Case Study Of Crossword Exports Ltd.

Introduction
Crossword exports ltd is a company established in Tirupur, TamilNadu in the year
1981. It is a family run business, as the four board directors are brothers.
Information gathered
Business Process : purchased clothes from 6 different textile mills. They died
and
printed the clothes and then passed it on to 138 stitching
subcontractors. They have over 100 basic designs that were
presented in varied range of fabric types, shades, designs and
sizes. All these done through subcontracting.
Current scenario : For the past 3 decades the export of the company has grown
from 71 million to Rs 88.76 from 1992 – 93 to 2004. Their
maximum export is to USA Mr. Ragavan was appointed the
general manager of the company for carrying out their regular
operations .
Employees : 200
Objectives :
a. Implement Management Information Systems in the
company.
b. Improve and maintain the profit in the future operations.
c. Bring in more control over their operations.

Problem faced :
a. Challenging managerial control of the operations
b. GM’s Lack of domain experience (working in a tex
industry)
c. Lack of costing, scheduling, progress sheets, order
status.
d. Lack of proper documentation and systematic
execution of processes.
e. Dependence on employee’s memory, gut feeling or
instincts.
f. Non co-operation and ego conflict amidst employees
g. Reluctance towards change.
h. Mismatch in thinking process.
 i. Lower self Confidence of manager
j. Less human resource management experience for GM
k. Too much dependence on one person.

Questions for Discussion

1. Do you agree with Mr. Rakesh that “Such Luxuries are for the big companies, but
not for us”? why or why not?
I do not agree with Mr. Rakesh’s statement. Because documentation plays a very
important role for the company. It is very clear that Rakesh is knowingly or
unknowingly trying to keep his position in the company by increasing the
dependency of his colleagues. The scenario looks as if the whole company’s
existence depends on Rakesh. He has the reins over not only his fellow colleagues
but indirectly of the board members and the company in itself.

To get a clear picture, If we put in any negative scenarios like ; if the company were
to face a raid or a law suit situation dependence on his voiced information will not be
acceptable. People need real time data to prove their authenticity and honesty.
What if In case he prefers to leave the company, it would be very difficult for the
company to extract information even if it were by appropriate knowledge sharing
approaches. And at worst case scenario anything need to happen to him the
company’s very process is at question. So considering these scenarios Mr. Rakesh
need to be confronted in person and made to understand the current scenario of the
company and how valuable an asset he is to the company at the same time the
documentation is also equally very important.

2. What mistakes did Mr. Ragavan make?

3. How should Mr. Ragavan handle the current situation?