Title: 09 - Digital Marketing Skills for Non-Technical people

Learning Objectives:

1. Knowing which skills are most important for a digital freelance marketer
2. Understanding the activities involved in each skill

Description:

Freelancing is a popular job-seeking domain where hundreds and thousands of people compete
for the same jobs. Which skills are most relevant and in-demand that a person should focus on? The
most significant skills are

1) Social Media Management: This involves tasks such as post-making and sharing, social media
advertising, increasing followers, measuring the performance of posts and dealing with customer
queries

2) Ad Creation: This involves creating appealing, effective & relevant ads for social media

3) Blog Writing: involves coming up with new topics & information that makes people read your blog

4) Lead Generation: involves creating frameworks that allow for more people to be interested in buying
a client’s product.