Key objective of social listening assignment: To understand importance of what social listening is and

the managerial implications of social listening

Key Tasks

i) Choose any one product category and a brand within that product category
ii) Choose any one social media platform

A) Exploratory analysis

Types of tweets/posts and no of times appeared, top 10 influencers, no of tweets/posts, word of mouth
index value – advocate {no of tweets (A), average no of followers (B), WOM index value (A*B)},
antagonists by number of Tweets/Posts, top 10 Antagonists by WOM Index Value

B) sentiment analysis:

Positive/negative/neutral

Platform wise sentiment analysis: (FB/Twitter/Forums/Generic Blogs/ You tube)

Brand Talk Drivers Sentiment Count Social Media Forum Top

(Negative/Neutral/Positive) Advocate

C)Themes:

Opportunities/problems or complaints

Points to ponder /recommendation