TECNÓLOGO EN NEGOCIACIÓN INTERNACIONAL

FICHA 1966034

Fase Análisis Evidencia 1: Summary “Approach to diagnostics

of marketing complex of industrial enterprise”

Aprendiz
Danny Manuel Rodríguez Quiñonez

Instructora
Emma Tulia Almeida Ramírez

Centro de la Tecnología del Diseño y la Productividad

Empresarial SENA
Girardot, Colombia
2019

1
 Summary

In his article “Approach to diagnostics of marketing complex of industrial

enterprise” Tatiana Maksimova and Elena Shapran argument how the

development of the economic system in Ukraine and competition relations between

its subjects needs the decision of tasks, among which the question of diagnostics

of enterprise’s marketing activity occupies the special place. There are a few

scientific works of domestic scientists, devoted to this problem. Fewness of such

researches does not allow talking about the presence of the unique approach to

diagnostic activity of enterprise.

Bibliografía

Maksimova T., Shapran E., (2010). Approach to diagnostics of marketing complex

of industrial enterprise. Volodymyr Dal East-Ukrainian National University,

Lugansk, Ukraine. Consultado 13/09/2019. Recuperado de

https://senaintro.blackboard.com/bbcswebdav/institution/SENA/Ventas/122702/Co

ntenido/DocArtic/Approach%20to%20diagnostics%20of%20marketing%20complex

%20of%20industrial%20enterprise.pdf