SVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering Program : MBA (Tech) Semester : X Course : Strategic Management [Code : MBAB10004 __ Teaching Scheme I Evaluation Scheme Practical | Atnternal ‘Term End Examinations Testi Cred | Continuous (TEE) feu he reat Assessment (ICA) | (yfarks- 60 in Question - Tutorial (Marks -50) ae 20 = 2 | Scaled to 40 Marks | Scaled to 60 Marks Prerequisite: * Contemporary Practices in Management. © Quality Management Systems & Practices © Marketing Management * Operation Management * Management of Technology & Innovation. Objectives: + To familiarize the participants with the basic concepts of business strategy © Tounderstand contemporary concepts of strategy © To facilitate the participants to apply the concepts to live corporate situations Outcomes : «Ability to develop a strategic plan for an organization Detailed Syllabus Duration Unit Topics ah) Evolution and basic concepts, Vision, Mission and business eo 1 definition. Contributions by Mintzberg, Ansoff, Porter and Prahalad, Gary Hammel Environment survey and appraisal -Industry and competitive analysis- Dominant economic features, strength of competition and competitive forces. Case Study The Strategic Management Process- Situation analysis, Formulating Corporate Level Strategy, Portfolio Strategy. Formulating Business level Strategy - Porter's competitive Forces and Strategies, Cooperative Strategies. Strategic 4 _ | implications of five competitive forces, Formulating Functional level Strategies ~ Putting strategy into action- leadership- structural design, Information and control Approved in Academic Council dated 22" June 2018 for Agademic year “A aesystems, Human resources- Implementing global strategies. Evaluating company resources and competitive 5 _ | capabilities, Competencies, Core and distinctive 5 competencies and competitive advantages. Knowledge Management Process Framework; KM audit © | case study . 7 | Design, Development and Deployment of the KM system 2 Corporate goals and strategic gap, Five generic strategies “| 8 _ | @orter’s model) 3 Case Study 5 Managing internal organization for strategy 2 implementation TOTAL 30 Prescribed Text : © Gregory G, Dess and Alex Miller (2005). Strategic Management, McGraw-Hill, Inc. © Strickland & Thompson (2013). Crafting and Executing Strategy, Mc Graw-Hill Inc, 19/c References: + Amoldo Hax (2005), Strategy: Concepts & Processes, Pearson Education. © Luis Ma. R. Calingo (2005), Strategic Management In The Asian Context- A Casebook In Business Policy and Strategy, John Wiley & Sons. * VS. Ramaswamy and S, Namakumari (2000) Strategic Planning- Formulation of Corporate Strategy (Text Cases- The Indian Context), Publisher Macmillan © Paul Joyce & Adrian Woods (2001), Strategic Management- A Fresh Approach To Developing Skill, Knowledge and Creativity, Kogan Page Limited. © William F. Glueck And Lawrence R. Jauch (1988), Business Policy and Strategic ‘Management, McGraw-Hill International Book Company. Donald Hislop, (2013), Knowledge Management in Organizations, QUP Oxford. Internet References : * ~www.strategy-business.com «_www.planware.org/strategy.htm Term Work: Class Test/ Assignments/ Case Studies / Projects / Presentations Approved in Academic Council dated 22" June 2018 for AcademiSVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering Program : MBA (Tech) - Semester Course: Foreign Language - Chinese ‘Code: MBAB10001 ‘Teaching Scheme Evaluation Scheme Tackare Practical / Internal Continuous Assessment (Hours per | Tutorial (Hours | Credit rca) week) per week) (Marks -50) 2 _ 2 Scaled to 50 Marks Objectives: 7 * The aim of the course is also to enable student's gain greater understanding of a foreign culture and also promote their confidence in speaking Chinese by developing their word power and language and literature skills. + The students will be able to increase their working vocabulary of Chinese, understand the grammar of the language and apply the same practically to structure their conversation, Classroom discussions and activities will further improve reading, writing and speaking proficiency. Prerequisite : Nil Detailed Syllabus ‘Unit | Topics | Duration (Hr) 1 | Chinese Culture ~ 5, 2 | Pronunciations 3 3 | Phonetic drills and Basic conversation how to greet 3 4 Tones & Conversation 9 Approved in Academic Council dated 22" June 2018 for Academic yes5 [Documentary on Chinese including Culture, Trade and Economy. 6 | Chinese Digits hanzi induding currency, time ete 3 7 | Revision 3 8 | Class test 3 TOTAL HRS. 30 Prescribed Text * Hanyu Keben References: © Zhongguo Yuyan Kewen, Hanying Cidian, Yinhang Cidian ‘Any other informatio Details of Internal Continuous Assessment (ICA) Test Marks : 30 Term Work Marks ; 20 Details of Term work: Class Test / Assign ments / Case Studies / Projects / Presentations Approved in Academic Council dated 22" June 2018 for Academic yeaSVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering Program : MBA (Tech) Semester: X Course : Foreign Language- Spanish Code: MBAB10002 ‘Teaching Scheme Evaluation Scheme Practical / Internal Continuous Assessment (ICA) Lecture (Hours | Tutorial ; (Marks - 50) Credit per week) (Hours per week) 2 es 2 Scaled to 50 Marks Objectives: © Spanish is one of the most widely spoken languages in the world. The aim of the course is also to enable student's gain greater understanding of a foreign culture and also promote their confidence in speaking Spanish by developing their word power and language and literature skills. The students will be able to increase their working vocabulary of Spanish, understand the grammer of the lanugauge and apply the same practically to structure their conversation. Classroom discussions and activities will further improve reading, writing and speaking proficiency. * All aspects of learning a language will be covered including listening and understanding Spanish as spoke by native Hispanics in Spain and in North, Central and South America. It will introduce the students to the Hispanic world and to the countries where Spanish is spoken as an official language. Detailed Syllabus Unit Topics ‘Duration (Hr) 1 | Introduction of Spanish Language and the countries where 3 Spanish is spoken, the various dialects of Spanish and a brief about the Hispanics, 2 | Students will learn to form simple sentences, such as 3 introducing themselves and others, asking questions as regards name, nationality and professions, language spoken ete, Approved in Academie Council dated 22% June 2018 for AcademigZ43 | Students will gather information about their fellow students and present their findings to the class, This will be done through oral presentations in Spanish. 4 | Students will introduced to the vocabulary related to relations, family and home. Through class excercises they will learn to speak And describe their family and friends. 5 | The students will learn to describe location of places, people 6 and things, Give directions and learn the travel related vocabulary. 6 Class Test -20 marks will be held, which would include 6 reading, writing and speaking in Spanish based on all the topics covered in class, 7 Describe their day to day activities, daily habits will form é part of TOTAL HRS. 30 Prescribed Text: + Joseph Alexis; Spanish for all,. * ACCION Gramatica, PHTL TURK & MIKE Zollo * Ruth Silverstein Allen/ Pomerantz/ Haywood Wald Spanish now - Level 1, Any other information : Details of Internal Continuous Assessment (ICA) Test Marks : 30 Term Work Marks ; 20 Details of Term work : Class Test/Assignments/ Case Studies / Projects / Presentations Approved in Academic Council dated 22% June 2018 for Academic y.SVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering Program : MBA (Tech) Semester: X Course: Foreign Language- German Code : MBAB10003 Teaching Scheme Evaluation Scheme Practical i re Practica / Internal Continuous Assessment Tutorial (ica) (Hours per Credit (Hours per week) (Marks -50) week) 2 = 2 ‘Sealed to 50 Marks Objectives: «The aim of the course is also to enable student's gain greater understanding of a foreign culture and also promote their confidence in speaking German by developing their word power and language and literature skills. + The students will be able to increase their working vocabulary of German, understand the grammar of the language and apply the same practically to structure Their conversation. Classroom discussions and activities will further improve reading, writing and speaking proficiency. Prerequisite : Nil Detailed Syllabus Unit | Topics 1 Introduction of German language and the countries where German is spoken and importance of German language. Approved in Academic Council dated 22% June 2018 for Academic year f18Students will learn the German Alphabet, students will learn special characters, diphthongs and numbers, time, name of the weekdays and months. ‘Students will learn to greet in German, to introduce themselves, they will make simple sentences by asking questions, regarding name, professions, ete. Through class exercises students will listen audio CD of German language so they can learn pronunciations students will play dialogues among themselves. ‘The students will learn to describe location of places, people and things. Give directions and learn the travel related | vocabulary. Class Test-20 marks will be held, which would include reading, writing and speaking in German based on all the topics covered in class. Describe their day to day activities, daily habits will form part of TOTAL BRS. 30 Prescribed Text: 1 2 3 Tangram aktuell 1 & 2- Rosa - Maria Dallapiazza Deutsche Sprachlehre fiir Auslinder - Heinz Griesbach, Dora Schulz ‘Themen 1 aktuell ~ Heiko Bock, Jutta Miller ‘Any other information: Approved in Academic Council dated 22"# June 2018 for Academic véDetails of Internal Continuous Assessment (ICA) Test Marks : 30 ‘Term Work Marks: 20 Details of Term work : Class Test / Assign ments / Case Studies / Projects / PresentationsSVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering Program : MBA (Tech) Semester: X Course: Financial Planning and Portfolio | coae. mpapioo0s | Management 5 Teaching Scheme Evaluation Scheme Internal Term End . Practical / - Continuous Examinations (TEE) Lecture | tutorial Credit ‘Assessment (ICA) | (Marks- 60 in Question (Marks -50) Paper) 2 = 2 Scaled to 40 Marks | Scaled to 60 Marks Prerequisite: * Financial Management «Security Analysis Objectives : + To provide the student thorough understanding of financial planning process * To develop skills of portfolio construction, portfolio evaluation, portfolio churning and portfolio hedging. * To make them aware about the process of portfolio management using futures and Options. Outcomes: The students will be skilled in: * Financial planning ¢ Construction and management of portfolio. Detailed Syllabus Units | Topics a Financial planning process: Personal Financial planning process, 4 | defining financial goals, developing financial plan and strategy, 1 implementation of financial plan and strategy, Evaluating financial plan and strategy. Capital Market Theory: Markowitz Model and Efficiency Frontier Evolution of Capital Asset Pricing Model (CAPM) - The Dominant 2__| Portfolio ‘M’- The Separation Theorem. The Capital Market Line (CML) 7 - The Capital Asset Pricing Model (CAPM) -Security Market Line (SML) ~ Application of CML and CAPM. [- 3 "| Arbitrage pricing theories (APT): Arbitrage pricing Model, Arbitrage : Mechanism, Comparison of CAPM and APT, Applications of APT. 1 _ | Portfolio Analysis: Component of risk and return, Beta of a portfolio, . portfolio diversification, Marginal productivity of Incremental Assets, 5 _| Optimal Portfolio Selection: Concept of Indifference Gurves- Efficient 1 Set Theorem-Optimal Portfolio Selection. J Approved in Academie Council dated 22” June 2018 for AcaderPortfolio Revision: Need and Importance of Portfolio Revision- Pitfalls 6 | to be avoided in Portfolio Revision. Portfolio Revision Techniques- 2 Practical Problems in Portfolio Revision. Equity Portfolio Management : Selection and Revision of Equity Portfolios, Passive vs. Active Management Strategies- Types of Passive Portfolios- Active Management Styles and Strategies- Combining Active and Passive Styles. Factor-Based Approach- Equity Style Management- Book Value/Market Value Ratio. Meaning and Importance of Portfolio Performance. Measuring and Evaluating Portfolio Performance: Measures of Return- Buying the Index Approach-Sharpe’s Measure (Reward Per 8 | Unit of Unit of Total Risk). Buying the Index Approach (Jensen’s 4 Differential Return Approach) -Performance Evaluation of the Portfolio Manager- Evaluating Asset Class Managers. Portfolio management using Futures and Options: Features of Index futures contracts, Pricing of Index futures contracts, Stock Index 9 | arbitrage, Factors influencing Options prices, Elementary Investment 4 strategies. Total 30 Prescribed Text: - + Elton, Gruber, Brown & Goetzmann. (2012)- Modern Portfolio Theory and Investment Analysis, New Delhi, Wiley Publications. Reference Books: + Reilleyé& Brown. (2006). Investment Analysis and Portfolio Management, 8/e, Delhi,Cengage. + Sasidharan& Mathews. (2011). Security Analysis and Portfolio Management, New Delhi, Tata McGraw Hill. + Ranganathan&Madhumati. (2012). Security Analysis and Portfolio Management, 2 /e, New Delhi, Pearson. + Lawrence, G., Michael, J. Randy, B(2014). Persorial Financial Planning, 13 /e, Cengage Learning. Internet references : Nil Term Work: © Class Test/ Assignment/Case Studies/Projects/ PresentationsSVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering Program : MBA (Tech) ‘Semester: X Course: Financial Risk Management Code: MBAB10006 | Teaching Scheme Evaluation Scheme Lecture Practical / | Credit Internal Term End Examinations Tutorial Continuous (TEE) Assessment (ICA) | (Marks- 60 in Question 7 (Marks - 50) Paper) 2 = 2 Scaled to 40 Marks Scaled to 60 Marks Prerequisite: * Security Analysis Objectives: Students will be able to + Understand financial risk management process * Understand and apply various approaches to risk management + Price the derivatives instruments ‘Outcomes: ‘The student will be: + Equipped with tools to deal with financial risk. Detailed Syllabus 4 3 Duration Units Topics (i) Introduction to risk management and Risk management process, Risk identification. Various types of risks - Market Risk-Beta measurement, ’ 1 | Liquidity Risk, Interest rate Risk-Gap analysis, Duration, value at risk, Forex Risk-operating exposure, Credit Risk, Operational Risk-operating and financial leverage, Capital and Reputation Risk. Risk measurement and risk management, meaning of derivatives, 2 | derivatives products, Participants. Regulatory framework for options 4 and futures. i 3 | Options and options terminology & Strategies - Calls, Puts, American Z and_ European, Straddles, Strangles, Spreads and Synthetics Options valuations Methods - Black Scholes, Binomial, Put - Call Parity 4. | Monte Carlo Simulation. —_ 4 Option Greeks - Delta, Gamma, Theta, Vega, Rho, 5 | Delta Hedging and Delta Gamma Hedging, 2 Volatility Smile, Historical and implied volatility Basics of Futures, forward and future difference. Futures pay-ofls, Long 6 | and Short futures, Speculations and Arbitrage. a ‘Currency Futures, Stock Futures, Interest Rate Futures, Index Futures & Commodity Futures.Portfolio Risk Management using Futures and Options: Features of 7 _ | Index Futures Contracts, Pricing of Index Futures Contracts, Stock Index z Arbitrage. Elementary Investment Strategies, Trading Strategies of Options. _ jg _ | Mechanics of interest rate Swaps, Volatility, currency swaps, constructions and valuation of swaps 9 [Risk management and lessons from major derivative markets disasters 4 Total 30 Prescribed Text: Hull, .C. (2010). Options Futures and other Derivatives. Delhi, Prentice Hall India Reference Books: + Srivastava. (2014). Derivatives and Risk Management, 2 /e, New Delhi, Oxford University Press. + Derivatives & Financial Innovations: BSE Training Institute; Mumbai. Tnternet references : Nil Term Work: + Class Test/ Assignment/Case Studies/Projects/ Presentations —__SVKM’S NMIMS ‘Mukesh Patel Schoo! of Technology Management & Engineering Program: MBA (Tech) ‘Semester :X Course: Project Infrastructure and "| Code: MBAB10007 Finance ‘Teaching Scheme Evaluation Scheme Internal Term End Practical / Continuous Examinations (TEE) Lecture | “Tutorial ieee Assessment (ICA) | (Marks- 60 in meee (Marks - 50)_ Paper) 2 = 2 Scaled to.40 Marks | _ Scaled to 60 Marks | Prerequisite: Financial Management Objectives: * To provide the participants with an exposure and thorough understanding of Project Finance & Infrastructure Finance. Outcomes: The students will be aware of : + The different Financing methods for projects Techniques for appraising the projects Detailed Syllabus i , Duration Unit - Topics (Hrs) 1 | Features of Project Finance (PF), object finance and Infrastructure 3 finance, Strategy & Capital Allocation 2 | Techno economic Viability studies with special reference to Project 4 Cost, Means of Finance and profitability 3__| Reasons for failure of projects and remedial measures 2 4 | Object Finance guidelines under Basel Accord IT 2 5 _| Project Financing Methods, 4 6 _| Finance of Public Private Partnership Projects 3 7 _| Investment Criteria, Project Cash Flows & Cost of capital 3 8 _| Risk Analysis & Risk Allocation in Project Finance 4 9" |International & Indian experience in Public Pvt. Partnership (PPP) 2 Finance of Projects “10_| Cost Benefit analysis 3 _ TOTAL 30Prescribed text : * Chandra,P.(2009). Projects, Planning, Analysis and Financing. Implementation and Review. 7 /e, Tata McGraw Hill, New Delhi, References: + Machiraju,H,R.2001). Introduction to Project Finance. Vikas Publishing, Delhi. + Fight, A. (2006), Introduction to Project Finance, Butterworth Heinemann (an imprint of Elsevier), MA. + Finnerty,J.,D.(1996). Project Financing ~ Asset Based Financial Engineering, John Wiley, NY Term works © Class Test/Assignments/ Case Studies / Projects / PresentationsSVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering Program : MBA (Tech) Semester: X Course : Financial Engineering Code : MBAB10008 ‘Teaching Scheme Evaluation Scheme Lecture Practical / ] Credit Internal Term End (Hours per | Tutorial Continuous Examinations (TEE) week) (Hours per Assessment (ICA) | (Marks- 60 in Question week) (Marks - 50) Paper) 2 = 2 Scaled to 40 Marks | Scaled to 60 Marks Prerequisite: © Statistical Methods + Financial Management Objectives : * Students will be well versed with modeling, decision making and analysis of financial instruments. ‘Outcomes: The students will be able to - * Price the stocks, derivatives and synthetic products using financial modeling, + Develop the risk management tools. Detailed Syllabus Duration Units Topics (tir) Introduction to Financial Engineering - Meaning, Scope and Need- Tools of Financial Engineering - Financial Engineering and Financial Analysis - Factors Contributing to the Growth of Financial Engineering 4 ~ Financial Engineering Process Financial Product Development - Need ~ Direction - Design - Testing and Introduction ~ Recent Debt Market Innovations - Zero Coupon Securities - Repo and reverse Market, Junk Bonds, Fixed Vs Floating 2 | Rate - Equity and Equity Related Instruments - Equity Options - 4 Warrants - Equity Distribution - The Role of Equity in Corporate Capital Structure ~ Hybrid Securities - Meaning - Need and Types of Securities Financial Engineering Process and Strategies - Overview - Changing 3. | Face of Liquidity Management - Asset Liability Management (ALM) in 4 Banking sector ~ Hedging ~ Process of Hedging Risk Management issues and Instruments - Liquidity Risk Management - Interest Rate Risk Management - Currency Risk Management - Role of GAP - Simulation - Duration Method - Value at Risk (VAR) Approved in Academic Council dated 22" June 2018 for Academic year 205 _| Forward Rate Agreements, Short Term Interest Rate (STIR) Futures, 4 Credit Default Swap(CDS), Hybrid securities 6 _| Asset Return Volatility: Modeling asset return volatility, hedging and 4 arbitrage 7 _| Arbitrage and synthetic instruments Miscellaneous Equity based | trading 8 _ | Synthetic Positions and their management using financial derivatives 3 Total 30 | Prescribed Text: + Kosowski. &Salih N. (2014), Principles of Financial Engineering. 3/e, New Delhi, Academic |__Press Inc. Reference Books: + Chris; B. (2014). Introductory Econometrics for Finance, 3/e, Cambridge, Cambridge University Press, £ Alexander, C. (2008), Practica! Finncial Econometrics, New Delhi, Wiley Publication. * Marshall, J. F. & Bansal, V. K. (1996) Financial Engineering, 2/e, New Delhi, Prentice Hall of India, * John F. Marshall & Vipul; K. Bansal, Financial Engineering; A complete Guide to Financial innovation, Prentice-Hall of India, Private Ltd., New Delhi, Internet references : Nil Any other information: Details of Internal Continuous Assessment (ICA) Test Marks : 30 Term Work Marks : 20 Details of Term work : Class Test/ Assignment/Case Studies/Projects/ Presentations Approved in Academic Council dated 22" June 2018 for Academic jfSVKM‘S NMIMS Mukesh Patel School of Technology Management & Engineering Program: MBA (Tech) Semester :X Course: Financial Analytics Code: MBABI0009 ‘Teaching Scheme Evaluation Scheme Internal Term End Examinations . Practical / . Continuous (TEE) Cte Tutorial | CTH | assessment (ICA) | (Marks- 60 in Question Paper) (Marks - 50) 2 = 2 | Sealed to 40 Marks Sealed to 60 Marks Prerequisite: Statistical Methods , Business Analytics Objectives: * To equip students with an understanding of the "importance and role of financial analytics” in modern business enterprises and how business firms can take advantage with the help of financial analytics. * Further, for students who wish to specialize in analytics, the course provides a strong foundation for the application of financial analytics with analytical platforms. * To havea rigorous and in-depth development of the key techniques and their application to practical problems in Finance. Outcomes: Attthe end of the course the student should be able to * Explain the importance of financial analytics and applications, * Handle the available business information data more efficiently. Detailed Syllabus . , Duration Unit Topics Gs) 1 _ | Financial Risk- overview, definition, types of financial risk, financial 5 and non-financial risks Basel Accord and Risk management * Evolution of Basel Accords, (1 Basel I, Basel II and Basel III, 2 © Regulatory mechanism for risk management, 3 * Capital to Risk Weighted Asset ratio (CRAR) Credit risk modeling 3 * Standardized approach and IRB approach’ » * Probability of default (PD), loss give default (LGD) and exposure at default (EAD) Approved in Academic Council dated 22"! June 2018 for Academic year Bes+ Credit rating system + Linear Discriminant Model * Logistics Regression Model © Credit scoring model: Z-Score model, Logistic model to estimate PD + Credit matrix and other credit risk models Operational risk (OR) modeling * Definition and concept of OR * Basel II and operational risk management © Operational risk management framework- identification, assessment, measurement and management 2 * Computation of OR capital charge- BIA, TSA and AMA * Advanced measurement Approach (AMA) to model OR * Monte-Carlo simulation to compute OpVaR * Quantitative and qualitative elements of OR management Market risk modeling, * Definition and types of market risk © Value at Risk (VAR) 6 * Variance co-variance approach © Historical simulation approach Total 30 Prescribed texts * Reto R. Gallati, "Risk management and capital adequacy", McGraw - Hill publication. 2003. Reference Books: , * Philippe Jorion, "Financial risk manager handbook’, GARP. | Internet references: ~ © Www.bis.org © Www.defaultrisk.com Term work: + Class Tests/ Projects / PresentationsSVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering Program : MBA (Tech Semest __ Course : Marketing Strategy Code : MBABI0010 Teaching Scheme Evaluation Scheme Internal a Continuous cami Lecture | Practical’ | Credit | Assessment Tee ia Pe einaitons (TE) ‘utorial tien biel - (Marks- 60 in Question Paper) 50) 2 = 2 sealed a0, Scaled to 60 Marks Prerequisite: «Marketing Management ‘Objective To familiarize students on the following: * Develop a Marketing Plan ‘+ Scan the current marketing environment + Conduct Marketing Analysis ‘Outcomes: The students will be able to: © This course familiarizes participants with a strategic perspective of marketing. Detailed Syllabus 1 . Duration Units Topics n) ‘Components of devising a marketing strategy - Where does it lie in the 3 1 _ | strategic setup of an organization? ‘Market opportunity analysis - Macro environment analysis, analyse 4 2 | organizational buying behaviour, analyse consumer behaviour to identify an opportunity Market segmentation, targeting, positioning & Marketing Mix - How 6 3 | to segment the target market? Choose the right target market, Position the product or service to the target market segment, Marketing strategies for new market entries 4__ | Market entry strategies: Pioneer strategy, Follower strategy: 4 Strategic Market programmes for pioneers: Mass markets penetration strategy, niche penetration strategy, Skimming strategy, Marketing strategies for mature & declining markets 3 5 | Strategic issues in mature and declining markets, the transition from market growth to maturity, Business and marketing strategies for Approved in Academic Council dated 22" June 2018 for Amature markets, strategies for declining markets Marketing strategies for global markets The international business environment: Legal economic and cultural 4 environments, competitive and infrastructural _ environments: International marketing objectives: International marketing strategies Marketing strategies for emerging economies / growth markets 7 | Strategic issues in growth markets, Growth market strategies for market leaders, share growth strategies for followers. Implementing and controlling strategic marketing programs Issues in implementation of business and marketing strategies, Relationships between business and marketing strategies, Strategic control and marketing audits. Total 30 Prescribed Text: * Mullins, J, Boyd, H., & Walker, O. (2012). Marketing Management: A Strategic decision- Making Approach, 8/e, Delhi: McGraw Hill. Reference Books: © Kumar, N. (2004). Marketing as Strategy, Harvard Business School Press 2 Chaturvedi, B.M. (2003). Strategic Marketing Concepts and Cases 1/e, Vol. II, ICFAI Press. Internet references : © http://marketing.about.com + _http:/ /www.quickmba.com Term Work: * Class Test/ Assignment/ Case Studies/Projects/ PresentationsSVKM’S NMIMS' Mukesh Patel School of Technology Management & Engineering Program : MBA (Tech) Semester: X Course: Online Marketing Code : MBABI0017 Teaching Scheme Evaluation Scheme Internal Term End Examinations (TEE) . Continuous _| (Marks- 60 in Question Paper) Lecture |? bccn Credit | Assessment (ICA) (Marks - 50) 2 i 2 Pease toad Scaled to 60 Marks Marks Prerequisite: + Marketing Management | Objectives: To familiarize students on the following: * Understand the marketing concepts in the context of Internet Marketing Develop internet based promotional marketing strategies Outcomes: The students will be able to: * Student will familiar with frameworks of Search Engine Optimization, Search Engine Marketing, Social Media Optimization, and Contextual Marketing Detailed Syllabus ‘ts | ‘ | Duration Units Topics tir) Introduction to Online Marketing 2 1 | Strategic role of online, fundamentals. Search engine optimization: The technique of ranking high on search 2 Jengine - On page optimization and Web Site Structure. Off page optimization Email Marketing Types of email marketing, Executing an email campaign, Parts of an 3 | email, pros and cons. Mobile Marketing Mobile messaging channels, augmented reality, Mobile commerce, Mobile analytics. Whatsapp Online Advertising Objectives of online marketing, Types of display advertising, Payment models for display advertising, Targeting and Optimizing, Advantages and Disadvantages of Online marketin; Affiliate Marketing How does it work?, Types of commission(Minimum Guarantee buys, Cost per Mille, Cost per Click, Cost per Action models) Affiliate networks, Setting up a campaign Approved in Academic Council dated 22" June 2018 for Academie year 2018 -{1Search Engine Marketing 6 | Google Adwords, Google AdMob, Google Analytics, ROI calculations, > Campaign Optimization , types of search Content Marketing Strategy 7 | Content Creation, Content Channel Distribution, Advantages and a Challenges, Tools of the trade, Case Study Pay Per Click (PPC) Advertising Bidding and ranking, Conversion rates and click-through rates, Setting up a PPC campaign. Linkage between google adwords and google 3 analytics Online Marketing Research Concepts, methodologies, tools, advantages and challenges Web analytics and conversion optimization 2 ‘Tracking and collecting data, Analysing data Social Media Marketing and Viral Marketing Using twitter, facebook, you tube, linkedin in marketing campaigns. Blogging and podcasting. 3 Characteristics and process of viral marketing campaign 10 Tying it all together - The role of: 11 | Advertiser, Agency, DSP, Platform, SSP, Analytics, RTB, User Online 3 Reputation Management - Web PR, Online copywriting Total 30 Prescribed Text: * Stokes, R. (2011). eMarketing: The essential guide to online marketing. 4/e, California: Quirk eMarketing Ltd. Reference Books: * Chaffey, D., & Fiona, E. (2012). Digital Marketing: Strategy, Implementation and Practice Paperback, Noida : Pearson Education + Bailey, M. (2013). Internet Marketing An hour a day, Times Business Series Internet references : NIL Term Works + Class Test/ Assignment/Case Studies/Projects/ Presentations Approved in Academic Council dated 22™ June 2018 for Academic year 20SVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering Program : MBA (Tech) ‘Semester: X Course: Marketing of Technology Codes MBARTONID Products Teaching Scheme Evaluation Scheme Lecture [Practical / [Credit Internal Continuous | Term End Examinations Tutorial Assessment (ICA) (TEE) (Marks - 50) (Marks- 60 in Question _ Paper) - 2 = 2 Scaled to40 Marks | Scaled to 60 Marks Prerequisite: * Industrial Marketing * Management of Technology and Innovation Objectives To familiarize students on the following: * Generate awareness and understanding of emerging technologies and related technology products which would need to be marketed * How to develop suitable marketing strategies / framework for making these products available to the customers. ‘Outcomes: ‘The students will be able to: * Develop a systematic decision making approach towards marketing of technology products and services Detailed Syllabus Units Topics as 1 | Introduction to Technology Products which get introduced in the im market, Strategy and Corporate Culture in Technology Firms, Maintain 2 | innovativeness to sustain competitive edge, Organize needed 3 resources, Market Orientation and R&D Interaction ~ Breakthrough versus Incremental innovation in technology 3 | products 3 ~ Barriers to R&D - Marketing collaboration Overcoming R&D ~ Marketing Barriers Marketing Research in High Technology Products 4 | -Forecasting customer demand, 3 Gathering competitive intelligence Understanding Technology Customers - Customer purchase decisions 3 ~ Segmenting the market and selecting target market ~ Strategies to avoid obsolescence. Approved in Academic Council dated 22" June 2018 for ae" year 3 eer ——Product Development and Management Issues ~ Development of Technology Map ~ “what to sell” design ~ Product platform and derivatives Distribution Channels and Supply Chain Management 7 | 7 Issues in Distribution Channel Design and Management ~ Evolution of various distribution channels Expanding the view : from Distribution Channels to Supply chains 8 _ | Pricing Considerations ~ Customer oriented pricing ~ Effect of Internet on pricing decisions 3 ~ Sale of know how versus licensing agreements, Leasing as an option. 9 | Advertising and Promotion ~ Advertising and promotion mix ~ Branding in technology markets Role of marketing communication in customer relationships. 10 | E-Business and Internet Marketing ~ Buyer behaviour issues on the web 3 ~ Business perspective on the internet Total 30 | Prescribed Text: * Mohr J., Sengupta S and Slater S.(2009), Marketing of High-Technology Products and Innovations, 3/e, New Jersey, Pearson Prentice Hall. Reference Books: * Bill Gates, (1999), The Road Ahend - The technology business vision as seen from Microsoft's perspective, Addison Wesley Internet references : Nil ‘Term Work: * Class Test/ Assignment/Case Studies/Projects/ PresentationsSVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering Program : MBA (Tech) | Semester: X Course : International Marketing ‘Code : MBAB10013 Teaching Scheme Evaluation Scheme Lecture [Practical / | Credit Internal Tutorial Continuous | Term End Examinations (TEE) Assessment (ICA) | (Marks- 60 in Question Paper) (Marks - 50) 2 = 2 Scaled to 40 Marks Scaled to 60 Marks Prerequisite: *__ Marketing Management _ Objectives : To familiarize students on the following: * To learn concepts relating to International Marketing *_Toapply the concepts and devise marketing strategies catering to International Markets. ‘Outcomes: The students will be able to: | *_ Ability to understand and contribute towards global roll out of marketing plans Payment modes, trade finance schemes. Detailed Syllabus Units Topics a Introduction fo International Marketing, Nature of International 1 | Marketing, Trade Theories and Economic Development. 3 2. | Major Decisions in International Marketing 3 4 _ | International Marketing Environment 3 (Political , Legal, Cultural , Consumer Behaviour) 4 __| Entry Strategies for Entering International Markets. 3 | 5 _| International Marketing Research, 3 6 _| Product & Promotion Strategies. 3 7 _ | Pricing and Decision strategies- 3 8 _| Distribution strategies. 3 9 _ | Export Management & Procedures, 3 Pre-shipment and Postshipment Documentation, = 10 | Terms of Payments in Export 3 TotalPrescribed Text: * Cateora, R. (2008). International Marketing, 13/e, Delhi: McGraw Hill, *_ Joshi, RK. (2014). International Marketing, 2/e, Delhi: Oxford higher education. Reference Books: Onk visit, S,, & Shaw, J. (2008). International Marketing ~ Analysis and Strategy, 3/e, Delhi: PHI Learning, | Internet references : Nil Term Work: Class Test/ Assignment/Case Studies/Projects/ PresentationsSVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering Program : MBA (Tech) Semester: X Course : Media Planning Code: MBABI0014 Teaching Scheme Evaluation Scheme Practical / Internal Continuous | Term End Examinations (TEE) Lecture | “Titorial | Credit | Assessment (ICA) (Marks- 60 in Question Paper) (Marks - 50) _ 2 = 2 Scaled to 40 Marks Scaled to 60 Marks Prerequisite: * Marketing Management + Brand Management + Managing Data with Spreadsheet Objectives : To familiarize students on the following: * To understand the basic concepts used to develop Media Plans, * To inculcate the skill required for devising media plans through a mix of theory and practice on software modules based pedagogy. ‘Outcomes: The students will be able to: + To develop the ability to devise media strategies and media plans. Detailed Syllabus Units Topics aie 1_ | Media Basics 3 Media Strategy of the advertisers, TG / Market Prioritisation by the 3 2 | advertisers with the help of Guide to Urban Markets 7 | Setting Media weights with the help of ADEX software among other 4 methods 4_ | Media Mix Decisions & Media Scheduling by the advertisers 3 Print Media (News Papers / Magazines) - their print orders, 3 5 | distribution, circulation). Advantages and disadvantages of News Papers and Magazines - their utility to media users ‘Television Media Planning with the help of TAM Software. ‘Advantages and Disadvantages of Various Media - Outdoor Cinema, Outdoor Internet and Direct Media os Radio Media Planning (if available with the help of RAM software 3 3 Building a Media plan 3 3 3 10 | Evaluating Media Buys and Budget Setting TotalPrescribed Text: + Menon, A. (2010). Media Planning & Buying, 1/e, Delhi: McGraw Hill Education. Reference Books: *_Sissors, J., & Baron, R. (2010). Advertising Media Planning, 7/e, Delhi: McGraw Hill. Internet referencé * http://www. indiantelevision.org.in/tamadex/adexindex htm Term Work: + Class Test/ Assignment/Case Studies/Projects/ PresentationsSVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering Program : MBA (Tech) Semester: X Course : Marketing Analytics for Marketing Mix Decisions Code: MBAB10015 Teaching Scheme Evaluation Scheme Lecture | Practical / | Credit Internal Term End (Fours | Tutorial Continuous Examinations (TEE) per week) | (Hours Assessment (ICA) | (Marks- 60 in Question |" per week) (Marks -50) Paper) 2 = 2 Scaled to 40 Marks | — Scaled to 60 Marks Prerequisit + ‘Statistical Methods + Marketing Management + Business Analytics * Application of Business Analytics + Research Methodology + Managing Data with spreadsheet Objectives: To provide exposure to examples demonstrating the value of data-based marketing in managerial context To enable tactical marketing decisions with help of marketing models * Building skills on pricing decisions, resource allocation decisions such as advertising budget allocation and sales force allocation to enhance customer value and customer life time value Outcomes: systematically and analytically * Enables its participant to put together data, models and analyses and translate concepts into context specific operational decisions such as advertising and communication decisions, sales force and channel decisions, pricing and sales promotion decisions * Enhances skills in viewing marketing processes and relationships systematically and analytically * Students will learn the decision making tools and techniques for marketing decisions in the context of retailing Detailed Syllabus Unit Topics Duration (Hr) Pricing Decisions ° Price elasticity 1 | * Optimizing price with the help of demand curves for a product, complementary products, and pricing multiple products + Using Gabor Granger method for pricin;* Van Westendorp Method of pricing * Price Bundling * Price Skimming and Sales Non Linear Pricing * _ Introduction to Revenue Management Advertising and Sales Force Decisions * Measuring the Effectiveness of Advertising 2 | Sales Force Planning with the help of Analytical 6 Model Retailing Analytics * Market Basket Analysis and Lift REM Analysis and Optimizing Direct Mail Campaigns 7 * Using the SCAN*PRO Model and Its Variant * Allocating Retail Space and Sales Resources ‘Customer Life time value 6 4 | © Optimal allocation of resources between acquisition and retention of customers * Monte Carlo Simulation TOTAL HRS - 30 Prescribed text: * Winston, W. L.(2014), Marketing Analytics: Data-Driven Techniques with Microsoft Excel, Wiley * Lilien G, L, Rangaswamy A. and Bruyn A. (2012). Principles of Marketing Engineering. Trafford Publishers, Reference Books: + Sorger,S. (2013), Marketing Analytics: Strategic Models and Metrics, CreateSpace Independent Publishing Platform + Mark J. 2010), Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know, Wiley + Venkatesan, R.; Farris, P.; Wilcox, R. T. (2014), Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning, Pearson FT Press Internet references/ Software's : Nil Any other information : Details of Internal Continuous Assessment (ICA) Test Marks : 30 Term Work Marks : 20 Details of Term work : Class Tests/ Presentations Approved in Academic Council dated 22 June 2018 for AcadSVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering Semester: X Course : Operations Strategy | Code: MBAB10016 Teaching Scheme Evaluation Scheme Lecture | Practical / | Credit | Internal Term End Examinations (TEE) Tutorial Continuous (Marks- 60 in Question Paper) Assessment (ICA) (Marks - 50) 2 = 2__| Scaled to 40 Marks Scaled to 60 Marks Prerequisite: * Operations Management Objective: * Strategic importance of Operations Management * Issues involved in preparing operations strategy keeping business objectives, core strengths and market requirements in mind Outcomes: *_Ability to apply operations strategy principles in various industrial sectors. Detailed Syllabus Units Topics ‘Duratio nH) | Introduction- what is operations strategy, four perspectives of operations strategy, operations resource, processes, routine & capabilities, decision areas, personnel scheduling in various services, Operations Performance- performance objectives , stakeholders objectives, quality, speed, dependability, flexibility, cost, internal external effects, order winners and order qualifiers, delights, effects of products / service life cycle on performance objectives Capacity Strategy- concept and type of focus, overall demand, uncertainty, change in demand, economies of scale, capacity change, leading, lagging and smoothing, magnitude, capacity location. Supply Network Strategy- supply network perspective, global sourcing, out sourcing/ vertical integration decision, advantages / disadvantages of out sourcing, elements of partnership relationship, qualitative dynamics of supply chains, Process Technology Strategy- some process technologies classified = Approved in Academic Council dated 22” June 2018 for Acpdemic year 2019by their primary inputs, scale c/ scalability, degree of automation, degree of coupling connectivity, product process matrix, evaluating Process technology, tangible & intangible resources. Improvement Strategy- development & improvement, improvement cycles, direct, develop and deploy, degree of © | aggregation of performance targets, benchmarking, importance - 3 performance mapping, developing operations capabilities, learning experience curve Operations Resources perspective on product and service oe 7 | development, vicious cycle of under resourcing development capacity. Process of Operations Strategy - Sustainable alignment Sustainable alignment-static and dynamic concept, sustaining alignment overtime, innovators dilemma, disruptive, coherence, correspondence. Process of Operations Strategy - Substitutes for Strategy 9 | Substitutes for Strategy - Total Quality Management, lean 3 Operations, business process reengineering, ERP, Six Sigma Process of Operations Strategy - Implementation: Implementation: risk, point of entry, forms of organization structure, role of central 10 | operations in i8mplementation, central operation as Governor, 3 curator, trainer, facilitator, implementation costs, stakeholders Tesource and process distance Total 30 Prescribed Text: * Nigel, S. & Lewis M. (2008). Operations Strategy. Pearson Education, Reference Books: * Chase, J. Aquilano, & Agarwal, (2006), Operations Management for Competitive Adomtage. Tata McGraw Hill. * Russell. & Taylor. (2011). Operations Management - Quality and competitiveness in a Slobal Environment. John Wiley & Sons Inc. Internet references: As suggested by faculty from time to time Term Work: La * Class Test/ Assignment/Case Studies/Projects/ Presentations a> Approved in Academic Council dated 22 June 2018 for Asda year 20 ASVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering Program : MBA (Tech) Semester: X ‘Course : Best Practices in Operations | Code: MBABi0017 [ Teaching Scheme Evaluation Scheme Internal ‘Term End Examinations (TEE) Continuous Lecture ea Credit | Assessment (Marks- 60 in Question Paper) torial (ICA) (Marks - 50) 2 ~ 2 Scaled to 40 Sealed to 60 Marks Marks Prerequisite: * Operations Management _| Objectives: * Understand best practices in operations + Application of best practices in different sectors Outcomes: * Ability to apply best practices in operations Detailed Syllabus Unit Topics Duration (Hr) Introduction: Introduction to Best Practices in Operations, Strategie Importance. 2 Lean Manufacturing: Concepts and applications 2 | Lean Operations: Applicable for Service Industries like Banks, Hotels and Airlines Focused Factories: Variety / Efficiency trade-off, Facilities layout, Product coding & classification, Application of clustering algorithm Cellular Manufacturing: Concept, Application, Issues related to Design, People & Implementation Application of Theory of Constraints (TOC): Overview & concept of throughput, TOC Process, Drum-Buffer-Rope Application, Application of TOC to continuous process manufacturing, services and Capacity Management Cases in World Class Manufacturing: Automobile Industry / Blectronic Goods / Continues Process Manufacturing / Service Industries. 6 | Case Discussion (Based on: Value Preposition, Activities, Resources, Network Partner, Delivery Channel and Cost Structure) or Industrial Visit | 6.1 | Toyota Production System 6.2 | High Technology Product Manufacturing: Apple Mac Pro and Approved in Academnic Council dated 22™ June 2018 for “ year 2018 4. veHard Dise 63 | Food Production: Emirates Kitchen and Akshaypatra Kitchen ‘Manufacturing case presentation by students 64 | Health Care Sector: Arvind Eye Care 6.5 | Financial Services: Insurance Claim Processing. Service case presentation by students 6.6 | E-Commerce: Amazon and UPS 67 | Supply Chain: Walmart E-commerce case presentation by students Ny] t9]19 |p] po] no] py] > Total 30 Prescribed text: * John M Nicholas, (2001). Competitive Manufacturing Management. Tata McGraw-Hill * Richard Schonberger, World Class Manufacturing, Eree Press, Mc Milan Reference Books: * Yasuhiro Monden, Toyota Production System, An Integrated Approach to Just ~ In- Time,Arth Edition, CRC Press. * James P. Womack, Daniel T Jones et al, The Machine that changed the world, Free Press Internet references: © Cases from internet sources 6.1 https:// www. voutube.com/watch?v=P-bDIYWuptM, hitps:/ / www.youtube.com/ watch?v=Vjdil2nBCi0 6.2 https:/ /www.youtube.com/watch?v=dmgomCutGgc and https:/ /www.youtube.com/watch?v=aFO]]FruSVw 6.3 https:/ / www. youtube.com/watch?v=yex-WMalTig and https:/ /www.youtube.com/watch?v=XIg-vfPXAysét=1908s, 64 https://www.youtube.com/ watch?v=lcG49Bqexvs 6.5 https:// www. youtube.com/ watch?v=4QLVEinEOIE 6.6 https:/ /www.youtube.com/watch?v=dAXdeqcHBp4, https:// www. youtube.com/watch?v=Y-IBvl6u_hw and hitps://www.youtube.com/watch?v=-ZCISb8CDFY &t=45 6.7 https:// www. youtube.com/ watch?v=yZCAneLax5o, https:/ /www.youtube.com/watch?v=IGbYY zsuWnU ‘Term Work: * Class Test/ Assignment/Case Studies/Projects/ PresentationsSVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering Program : MBA (Tech) Semester: X 7 Course : Analytics in Operation and . Supply Chain Management a Teaching Scheme Evaluation Scheme Lecture [Practical | Credit Internal Tutorial penned Term End Examinations (TEE) (ICA) (Marks - | (arks- 60 in Question Rapes) 50) 2 = 2 Scaled to 40 | Ninel, Scaled to 60 Marks Prerequisite: * Statistical Methods * Operation Management * Business Analytics © Managing Data with Spreadsheet Objectives: * Review of analytics concepts * Learn application of analytic concepts in operations + _ Learn application of analytic concepts in supply chain | Outcomes: * Understanding of theoretical concepts used in operations and supply chain analytics * Skill in applying analytical concepts and models for operations and supply chain problems Detailed Syllabus : ~ Duration Units Topics () Introduction 1 | Basies of Analytics a + Levels of Analytics + Role of Analytics in Operations and Supply Chain Management (SCM) | Descriptive Analytics - For Supply Management, Procurement and 2 Quality Control, etc 3 | Optimization Models - For Facility Location, Layout Design, Supply a Chain Network Design, Production Planning, ete. Algorithms and Approximations - For Cellular Manufacturing System, 4 | Flexible Manufacturing System, Vehicle Routing, Inventory Planning, 4 Resource Assignments, etc. Approved in Academic Council dated 22" June 2018 for =“ year 201%5 __[ Regression Models - For Quality Control and Preventive Maintenance 2 Simulation Models - For Inventory Management, Service Operation 8 | Dei, Dinciete Manutactnsing etc a 7__| Model for High Uncertainty - For Supply Chain Management 2 “Application in SCM * Analytics in SCM 3 * Big Data Analytics in SCM z Real Time Analytics in SCM Impact of Analytics in SCM Performance Case - Evaluation of Role of Analytics in SCM ‘Application in Operations / Production * Analytics in Manufacturing Design 9 * Smart Analytics for Industry 4.0 4 * Predictive Analytics in Manufacturing * Data Mining for Process Optimization Student Presentation: Evaluating features and utility of Operation and Supply Chain Analytics Software for following applications. Simulation & Optimization, Predictive Asset Maintenance, Network & 10 | Flow Path Optimization, Warranty Analytics, Forec sting & Demand 4 Planning, Replenishment & Inventory Optimization, Procurement Analytics, Operations Finance Analytics, Advanced Analytics Reporting, etc Total 30 | Prescribed Text: * Class Notes: Research Papers and Reports * Hyndman, R, J,, & Athanasopoulos, G. (2014). Forecasting: principles and practice, Online Open Access Textbooks, https:/ /www.otexts.org/fpp Reference Books: ‘ +_ Hair, Black, Babin, Anderson and Tatham (2009). Multivariate Data Analysis, Pearson ‘Term Work: Class Test / Assignments/ Case Studies / Projects / Presentations on Approved in Academic Council dated 22" June 2018 for Academic year 20}SVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering Program: MBA (Tech) Semester: X Course: ‘Advanced Project | Code: MBAB10019 Management ‘Teaching Scheme “Evaluation Scheme Internal [Term End Examinations Continuous (TER) Lecture Pure’ Credit | Assessment | (Marks- 60 in Question Paper) uf (ICA) (Marks - 50) : ~ a Sealedia Scaled to 60 Marks Marks Prerequisite: Project Management, Project Planning and Execution Objectives: * To learn beyond basic project management, advances in this field, various tools, techniques and best practices to manage projects Outcomes: * Students will be better equipped to take up international projects. + Students will understand standards & best practices of global projects. Detailed Syllabus Duration Unit Topics (i) Introduction © Challenges in implementation of Project Management practices in global international projects. 1 © Recessionary effects(examples of companies who cannot put 3 enough budgets on project management as a discipline) ‘* Benefits and contemporary views of Project management in practice ‘Advanced scheduling tools © PDM techniques used to create maximum PM tools * PERT 3 © GERT 3 _| Project Management maturity Approved in Academic Council dated 22™ June 2018 for Academic year 2018 WW 2+ Driving forces for maturity + Project Management Maturity Model(PMMM)- five levels of maturity Best Practices in project Management + Texas Instruments success pyramid + DTE energy model + Excel- Strategic planning matrix + Business need analysis + Process and Methodology + Tools, training and Org structures + Visibility, collaboration and Globalization Project Management methodology Development by an Organization + Overcoming development and implementation barriers + Examples of DTE energy, Texas, Cigna, Swiss Re, Excel + Microsoft solutions framework Implementation of Methodology + Example of Sherwin-Williams + Antares Management Solutions + Westfield group Project Management Templates used by organization(Examples through sample templates) ‘+ Project charter template + Project risk and issues template ‘+ Project plan templates (including various sub plans) + Stakeholder analysis matrix template + RACI template + Others ‘Trends in International Project Management — Introduction to Agile Project Management * Agile Project Management * Key success factors for Distributed Agile teams+ Developing Agile mindset * How does Agile differ from traditional PM practices © Role of PM in Agile 9 _| Case studies (2nos) 6 Total 30 Prescribed text: * Harild Kerzner; Advanced Project. Management: Best practices on implementation Reference Books: © PMBOK 5" edition from PMI + Lawrence Leach ; Critical chain project management. Internet references: © www.pmicorg | Term work: ¢ Case Studies / Assignments / Class Test/Presentation/ Project l Approved in Academic Council dated 22" June 2018 for Academic year Al \ ceeSVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering Program : MBA (Tech) ‘Semester : X Course : Project Infrastructure and | Code: MBABI0007 Finance ‘Teaching Scheme Evaluation Scheme _| Internal Term End Examinations Practical Continuous (TEE) Tectaize Toba Credit | ssassment (ICA) | (Marks- 60 in Question (Marks - 50) Paper) 2 = 2 | Scaled to 40 Marks |" Scaled to 60 Marks Prerequisite: Financial Management Objectives: * To provide the participants with an exposure and thorough understanding of Project Finance & Infrastructure Finance. ‘Outcomes: The students will be aware of : ° The different Financing methods for projects + Techniques for appraising the projects Detailed Syllabus Unit Topics on 1 | Features of Project Finance (PF), object finance and Infrastructure 3 finance, Strategy & Capital Allocation 2 | Techno economic Viability studies with special reference to Project 4 Cost, Means of Finance and profitability 3 _| Reasons for failure of projects and remedial measures 2 4 | Object Finance guidelines under Basel Accord II 2 | 5_ | Project Financing Methods, 4 6 _| Finance of Public Private Partnership Projects 3 7 _| Investment Criteria, Project Cash Flows & Cost of capital 3 8 _| Risk Analysis & Risk Allocation in Project Finance 4 9 | International & Indian experience in Public Pvt. Partnership (PPP) F Finance of Projects 10_| Cost Benefit analysis = 3 TOTAL JPrescribed text : * Chandra,P.(2009). Projects, Planning, Analysis and Financing. Implementation and Review. 7 /e, Tata McGraw Hill, New Delhi. References : + Machiraju,H.R.2001). Introduction to Project Finance. Vikas Publishing, Delhi. + Fight, A. (2006). Introduction to Project Finance, Butterworth Heinemann (an imprint of Elsevier), MA. + Finnerty,J,D.(1996). Project Financing ~ Asset Based Financial Engineering, John Wiley, NY Term work: |: Class Test/ Assignments/ Case Studies / Projects / Presentations Me Approved in Academic Council dated 22" June 2018 for Academic yeaSVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering Program : MBA (Tech) Semester: X Course : Business Visualization Code: MBAB10021 Teaching Scheme Evaluation Scheme Lecture : Tutorial Internal Continuous Assessment (ICA) (Hours eee (Hours | Credit a (Marks - 100) per week) week) _ | Pet week) (Marks - 100) | 2 - - 2 ‘Scaled to 100 Marks Note; The SAS certified student will be exempted from above evaluation scheme if the certification is done within required timeframe. Prerequisite: Basic Computer Knowledge Objectives: ‘To explore data and build reports using Visual Analytics Course Outcomes: After successful completion of this course students will be able to 1. Build Reports for business visualization. 2. Explore business data Detailed Syllabus Duration Unit Topics (tis) 1. | Getting Started with Visual Analytics : exploring Visual Analytics 2 concepts, using the Visual Analytics ,discussing the course environment and scenario 2./ Administering the Environment and Managing Data: Data 06 building and exploration, Data Administration 3. | Using the Visual Analytics Explorer : examining the Visual 08 Analytics Explorations, selecting data and defining data item Properties, creating visualizations, enhancing visualizations with advanced analytics 4. | Designing Reports with Visual Analytics : examining the Visual 08 Analytics Designer , creating a simple report, working with graphs, working with filters and report sections, establishing interactions, working with gauges, working with tables, working with other objects5. | Viewing Visual Analytics Reports : viewing reports on the Web, @ viewing reports on a mobile device 6. | Case Study: Creating Analyses and Reports with Visual Analytics Total Text Books: 1. The research and development agenda for visual analytics by James J. Thomas, Kristen A. Cook -2013 Reference Books: 1, _Visual Analytics : User Guide Term work: Case Studies / Assignments / Class Test/Presentation/ ProjectSVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering Program : MBA (Tech) ___| Semester: X Course : Predictive Modelling Code: MBAB10022 Teaching Scheme Evaluation Scheme Penta a Tutorial Internal Continuous Assessment (ICA) (Hours ica’ | (Hours per | Credits (Marks - 100) (Hours per per week) | Oeas week) 3 ~ 7 3 ‘Scaled to 100 Marks Note: The SAS certified student will be exempted from above evaluation scheme if the certification is done within required timeframe. Prerequisite: Basic Computer Knowledge Objectives: To learn basics of statistics including logistic regression To learn data mining including predictive modeling and pattern recognition Course Outcomes: After successful completion of this course students will be able to 1. Apply statistical analysis to wide range of problems 2._Use data mining to solve practical problems Detailed Syllabus Unit Topics | Duration (Hr) 1. | Getting Started with Tool : Introducing to the Enterprise Guide 71 environment 02 2. | Introduction to Statistics : discussing fundamental statistical concepts, examining distributions, describing categorical data, constructing confidence intervals, performing simple tests of hypothesis 4 3. | Analysis of Variance (ANOVA) : performing one-way ANOVA, performing multiple comparisons, performing two-way ANOVA with and without interactions 4. | Regression : using exploratory data analysis, producing corrdlations, 04 of multiple regression, building and interpreting models, describing, all regression techniques, exploring stepwise selection techniques fitting a simple linear regression model, understanding the concepts 5. | Regression Diagnostics : examining residuals, investigating, influential observations and collinearity 6. | Categorical Data Analysis : describing categorical data, examining tests for general and linear association, understanding the concepts Approved in Academic Council dated 22" June 2018 for Academic year 2018 ~ 1 yoyOf logistic regression and multiple logistic regression, performing backward elimination with logistic regression 7, | Introduction ‘Introduction to the tools OL 5. | Accessing and Assaying Prepared Data : creating project library, OL and diagram defining a data source , exploring a data source 9 | Introduction to Predictive Modeling with Decision Trees? 4 cultivating decision trees optimizing the complexity of decision trees Aunderstanding additional diagnostic tools (self-study) autonomous tree growth options (self-study) 10] Introduction to Predictive Modeling with Regressions? 04 selecting regression inputs optimizing regression complexity interpreting regression models transforming inputs ,categorical inputs polynomial regressions (self-study) 11 | Introduction to Predictive Modeling with Neural Networks and o4 Other Modeling Tools : introcluction to neural network models ,input selection, stopped training other modeling tools (self-study) 12. Model Assessment : model fit statistics statistical graphics oT adjusting for separate sampling, profit matrices 13 | Model Implementation : internally scored data set score code a1 modules 14 | Introduction to Pattern Discovery icluster analysis »market basket @ analysis (self-study) 15 | Special Topics: ensemble models ,variable selection categorical a | input consolidation surrogate models. Total 45 Text Books: 1. "Machine Learning, A probabilistic perspective”, Kevin P Murphy, MIT Press Aug 2012. Reference Books: +, Olivia Parr-Rud, Business Analytics Using Enterprise Guide and Enterprise Miner: A Beginner's Guide, Oct 2014 2. Kattamuri S. Sarma, Predictive Modeling with ® Enterprise Miner™: Practical Solutions for Business Applications, Second Edition 3. ANOVA, Regression and Multiple Regression (Standard Course Material) 4. Applied Analytics using e-miner (Standard Course Material) ‘Term work: Case Studies / Assignments / Class Test/Presentation/ ProjectSVKM’S NMIMS ‘Mukesh Patel School of Technology Management & Engineering Program: MBA (Tech) ‘Semester :X Course : ETL - Data Gathering and | Code: MBAB10023 Loading Teaching Scheme Evaluation Scheme Internal Term End Examinations ; Continuous (TEE) Lecture ond Credit | Assessment | (Marks- 60 in Question Paper) utorial (ICA) (Marks ~50) z 2 Sealed to 40 | ce Scaled to 60 Marks Prerequisite: BMS Objectives: With the tremendous increase in the size of data, mostly unstructured data, the need to understand ETL (Extract, Transform, and Load) process which help in Data Gathering & Cleaning has been increased. This course will help the students understanding the necessity of data transformation through an ETL process. Outcomes: Upon completion of this course students will be able to: © Obtain data from a variety of sources. * Know the principles of tidy data and data sharing, * Evaluate the importance of transformation of Data for analytics. * Use Clover for ETL process. * Use PIG and HIVE for Data Cleaning and Gathering. Detailed Syllabus 5 ; | Duration Unit Topics (Ein) 1 _| Requirements of ETL, Architecture, ETL Data Structures: Staging, 1 Data Structures types, Planning and Design Standards 2__| Data Flow : Extracting , Cleaning , Conforming and Delivering 8 MetaData- Business, Technical, ETL-generated Metadata 4 4 _| Clover ETL- Studying basic components, Framework, 2 Clover ETL - Transformation and Cleaning of CSV, Excel, JSON and 5 | XML files. § 6 _| Data Cleaning using PIG(Hadoop Technology)7_| Hive as an ETL tool 3 Total 30 Prescribed text: + “The Data Warehouse ETL toolkit” -Ralph Kimball, Joe Caserta- Wiley Reference Books: * “Hadoop Real- World Solutions CookBook’- Jonathan R. Owens, Jon Lentz Packt Publishers Internet references: * http//www.ibm.conydeveloperworks/library/bd-hivetool/ * Case Studies / Assignments / Class Test/Presentation/ Project Approved in Academic Council dated 22" June 2018 for Academic year x,SVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering * Basic programming techniques + _ Statistical and modelling techniques | Objectives: * To provide broad approaches to Al and machine learning * To Equip with basic techniques for building intelligent computer systems and application of AT Program : MBA (Tech) Semester: X Course : Neural Networks and Deep Code: MBAB10024 Learning Teaching Scheme Evaluation Scheme Lecture] Practical | Credit Internal Continuous | Term End Examinations (Hours | Tutorial (TEE) Assessment (ICA) i | per (Hours per (Marks -50) (Marks- 60 in Question week) __| week) Paper) 2 = 2 Scaled to 40 Marks Scaled to 60 Marks Prerequisite : Outcomes : The course will enable student to {Build intelligent agents (search, games, logic, constraint satisfaction problems) * Build Machine Learning algorithms * Apply Al (Natural Language Processing, Robotics/ Vision) to realistic scenarios * Solve real Al problems through programming with Python Detailed Syllabus * Understand Artificial Intelligence and intelligent agents, history of Artificial Intelligence Unit Tropics Duration s (Hr) 1 _ | Introduction to deep learning 6 Why Neural network, Supervised learning with Neural network Basics of Neural Networks 2 | Binary classification, Logistic Regression, Gradient Descent, Vectorization, 4 Python exercises Shallow Neural Networks 3. | Neural network representation, activation functions, Gradient descent for 4 L Neural Networks Deep Neural Networks Deep L-layer neural network, Forward Propagation in a Deep Network, 4 | Building blocks of deep neural networks, Forward and Backward| 6 Propagation, Parameters vs Hyperparameters, Building deep network 5 | Case Study6 _| Convolution Neural Networks 6 7_| Sequence Models 4 Total 30 Prescribed Texts * Neural Networks: A Comprehensive Foundation (2nd Edition) , Simon Kaykin Pearson Education Reference Books: + Deep Learning an Goodfellow, Yoshua Bengio, Aaron Courville(The MIT Press) ‘Any other information : Details of Internal Continuous Assessment (ICA) Test Marks : 30 Term Work Marks : 20 Details of Term work: Class Test / Assignments/ Case Studies / Projects / Presentations Approved in Academic Council dated 22™ June 2018 for AcadesSVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering Program : MBA (Tech) Semester: X Course : People Analytics "Code: MBAB10025 Teaching Scheme Evaluation Scheme Internal Lactate Practical / Continuous berate? (Hours Examinations (TEE) Tutorial (Hours | Credit | Assessment i : per cia (CA) (Marks - | (Wlarks- 60 in Question week) Ps 50) Paper) Sealed to 40 2 7 2 Nae Scaled to 60 Marks Prerequisite: Knowledge of R Objectives : * Understanding the application of People Analytics. * Application of People Analytics in modern organisations. * Integrate People analytics with overall business objectives. + Current trends and future development. Outcomes: + Use of various techniques to enable people practices ‘¢ Insight into various approaches of analytics + Insight into various applications of people analytics and its overall impact on business Detailed Syllabus 7 5 Units Topics | aa Course Introduction and Overview: Introduction to Analytics and evolution of people analytics in organizations. 1 | Focus: © Changing Role of HR Function 2 ¢ Impact of Modern forces People Data Management: 2 | Understanding Data structures. Various People Data management / ERP packages and recent development of Data Management 2 practices in People space Introduction to Statistical and Analytical Techniques: Introduction to various Statistical Techniques, © Basic Tools for Descriptive Analytics 3 * Advanced tools for Predictive Analytics * Complex tools for Prescriptive Analytics 5 2 Psychometrics Exercise: # Basic and advanced Problems in Stats ‘Application of Analytics: 4 * Talent Acquisition Analytics * Engagement Analytics ¢ Compensation and Benefits Analytics‘* Performance Analytics * Attrition Analytics * Succession and Career Analytics * Training and Development Analytics * Social Media Analytics (For HR) * Natural Language Processing 5 + Machine Learning * Artificial Intelligence 2 * Impact of GDPR * Transforming and transactional leadership. Exercis: 6 _ | Integrating People analytics with business outcomes. 2 7 _| Limitations of Analytics. 2 Total 30 Prescribed Text: + Fitz, J. (2014) Predictive Analytics for Human Resources. Wiley. + Isson, J. P. & Harriot, J. S, (2016). People Analytics in the Era of Big Data: Changing the Way You Attract, Acquire, Develop, and Retain Talent. Wiley. + Soundararajan, R, & Singh K (2016) Winning on HR Analytics: Leveraging Date for Competitive Advantage, SAGE. + Waber B. (2012). People Analytics: How Social Sensing Teclnology will transform business and what it tells us about future of work. FT Press. ‘Any other information : Details of Internal Continuous Assessment (ICA) Test Marks : 30 Term Work Marks : 20 Details of Term work : Class Test/ Assignment/Case Studies / Presentations Approved in Academic Council dated 22" June 2018 for Academic ySVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering Program: MBA (Tech) ‘Semester: X Course : Global Trends in Infrastructure | Code: MBAB10026 Management Teaching Scheme Evaluation Scheme Intemal Continuous | Famisations{ Lecture Practical / Credit ‘Assessment (ICA) Eecmatnatt one (FER 'utorial (Marks - 50) (Marks- 60 in Question Paper) 2 = 2 Sealed to 40 Marks | Scaled to 60 Marks Prerequisite: «Project Management Objectives: + Basic understanding of Business Models in infrastructure management in industry sector To Study risk allocation/ management based on a business model. Outcomes: * Application of appropriate business models depending on type of infrastructure. + Management of risk in different business models in infrastructure projects. Detailed Syllabus Unit Topics Duration - (Hrs.) Global infrastructure markets 1 4 Size and spend, key issues, economic considerations, demand for infrastructure, outsourcing infrastructure management 2 | Technology - state of technology, trends in ICT, cloud computing, 3 geospatial techniques used for infrastructure mgmt. Govt. Focus, intervention in infrastructure sector to make projects happen, policy change Concept of integrated asset management, remote management of. infrastructure Security issues with infrastructure management - security of 5 | infrastructure, physical attacks, natural disasters , cyber-attacks on 3 critical infrastructure Public private partnerships, role of private sector, improving public 6 | sector performance 4 7 _| Innovative ways to fund infrastructure projects 3 | Funding through international debt markets, role oF international | agencies Approved in Academic Council dated 22" June 2018 fox Academic year jee9 | New players in infrastructure 3 Total Hours 30 Prescribed Text : * W. Hudson & Ralph Haas (2013), “Public Infrastructure Asset Management”, Mcgraw Hill * Dr. Sukh Pal Bhattacharya (2010), “Global Infrastructure : Risk & Management”, Neha Publishers References: * McKinsey Global Institute (2014), “South East Asia At The Cross Roads: Three Paths To Prosperity”, McKinsey & Co. (Available online for free) * Fran Berman, Geoffrey C. Fox, Anthony J.G. Hey (2013), Grid Computing : Making The Global Infrastructure A Reality, Wiley India Pvt. Ltd. * Zaigham Mehmood (2014), “Continued Rise of The Cloud : Advances & Trends in Cloud Computing”, Springer Internet References: www.mckinsey.com, www.kpmg.com www.pwe.com www.arnet.org | Term work: Minimum seven assignments based on syllabus dee ~ Approved in Academic Council dated 22 June 2018 for Academic yéar 2448SVKM’‘S NMIMS Mukesh Patel School of Technology Management & Engineering Program: MBA (Tech) Semester: X Course : Infrastructure Management in | Code : MBABI0027 Industry Sector: Energy, Transportation and Real Estate Teaching Scheme 7 Evaluation Scheme Term End Internal Continuous Examinations Lecture | Practical / Credit ‘Assessment (ICA) (TEE) Tatorlall (Marks - 50) : (Marks- 60 in Question Paper) 2 _ 2 Scaled to 40 Marks Scaled to 60 Marks Prerequisite: * Project Management Objecti * Basic understanding of Business Models in infrastructure management in industry sector *_To Study risk allocation/ management based on a business model ‘Outcomes: * Application of appropriate business models depending on type of infrastructure. | + Management of risk in different business models in infrastructure projects Detailed Syllabus Duration Unit Topics e (Hrs) Business models in Energy Sector : Energy Ecosystems : For Oil & gas , Power Components of oil & gas systems - Planning, Capital budgets for oil & gas, implementation, O&M, revenue models for oil & gas sector, Understanding various types of FSA, Use of ICT for management of Oil & Gas infrastructure, risk identification & mitigation, study of 1 _| various business models 2 Components of electricity systems - Generation, Transmission, Distribution, Their relationship with each other, Planning , Capital Budgets, O&M of these systems, management of demand and supply, Understanding of PPA in each case, use of ICT for electricity infrastructure management, regulatory systems ( CERC / State REC) and their role, Risk mitigation in generation / transmission / distribution, Study of various business models Transportation systems Components of road_transport system, planning for_higl AN Approved in Academic Council dated 22" June 2018 for x yeaicapital budgets, O &M, revenue models, annuity, risk identification & mitigation, model concession agreement, components of concession agreement Components of urban mass transport ~ rail & road , planning, various models of business, O & m, Revenue models, Govt. Initiatives, risk identification & mitigation Water Transport - Water transport as intracity / intercity means of transport, various business models, capital budgets, risk identification & mitigation Real Estate Definition & Scope; Classification of real estate activities and peculiarities; Components of immovable property, land and 3. | buildings, records pertaining to both ; Factors affecting real estate 8 development; Role of Government in real estate market; Business models in real estate, risk management in real estate ‘Total Hours 30 Prescribed Text : * ER. Yescombe (2009), Public- Private Partnership, Elsevier Publication. + Walker, C., and Smith, A. J. (1995). Privatized infrastructure: the Build Operate Transfer ‘approach, Thomas Telford, London. * Gerald R Cortesi, "Mastering Real estate principles” (2001); Dearborn ‘Trade Publishing, New York, U.S.A. * Fillmore W Galaty, “Modern Real estate practice” (2002); Dearborn Trade Publishing, New York, US.A. References: * Infrastructure to 2030 (Vol.2), (2007), Mapping Policy for Electricity, Water and Transport, OECD Publishing, - Business & Economics. * Darrin Grimsey and Mervyn K.Lewis (2007),Public- Private Partnership, Edward Elgar Publishing + NeilS.Grigg (2012), Infrastructure Finance- The Business of Infrastructure for Sustainable Future, John-Wiley Finance. * Philip Sander, Markus Spiegl and Eckart Schneider, Risk Management in Large Infrastructure Projects using Probabilistic Methods, JPM,2009 Internet Reference ww.petroleum.nicin morth.nic.in Term work: ‘Minimum seven assignments based on syllabusSVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering Program : MBA (Tech) Semester: X Course : Management of Real Estate | Code: MBAB10028 Business ‘Teaching Scheme Evaluation Scheme Internal & Term SE) i ai ixaminations Lecture | Pr2ctical / — Continuous Tutorial Assessment (ICA) | (ytarks- 60 in Question (Marks -50) Paper) & 2 ‘Scaled to 40 Marks ‘Scaled to 60 Marks Prerequisite: Understanding of Principles of management & real estate sector Objectives: * To understand the application of various concepts of real estate in real time scenario Outcomes: * After completion of this course, students will be aware of real time application of theories learnt so far. Detailed Syllabus Duration Unit Topics (Hr) Overview of Real Estate Sector : Concept, various models, 1 | organizations and techno-commercial requirement 4 Real Estate - Architecture and Engineering: Identifying appropriate 2 _| design and technology brief for various project models, value 4 management; and various factors affecting this. Cost Management : Projecting, augmenting, controlling, reporting 3 and correcting variances during various models and stages of project ‘ 4 | Customer Management : identifying customer, generating leads and 1 | conversions, after sales CRM, redressing customer grievances 5 _| Resources Management: Identifying talent, acquisition, KPA/KRA, 4 attrition, training, SOP for internal working ‘Approved in Academic Council dated 22™ June 2018 Kr year 2 Ay eeeBusiness “Development : Exploring various business options, © creating and maintaining data base, business integration with 4 synergic fields, retaining business growth and profitability 7 | Case studies for each unit é Total 30 Prescribed text: Gary W Eldred, The Beginner's Guide to Real Estate Investing, John Wiley & Sons, Inc, 2008, Reference Books: Internet references: Gerald R Cortesi, “Mastering Real estate principles” (2001); Dearborn Trade Publishing, New York, US.A. Fillmore W Galaty, “Modern Real estate practice” (2002); Dearborn Trade Publishing, New York, U.S.A. Mike .E. Miles, “Real estate development - Principles & Process 3rd edition, (2000); Urban Land Institute, ULI - Washington DC www.remi.edu.in Minimum five assignments based on the syllabusSVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering [ Program : MBA (Tech) Semester : X Course : Infrastructure Finance | Code : MBAB10029 L Teaching Scheme Evaluation Scheme Taternal _ Practical / ; Cotitinunes ‘Term End Examinations (TEE) Kecture | “Tutorial | Credit | Assessment (ICA) | (farks- 60 in Question apes) (Marks -50) ; 2 — 2 Scaled to 40 Marks Scaled to 60 Marks Prerequisite: + Project Management / Basic Financial Analysis Principles Objectives: * To understand financing and management of infrastructure projects * Financing and valuation of infrastructure projects + Risk assessment of infrastructure projects ‘Outcomes: Understanding of + Financing concepts of infrastructure projects * Structuring of infrastructure projects + Risk management of infrastructure projects Detailed Syllabus Unit Topics Duration’ (Hirs.) Introduction, Conceptual Aspects, Key Contracts, Tariff Fixation and Dispute Resolution and Risk Analysis. Introduction to infrastructure 1 | development through PPP route; 6 Benefits of PPP mode of procurement; Types of PPP Models and their contractual structure Outlook for Infrastructure Financing, Sources of Infrastructure 2 | Finance , Domestic Debt Financing and Development of Debt 3 Markets. 7 3 _| Role of Financial Institutions and Banks in Infrastructure Finance and 3 Process Flow Chart of Infrastructure Projects Project Finance, Structural Finance, Evolution of Private 4 | Infrastructure Projects in India and Commercialization / 6 corporatisation of PSUs with the Increased Reliance on the Capital Market, Infrastructure Project Appraisal in Financial Institution , Appraisal 5 | Mechanism, Sectoral Outlook - Business Process and Opportunities 5 |__| for Private Sector participation. 6 | Stakeholders’ perspectives: Granting authority, Funders and 3 Concessionaire Introduction to credit rating of infrastructure projects and role of 7 | credit ratings in financing infrastructure projects, Rating frameysif of various national and international credit rating agencies for/[infrastructure projects in various sectors. Total Hours 30 Prescribed Text: + Raghuram, G,, Jain, R., Sinha, S., Pangotra, P., & Morris, S. (2000). Infrastructure Development and Financing: Towards a Public-Private Partnership: MacMillan * Pretorius, F., Lejot, P., McInnis, A., Arner, D., & Hsu, B. F.-C. (2008). Project finance for construction and infrastructure: Principles and case studies. Oxford: Blackwell Publishing. References: * Akintoye, A., Beck, M,, & Hardcastle, C. (Eds.). (2003). Public-Private Partnerships - Managing risks and opportunities. Oxford: Blackwell Science Limited, * Finnerty, J. D. (1996). Project financing ~ Asset-based financial engineering. New York: John Wiley & Sons, Inc. ° Mema, T., & Njiru, C. (2002). Financing infrastructure projects (First ed.). London: Thomas Telford. * Walker, C,, & Smith, A. J. (1995). Privatized infrastructure: the Build Operate Transfer approach. London: Thomas Telford. Internet References: Term work: Class Test/ Assignments/ Case Studies / Projects / PresentationsSVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering [ Program : MBA (Tech) ‘Semester : X ‘] Course : Business Simulation Code : MBABI0030 Teaching Scheme Evaluation Scheme Practical / Internal Continuous Assessment (ICA) Tedtore Tutorial Seat As per Institute Norms 2 | - | Zz 100 Marks Prerequisite: | * Advanced courses in Marketing, Finance, Economics, HR Course Objectives: * To groom students for future leadership roles, gain business acumen as well as understand interdependencies of complex management functions within an organization Course Outcome : * Student should be able to get experiential and interactive learning solutions relating to all the areas of Business and Management through innovative programs Detailed Syllabus Unit Topics Duration L (Hr) 1 | Cross Functional Strategic Decision Making allowing, students to get a holistic view of an organization, 2__| Experience impact of their decisions on other functional |__| areas and profitability of the organization, 3__| Analysis and Making Critical Decisions based on available information, 30 4 | Developing Team Skills. 5 | Exposes Competitive Considerations and gaining | competitive advantage. 6 | Hands on experience at making critical Marketing, Finance, Operations, R&D and HR decisions. TOTAL HRS. 30 Prescribed Text: * MikesBikes Simulation Advanced software Students Manual or (Software to |__be used): Software to be provided by vendor Approved in Academic Council dated 22"4 June 2018 for Acader‘© Books: Thompson Arthur A et al (2015), Crafting and Executing Strategy, McGraw Hill, 19th Edition * Kotler, Phillip and Keller, Kevin, (2015), Marketing Management, Prentice Hall, 14% Edition + Lockyer, Keith , et al (2014), Production and Operations Management, Pearson * Foulkes, Fred (2010), Human Resources Management, Prentice Hall, 2"4 Edition * Trott, Paul, (2011), New Product Development, Pearson Reference Books: * Noreference books Internet reference: * As prescribed by the Faculty Term Work : Assignments / Presentation : 50 marks 1. Play on Single Player and submission of results in a week's time. practice decisions, 10 regular/scored team decisions, Completion of 9 online quizzes, Completion of two 3-year strategic plans, End-of-simulation company presentations, Peer evaluations of all company co-managers agrepSVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering Program : MBA(Tech) Semester :X Course : Enterprise Planning System Code : MBAB10037 Teaching Scheme Evaluation Scheme Practical / Internal Continuous Assessment (ICA) Lecture Tutorial (Marks - 100) (Hours Credit (Hours per per week) ween a = 2 Scaled to 100 Marks Prerequisite: * Operations Management ‘+ Marketing Management *_ Financial Accounting Objective: * Understand the principles of Enterprise Planning System * Basic Enterprise Resources Planning (ERP) Modules: Finance and Control, Material Management, Sales and Distribution, Production Planning, Manufacturing and Quality Management Outcomes: ¢ Students will have an understanding of Enterprise Planning Systems using ERP software Detailed Syllabus Duration Unit Topics (tin 2 Introduction to ERP * Integrated System * Vendors and Products Setup - Master Data: 2 © Customers and Suppliers +__Items and Assets Setup - Opening Entries: Financial and Stocks 2 Selling Process 4 * Steps from Opportunity to Payments from Customer * Variants in Selling Process: Sales Return, Drop Ship, Product Bundle, ete + Impact on Financial Statements Buying Process 4 * Steps from Material Request to Payments to Suppliers * Variants in Buying Process: Buying of Raw Material, Buying of Consumables, Buying of Services, Purchase Returns, Incoming Inspection, ete Approved in Academic Council dated 22 June 2018 for Academic+ Impact on Financial Statements 4 ‘Setup: 4 * Work Centers and Operations + Bill of Material 5 | Production Planning 2 * Through Sales Order © Input for Buying Cycle + _Input for Production Cycle 6 | Processing Production Orders 4 * Input Material Transfers © Timesheet Entries * Produced Material Transfer * Quality Inspection in Production 7 | Service Operation a * Service Operation with Material ‘+ Service Operation without Material * Service Operation with Third Party Involvement 8 Financial Period Closing 2 Total 30 Prescribed text: * Videos: http:/ /frappe.github.io/erpnext/user/videos/learn + _User Manual: http:/ /frappe github.io/erpnext/user/manual/en Software: + _ERPNext: hitp://erpnext.com Internet references: ‘Any other information : Details of Internal Continuous Assessment (ICA) Test Marks : 60 Term Work Marks : 40 Details of Term work: Class Test/ PresentationsSVKM’S NMIMS Mukesh Patel School of Technology Management & Engineering Program : MBA (Tech) Semester : X ‘Course: Entrepreneurship Code: MBAB10032 Teaching Scheme _ Evaluation Scheme ton | SY oe 2 = 2 100 Marks Prerequisite: None ‘Objectives: © Understand the journey of taking the Innovation to Market © Understand the fundamentals of Entrepreneurship © Learn to create a Business Plan for the entrepreneurial venture ‘Outcomes: At the end of this course the students should be able to apply concepts of entrepreneurship to convert an Innovative idea into an entrepreneurial venture. Detailed Syllabus Unit Topics Duration (Hr) radically successful businesses ( Ref. Book Reis E. (2011) Introduction and Chapter 1) Context setting for Entrepreneurship, The Lean Startup Method, how today’s entrepreneurs use continuous Innovation to create ‘How to create Definition, Differentiation and Value of your 2 | Business ( Ref. Books - a. Reis E. (2011) Ch 2 (Define) ; b. Kim & Mauborgne (2005) Blue Ocean Strategy) Market Sizing Business Model Canvas, using Osterwalder Model etc. 5 _| Preparing a Go-to-Market Strategy, Evidence based iteration & and Chapter 5-7) Metrics, Build-measure -learn (Ref. Book Reis E. (2011) Introduction 6 | Financial Model template : Optimizing operations of the venture, Managing Cash Flows etc. 7 Raising Finances, Funding sources (Ref Book Reis E, (2011) Ch8 Approved in Academic Council dated 22" June 2018 for Academic year 2018 — JPivot) 8 | Valuation Guidelines 9 | Case Study on Valuation, Accelerate, grow and adapt 10 | Legal aspects of Entrepreneurship: patents, agreements, partnering, __| term sheets 11 | How to Pitch a Brilliant Idea, Elsbach, K. (2003) Harvard Business 2 Review a 12 | Speaker sessions by Entrepreneurs to discuss their experiences 2 13 | Presentations by students on their proposed venture 4 Total 30 Prescribed text: The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Hardcover ~ 13 Sep 2011, by Eric Ries Art of the Start 2.0 Paperback - Mar 2015, by Guy Kawasaki Reference Books: Zero to One: Notes on Start Ups, or How to Build the Future, by Blake Masters, Peter Thiel Crushing It: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too by Gary Vaynerchuk Outliers: The Story of Success Paperback - June 7, 2011, by Malcolm Gladwell (Author) Articles + | Internet references: Term work: + Assignments and Presentation / Project