Market Targeting

Vaseline shampoo’s target market mainly focuses on families that makes them be together and form

bonds. This kind of market belongs more on the social aspect of Maslow’s triangle. The brand’s total

market size is 20 billion, this means that 50 out of 88 people daily bathe in 4.5mL of shampoo equivalent

to 1.20 Php per bathing (Ungria). Since the target market mainly focuses on the family, Vaseline

shampoo’s demographic characteristics are for all get gat giender and ages, those that can feed their

family 3 meals a day, married or those with children, any race or religion, and any educational

attainment. The psychographic characteristics include those who belong to class B, C, D. They are people

who values family get togetherness, caring for the family. Lastly, the behavioral characteristics are those

that affect their purchasing power in terms of the consumer’s behavior or character. Since Vaseline

shampoo has family as its target market, possible behavioral characteristics are those that holds value to

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