BUSINESS ANALYSIS

Objective(s):

1. To understand and learn major aspects of BA and BI

2. To discuss various concepts, tools & techniques for Data warehouse and Datamining.
(How OLTP differs from OLAP)

3. To discuss various issues related to data pre-processing or data quality

4. To understand the importance of Visualization

5. To understand the future trend for BA/BI – how it relates to their future placement as
business analyst

Pedagogy:

(a) Lectures supported by examples, class workout

(b) Assignments on various Operations concepts

CONTENTS:

1. What is BI and importance of Technology (5 Hours)

(a) What is BI (2 Hours)

(i) What is Business Analysis (BA)?

(ii) How does it fit into the Organizational structure?

(b) Importance to Business (1.5 Hours)

(i) Roles & Responsibilities of a Business Analyst

(ii) Skills required for a Business Analyst

(iii) Evolving role of Business Analyst

(c) How systems can help (1.5 Hours)

Learning outcome: What is BI?

Evaluation Criteria: Understanding of BI concept and technique – Jiawei Han, Micheline

Kimber and Jian Pei

Methodology: (a) Classroom session, (b) Group discussion (C) presentation

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2. Types of Digital Data (3 Hours)

(a) Introduction (0.5 Hour)

(b) Getting to Know Structured Data (0.5 Hour)

(c) Getting to Know Unstructured Data (0.5 Hour)

(d) Getting to Know Semi-Structured Data (0.5 Hour)

(e) Difference between Semi-Structured and Structured Data (0.5 Hour)

(f) XML: Semi-Structured Data Management (0.5 Hour)

I. BUSINESS ANALYSIS APPLICATIONS (5 HOURS)

(a) Statistical derivations and business insight from Big Data

(b) Statistical plots and graphical visualization

USING STATISTICS FOR PREDICTIVE MODELLING
II. FORECASTING METHODS AND TECHNIQUES (7 HOURS)

Learning outcome: Understanding of various aspect of data

Evaluation Criteria: How and where to use various aspects to ensure right result

Methodology: (a) Classroom session, (b) Group discussion, (c) Team presentation

ASSIGNMENT-I

3. Introduction to OLTP and OLAP (3 Hours)

(a) OLTP (On Line Transaction Processing) (0.5 Hour)

(b) OLAP (On-Line Analytical Processing) (0.5 Hour)

(c) OLTP vs OLAP (0.5 Hour)

(d) One/Two/Three Dimensional Data (0.5 Hour)

(e) OLAP Architectures - MOLAP / ROLAP / HOLAP (0.5 Hour)

(f) OLAP Operations - Slice / Dice / Roll Up / Drill Down / Pivot (0.5 Hour)

Learning outcome: Understanding of concept and how to apply it in real life

Evaluation Criteria: Practical application of the concepts

Methodology: (a) Classroom session, (b) Group discussion, (c) Team presentation

CLASS TEST-I (20 Marks): (It covers from Topics no 1 to 3 of the syllabus)

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4. Data visualization (5 Hours)

(a) Importance (2 Hours)

(i) Pivot Table in Excel for Data aggregation

(b) How business is using it (2 Hours)

(i) Different Excel charts like Bar, Column, Scatter, Line charts etc.

(c) New techniques (1 Hours)

(i) Introduction to Tableau

III. DATA VISUALIZATION TECHNIQUES IN EXCEL (5 HOURS)

(a) Data cubes, 3 D curves, etc.

Learning outcome: Understanding the importance of visualization and how to do it better

Evaluation Criteria: Understanding how to visualize in different business scenario

Methodology: (a) Classroom session, (b) Group discussion/team presentation

ASSIGNMENT-II

5. Data ware house (5.5 Hours)

(a) Definition and Need for Data Warehouse (0.5 Hours)

(b) Data Mart and ODS (1 Hour)

(c) Ralph Kimball vs. WH. Inmon Approach (1 Hour)

(d) Need and Advantage: for Data Integration (0.5 Hour)

(e) ETL (Extract, Transform, Load) (1 Hour)

(f) Data Quality (0.5 Hour)

(g) Metrics and KPIs (1 Hour)

Learning outcome: Understanding what is Data ware house

Evaluation Criteria: How and when to use data ware house and understand the technology
behind it

Methodology: (a) Classroom session, (b) Group discussion/presentation

ASSIGNMENT-III

CLASS TEST-I (20 Marks): (It covers from topics no 1 to 5 of the syllabus)

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6. Multidimensional Data Modeling (5.5 Hours)

(a) Data Modeling Basics (0.5 Hours)

(b) Types of Data Model (0.5 Hour)

(c) Data Modeling Techniques (0.5 Hour)

(d) Fact Table (1 Hour)

(e) Dimension Table (1 Hour)

(f) Types of Dimension (0.5 Hour)

(g) Dimensional Models - Star / Snowflake / Constellation (1 Hour)

(h) Requirements Gathering (0.5 Hour)

Learning outcome: Understanding what is Dimensional Data Modeling

Evaluation Criteria: How to design dimensional model using Fact and Dimension tables

Methodology: (a) Classroom session, (b) Group discussion, (c) Team presentation

7. Application of Analytics (3 Hours)

(a) Analytics in Industries (Telecom / Retail / Healthcare) (1 Hour)

(b) Social Media Analytics (0.5 Hour)

(c) Case Study (0.5 Hour)

(d) What is Cloud Computing? Why Cloud Computing? (1 Hour)

Learning outcome: Importance of analytics in various industries

Evaluation Criteria: Discuss case study of analytics in the industry

Methodology: (a) Classroom session, (b) Group discussion

ASSIGNMENT-IV
(30 Hours)

BUSINESS ANALYSIS APPLICATIONS (17 HOURS)

TOTAL (47 Hours)

Text Book:

1. Fundamentals of Business Analytics – R N Prasad and Seema Acharya

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Reference Book:

1. Understanding of BI concept and technique – Jiawei Han, Micheline Kimber and Jian
Pei

2. Business Analysis for Dummies – Kate McGoey, Kupe Kupersmith, and Paul Mulvey

3. Business Analysis for Business Intelligence - Bert Brijs, 2012

Software Pre-requisite:

SPSS, Microsoft Excel: Software must be available for use by students….

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