Local SEO Site Audit

For this assignment, I found a site. The categories of the site are Medical Professional.
After auditing the site I am trying to provide recommendations for how the site can
improve their presence in local search.

Before I get started with my local SEO audit, make sure that

 Check the business name reach and NAP (name, address and phone number) visibility.
 Study the city and geographical location of your business.
 Take a deep dive into your business listing, website, or blog.
 Extract useful data through competitor analysis.

Step #1:  Search business in Google

 One of the simplest things that I can do for my local SEO audit is to search for the
business name in Google to determine the visibility of my local listing, and the
effectiveness of my search engine optimization. There should be an alignment between
my search results and business name.
 I am trying to saw that can they ’re basically linking their business name and
characteristics with there organic search results. Most local businesses generate search
users to their site, but these searchers may not be interested in the small business itself,
especially if it’s not in their own geographic location.
 Here’s how this works: If I’m in Dhaka and need to search a dentist at a nearby Dental
Council, I wouldn’t be interested in a Dental Council in Another District. What I want
is a Dental Council in the city where I am.
 So, in conducting a local SEO audit, start by searching the business name in all of the
search engines, but especially Google. Make sure to search for your “business name +
city.”
 Here’s a typical search result:
The name of the site is Bangladesh Medical & Dental Council

URL is https://www.bmdc.org.bd/
Google URL is https://www.google.com/maps/place/Bangladesh+Medical+
%26+Dental+Council/@23.7337023,90.4080862,17z/data=!4m8!1m2!2m1!
1sBangladesh+Medical+%26+Dental+Council!3m4!
1s0x3755b8f5c8476341:0xb3eb80e62c34df6a!8m2!3d23.7343833!4d90.4106522

General Information

Bangladesh Medical & Dental Council

203, Shaheed Sayed Nazrul Islam Sarani (86, Bijoy Nagar), Dhaka-1000, Bangladesh.

Telephone: +88-02-9565669, 9565685, 9565686, 9555538, 9586727

FAX: +880-2-9555236

Email: info@bmdc.org.bd

Website: www.bmdc.org.bd