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Chinese Consumer Readings of Global and Local Advertising Appeals

Article  in  Journal of Advertising · October 2004

DOI: 10.1080/00913367.2004.10639169

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2 authors:

Nan Zhou Russell Belk

Nanjing University of Posts and Telecommunications York University
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luxury consumption View project

National Natural Science Foundation of China (Grant Nos. 71272090 and 71402100) and Program for New Century Excellent Talents in University (Grant No. NCET-13-
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