INRODUCTION

Supply Chain Management is the joined partnership among all relations in the
flows of goods and service to customers. They created for the purpose to
improving quality, reducing costs and achieving competitive benefits in a world
where they lean manufacturing and specialization force companies to depend on
one another for valuable productive activities. In supply chain management, there
included planning, sourcing, producing, delivering and providing for returns to
handled collaboratively within an integrated supply chain to ensure the maximum
use of share resources.

Supply chain management is the active management of supply chain

activities to maximize customer value and achieve a sustainable competitive
advantage. It represents a conscious effort by the supply chain firms to develop and
run supply chains in the most effective and efficient ways possible. Supply chain
activities cover everything from product development, sourcing, production, and
logistics, as well as the information systems needed to coordinate these activities.

Moreover the concept of supply chain management is based on two core

ideas. First of all is that practically every product that reaches an end user
represents the cumulative effort of multiple organizations. These organizations are
referred to collectively as the supply chain. The second idea is that while supply
chains have been for a long time, most organizations have only paid attention to
what was happening within their “four walls.” Few businesses understood, much
less managed, the entire chain of activities that ultimately delivered products to the
final customer. The result was disjointed and often ineffective supply chains.

The organizations that make up the supply chain are “linked” together
through physical flows and information flows. Physical flows involve the
transformation, movement, and storage of goods and materials. They are the most
visible piece of the supply chain. But just as important are information flows.
Information flows allow the various supply chain partners to coordinate their long-
term plans, and to control the day to day flow of goods and material up and down
the supply chain.
 Background of Synthomer Company

Synthomer’s origins date back to a production site in Harlow, UK,

constructed in 1952. The primary products were polyvinyl acetate resin dispersions
and solid polyvinyl alcohol resin. Following their global expansion and strategic
acquisitions, the company also provides customer focused services from its
operational centers in Marl, Germany and Kuala Lumpur, Malaysia, as well as
sales offices in Shanghai, Dubai and Atlanta.

Within the commercial organization, marketing and technical services are

organized in global Strategic Business Units (SBUs), working closely with
regional sales organizations in Europe, Asia, Middle East, South Africa and North
America. The Business Units are supported by technology groups specialized in
different product chemistries and located with marketing and technical services to
ensure fast innovation, strong customer focus and rapid speed to market of new
products.

The company’s business is founded on expertise and experience. So the

company’s HR strategy was to ensuring a high educational level amongst the
employees. They have leadership team accordingly reflects their long experience in
the chemical industry, although they approach towards markets and customers is
based on fresh thinking to add value to customers´ businesses and shareholders´
expectations.

Person That I Interview

 NAME: MANIVANAN S/O PONNUSAMY

AGE : 52

RACE: INDIAN

ADDRESS: NO. 22, JLN 3/24, TAMAN KLUANG BARAT, 86000 KLUANG

WORKPLACE: SYNTHOMER

WORK AS : STORE SUPERVISOR

EXPERIENCE: 30 YEARS
 CONCLUSION

Efficient material and supply chain management is crucial for the success of any
small scale manufacturing & fabrication project and can be the deciding factor
between a successful project and a project full of delays and claims. Better material
management methods and decision models are needed to improve the electrical
industry current practices, thus increasing efficiency and minimizing costs. An
effective supply management system is essential for managing efficient material
management to avoid material shortages, misplacements, loss, and theft which
might result in increases in crew idle times, loss of productivity and delay of
activities. The primary goal is to have the material needed, in the amounts needed,
with the quality required, and the time that they are needed. An integrated
approach for material procurement provides better decisions on what to order, how
much to order and where to deliver. Future research will be needed to develop a
more complete framework integrating other decisions needed in areas such as
supplier selection and preliminary material scheduling during the prefabrication
phase. A fully integrated approach will better improve communication and
minimize gaps in information flow among all the parties and departments involved.
 REFERENCES

1. W.J. Hopp and M.L. Spearman. Factory Physics: Foundations of Manufacturing

Management. Irwin, McGraw-Hill, 1996.

2. Y. Narahari and S. Biswas. Supply Chain Management: Models and Decision

Making.

3. David Simchi Levi, Philip kaminsky, and Edith Simchi Levi. Designing and

Managing the Supply Chain: Concepts, Strategies, and Case Studies. Irwin

McGrawHill, 2000.

4. Ram Ganeshan and Terry P. Harrison. An Introduction to Supply Chain

Management