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edas upervisorwithwhom
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sayo f10000wo rds.
BUSI
NESS AND ORGANISATI
ONAL
COMMUNI CATI
ON
Thismo dulec onsidersl i
nguisti
candc ommuni cativefeat
ur esof

S
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theorieso fme diatedc ommuni cati
on(news papers,tel
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n,
radio,interne t
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isements,brochures,salesand
promo tionalmat eri
al,etc).Theaimi stoexplorethemul timo dal
,
hype r
text ual,textual,interte
xtualandc ontext
ualas pectsof
designi no rganisationalco mmunicati
on,aswe llasi nmanagi ng
corporatedi scourseandc ommuni cat
ion. DI
SCOURSE ANALYSI
S
Theai mo fthismo duleistode velopyo uasar esearcherbya)
i
nt roduci
ngyo ut odif
ferentrese ar
chappr oachesinl i
nguist
ics,
l
anguageandc ommuni cationb)de velopingyo urunde rst
anding
oftheresearchpr oc
essaswe l
lasappr oachesandme t
hodsto
MULTI
LINGUALI
SM (
COGNI
TIVE,SOCIETAL datac oll
ectionandanal ysi
sc )requi r
ingyo utoc ompletea
AND EDUCATI
ONALASPECTS) numbe ro ftaskswhichwi llsuppo r
tyo urpr ogresso nyourRe-
s
ear chEs says,incl
udingappl yi
ngf ore thicscl
e ar
anc eandpr es
-
Thi smo duleai mst ofost
e ranunde rstandingo fthecognitiveand
ent
at i
onso fbot
hyo urr esearchpr oposalandf inalproj
ect.
othe reff
ec t
so fmul t
ili
ngual ismo nthei ndividualaswe l
last he
mai nt heoreti
c alissuesre levantformul ti
li
nguals oci
eties.Inad-
dition,themo dul eexami nesi ssues(e.
g.t ypolo
gies,mo dels,pol
icy
frame wo rks,pr acti
ces)relevantt omul ti
li
nguale ducatio
n
agai nstthebac kdropo fsocietalfactor
s ,new me aningsofmul ti
- I
NTER-AND CROSS-CULTURAL
lingualism,andc hangingc onceptionso flearnersandho wl earn
ingt akespl ace. COMMUNI CATION
Thismo dul econsi
derstheorie
sandpr ac t
icesini nt
er-and
cross-
culturalco mmunicationincontextsofculturaldiversity.
Itincludesade tai
ledanalysi
so ft
henat ur
eo fc ommuni cating
FORMALLANGUAGE STUDI
ES acrossculturesi nmultic
ulturalbusines
sco ntextsands ociety.
Ital s
ol ooksatc ul
turalperspect
ivesondi s
co urs
e( analysis)
Thi smo dul eisani nt roduc t
iont ogenerativel ingui st
icsandbi o l
in- andWe s
te r
nando t
he r(e
.g.Afri
can,Asian)pe rspecti
veso n
gui stics–t hes ear ef iel
dswhi chf oc
uso nl i
ngui sti
cs truct
ur e(syntax disc
ours e.
andmo rpho logy),wi ths pecialemphas iso nt her ol
eo fthehuman
mi nd,andas earchf o runi versalpr i
nciplesac rosshumanl anguage s.
Fi vel eadi ngpuz zleso cc upyt hisfiel
d:(1)Humbo ldt’sPr obl
e m:what
typeo fkno wl edgei st hekno wledgeo flinguis t
icstr ucture?(2)De s
- CRI
TICALMEDI
A STUDI
ES
car tes’ probl e
m:whati si tsprimar yuse ?(3)Br oca’spr oblem:ho wi s
itanc ho redi nt hebr ai n’sbio l
ogy?(4)Dar wi n’spro blem:ho w di dit
Thi smo dulei nt
ro ducesstudentst owaysinwhi chme dia
evo lvei nt hes pecies?( 5)Pl ato’
spr oblem:ho w dole arnersac quireit
communi cati
o nisst r
uc t
ured,pr o
duc edandinterpreted.It
soe asily?Webr i
eflye xpl orethe seproblemsi nthef o
llowingf rame -
looksatho wi nformat ionisrepresentedanddi ses
sinate din
wo rk:(i)Whatge ner ativel i
ngui st
icsisabo ut( philosophy,hi st
o ry,
news pape rs,j
o urnalsandmagaz ine saswellasinr adioand
de ve l
o pme nt),(ii
)Whe rewedoge nerativelingui stics(decolonising
te l
evisi
o n.Thede vicesandme thodso fper
suasionus edby
synt ax,t hee me rge nc eo fhybr i
dgr ammar s),(ii
i)Ho w wedoge ne r
a-
j
ournalistswi llbec ri
ticall
yanal yzed.Ne wstextsfr
omc urrent
tivel ingui stics( t
o olsfo rmaki ngage nerativeanal ysisoflinguistic
publicationswi llbec hosenf orspeciali
zed,i
nde pthanal ysi
s.
str uctur es).