SCOPES

 CHOICES

- There is lack of choices of books, stationery, souvenirs and gifts in the First Touch

Bookstores. This creates dissatisfaction among the customers who would like to buy the

things they want.

- This bookstore also selling customised souvenirs and gift. But the choices of souvenirs in

the First Touch Bookstores is very less and minimum. This scenario creates a disappointment

among the customers who would like to by a customised souvenir for their loved ones.

 SERVICE

- There is lack of workers in the shop. This creates a long queue in the counter of the shop

which creates discomfort among the customer who would to shop in the First Touch

Bookstore.

- The workers in the First Touch Bookstore are not very customer friendly. Sometimes the

workers fails to explain about the products in the shop to customers if the customers have any

doubt on the products the wanted to buy.

 COST

- The cost of the stationeries and gifts in the First Touch Bookstores are quite expensive

compared to other bookstores. So, the number of customers in the shops also quite less due to

the higher cost.

- The cost of the customised souvenirs and gifts is not clearly stated in the First Touch

Bookstore. This make the hesitation among the customers.