LECTURING : ENGLISH BUSSINESS 2

SUBJECT : MID TERM TEST / ACCOUNTANCY DEPARTMENT

LECTURER : MOHAMMAD NOOR KHAIRULLAH, M. Pd.

A new product progresses through a sequence of stages from introduction to growth,

maturity, and decline. This sequence is known as the product life cycle and is associated with
changes in the marketing situation, thus impacting the marketing strategy and the marketing
mix. The purpose of having a diagram is to help you understand the changes, in the revenue
that is made, as you go through the different stages of selling a product, from the beginning to
the end.

From the simple stage in Product Life Cycle above, analyze the certain product in
Product Life Cycle. You can analyze your product start from introduction to decline!