ames Allen has revolutionized the way people buy engagement rings and diamond

jewelry. From their beginning in 2006, they have relentlessly innovated in their
pursuit of creating the perfect online jewelry store. Because of this, and many
other factors we get into below, James Allen is considered to be one of the premier
diamond engagement ring retailers in the world. Countless readers of ours have had
fantastic experiences purchasing, with our help, from James Allen. Most recently,
we helped a reader find this stunning engagement ring.

Being perfectly honest, if it weren�t for James Allen I�m not sure we would have
started this website. When I left the diamond manufacturing/wholesale industry, the
only way I was going to get back into the world of diamonds was if I can truly help
people about to make one of the biggest purchases of their lives. If it weren�t for
the tools that James Allen offers, we would not have been able to pick out the
perfect diamond for you, our readers.

There are many ways in which James Allen has changed the game for consumers looking
for a new approach when buying diamond jewelry. Their fantastic imagery is
unrivaled. It allows you to pick out the perfect diamond, allowing you to tell the
difference between a fantatstic find like this SI2 clarity diamond, or falling for
an ugly SI2 like this diamond. That, coupled with their stunning jewelry that
impresses both with style and craftsmanship is a one-two punch that makes them a
phenomenal option when purchasing a diamond ring for that special someone in your
life.

Their latest step forward was to become the first major diamond seller to offer a
large selection of pre-selected high quality lab created diamonds.

Below you will find our in-depth James Allen review that is based on our extensive
experience, not only with helping our readers find the perfect engagement ring, but
also our experience working in the diamond industry for over 50 years between us.
You will find the results of our secret shopping and unboxing videos as well as
comparisons with other major retailers, from the high-end luxury