German – Diet Burgers, Cheesecake, Fruit

juice.
Attitude Health conscious
Italian – Vegetable or Chicken Pizza,
Motivation To Stay fit and healthy
Product Tiramisu, Aperetivo (local Italian drink). Perception To eat tasty as well as healthy,
Indian – Diet Vada-Pav with brown bread, hygienic ambience.
low calorie sweet dish & lemon juice or Personality Healthy mind and body
Lifestyle Bachelors, married with kids,
butter milk.
Burger, Rolls – Rs. 100 to 200 married without kids, single

Pizza – Rs. 100 to 300 earning. Double earning.

Price Knowledge Awareness, facts, information,
Vadapav, Chaat – Rs. 10 to 50
data.
Coffee - Rs. 70 to 150
Near to colleges, University campuses, Busy
Place office streets, Railway and Metro stations,
Food delivery apps (Swiggy, Zomato etc)

Sales promotion, Mobile apps, Print

Promotion advertisement, Television commercials &
Point of sales promotion. Purchase

Re-purchase
Youth and specially trained personnel,
People
campus placements,
No purchase
Self-service, Over the counter, home
Process
delivery.

Ambience – furniture and fixtures , product

Physical evidence
presentation, cleanliness at store etc.