Counterargument to the post of María Alejandra Casilimas

Customer service in retail in Colombia has improved considerably in recent years and stands out
compared to other countries. According to the Consumer Institute of the firm A.T. Kearney,
Colombia managed to climb 5 positions in the Global Retail Development Index, ranking 18th
among the most attractive countries for investment in retail trade, after Brazil, Chile, Uruguay,
China, and the United Arab Emirates. This achievement has been possible thanks to the
implementation of models that guarantee customer safety when they make their purchases.
The challenges facing retail trade-in Colombia are high and are determined by inequality in income
distribution, an important factor that determines the consumption habits of society. Despite this, it is
important to highlight that Colombia has a particular market that does not compare with that of
other countries, here retail trade moves between the traditional channel and the modern channel, in
which there is a competition to offer the best opportunities to a customer, to meet their needs and
exceed their expectations. Studies by the firm of market analysts Kantar confirm that both
modalities are striking for consumers, who frequent the two channels to learn about new products
and analyze prices.
References
Palacios, R. (2013). Características de los canales de comercio minorista en Colombia. Sintec
Consulting. Retrieved from: https://sintec.com/p_innovador/comercio-minorista-en-colomba/
Portafolio. (2014). Los retos del comercio Minorista en Colombia. Retrieved from:
https://www.portafolio.co/negocios/empresas/retos-comercio-minorista-colombia-43872