Communities RESPOND

Module No. 1: Fundamentals of social media management

Course 1.4: Monitoring and making sense of analytics
Exercise 3

Consult with your teammates and think of potential online content and
(3) posts per day and fill up the columns accordingly. The cells in the ty

TIP: As much as possible, refrain from scheduling posts that are too close to each another. Th

Name of LGU or CSO:

Week 1 Monday (March 30) Tuesday (March 31)

Person-in-
Time Content Type charge
Content

08:00AM
09:00AM
10:00AM
11:00AM
12:00NN
01:00PM
02:00PM
03:00PM
04:00PM
05:00PM
06:00PM
07:00PM
08:00PM

Remarks
Week 2 Monday (April 06) Tuesday (April 07)
Person-in-
Time Content Type charge
Content

08:00AM
09:00AM
10:00AM
11:00AM
12:00NN
01:00PM
02:00PM
03:00PM
04:00PM
05:00PM
06:00PM
07:00PM
08:00PM

Remarks

Week 3 Monday (April 13) Tuesday (April 14)

Person-in-
Time Content Type charge
Content

08:00AM
09:00AM
10:00AM
11:00AM
12:00NN
01:00PM
02:00PM
03:00PM
04:00PM
05:00PM
06:00PM
07:00PM
08:00PM

Remarks

Week 4 Monday (April 20) Tuesday (April 21)

 Person-in-
Time Content Type charge
Content

08:00AM
09:00AM
10:00AM
11:00AM
12:00NN
01:00PM
02:00PM
03:00PM
04:00PM
05:00PM
06:00PM
07:00PM
08:00PM

Remarks

Week 5 Monday (April 27) Tuesday (April 28)

Person-in-
Time Content Type charge
Content

08:00AM
09:00AM
10:00AM
11:00AM
12:00NN
01:00PM
02:00PM
03:00PM
04:00PM
05:00PM
06:00PM
07:00PM
08:00PM

Remarks
nagement

ine content and posts for the last week of April (April 27 to May 2). Create a so
he cells in the type column have a drop down menu where you can choose the

to each another. This benefits your page by giving enough newsfeed exposure to your every post. Ass

APRIL

Tuesday (March 31) Wednesday (April 01)

Person-in- Person-in-
Type charge
Content Type charge
Tuesday (April 07) Wednesday (April 08)
Person-in- Person-in-
Type charge
Content Type charge

Tuesday (April 14) Wednesday (April 15)

Person-in- Person-in-
Type charge
Content Type charge

Tuesday (April 21) Wednesday (April 22)

 Person-in- Person-in-
Type charge
Content Type charge

Tuesday (April 28) Wednesday (April 29)

Person-in- Person-in-
Type charge
Content Type charge
27 to May 2). Create a social media calendar based on the given template. Plan
ere you can choose the type of your proposed content. Refer to the next shee

xposure to your every post. Assign big and important content to primetime slots where user engageme

APRIL

Thursday (April 02) Friday (April 03)

Person-in-
Content Type charge
Content Type
 Thursday (April 09) Friday (April 10)
Person-in-
Content Type charge
Content Type

Thursday (April 16) Friday (April 17)

Person-in-
Content Type charge
Content Type

Thursday (April 23) Friday (April 24)

 Person-in-
Content Type charge
Content Type

Thursday (April 30) Friday (May 01)

Person-in-
Content Type charge
Content Type
template. Plan at least three
DEADLINE: April 21, Tues
the next sheet for an example.

re user engagement is maximized.

03) Saturday (April 04) Sunday (April 05)

Person-in- Person-in-
charge
Content Type charge
Content
10) Saturday (April 11) Sunday (April 12)
Person-in- Person-in-
charge
Content Type charge
Content

17) Saturday (April 18) Sunday (April 19)

Person-in- Person-in-
charge
Content Type charge
Content

24) Saturday (April 25) Sunday (April 26)

 Person-in- Person-in-
charge
Content Type charge
Content

01) Saturday (May 02) Sunday (May 03)

Person-in- Person-in-
charge
Content Type charge
Content
LINE: April 21, Tuesday

Sunday (April 05)

Person-in-
Type charge
Sunday (April 12)
Person-in-
Type charge

Sunday (April 19)

Person-in-
Type charge

Sunday (April 26)

 Person-in-
Type charge

Sunday (May 03)

Person-in-
Type charge
Sample weekly social media calendar for Faceboo
Week 5 Monday (April 27) Tuesday (April 28)
Time Content Type Person-in-charge Content
Do you agree with the
08:00AM proposed lockdown
extension?

distribution of relief packs

09:00AM to Brgy. Bagong Silangan livestream Jiru

10:00AM
Thank you messages from
11:00AM Brgy. Bagong Silangan
12:00NN COVID-19 update link Jab COVID-19 update
01:00PM
02:00PM
distribution of relief packs
03:00PM to Brgy. Teachers Village
04:00PM
distribution of relief packs
05:00PM to Brgy. Bagong Silangan photo album Jake

06:00PM
07:00PM
08:00PM Malacanang announcement

Remarks
or Facebook
Tuesday (April 28) Wednesday (April 29)
Type Person-in-charge Content Type Person-in-charge

poll Kat

distribution of relief packs

photo album Jake
to Brgy. Teachers Village

user-generateKat

link Jab COVID-19 update link Jab

livestream Jiru traffic re-routing schedule graphics James

quarantine reminders graphics Kai

link Jiru
 Thursday (April 30) Friday (May 01)
Content Type Person-in-charge Content Type

Thank you, frontliners! graphics Jab Labor Day photo

Mayor's message text post

East Ave. Medical Center
link BJ
announcement
COVID-19 update link Jab COVID-19 update link

President's message link

tribute to LGU employees photo album

end of ECQ and lifting of

graphics James
lockdown announcement
May 01) Saturday (May 02)
Person-in-charge Content Type Person-in-charge

Kai

Keep yourself safe from

graphics Kai
COVID!
Kat

Jab COVID-19 update link Jab

Kai

LGU relief operations Part 4photo album BJ

Jake

Malacanang announcementlink Jiru

 Sunday (May 03)
Content Type Person-in-charge
 Type of post
text post
photo
photo album
livestream
video
poll
graphics
user-generated content
link