How do you build a successful relationship?

Answer this question is based on an individual’s business

experiences in terms of customer value, customer retention, and customer satisfaction! (20).

Based on my previous experience in managing a Korean restaurant located in an office tower, some of
the things I did to create customer value were for example

- try to find out the range of potential customers income surrounding the restaurant. This was
necessary as we needed to understand well about such target market’s dispensable nominal
that our potential customer is willing to pay for their lunch.
- It is also important to evaluate the various restaurants around the area of our restaurant that
may provide competitive stand. This is critical in order to seize the opportunity by way offering
different variety of food compared to existing market.
- Moreover, we had many innovative redesign of the regular menu as we wanted our customers
to discover it easier to order and interesting as well. Most of all, our food came with competitive
prices and was even found to be cheaper when compared Korean restaurants of similar
standard. Therefore, the price, taste, food presentation, and service are all vital valuation points
for its worth and amount that the consumers are willing to pay.

Even though there are innumerous competitors around our restaurant, both within our office tower
complex and in neighboring office tower complexes, every business has got to have its strategy to
ensure our customers always return to enjoy their lunch. As much as we expect new customers, old,
repeating customers are even more important.

I always ensured to teach my waiters to take note of the customer preferences personally. Say for
example what is their favorite food and drinks. Even so to make close, friendly relationship with them.
This comes in useful that when we realize that such repeat customers starts tp reduce their visits to our
restaurant, we can contact them personally. By doing that strategy, even we have few customers who
put a deposit at the cashier, just to avoid queueing of billing. We consider it as a form of trust.

When we created new menu, oftentimes we give the menu to be tried by our customers. Asking for
feedback from your customers serves few distinct purposes. Their feedback on the new menu is also
part of establishing closeness with customers. It makes the customers feel good because you value their
opinions. It gives us insight into how the customers think and feel.

Giving gifts to customers by exchanging certain amount of bills, this is also an effort to attract customers
back to eat at our restaurant. If you don’t communicate with a friend or loved one for an extended
period of time, the relationship deteriorates. It becomes increasingly easy to have no contact. The same
things happen with our customers. If we are not communicating with them, they will not even think
about checking out your latest blogs or connecting with us on social media.

Finally, i can say customer value, retention and satisfaction are closely related. Customers will make a
decision after considering the total costs associated with purchasing, perception and others. If after the
purchase of food do as expected of the customer is considered satisfied. Customers who are truly
satisfied tend to repurchase products and even promote products through a word of mouth. The
company aiming for total customer satisfaction, which can be achieved after understanding customer
expectations and then delivering as expected.