EVALUATION AND NEGOTIATION OF TECHNOLOGY

STEP 2 - CREATE VALUE FROM TECHNOLOGIC INNOVATION

COLLABORATIVE ACTIVITY

STUDENTS

EDISON GABRIEL TAPIAS

KAREN CORPAS ULLOA

FERNANDO MARQUEZ
NELSON ROJAS ROJAS

TUTOR

JULIO CESAR GONZALEZ

GROUP 212032_73

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA UNAD

 NOVEMBER 2019

INTRODUCTION

Through this work we aim to recognize the creation of value from technological innovation
evaluating different valuation methods, and recognizing why the importance of digital
transformation academically, socially and economically in order to recognize the market
conditions for the technological innovations. Information and communication technologies
are part of the emerging trends that is usually identified with the acronym TIC and refers to
the use of means to store, process and disseminate any type of information between the
different actors or elements that make up a closed or open organizational system.
Information and communication technologies have progressively transformed the how
resources are managed within organizations. ICTs add value to the different activities and
operations that allow an Entity to be competitive, modern and provide a service focused on
the institutional mission.
 OBJETIVOS

-To assess the appropriateness of different valuation methods, recognizing market conditions
for technologic innovations

- Carry out an investigation of the importance of digital transformation economically, socially

and academically in medium-sized Colombian companies

- Determine the degree to which ICTs contribute to efficiency in decision making judicial.
 ACTIVIDAD A DESARROLLAR

6. Research involve the methodology description as a crucial step, therefore, each

group member must read the following complementary reference from unit 3 at the
Knowledge Environment: (Kuada, J. E. (2012). Research Methodology : A Project
Guide for University Students (pp 59-60)

KAREN CORPAS ULLOA

EDISON GABRIEL TAPIAS
FERNANDO MARQUEZ EDISON GABRIEL TAPIAS
7. Based on the reading and taking into account the proposals posted by each student,
each group must define a research methodology according to the following chart:

Research Methodology
Group number 212032_73
Problem of study How to promote digital transformation in
Colombian enterprises?

Type of research Qualitative research methods have increasein

popularity among social science researchers during
the last three decades. This chapter introduces you
to the general characteristics of these methods and
techniques. It also draws your attention to some of
the challenges you should be aware of when you
decide to use them, and what you should do to
strengthen the quality of your work.

Phases of Reflection
the
In this stage you have to select the investing
methodology
question. It is important to keep in mind that the
topic is interesting enough to maintain the
commitment and interest of the researcher
throughout the process.

The topic may come from the daily experience of

professional practice. Finally, mention that the
preparation of the research question is done
considering the goals of the research.

Planning

Plan four important aspects for the study, the

selection of the site where the study will be carried
 out, the strategies to collect the data, and the
validation strategy of the study, called
triangulation, and the preparation of the researcher.

Select the site

Where the action is performed and how the

participants will be accessed are aspects that must
be treated with great care. The qualitative research
will be carried out in the context of daily life to
which different alternatives should be considered.

Entry phase

This phase involves an approach to the

participants, knowing who is who and even
making a map of the place could be points of
departure that help the knowledge of the scenario.

References 22. Kuada, J. E. (2012). Research methodology: a

project guide for university students (pp. 59-60)
.Based on the reading and taking into account of
the proposals posted by each Student, each group
must define a research methodology according to
the following table:

FERNANDO MARQUEZ
 RESEARCH METHODOLOGY CHART

Research Methodology
Group number 212032_121
By considering the various aspects that intervene in the conduct
of this research, it is classified as an exploratory study. Exploratory
because the chosen theme has been little explored and recognized,
and when even more, about it, it is difficult to formulate precise
hypotheses or of a certain generality, since nowadays in Colombia
the medium companies do not invest capital for the digital
transformation and for so increase productive efficiency and thus be
more competitive business

Type of
research
 INFORMATION SOURCES
PRIMARIES: Observation; Interview managers of the companies.
The information given by the managers of each of the companies
Phases of the was obtained through their direct participation in the development of
methodology
the survey,

SECONDARY: Articles, Internet pages; Libraries, related to digital

transformation in medium-sized companies Colombia.

POPULATION AND SAMPLE

The exposed Companies of each of the collaborative work
colleagues are taken, considering as requirement that these
companies have a legal entity with an existing registry in a Chamber
of Commerce in Colombia, bearing in mind the law 905 of 2004 for
medium-sized companies.

INSTRUMENTS
The survey was used as an instrument. This survey had 25
questions, which were divided into three important factors to identify
 the company in its technology sector, the first factor was recognition
of the company, the second factor was to determine how has been
its digital transformation and finally to identify its degree of
digitization.

FINAL PRESENTATION OF RESULT

According to the research, it is determined that Colombian
medium-sized companies continue to advance, highlighting a Global
Maturity Index of Digital Transformation, for this reason the
companies of the country are aware that technology becomes the
most important driver of business, it is so clear that the adoption of
technology undoubtedly becomes a factor that not only improves the
different moments of the business, but also It allows them to be
more competitive.

Kuada, J. E. (2012). Research Methodology : A Project Guide for

University Students (Frederiksberg C [Denmark]: Samfundslitteratur
Bibliography Press. Retrieved from:

http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost
.com/login.aspx?direct=true&db=nlebk&AN=503632&lang=es&site=
eds-live&scope=site&ebv=EB&ppid=pp_38
NELSON ROJAS ROJAS

Research Methodology
Group number 212032_73
Problem of study How to promote digital transformation
in Colombian enterprises?
Type of research The digital opportunity in Colombia is
great; achieving greater economic
growth, encouraging innovation and
entrepreneurship or creating more
qualified jobs are the consequences
that await the country if companies
successfully move through digital
transformation
Phases of the The importance and benefits that the
methodology digital transformation has brought in
Colombia in recent years and how it
went from being a luxury to a necessity
in all the productive sectors of the
nation.
Without a strategy and a change in
organizational culture it is impossible to
 apply this transformation.
References Kuada, J. E. (2012). Research
Methodology : A Project Guide for
University Students (pp 59-60).
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Malhotra, D. (2015). Control the Negotiation Before It Begins. (cover story). Harvard Business
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Kuada, J. E. (2012). Research Methodology : A Project Guide for

University Students (pp 40-41). Frederiksberg C [Denmark]: Samfundslitteratur Press. Retrieved

from http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.aspx?direct

=true&db=nlebk&AN=503632&lang=es&site=eds-live&scope=site&ebv=EB&ppid=pp_38

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