Project Description

Company purpose Define your company’s

mission.

Problem Describe the pain/need/wants of your

customer. How is this addressed today and
what are the shortcomings to current
solutions ?

Solution What unique insight do you have.

Why is your solution unique and compelling?
Why will it endure?

Why now Why hasn’t your solution been built

before now?

Market potential Identify your customer and

your market size.

Competition / alternatives Who are your

direct and indirect competitors ? How will you
be better than them?

Business model How do you intend to make

money?
Team Tell the story of your founders and key
team members. Must include name, age,
location, education, experience, etc.
Financial Plan If available.

Ask What do you need from the investor ?