Mémoire Marketing Émotionnel Tony Bernard PDF

2015
M É M O I R E
M B A
ECOLE DE COMMERCE DE
L Y O N
L'utilisation et l'adaptation du marketing émotionnel

à la génération Z dans le secteur du luxe : projection vers la conquête
de nouveaux marchés
Tony Bernard
Sous la direction de M. David Dumont et M. Hervé Diaz
MBA 1ère année

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Mémoire Marketing Émotionnel Tony Bernard PDF

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2015

L'utilisation et l'adaptation du marketing émotionnel

Sous la direction de M. David Dumont et M. Hervé Diaz

MBA 1ère année

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