Main Advertising agencies

1. TBWA
2. Rekla Matrest
3. Fine design

Consumer Profile
Since the end of Soviet rule, there has been a growing middle-class in Kazakhstan,
which is now estimated to comprise nearly a fifth of the population and holds
responsibility for the majority of goods sold in the country.

With a rise in real incomes, consumers are increasingly demanding quality products and
brand names

In some cases, consumers are willing to pay more for imported goods that offer higher
quality and innovation.

Advertising Strategy

1. If we speak about the advertisement in Kazakhstan it is regulated by the Law “On advertisement".

2. Ad should be distributed in Kazakh and Russian languages 
3. Goods, works, production services realization of which is prohibitedarenot subject to advertising. But
if the type of advertisement is subject to, it’s necessary to indicate the number of license and
authorized agency which issued the license.

4. According to the legislation of the Republic of Kazakhstan, advertising of religious organizations and
spiritual (religious) educational organizations not registered in accordance with the legislation of the
country is prohibited.
5. Broadcasts, official reports, speeches of candidates for President of RK and deputies of
representative agencies, educational and religious programs are prohibited to interrupt by
advertising, news ticker, except for ad aimed at children and adolescents. 
6. Advertising of medical services, methods and prevention means, diagnosis, treatment and medical
rehabilitation, medicines, medical products and medical equipment, biological active supplements
should be permitted, advertisement must be reliable, clear, without any special knowledge. It’s not
allowed to compare your ad with other drugs, medical equipment, and biological supplements.
7. Medicines advertisement is divided into two types:

 oriented for specialists;

 Oriented for population. 

Types of advertising prohibited

Ethyl alcohol and alcohol products

Tobacco and tobacco products;

In the form of various events, including raffles of prizes, lotteries aimed at stimulating demand

advertising of goods (works, services) using elements of a trademark or name, known as the name of
alcohol, tobacco and tobacco products, which directly or indirectly offer alcohol, tobacco and tobacco
products.
Ads

Mukaltin ad Kazakh

Chocotravel

Novruz TVC

Linos tvc

https://www.youtube.com/watch?v=EFT3gyifW_g

https://www.youtube.com/watch?v=KqISDn3qK5Y

https://www.youtube.com/watch?v=KpL9EJo8mfg

https://www.youtube.com/watch?v=LhHxYb2D5eo