Competing in the global market can be an intimidating task for the small and medium

business entrepreneur. But export is no longer just for the big ones.

exporting is no longer an option to consider is a necessity given the highly competitive

environment.

The following are the steps to follow to successful exporting:

Step 1. Perform market analysis. Identify if there is a need that covers your product or
service. This measure also warns of possible barriers to entering your target market.

Step 2. Study the size of the competition.You have to analyze the competition, not
necessarily to see how strong they are, what is usual, but to analyze their product and
market strategy. Differentiating is a key factor.

Step 3. Determine the size of the market. Any internationalization or market research
consultant can make market predictions. It is important to know the size of the market for
and based on that work our offer.

Step 4. Offer a product according to the needs of the foreign market. In other words, listen to
your customers. If all of your customers tell you that your offer is too large, then dimension
to the client's liking,

Step 5. Participate in fairs in your sector in the country of destination. In international fairs,
there are the real potential opportunities to exhibit products and interact with potential
customers.
Step 6. Consider forming a partnership, strategic alliance or joint venture with a reputable
company in the country where you want to do business. A local partner knows your
country's regulations better.

Step 7. Prepare business cards, catalogs, brochures and other attractive promotional
materials in the language of the target country, specifying the details of your product or
service.

Step 8. Product knowledge When customers ask, I know the basics about your product and
respond quickly with accurate answers. If it is a product, inform the customer about the
production capacities, facilities, product quality, available offer, packaging, transport and
price.

Step 9. Maintain long-term relationships with suppliers. Regularly visit the suppliers with
whom you are involved in your business operations (suppliers of raw materials or supplies,
logistics operator, customs agent, etc.). Customize your relationships and be willing to give in
and give your commitment when necessary