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  • Licensing

    Uploaded by

    Sufaira
    8 views16 pages
    foreign trade and policy

    Original Title

    FTP

    Copyright

    © © All Rights Reserved

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    foreign trade and policy

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views16 pages

    Licensing

    Uploaded by

    Sufaira
    foreign trade and policy

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 16

    LICENSING

    MEANING
    Contrectual agreement in which 1

    firm grant access to its patents,

    copyrights, trade secrets,

    technology to other firm in a foreign

    country.
    ●
    LICENSOR
    Licensor is the party that
    grants the license.
    ●
    LICENSEE
    Licensee is the party that
    recives a license.
    LOW INVESTMENT
    LOW FINANCIAL RISK
    RISK OF FAILURE
    MORE KNOWLEDGE OF LOCAL
    MARKET
    BRAND VALUE INCREASES
    SEVERE COMPETITION
    TRADE SECRETS LEAKED OUT
    IMPROPER MAINTAINANCE
    OF INFRASTRUCTURE
    CONFLICTS

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