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Demand and Supply
Analysis.xlsx
Uploaded by BakLalu on Nov 13, 2019

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product market fit Montgomery Marico Ltd.
      cycle master cla… County
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GENERAL STEPS IN CONDUCTING DEMAND AND SUPPLY ANALYSIS


Note: You must have done the tabulaon before you do this.

1. Calculate for the Average Annual Demand using the survey results.
Note: You will need the answers for the quesons "How oen do you purchase
Sample:
A. How oen do you purchase **********?
Choices Equivalent # of Respondents
a. Once a week 52 60 3120
b. Twice a week 104 20 2080
c. Thrice a week 156 10 1560
d. Four mes a week 208 10 2080
SUM 8840
88

B. In what quanty do you purchase ********?


Choices Equivalent # of Respondents

a. By piece 1 70 70
b. By pair 2 18 36
c. By half-dozen 6 7 42
d. by dozen 12 5 60
SUM 208
2

Average Annual Demand = 176 <-- Averag

2. Determine the populaon from year 2020 - 2024. (We will assume that you will start o
Note: If data is available from the municipality, you don't need to do the forecas
Sample:
Year Populaon
2015 10,000 Given Growth Rate
2016 10,500
2017 11,025
2018 11,576

2019 12,154
2020 12,761 = 2019 populaon X 1.05
2021 13,399  = 2020 populaon X 1.05
2022 14,068  = 2021 populaon X 1.05
2023 14,771  = 2022 populaon X 1.05
2024 15,509  = 2023 populaon X 1.05

Aer you have computed the average annual demand and th

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*******?" and "In what quanty do you purchase ********?"
  

SEQUE
<-- Calculated by
1. Aver
mulplying the 2. Dem

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equivalent by # of 3. Supp
respondents 4. Dem

<-- Divide by total respondents


<-- Average number of purchases per year

<-- Calculated by
mulplying the
equivalent by # of
respondents

<-- Divide by total respondents


<-- Average number of units purchased per year

  e number of purchases per year  mulplied by Average number of units purchased per year 

perang on Jan. 2020)


  t on your own. If data taken is incomplete, you must have the historical populaon and growth rate.

5%

  populaon, you can now proceed in determining the DEMAND and SUPPLY

CE OF DO
ge Dema
and Analy
  ly Analysi
  and and S

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DEMAND ANALYSIS

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Note: To do the Demand Analysis, you need the answer from the queson "Do yo 
Sample:
Do you experience a problem in *********?
Choices # of Respondents
YES 100
NO 100

Note: To do the Demand Analysis, you just need to mulply the Average Annual

Year Populaon Demand Percentage Potenal Customers


2015 10,000 50% 5,000
2016 10,500 50% 5,250
2017 11,025 50% 5,513
2018 11,576 50% 5,788
2019 12,154 50% 6,077
2020 12,761 50% 6,381
2021 13,399 50% 6,700
2022 14,068 50% 7,034
2023 14,771 50% 7,386
2024 15,509 50% 7,755

  u experience a problem in **********?"

 ---------> 0.5

 ---------> 0.5

emand by the Potenal Customers.

Average Annual Demand Total Demand for the Year


176 880,000
176 924,000
176 970,200
176 1,018,688
176 1,069,552
176 1,122,968
176 1,179,112
176 1,237,984
176 1,299,848
176 1,364,792

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SUPPLY ANALYSIS

Note: To do the Supply Analysis, you need the answer from the queson "Do you
Sample:
Do you consume *********** product?
Choices # of Respondents
YES 70 ---------> 70%
NO 30 ---------> 30%

To get the Historical and Projected Supply in the market, you mulply

Year Potenal Customers % Supplied Populaon Supplied


2015 5,000 70% 3,500
2016 5,250 70% 3,675
2017 5,513 70% 3,859
2018 5,788 70% 4,052
2019 6,077 70% 4,254

2020 6,381 70% 4,466


2021 6,700 70% 4,690
2022 7,034 70% 4,924
2023 7,386 70% 5,170
2024 7,755 70% 5,428

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the percentage of people who answered "YES" in the above queson with the Potenal Customers

Search
176 Save your favorites.
Average Annual Demand Total Supply
616,000
  
176 646,800 <--- To
you compute
mulply the these,
176 679,140 Populaon Supplied
176 713,082 by the Average
Annual Demand
176 748,686
176 786,078

Download 176
176Read Free for 30 Days
825,378
866,589

176 909,894
176 955,354

DEMAND AND SUPPLY GAP

Note: You can only compute the


Note: You also need the answers
Sample:
Would you like to try t
YES
NO

Year Total Demand Total


2015 880,000
2016 924,000
2017 970,200
2018 1,018,688
2019 1,069,552
2020 1,122,968
2021 1 179 112
 

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sume (your new product)?"

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ACCEPTABILITY RAT

TARGET MARKET SIZE


  211,200 Etong target marke
221,760 number ng possible
Computed as D/S G
232,848 Acceptability Rate
244,485 units na kaya nyong
256,692 lalampas sa target
eto lang yung curre
269,512 malaking chance m
282 987 Pwede na rin kayo

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