lity. This isthe Basic hypothesis of earns tity theory.
fy ni conser he eat each
oral consumption o that commodiy
Asie for every sucessive nit becomes
anise This i llastratd7
ional eg tthe cost of novels
total sity
s
4 come among goods and services (incl
pet orth one od
ing
the
Py
apes spent on each go0d
al Ui can be ox
U be equal if consumer
ofan exam
inhi he
Peles for goods Xand Y
ty Schedule of Consumer A
spent on both
ginal lity percupe®
ere cach rupee sae is greatest
‘
elem paced rapes by rape
“Aatyss-The Lave of Diminishing Marga
pnw ih ty anol go Tse
itocion om svngs. The maria vy
seen,Economics
Managerial
vidal unis netto bobamognenss bah
consumer remain unchanged
amis ofthe good st
rn be a continous cee Di
io the use of TONEY
However, ini
cfaconsumer, which 8
se following Fe
ad peices) onde
subject 0 OE
ations
nso oosscan ve ordeeio PEFT iferet oF
mination of the £008.
oul
ie combat
to agiven
mequiresthatfa.consune eA to bundle 2, he doesnot atthe
Che prefers bundle do bul
rons ofthe oro 00d!
ity Cure:
an
oor of Consioer Behan
Unite of God Y
curve
T2345 @ 7
Units of Good X
When these combinations
3)
erence cre I>
sayy and € (ee, 2X + 299) on i
ihrer, eat
the combinations represented
can be reretene san indiferentecurve
fection; and
gen of he cons
‘oo goods proving the 506
oe eve represents hh
represents the prefersor of Contuner Behasour
Movngertes ooomee et
42.2. Marginal Rat of Substiution. The marginal a of substi
lod ¥ tat mist be given pin exchange for an
isfacton tn her wd, shaws
‘consumgtion ofthe ot
‘dowd sloping indifernce euve? (i
\ Indifference curve
Unita of Good ¥
ol
Fig. 45. Downart Slope of nteerce Cus.
Initerence
Unis of Good ¥6
«iat Koons. Prenton Pent
ecines two havesiflesinward
Maroxs
uot to 4B when price of
ocd ¥ (ui
P, wachanged
get Lines
us
vapreference
by ase of
prices ofthe 0
Prices are Py and Py
3, 8
Fg 410.Change in Cone Inert
combination X* and 17 of goods X
jam point, havi
pointbecause ities
annotbe considered an opin
“The maximum amount
"2000 50 (0) + 400)
sii, eed tthe ama aout of Or” SE
‘Units of Good 2
al
set Line
¥
Units af Good X
re posible cons ig 412, Consuma Equitrian
miele 4.12, Consumers Ege
se Sei rect hen ncome th consume is, teenie oven cuit PT,
te fidget ine A Wo core dee accardance
So,the combinations (40.0) and
ods X and. Not
fn ¥en prices of
be
ay EIR
BY EUR Be. getavepries of Sand
oh ene fendof Managerial Economics
Eee
theory of Consumer Behaviour
showsthe
ese points oangency(E
pes is change
which
rome effet In case o 0
Income Consumption
Curve (ICC)
Unite of Good Y
Unite of Good ¥
Unis of Good X
“We sain Fig, 4.15 that fal
‘which
ad income effec. AS price of good X
(heapr relative t good Y. The consumer pod Y.
substation effect oft price change. As price
eet on other goods. in ober words, when price of all the consume ra
TBErh be oy send on good X self This sealed he income eft ofa price change, Pic Ess and
Fe Fed cay ier depending on whether good Xs norma, nferor or» Giffen good, Let ws discuss
them in detail,
"When Good Xis a Normal Good. Good is norm
demanded and prices are inversely elated, In Fig 416,
5; Ifthe pace of goods falls this wil shift the bd
higher indifference curve () and anew equilibrium
‘in sonsumption of {from Xj 10%.
Taner dinguishbernee income and sbsiaion eso price change we havetn Fit nine
eae at it canbe done by hypothetically removing he increase inca income ut he const
‘sack onthe ai ing variation). This is achieved by a parle!
‘hi ofthe new budge 3 ference curve (}). We thus get no
nferor 20
raat incase of ere eome Teck
Slows the law of demand, ie, its quantiy |
theoignal budget line with equilibrium apo
om AB to AC, allowing the consumer to each
Unis of Good ¥
sx the satis
Pea: Sete to. This is income effet ofa price change In FigManagerial Economic
jos eet: Case oft nora god
uying more of 00d X Ths, for noel 0
od the
je, meaning th
mand
ee follow the same proces aso Fig. 4.16, Again, the
a arovesthe cub for Eto Ee, tneconsumption
iy ue te income fect being negative nese of
2 aa seansunpton of goed fr NX This shown bya movement
br geod & ges up from.
inal income ofthe con
fiom 0 E;
God (Unis)
Good Y(Units)t
4
Fie AW incone td Subsite Es: Case fs Gil Coot
INDIFFERENCE CURVE TECHNIQUE.
500 which he
canspend:
be ponds some money.
neigh no money tome and good X we can get a
ge ine (Fig 419)
fan to AB With every sift
f and
the consumer buys 40 units of
J, oe 8 X(Unit)
1/40 = Rs. 10
“rF,=Rs, Yat eguilbinm B, he boy
sranded and price of good X and join "ese po
part of Fig 4.18
1 Got