
clothes when they have a precise need

Benefit low prices

segmentation
get more comfort and convenience

find the most convenient and innovative products on the market

feel identified with the clothing they acquire

to get products of excellent quality

acquire exclusive designs

VOCABULARY
LEST´S READ - FOOD AROUND WORLD
LET’S LISTEN
PROPOSAL OF A SERVICE
My business proposal is as follows
In the city that James describes, a 4D cinema service can be implemented, which
offers another new way of watching movies and through its shopping centers we
would be very easy to implement it
What is 4d cinema?
The 4D cinema is a film projection system that recreates in the projection room the
physical conditions seen on the screen, such as fog, rain, wind, more intense
sounds or smells, as well as vibrations in the seats and other effects, with the
objective of generating a greater immersion of the public with respect to a
traditional room.
What are its benefits?
The movie is really lived, it feels, both physical and visual sensory stimuli
It would be a new form of entertainment in that city that will have a great boom