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Management Accounting Assignment
Management Accounting Assignment
Presented By:
GM Masud
Presented For:
The Management Accountants of companies measure their past performances using the financial
situation, but it doesn’t seem to be enough. With the advent of the information age, using the
financial data as the sole basis of performance measurement is considered inadequate,
encountering the global economic unification, which is qualified by the computing of demand
and supply chains (Muhammad, 2010). This is where the tool, known as the Balanced Scorecard
is included to access both the financial, and the non financial scopes of performance. Both the
financial, and the non financial factors in the performance measurement of companies are
important, because when merged into the system, superior results will be the outcome (Kairu,
Wafula, Okaka, Odera & Akerele, 2013). The prime motive of this paper is to evaluate the
financial strengths and the weakness using the tools (Ratio Analysis, and Balance Scorecard) in
comparing and measuring the performances of the organizations.
2. Literature Review
As early as 1966, there was an anticipation that the prediction of the financial performances of
the companies is possible via the financial rations (Beaver, 1966). Several studies have been
undertaken in order to validate the financial ratios to demonstrate the financial functioning of
firms and organizations (Altman and Narayanan, 1977; Norton and Smith, 1979; Mensah, 1983;
Boardman and Vining, 1989; Commander et al, 1996; La Porta et al, 1997). The financial ratios
are categorized into profitability, liquidity, solvency, and active ratios by the researchers (Ross et
al, 2007). The ratio analysis has benefits and is a well recognized technique for analyzing the
financial performance of companies (Lermack, 2003). The technique, ratio analysis is basically
used as a planning and control tool aiding in the analyzing the functioning of the enterprises.
3. Objectives
The present assignment paper has the motive of measuring the financial performances of the IT
giants, Infosys and TCS for the period of April 2017 to March 2019 using the comparative
financial Ratio Analysis. The researcher has acquired the audited financial statements of both the
firms for the three years from the CMIE’s Prowess database and the websites of the companies.
The financial information required for the Ratio Analysis has been obtained from the financial
statements. Later on, this was summarized for the Ratio Analysis grouped into five different
parts- profitability, liquidity, solvency, market based, and leverage ratios.
The study focuses on the following objectives:
Analyse the financial potential, and the efficiency of the organizations.
Realize the financial position, and profitability soundness of the firms.
The usefulness of business management tools in the planning, anticipating and
identifying the weakness in the firms.
Comparison between the financial performances of TCS and Infosys.
The data analysis has been implemented through the Ratio Analysis tools, including:
Liquidity ratio
Current ratio
Quick ratio
Profitability ratio
Gross profit ratio
Efficiency ratio
Net profit ratio
Assets turnover ratio
Debtor turnover ratio
Mean and standard deviation
Before evaluating the financial performances of both the companies and bringing a comparison
between the both, a look at the income statement and the balance sheets of TCS and Infosys.
Income statement of TCS and Infosys
TCS Infosys
Sales 50,00,000 58,00,000
Less: Cost of sales 42,00,000 47,54,000
Gross Profit 18,00,000 20,66,000
Less: Operating exp. 12,60,000 13,00,000
(Administrative and selling
exp.)
Operating Income (A) 15,50,000 17,66,000
Less: other exp.: 1. 12,30,00 1. 12,86,000
1. Depreciation on 2. 85,700 2. 1,10,000
machinery 3. 14,000 3. 14,000
2. Interest on
debentures
3. Preliminary Exp.
Written off
There is no doubt that the financial performance is the backbone of both TCS and Infosys
helping operate every function. The financial performance depends on the profitability, liquidity,
and the efficiency of the organization, via the use of Ratio Analysis, and Standard Deviation.
Profitability Analysis
From the above table, it is displayed that the average Current ratio of TCS is 2.84, and of Infosys
is 4.096. The current ratio of TCS in the year 2017 and 2019 are above than the average, but
2018 is below. On the other hand, the current ratio of Infosys in the years 2017, 2018, and 2019
are above than that of average current ratio. From the results it can be seen that as compared to
the first few years, TCS has shown better performance in the later years. In case of Infosys, its
performance is better in the beginning years as compared to the later years.
Furthermore, the average quick ratio of TCS and Infosys are 2.834 and 4.046 respectively. The
quick ratio of TCS for the years 2014, 2015, and 2016 are above the average, and below in the
years 2017, and 2018. On the other hand, the quick ratio of Infosys for the year 2014, 2015, and
2016 are above average, and below in the years 2017, and 2018. The table shows clearly, that the
liquidity of TCS is mixed with an increase in the years 2014, 2016, and 2017, but decrease in
2015, and 2018. The liquidity of Infosys is better in the beginning years as compared to the later
years. From the liquidity analysis, it is clear that Infosys has a better solvency position than TCS.
It is because there is higher liquidity shown in Infosys than TCS.
Efficiency Analysis
The average DTR (Debtors Turnover Ratio) of TCS is 4.704, and 6.354 of Infosys. The DTR of
TCS in the year 2017 is above the average, and below in the years 2018, and 2019. The DTR for
Infosys in the year 2017 is above the average, but below in the year 2019. In the beginning
years, it is found clearly that Infosys is performing better than the later years. From the above
table, it is interpreted that Infosys is having better potential of converting into sales/cash as
compared to TCS.
The ratio analysis is a recognized method of evaluating the performances of companies. The
benefits of ratio analysis (Lermack, 2003) include:
The concept of ratio analysis is quite widespread, but there are certain limitations:
In order to evaluate the performances of the companies, the financial accounting measures have
been used. Today, the evaluation of the overall performance of the companies incorporates the
non-financial aspects as well applied by the Balanced Scorecard analysis.
Four key areas that both TCS and Infosys strategically organize to create a balanced scorecard.
The following diagram can clearly represent the four key areas of a balanced scorecard.
Customer Aspect Learning and Growth
Company strategic
goals
The successful operation of a company depends on its financial performance, which is directly
associated with the internal operations of the company, how the customer perceives it and
connects to the company, and the path in which the company moves forward. The use of the
balanced scorecard analysis allows the company/organization to seek a stakeholder perspective.
Financial aspect
There are certain financial metrics that help in evaluating the performances of companies.
Metrics like revenue growth, sales growth, earnings per share, product cost, ROI, RI, EVA, etc.,
are taken into account to evaluate the performances of the companies.
Internal Operations
It is vital for the companies to examine or assess the internal business operations in order to
check out whether they are catering to the strategic goals of the companies. This aspect focuses
on the quality manufacturing, the management system development, the production change of a
product for another product, the use of IT, corporation between the various departments.
Customer aspect
This area of the balanced scorecard focuses on the satisfaction of the customers via offering new
services and production, responding to the complaints, and improving the service or the product.
TCS and Infosys, both track their customer complaints and requests because they both don’t
want to lose their customers.
The focus of this aspect is the company’s potential to create new products/services and come up
with modern management policies. Without continuous learning and innovation, no company
can grow as the competitors will grow and evolve.
The balanced scorecard is used in order to examine the overall performance for the companies by
setting standards for each of the aspects that measures the strategic goals and motives of
companies as presented in the image below.
One of the prime criticism of the balanced scorecard is that the analysis focuses mainly on the
internal aspects of the companies. It doesn’t examine the changes taking place in the external
environment. For example, the analysis fails to offer any evaluation of the movement of the
competitors. It is very important that the management of the company must assess the external
factors as well to smoothly operate the company.
Conclusion
The motive behind the study is to bring a comparison in the effectiveness of the ratio analysis
and the balanced scorecard methods in examining the overall performances of the companies
(TCS and Infosys). The questions are:
Is the ratio analysis enough to evaluate the performances of TCS and Infosys?
Ration analysis or Balanced Scorecard-which method is more efficient?
Both the methods are used to assess the overall performances of the companies. But, the
Balanced Scorecard seems to provide a bigger picture as to whether TCS and Infosys are
catering to their objectives. Furthermore, the ratio analysis measures the short term performances
because it focuses only on the financial aspect. On the other hand, the balanced scorecard
measures both the short term and the long term goals as the financial and the non-financial
measures are taken into account.
The balanced scorecard and the ratio analysis are performance measuring tools for companies.
One of the motives behind the study is to recognize the better method for evaluating the
performances of the companies. The benefits and limitations of both the ratio analysis and the
balanced scorecard methods are taken into account. It is clear that the balanced scorecard is a
better method for evaluating the overall performances of the companies since it offer a better
comprehensive analysis of the total performances of the companies. But we cannot forget that
the ratio analysis is also an essential tool for assessing the performances of companies, especially
when you need to compare the financial aspect between multiple organizations. Hence, either of
the two methods cannot be ignored.
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