?.

Prepare a note on the Marketing process, taking into

consideration the steps that are normally followed, and the
various constituent parts. Which functions are the most
relevant?
Step one: Plan your mission, goals and objectives

Before doing anything else, your marketing leaders and stakeholders must sit down and define your
business’s mission, and the goals and objectives that will propel your strategic marketing.

If your company already has an established mission statement, congrats! You’re ahead of the game.

Your mission statement should touch and be incorporated into every move you make as a company,
and that definitely includes your marketing. If you don’t yet have a mission statement, now’s the
time to create one. It should explain why your organization exists, why it does business and how it
supports and benefits its customers. Some mission statements are aspirational and motivating, some
are more formal in their approach. Be sure that your mission statement matches the intent and
culture of your company.

Next, you should map out the goals and objectives that will become the spokes in the wheel that is
your marketing process. As you’re planning these elements, remember, be SMART about it: That
is to say, your goals should be:

• Specific.
• Measureable.
• Aspirational.
• Realistic.
• Time-bound.

Step two: Analyze industry positioning

With your mission statement, goals and objectives mapped out, it’s time to turn an eye outward to
see where your company lies in terms of the overall industry, as well as how it’s positioned with
current customers. This step includes two essential strategies: SWOT analysis, and a look into
market positioning.

SWOT stands for:

• Strengths, or the things your company does well in comparison to its competitors.
• Weaknesses, or the factors that may hold your organization back from market success.
• Opportunities, including the external elements like trends that could create the potential for new
business or revenue streams.
• Threats, or the external factors (economical, political, technological, etc.) that might create
obstacles for your company.

Where SWOT focuses on internal factors and external market elements, positioning seeks to better
define the ways in which the brand is perceived in comparison to its competitors through the lens
of the customer. As Brafton’s own Dominick Sorrentino explained, brand positioning focuses on
creating a compelling brand identity that establishes a memorable impression for customers.

A high-end car dealership that wants to position itself as a seller of luxury vehicles, for example,
will look to use certain words and imagery in its marketing in order to craft a specific brand feel
among its target audience. It’s important to consider how your current and potential customers
perceive your company, and if there are any changes you should make in order to create your ideal
brand image.

Step three: Establish marketing tactics

Put in the effort ahead of time to plan out your mission, goals and objectives, as well as your place
in the market and the ways in which you’re perceived by customers. This will put you on the right
track to establish the actual tactics and campaigns you’ll use to propel your brand marketing.

During this stage, your marketing team should be sure to keep in mind your marketing mix, based
on the 4 Ps of marketing from E. J. McCarthy. While these were first created back in 1960, they’re
still very relevant today. They include:

• Product: The items or services your brand offers in response to customer wants and needs.
• Price: The cost of the product and the value provided to the customer.
• Promotion: The marketing efforts you use to support the product, including messaging specific to
your target audience.
• Place: Here’s where your distributed channels come into play. This P refers to the physical and
digital distributed channels that provide access to your promotional materials, marketing
messaging and enable sales.

Considering your distributed channels is an imperative step, particularly within the current
marketing landscape. Your situational analysis and positioning inform your product and
messaging, and your marketing team should also ensure that they select the right channel for
distribution according to:

• Your brand image,

• Target audience needs, and
• The specific marketing tactic being carried out as part of the current campaign.

Step four: Put your process to work

With all the necessary planning in place, it’s time to put your tactics and process in action. This
step will see you and your marketing team:

1. Obtaining resources, including the required financial backing and subject matter experts, when
necessary.
2. Developing schedules for each tactic and campaign. Be as specific as possible with these tasks to
ensure they can be accomplished effectively.
3. Executing the process.
You did your due diligence, now it’s time to roll up your sleeves and get to work!

Step five: Evaluate, modify, repeat

This phase is where many organizations make a critical misstep. It’s important to keep in mind that
your strategic marketing process will be an ongoing effort – you should continually look for places
to improve and enhance the plan.

Once you’ve executed your marketing strategies and tactics, it’s time to take a look back at your
defined goals and objectives, and the metrics you created along with those according to your
SMART planning. These will be crucial in helping you gauge the overall success of your efforts
according to your mission statement and goals.

In the process of marketing the marketer performs a

variety of functions which are given below:
1. Gathering and Analysing Market Information:
The marketing begins with the research conducted by the marketer. The marketer conducts
research to find out the needs of the customers.

• ADVERTISEMENTS:

• He tries to understand what customer wants to buy, when they are likely to buy, in what
quantity they will buy, what price they will be able to pay, etc. On the basis of this research
the product is designed. The marketer also conducts research to find out for what purpose
the customer is buying the product, whether the product is bought as a necessity or for style
for example, any kind of shoes will be preferred by the customer to protect his feet but a
branded pair is preferred for style. According to the research report the marketer designs
the label, brand name, packing, etc. The research of the product is also conducted to decide
the various promotional techniques of media to popularize the product.

• 2. Market Planning:
• After conducting marketing research, the marketer has to plan the steps necessary to achieve
marketing objectives under market planning. They make plan to increase production, plan
to increase sale, plan to use promotional tools etc.

• 3. Product Designing and Development:

• Every marketer offers a product or service to the customer but what product or service has
to be offered must be planned. The planning part includes the decisions like what should be
the quality standards used in product, what shape or design would be used, what type of
packing, how many models, how it can be made better than the competitor’s product etc.
For taking all these decisions proper product planning is done by the marketer for example,
 if marketer is dealing with refrigerator then in product planning they decide the quality
standard, size of refrigerators, colour, design, technology of refrigerator, etc.

• 4. Standardisation and Grading:

• Standardisation means maintaining quality standards to achieve uniformity in the product.
Standardisation provides quality assurance and consistency to consumers. Consumers are
assured about the quality of product, packing etc.

• ADVERTISEMENTS:

• Grading means classifying the product on some bases. The bases of classification can be
size, quality etc. Grading is necessary when companies are not following strictly the
technique of standardization. Through grading marketer can get higher price for quality
product. Grading is generally used in agricultural products for example, wheat, rice, pulses,
etc.

• 5. Packaging and Labeling:

• The product is always supplied to customer in the packed form. Packaging refers to
designing of packets, wrappers, cartons, etc. which are used to pack the product. Packaging
plays an important role in selling as attractive packing induces the customers to buy the
product that is why packing is called Silent Salesman.

• 6. Branding:
• Branding means giving a special name to the product. Companies may decide to sell the
product in company’s name or they may decide a special brand name for their products.
For example, Sony, BPL, etc. are using company’s name as brand names whereas Ariel,
Tide, etc. are special brand name selected by company. The brand name must be selected
very carefully as the customer’s loyalty depends upon the brand name.

• 7. Customer Support Services:

• In present day business environment customer is the king pin in the market. So customer
satisfaction is the main moto of every businessman. So a very important function of
marketing management, relates to developing customer support service such as handling
customer complaints, after sale services, maintenance services, consumer information,
technical services, etc. Customer will become your permanent customer only when he is
satisfied with customer support services.

• 8. Pricing of Products:
• ADVERTISEMENTS:

• Price means the money which a customer has to pay to buy a product or service. It is the
most crucial element of marketing as customer is highly price sensitive; a little variation in
 price may take your customer to competitor’s product. Marketer keeps in mind various
factors such as objective of firm, demand competition etc.

• 9. Promotion and Selling:

• After production of goods the marketer needs to offer them to customers; for this he
performs two basic functions i.e., promotion and selling. Promotion includes all the
activities which are undertaken to communicate with the customer and increase the sale.
For promotion marketer performs various functions such as advertising, sales promotion,
personal selling, publicity, etc.

• 10. Physical Distribution:

• Another important function of marketing manager is making plans regarding distribution
of goods or services. Physical distribution includes decisions like choice of channel of
distribution, maintaining inventory, storage, warehouses, etc.

• 11. Transportation:
• The goods are not necessarily consumed at the same place where these are produced. There
is a place gap between the production and consumption. To cover this place gap the
marketer makes use of various modes of transport so that goods can be transferred to
different corners of the country.

• ADVERTISEMENTS:

• It is not only that finished goods need to be transported but raw materials and various other
inputs are also transported from their place of origin to their place of use. The marketer
compares various modes of transport on various criteria and selects the best and most
suitable to transport raw materials, inputs and finished goods.

• 12. Storage and Warehousing:

• The goods are not consumed immediately when they are produced. There is a time gap
between the production and consumption. So it is necessary to keep the goods safe during
this time gap as goods need to be protected from moisture, insects, rodents, thefts etc. So
marketers often maintain their own warehouses to store the products or they make use of
public warehouses to keep the goods safe and fresh till they are demanded in the market.
Marketing plan-philip kotler
Step 1: Describe the Background, Purpose, and Focus
Background

Coronavirus disease (COVID-19) is an infectious disease caused by a newly discovered

coronavirus.
Most people who fall sick with COVID-19 will experience mild to moderate symptoms and
recover without special treatment. COVID-19 is pushing companies to rapidly operate in new
ways, and systems resilience is being tested as never before. As businesses juggle a range of new
systems priorities and challenges― business continuity risks, sudden changes in volume, real-
time decision-making, workforce productivity, security risks―leaders must act quickly to
address immediate systems resilience issues and lay a foundation for the future.

Purpose
The main purpose of this study is to create an awareness among the people how covid 19 is going
to affect the Indian economy. People should be aware of the problems that they are going to be
facing in the upcoming years. And we are focusing on the businessman, families, government etc.
The main reason for this kind of focus is that, as we know that covid 19 is spreading all over the
world. Even all thought that china has cured from covid 19 but alas, the no.of patients are increasing
day by day even after the cured. This is our prime focus. When too much people are affected by
this killing virus it will tremendously increase the no.of deaths of Indians. So we should be aware
of the things that is going to be happen. We can take a step together by forecasting our future. We
can quarantine ourselves in the safest places. Government should make use of this offer. Prepare
more isolation wards for the future. We offer flats and villas at a discounted rate for the peoples.
We are also focusing families and businessmen. This is the perfect time to make a purchase on real
estate. Because this is the perfect price where we offer a highly discounted price to people. The
coming economic recession will affect the entire economy. Do whatever you plans to do. In the
coming years this will not be the situation and we can’t offer at this price.
Since 2008 the real estate industry became a news topic because of the crisis in this industry.
Consequently, the real estate companies try to optimize their activities and services in a competitive
market. The internet is an excellent vehicle for creating and capturing value and has a tremendous
impact on the industry.
The utilization of the Internet in the real estate industry facilitates the transactions between the
different entities and improves the transparency of real estate activities. A large number of real
estate consumers have used online sites to search real estate listings and keep track of the real estate
market using online resources. We can mention for example these websites: Zillow, Redfin,
Realtor, YahooRealEstate, Trulia, Homes and ZipRealty.
Customers use the real estate sites to browse homes for sale, view property photos, virtual tours
and videos, research schools and neighborhoods, look-up home values and use mortgage
calculators.
Traditionally real estate brokers/agents have offered a full package of services to sellers and buyers,
including marketing the seller’s home or assisting the buyer’s search, holding open houses for
sellers and showing homes to buyers, preparing offers and assisting in negotiations, and
coordinating the steps to close the transaction.
In the traditional real estate industry, the buyer is responsible of the real estate agent services
charges and the purchase transaction cost. But today, buyers and sellers can use the Internet to list
and search for houses, potentially bypassing traditional real-estate agents.
The Internet and World Wide Web can disaggregate the above services. The Internet enables users
to search the real estate residential properties, and provides a list of property alternatives. It
provides information about real estate properties, their values, and neighborhoods. Internet enables
matching and negotiation of buyers and sellers. It may assist with property selection, and lender
search.

Step 2: Conduct a Situation Analysis

Internet real estate
An electronic version of the real estate industry, internet real estate is the concept of publishing
housing estates for sale or rent, and for consumers seeking to buy or rent a property. Often, internet
real estates are operated by landlords themselves. However, there are few exceptions where an
online real estate agent would exist, still dealing via the web and often stating a flat-fee and not a
commission based on percentage of total sales. Internet real estate surfaced around 1999 when
technology advanced and statistics prove that more than 1 million homes were sold by the owners
themselves in just America, in 2000.[1] Some of the prime internet real estate platforms include
Zillow, Trulia, Yahoo! Real Estate, Redfin and Realtor.com.

Advantages of Internet real estate

1. Updates in Real Time
Whereas listings could only be updated on a limited basis in the age of print media (once a day, or
even once a week for some newspapers), today’s online M LS database supplies nearly
instantaneous updates...meaning agents and buyers don’t waste their time chasing after unavailable
homes! Third Party SitesOnce upon a time, listings were only available for licensed agents to view!
Now, thanks to the advent of third-party real estate sites like Zillow, Trulia, Realtor.com,
and Keller Williams, buyers themselves have easy access to a worldwide inventory of homes.
(Click here and see for yourself!)
2. Social Media Marketing
Forget handing out “For Sale” flyers! Now, buyers, sellers, and agents can share listings, open
house information, and more with just the click of a button.
From Twitter to Instagram to Facebook, social media has revolutionized the way we spread the
word about the latest homes for sale.
3. Visuals, Visuals, Visuals
We cannot overstate the importance of MLS photos. Essentially the online version of “curb
appeal,” these photos of your home for sale can literally make or break the potential for a sale.
Even if your property is perfectly manicured, immaculately remodeled, and listed at a fabulous
price...a mediocre online aesthetic will drop it to the bottom of the pile. Great photos have become
an integral part of the buying and selling process, with some agents even providing drone footage
and virtual reality tours!
4. Mobile Devices
Thanks to the ease of mobile devices, the power to buy and sell is quite literally in your hands at
all times! Statistics from the National Association of Realtors has shown that 58% of Millennials
and 46% Generation X found their home on a mobile device.
5. The Buying Process
Thanks to the way the Internet streamlined the banking and information industries, the entire
closing process is easier than ever. From addressing financial concerns to finding the right
mortgage to electronic signatures via “The Cloud,” what once took weeks or months can now take
just days.
Step 3: Select Target Audiences
We target on businessmens, government, and the families

Step 4: Set Behavior Objectives and Goals

Objectives;

• To attract the targeted people

• To increase the sales
• To give a focus on the upcoming recession

Step 5: Identify Target Audience Barriers, Benefits, the Competition, and

Influential Others
Setting Up Web Sites
Designing an Attractive Website
Web design encompasses many different skills and disciplines in the production and maintenance
of websites. The different areas of web design include web graphic design; interface design;
authoring, including standardized code and proprietary software; user experience design; and
search engine optimization.
7 Design elements of of effective sites
 Context: Sites’ layout and design

Content: Text, pictures, sound and video, that WebPages contain

Community: The ways sites enable user to user communication

Customization: Site’s ability to self -tailor to different users or to allow users to

personalize the site

Communication: The ways sites enable site to user commendation or two way
communication

Connection: Degree site is linked to other sites.

Commerce: Site’s capabilities to enable commercial transaction

There are seven design elements – 7Cs – that should be considered when creating a website
intended for commerce and sales. Customers shop online for several reasons; the most important
are the convenience, cost, large selection and the allure of control over their purchases. Customers
can easily shop around from anywhere they have an Internet connection; this gives companies an
even greater imperative to create a website that will drive traffic to their website, appeal to their
target markets, and create a lasting experience that will create return customers.

• Context: A website’s layout and overall visual design needs to be uncluttered, easy to
read and navigate, the color scheme needs to be appropriate for the marketing design.
Having some white space will also aid in the overall design and readability.
• Commerce: If the website is intended for commercial transactions, then it has to be
safe and the fact that is has been made safe must be communicated to the customer,
most websites use a "lock" symbol in the corner to indicate that it has been encrypted.
• Connection: Any links that lead the customer away from the website.
• Communication: How the company talks to its customers ; this can be done through
signing up for special offers, email newsletters, contests, surveys, live chat with
company representatives, and company contact information.
• Content: The text, graphics, sound, music, and/or videos that are presented.
• Community: The website may allow interaction between customers through message
boards and live chat.
 • Customization: Companies can allow customers to personalize aspects of the website
or it may tailor itself to different users, for example having different colors and graphics
for people who speak different languages.

Attracting and Keeping Visitors:

Get more prospects to know and visit the website
1. Content Marketing
Content makes the digital world go ‘round. Content generates traffic. People are searching online
for information. They’re looking for solutions to their problems. They’re seeking answers to their
questions. They’re trying to learn how to do something. They want to increase their knowledge so
they can make informed purchasing decisions.
To attract new prospects to your website, give the people what they want: information. Create a
wide variety of content that resonates with your target audience, answers their questions, and gives
them the information they seek.
Start a blog, write case studies and testimonials, create videos, infographics, tip sheets, and
checklists. When you create content assets for all stages of the buyer’s journey, you’ll generate
traffic. Otherwise, people won’t have a reason to visit your website.
2. SEO
Just creating content and publishing it on your website isn’t exactly good enough, though. You
have to make sure people find it. You do this with search engine optimization (SEO).
Most people start their online searches with search engines. They go directly to Google, Yahoo!,
and Bing to find the answers and the information they seek. By optimizing your content—and
website—for SEO, you can make sure your website shows up at the top of search engine results
pages.
Dedicate some time to learning how to optimize for SEO. Perform keyword research, learn how
to write title tags and meta descriptions, and find out how to effectively use internal and external
links.
3. PPC Advertising
If you want to attract new prospects quickly and easily, use pay-per-click(PPC) advertising. As
soon as you pay up for your keywords, your ad will go up and start generating traffic for you.
Though more effective, using search engine optimization to generate organic traffic does take time.
PPC advertising, on the other hand, offers instant website traffic without the wait.
4. Mobile Optimization
Half of all website traffic will come from mobile devices. But if your website isn’t mobile friendly,
search engines won’t display your links to these mobile searchers. That’s because websites that
aren’t mobile friendly won’t display well on smaller screens—the links might be hard to click, the
photos might be distorted, full pages won’t show up on the screen, and text might be too small to
read. This, in turn, leads to a poorer user experience—which search engines don’t want to offer.
An easy way to double your website traffic is to mobile optimize your website, so you can start
cashing in on these mobile searchers.
5. Social Media
Social media isn’t just for watching cat videos, keeping up with celebrity gossip, and catching up
with old friends. It’s an important business tool that can help you drive more traffic to your
website.
Learn which social media platforms your target audiences spend time on and create your own
business accounts on those sites. Then, start posting your content with links back to your site. Every
new blog post, content asset, or deal you post on social media is another opportunity to redirect
leads back to your website.
6. Email Marketing
Email marketing isn’t only effective for nurturing leads you already have or for generating repeat
business, it’s also an avenue you can use to get new web visitors.
All you have to do is make your newsletters and email assets shareable. Add social media sharing
buttons to encourage your recipients to share your content on social media and give them a friendly
reminder to share the information with their friends and family.

Use marketing to spread word-of-mouth

Word of mouth definition: Influencing and encouraging organic discussions about a brand,
organization, resource, or event.
Quick Word-of-Mouth Wins:
1. Identify and nurture your top customers.
2. Ask for reviews/ratings when things are going well; don't wait!
3. Use social media as a referral channel.
4. Go above and beyond with unexpected customer service gestures.
5. Use tools to automate the process.
6. Make sure you have amazing service, staff, and support.

Converting Website Visitors into Customers

1. Segment your audience. Lots of business owners have email lists and landing pages. ...
2. Improve your pitch. You've heard of an elevator pitch, right? ...
3. Show off case studies, testimonials, and social proof. ...
4. Offer free trials. ...
5. Use remarketing. ...
6. Test exit intent popups. ...
7. Spy on your users' mouse movements. ...
8. Optimize your landing pages.

Make the website more experiential and real

Experiential marketing is the process of identifying and satisfying customer needs and aspirations
profitably, engaging them through two-way communications that bring brand personalities to life
and add value to the target audience 1. It is also known as ‘engagement marketing’ where strategic,
resourceful content are used to engage people, to create meaningful interactions over time.
1. Know what experiences your target audience wants
You should research your target audience to see what experiences they like. Your target audience
may prefer the following ‘good’ experiences on your website:
• Interactivity – recent research results showed that higher levels of perceived interactivity
were linked to the attribution of moral, sociable, and competent traits to brands 3. Therefore
more ‘openness’ about a company’s brand and social responsibilities has resulted in
positive eWOM (e-word-of-mouth).
• Self-concept – in the consumer’s eyes, all services have a personality that is determined by
functional attributes (quality, professionalism, installations) and intangible factors
(advertising, branding, price). Indeed, by developing customer engagement and self-brand
connection, you may cultivate customers who act as advocates and ambassadors for your
brand, and subsequent improvement in your financial outcomes 2.
2. Use the power of story telling
Stories transmit information and transfer experience 4. After all, telling stories and getting people
to listen to them is part of us since the dawn of humanity. And it is no different now. Indeed, the
internet has allowed us to consume numerous stories from a variety of creators. So, what story
needs your brand to tell to get your website alive? Tell your brand’s story in such a way that readers
can engage and add their own narrative or experience.
Katy French writing in Column Five Media suggests the following to successfully tell your brand
story:
• Meaningful – if you want to tell a good story, it has to be interesting and relevant to the
people you’re trying to reach.
• Personal – if there’s no place for someone in your story, there’s no reason for them to pay
attention to it.
• Emotional – a strong brand story is all about stimulating emotion and empathy.
• Keep it simple – focus on one person or one problem at a time so you don’t confuse or
distract your reader.
• It should be authentic – when you share your brand story, people should know it’s your
story.
3. Spread the experience is through social media
A social media platform such as Facebook is a great place to start your experiential marketing
campaign. You can find prospective users of your products or services participating in social media
groups. They share their experience with your brand more easily with the social group. Hence you
can easily pick up what the user’s perceptions are and which part of your story needs to change

Build a strong relationship with the customers

To create customer relationships, and keep them strong, you must do all you can to engage
customers. Here are five ways to build customer relationships and keep them coming back.
1. Communicate.
As a key to any good relationship, communication is an essential way to build customer
relationships. Promoting your business and listening to your customers are equally important.
Rather than just telling customers about your business, have conversations with them. Find out
what your customers need, then show them that you have a solution to their problem.
If you have employees, teach them how to effectively communicate with customers. Instead of
waiting for customer service to become a problem, foster communication skills with customers
while onboarding new employees. Maintain an employee policy, requiring timely follow-up, to
make sure the customer’s needs are met. Make sure your staff returns voicemail messages and
emails promptly.
2. Exceed expectations.
Your customers expect great products or services from you. You should continue to raise the bar
on what your company offers.
To put it simply, under promise, and over deliver. When you impress customers, they keep coming
back.
To exceed customer expectations, you can deliver a product or service faster than anticipated.
When you deliver earlier than expected, the customer will be happy about the surprise. For
example, tell a customer their order will be ready by the end of the month, knowing you will have
it ready a week earlier.
3. Ask for feedback.
Whether customers have a good or bad opinion about your business, they will make their feelings
known. Invite customer feedback to show you are listening. Place comment cards on your business
counter, or conduct a survey.
Customer feedback helps you hone your customers’ specific needs so you can find the best
solutions to their problems. The better your offering meets their needs, the more your business will
grow.
Always listen carefully to comments and respond promptly, whether it’s a compliment or a
complaint. The worst thing you can do is ask for feedback then not address concerns. Even negative
feedback is valuable and can give you an honest gauge of customer satisfaction.
4. Connect.
With technology, there are more ways to begin conversations with your customers than ever before.
There are many online tools and social media outlets you can use to reach customers.
When you engage with customers online, be careful not to create a one-way conversation. Ask
customers questions, and respond to their inquiries.
Also, make sure your website is top-notch, and start a blog to engage your customers and prospects.
Build customer relationships through your online presence.
5. Show appreciation.
Reward long-time customers with a loyalty discount program. You can hand out reward cards, or
use a loyalty program app to track customer rewards.
With a loyalty program, customers earn points for buying your goods or services. After earning a
certain number of points, the customer gets a reward. For example, you could reward a customer
with a discount on their next purchase.

Build a customer community

1. Take a Customer-First Approach
In the end, no brand community will be successful if you don’t have a product that actually inspires
your audience. Before you invest the time and effort into building a community around your brand,
make sure that your levels of customer satisfaction are high. A small yet happy customer base is
infinitely better than a large, luke-warm one.
2. Give People a Reason to Meet
Products that give their users a reason to meet almost always fare better than those that do not. For
instance, many software products are a natural fit. This is particularly true for products that allow
for user-generated contributions—extensions, templates, saved settings, etc. These types of
arrangements tend to lend themselves well to an active and engaged customer base and a
community that produces a consistent stream of high-quality user-generated content. Even software
that can’t be altered lends itself to discussions of best practices, encouraging users to share tips and
tricks that ultimately empower users to be more successful with your product.
3. Be Part of the Discussion
Customers join communities so that they can feel closer to your brand. As your community grows,
user-generated content will become a larger part of your overall strategy—and you’ll want to let
them build bonds without your interference. In the early days, however, you have to count on being
a large part of the driving force behind discussions within your community.
Start discussions on your chosen community platform regularly. Respond to inquiries. Solicit
feedback. Make them feel like they are a part of the product development process.
4. Don’t Underestimate Approachability
Being able to interact with people that represent your company is one of the driving reasons why
people want to join a brand community. They want to learn about product updates before you let
your email list know about it. They want to beta test new features. They want better product support
and the ability to have their questions reliably answered.
To give these things to your audience, you need to be present. While the CEO doesn’t have to take
part in every conversation, you should at least ensure that your customer support and success reps
are engaging with customers whenever it makes sense.
In short, your company should be approachable. Your customers should see you interacting
regularly on the community platform and shouldn’t feel intimidated about asking questions, joking
around with your team, and developing closer relationships in the process.
5. Get Together Offline
If you’d like to take your brand community to the next level, one of the best steps you can take is
to get together offline, whether that means organizing a simple meetup, workshop, or full-blown
customer conference. An in-person event allows your members to develop deeper bonds with each
other and your brand in ways that simply can’t be replicated online.
6. Consider Your Platform
There are many community-building software solutions available for community building. Some
opt for forum software and keep their communities and engagement within their domain. Other
companies use LinkedIn Groups, Slack channels, or Discord communities
Step 6: Develop a Positioning Statement

Attracting and Keeping Visitors:

Get more prospects to know and visit the website
1. Content Marketing
Content makes the digital world go ‘round. Content generates traffic. People are searching online
for information. They’re looking for solutions to their problems. They’re seeking answers to their
questions. They’re trying to learn how to do something. They want to increase their knowledge so
they can make informed purchasing decisions.
To attract new prospects to your website, give the people what they want: information. Create a
wide variety of content that resonates with your target audience, answers their questions, and gives
them the information they seek.
Start a blog, write case studies and testimonials, create videos, infographics, tip sheets, and
checklists. When you create content assets for all stages of the buyer’s journey, you’ll generate
traffic. Otherwise, people won’t have a reason to visit your website.
2. SEO
Just creating content and publishing it on your website isn’t exactly good enough, though. You
have to make sure people find it. You do this with search engine optimization (SEO).
Most people start their online searches with search engines. They go directly to Google, Yahoo!,
and Bing to find the answers and the information they seek. By optimizing your content—and
website—for SEO, you can make sure your website shows up at the top of search engine results
pages.
Dedicate some time to learning how to optimize for SEO. Perform keyword research, learn how
to write title tags and meta descriptions, and find out how to effectively use internal and external
links.
3. PPC Advertising
If you want to attract new prospects quickly and easily, use pay-per-click(PPC) advertising. As
soon as you pay up for your keywords, your ad will go up and start generating traffic for you.
Though more effective, using search engine optimization to generate organic traffic does take time.
PPC advertising, on the other hand, offers instant website traffic without the wait.
4. Mobile Optimization
Half of all website traffic will come from mobile devices. But if your website isn’t mobile friendly,
search engines won’t display your links to these mobile searchers. That’s because websites that
aren’t mobile friendly won’t display well on smaller screens—the links might be hard to click, the
photos might be distorted, full pages won’t show up on the screen, and text might be too small to
read. This, in turn, leads to a poorer user experience—which search engines don’t want to offer.
An easy way to double your website traffic is to mobile optimize your website, so you can start
cashing in on these mobile searchers.
5. Social Media
Social media isn’t just for watching cat videos, keeping up with celebrity gossip, and catching up
with old friends. It’s an important business tool that can help you drive more traffic to your
website.
Learn which social media platforms your target audiences spend time on and create your own
business accounts on those sites. Then, start posting your content with links back to your site. Every
new blog post, content asset, or deal you post on social media is another opportunity to redirect
leads back to your website.
6. Email Marketing
Email marketing isn’t only effective for nurturing leads you already have or for generating repeat
business, it’s also an avenue you can use to get new web visitors.
All you have to do is make your newsletters and email assets shareable. Add social media sharing
buttons to encourage your recipients to share your content on social media and give them a friendly
reminder to share the information with their friends and family.

Use marketing to spread word-of-mouth

Word of mouth definition: Influencing and encouraging organic discussions about a brand,
organization, resource, or event.
Quick Word-of-Mouth Wins:
7. Identify and nurture your top customers.
8. Ask for reviews/ratings when things are going well; don't wait!
9. Use social media as a referral channel.
10. Go above and beyond with unexpected customer service gestures.
11. Use tools to automate the process.
12. Make sure you have amazing service, staff, and support.

Converting Website Visitors into Customers

9. Segment your audience. Lots of business owners have email lists and landing pages. ...
10. Improve your pitch. You've heard of an elevator pitch, right? ...
11. Show off case studies, testimonials, and social proof. ...
12. Offer free trials. ...
13. Use remarketing. ...
14. Test exit intent popups. ...
15. Spy on your users' mouse movements. ...
16. Optimize your landing pages.

Make the website more experiential and real

Experiential marketing is the process of identifying and satisfying customer needs and aspirations
profitably, engaging them through two-way communications that bring brand personalities to life
and add value to the target audience 1. It is also known as ‘engagement marketing’ where strategic,
resourceful content are used to engage people, to create meaningful interactions over time.
 2. Know what experiences your target audience wants
You should research your target audience to see what experiences they like. Your target audience
may prefer the following ‘good’ experiences on your website:
• Interactivity – recent research results showed that higher levels of perceived interactivity
were linked to the attribution of moral, sociable, and competent traits to brands 3. Therefore
more ‘openness’ about a company’s brand and social responsibilities has resulted in
positive eWOM (e-word-of-mouth).
• Self-concept – in the consumer’s eyes, all services have a personality that is determined by
functional attributes (quality, professionalism, installations) and intangible factors
(advertising, branding, price). Indeed, by developing customer engagement and self-brand
connection, you may cultivate customers who act as advocates and ambassadors for your
brand, and subsequent improvement in your financial outcomes 2.
3. Use the power of story telling
Stories transmit information and transfer experience 4. After all, telling stories and getting people
to listen to them is part of us since the dawn of humanity. And it is no different now. Indeed, the
internet has allowed us to consume numerous stories from a variety of creators. So, what story
needs your brand to tell to get your website alive? Tell your brand’s story in such a way that readers
can engage and add their own narrative or experience.
Katy French writing in Column Five Media suggests the following to successfully tell your brand
story:
• Meaningful – if you want to tell a good story, it has to be interesting and relevant to the
people you’re trying to reach.
• Personal – if there’s no place for someone in your story, there’s no reason for them to pay
attention to it.
• Emotional – a strong brand story is all about stimulating emotion and empathy.
• Keep it simple – focus on one person or one problem at a time so you don’t confuse or
distract your reader.
• It should be authentic – when you share your brand story, people should know it’s your
story.
4. Spread the experience is through social media
A social media platform such as Facebook is a great place to start your experiential marketing
campaign. You can find prospective users of your products or services participating in social media
groups. They share their experience with your brand more easily with the social group. Hence you
can easily pick up what the user’s perceptions are and which part of your story needs to change

Build a strong relationship with the customers

To create customer relationships, and keep them strong, you must do all you can to engage
customers. Here are five ways to build customer relationships and keep them coming back.
1. Communicate.
As a key to any good relationship, communication is an essential way to build customer
relationships. Promoting your business and listening to your customers are equally important.
Rather than just telling customers about your business, have conversations with them. Find out
what your customers need, then show them that you have a solution to their problem.
If you have employees, teach them how to effectively communicate with customers. Instead of
waiting for customer service to become a problem, foster communication skills with customers
while onboarding new employees. Maintain an employee policy, requiring timely follow-up, to
make sure the customer’s needs are met. Make sure your staff returns voicemail messages and
emails promptly.
2. Exceed expectations.
Your customers expect great products or services from you. You should continue to raise the bar
on what your company offers.
To put it simply, under promise, and over deliver. When you impress customers, they keep coming
back.
To exceed customer expectations, you can deliver a product or service faster than anticipated.
When you deliver earlier than expected, the customer will be happy about the surprise. For
example, tell a customer their order will be ready by the end of the month, knowing you will have
it ready a week earlier.
3. Ask for feedback.
Whether customers have a good or bad opinion about your business, they will make their feelings
known. Invite customer feedback to show you are listening. Place comment cards on your business
counter, or conduct a survey.
Customer feedback helps you hone your customers’ specific needs so you can find the best
solutions to their problems. The better your offering meets their needs, the more your business will
grow.
Always listen carefully to comments and respond promptly, whether it’s a compliment or a
complaint. The worst thing you can do is ask for feedback then not address concerns. Even negative
feedback is valuable and can give you an honest gauge of customer satisfaction.
4. Connect.
With technology, there are more ways to begin conversations with your customers than ever before.
There are many online tools and social media outlets you can use to reach customers.
When you engage with customers online, be careful not to create a one-way conversation. Ask
customers questions, and respond to their inquiries.
Also, make sure your website is top-notch, and start a blog to engage your customers and prospects.
Build customer relationships through your online presence.
5. Show appreciation.
Reward long-time customers with a loyalty discount program. You can hand out reward cards, or
use a loyalty program app to track customer rewards.
With a loyalty program, customers earn points for buying your goods or services. After earning a
certain number of points, the customer gets a reward. For example, you could reward a customer
with a discount on their next purchase.

Build a customer community

1. Take a Customer-First Approach
In the end, no brand community will be successful if you don’t have a product that actually inspires
your audience. Before you invest the time and effort into building a community around your brand,
make sure that your levels of customer satisfaction are high. A small yet happy customer base is
infinitely better than a large, luke-warm one.
2. Give People a Reason to Meet
Products that give their users a reason to meet almost always fare better than those that do not. For
instance, many software products are a natural fit. This is particularly true for products that allow
for user-generated contributions—extensions, templates, saved settings, etc. These types of
arrangements tend to lend themselves well to an active and engaged customer base and a
community that produces a consistent stream of high-quality user-generated content. Even software
that can’t be altered lends itself to discussions of best practices, encouraging users to share tips and
tricks that ultimately empower users to be more successful with your product.
3. Be Part of the Discussion
Customers join communities so that they can feel closer to your brand. As your community grows,
user-generated content will become a larger part of your overall strategy—and you’ll want to let
them build bonds without your interference. In the early days, however, you have to count on being
a large part of the driving force behind discussions within your community.
Start discussions on your chosen community platform regularly. Respond to inquiries. Solicit
feedback. Make them feel like they are a part of the product development process.
4. Don’t Underestimate Approachability
Being able to interact with people that represent your company is one of the driving reasons why
people want to join a brand community. They want to learn about product updates before you let
your email list know about it. They want to beta test new features. They want better product support
and the ability to have their questions reliably answered.
To give these things to your audience, you need to be present. While the CEO doesn’t have to take
part in every conversation, you should at least ensure that your customer support and success reps
are engaging with customers whenever it makes sense.
In short, your company should be approachable. Your customers should see you interacting
regularly on the community platform and shouldn’t feel intimidated about asking questions, joking
around with your team, and developing closer relationships in the process.
5. Get Together Offline
If you’d like to take your brand community to the next level, one of the best steps you can take is
to get together offline, whether that means organizing a simple meetup, workshop, or full-blown
customer conference. An in-person event allows your members to develop deeper bonds with each
other and your brand in ways that simply can’t be replicated online.
6. Consider Your Platform
There are many community-building software solutions available for community building. Some
opt for forum software and keep their communities and engagement within their domain. Other
companies use LinkedIn Groups, Slack channels, or Discord communities.
Capture and exploit customer data for up-selling
And cross-selling

The Success of Your Cross-sell / Upsell Strategy Relies on Customer Data. Cross-selling and
upselling are traditional merchandising strategies employed by retail and eCommerce marketers.
These strategies are intended to increase ‘share of wallet,’ an industry term used to indicate the
percentage of total spending that a shopper will spend on one specific brand. In today’s competitive
business climate, retailers are actively competing for the consumer’s share of wallet, strategizing
ways to woo shoppers away from their competitors.
• Cross-selling: suggesting an additional item to accompany one under
consideration
• Upselling: suggesting a superior model for a product under consideration
Analyse & segment your customers
Before an analysis of customers for cross selling can be done, the dataset must first be divided into
segments or cohorts, based along shared attributes, such as average spend, age, location or gender.
To successfully segment a dataset requires detailed data mining techniques to correctly decide how
and where the segments should be created. Once created, cohort analysis enables the organisation
not only to view which customers might buy more, but also to understand what the might buy, and
when.
Understating these basic facts about your segments will allow you to begin to test and implement
changes to increase any segment’s value.

Modelling for uplift

One of the key goals in this analysis is to implement net lift modelling. This technique develops
targeting or predictive analytics tools that not only identify who can spend more, but also the
likelihood of whether they will do it or not.
Uplift modelling is a technique that uses a randomised scientific control to both measure the
effectiveness of a marketing action and also to build a predictive model. This model predicts the
incremental response to the marketing action.
Pick the next best product
Once a key audience has been identified for cross or upsell, a compelling offer must be selected.
Next best product to recommend models are the foundation of cross-sell targeting analytics. These
encompass triggers, segmentation, regression models and optimisation.Such models provide
answers to the what (product), whom (customers), when (timing) and how (channel) of this
exercise. Further consideration in the model also needs to be given to inter-purchase time,
especially in retail.

Market Basket Analysis

Using historic analysis of customer data can highlight if a certain combination of products
purchased makes an additional purchase more likely. This is called market basket analysis (also
called as MBA). It is a widely used technique to identify the best possible mix of frequently bought
products or services. This is also called product association analysis.
Association analysis is mostly done based on an algorithm named Apriori Algorithm. The
Outcome of this analysis is called association rules and can be implemented into marketing activity
to trigger upsell and cross-sell actions.
Clustering
By using machine learning techniques, multivariate data can be mined and processed to identify
groups of customers who display closely matched activities and traits. These commonalities to
make them likely to behave in a similar fashion to one another when presented with an offer or
incentive for increased spend.
Cluster analysis is not one particular algorithm but the general task that needs to be solved. The
appropriate algorithm to use in each case depends on the individual dataset and intended use of the
outcomes.
Deep Learning and Deep Neural Networks
Deep learning is a part of the wider area of machine learning. The main differentiator between the
broader set of machine learning and deep learning is that deep learning applies a greater level of
learning on the technology than some more task-specific techniques found in other areas of
machine learning.
Deep learning removes more of the human element of cross-sell and upsell analysis and allows a
system to learn and implement its own findings from the underlying data.

Budget on building and marketing the website

Depending on your needs, building a website can cost anywhere between $100 and $500. If you
need a feature-rich, custom-built website, it can go as high as $30,000 or more.
To build a small website, you’ll need to have a budget for the domain name and web hosting. A
domain name usually costs around $14.99 per year and web hosting around $7.99 per
month. Altogether, starting a site will cost you as low as $110.87 annually.
The combined cost of domain name and hosting may be quite expensive for you, especially if
you’re just starting out.
Estimating the Cost Based on Your Goals
1. What’s the realistic budget for your website?
Building a website that you can’t afford will be a disaster. Double-check your budget before you
spend on premium themes or plugins. We always recommend you to keep the costs as low as
possible when you’re starting out.
2. Do you need a custom-built website?
Installing a pre-built WordPress theme is the easiest way to roll out a new website. It also helps
you save on costs, so you don’t have to hire a WordPress developer.
However, if you want to give a unique look and feel to your website, then you’ll have to build a
custom WordPress theme, either by yourself or by hiring a developer. Rates charged by WordPress
developers vary from $20 to $100 an hour.
3. What features will you need?
When starting out, you won’t need all the bells and whistles that you see on other cool websites.
Even if you start small, it’s essential to write down the list of features you’ll need down the line.
This helps you streamline the entire development process and focus on features that are of high
priority. It also helps you minimize the cost as you grow.
Cost of Building an Online Store
The eCommerce industry is booming and research shows that it’s been growing 3X faster than
traditional retailers. If you’re looking to step your foot into eCommerce business, it’s the right time
to start an online store.
Creating an online store helps you expand your business around the globe, 24/7. Best of all,
compared to offline businesses, it’s easy to start an online store without breaking your bank
account.
Of course, you’ll need both a domain name and hosting to create an online store. While there are
many eCommerce hosting companies, we recommend using Bluehost Woo Commerce plan when
you’re starting out. WooCommerce is the most popular and comprehensive eCommerce plugin for
WordPress.
Step 7: Develop a Strategic Marketing Mix (4Ps)
• Product
• Price
• Place
• promotion

Step 8: Develop a Plan for Monitoring and Evaluation

Advertising on the Internet: Types of online advertising

• Native advertising. This term is associated with more unconventional online advertising.
In other words, it uses a strategy which shies away from banner formats or sponsored
content in an attempt to win a user’s trust by offering them solutions to their problems.
There are many tools you can use but the easiest of them all is to create a blog. In your blog,
talk about topics related to the sector, but not solely about advertising; include something
useful and interesting for your users. From there, using SEO, email marketing and lead
nurturing, you can successfully offer the right content in whichever stage of the sales funnel
potential clients may find themselves. The best thing about these formats is that they’re in
no way intrusive and, therefore, are more highly valued by both the general public and by
those who resort to using ad blockers.
• SEM (Search Engine Marketing). With this type of campaign, the goal is to achieve
increased brand awareness in a very short amount of time. All it takes is an ad with a title,
a description and a call to action; not to mention, make sure to heavily rely on the use of
keywords. Depending on the quality of the website and the established CPC, the ad will be
shown when users type in your preselected keywords into a search engine. In this case, a
bid (usually) based on CPC is established.
• Display. Among the more ‘visual’ online advertising formats are display ads. They are
called this because they, generally, contain images or videos and are published on
designated places within any given website. It could be a blog, journal or a site aimed at a
specific group. The purchase can be direct or through platforms such as Google Adwords.
The cost is estimated by way of CPC or CPM
• Mobile advertising. Although there are many formats of mobile advertising, it’s
recommended that all advertising campaigns should also be adapted to mobile platforms or
at least follow a responsive typology which allows for pages to be formatted to the size of
any given screen. Nowadays, everyone has a phone and/or a tablet that they constantly use.
Moreover, they use these devices to access the internet. In fact, as of 2016, Google said
mobile traffic has now surpassed that of desktop computers. Therefore, if you’re still not
investing in mobile platforms, it’s time to take the plunge. Not only will you get both a
better reach and an improved user interaction but, in a complimentary way, you’ll improve
your SEO by way of Google’s Mobile First algorithm in ads you show on your own website.
• Social Ads. Social media is an incredibly important part our everyday lives; it is made up
of channels through when people connect multiple times a day and where they frequently
communicate, share and give opinions. Creating ad campaigns on these platforms,
therefore, is necessary for generating brand awareness and for acquiring potential new
clients. Furthermore, thanks to wide segmentation possibilities social networks offer, they
can also be the perfect places to launch new products/services geared towards very specific
audiences. Moreover, regardless if your goal is to make conversions or to implement a
branding strategy, Social Ads are a great choice!
• Retargeting and Remarketing. Reminding repeat customers/users who have shown
interest in your company is a solid strategy for making conversions. Remarketing works to
make your banner appear on the whichever website those who have previously visited your
website are actively visiting (provided that these sites offer remarketing spaces). These
types of ads are good for making sales but also are helpful in gaining brand awareness,
which improves a company’s presence within the consumer’s buying process. It can be
purchased through search engine advertising management tools such as Google Adwords.
The price, in this case, is usually established by CPC metrics.
• Email Marketing. This format of marketing isn’t anything new but it has resurfaced with
a renewed potency. This type of campaign in Spain yields among the highest numbers of
conversions in Europe. Thanks to the many automatization tools available, you can achieve
highly profitable conversion goals. Finally, If you consider that getting a new client it is
over 7 times more expensive than maintaining a current one, you can be sure that email
marketing is a grand idea.
• Digital Signage. Although the name may be not as well known, it’s slowly creeping in to
the lives of users and will soon to be a shared reality in the coming years. To put a definition
with the name, we could say that this is the technological evolution of traditional outdoor
advertising. They are used on billboards, MUPIs, window displays, telephone booths or any
other stand that has a screen. The efficiency of this type of advertising resides in its
 capability to grab the attention of potential clients during the most mundane parts of their
day.
• Videos. Video content is an incredibly entertaining resource for users. This being said,
using videos as an advertising strategy is an fantastic idea. Another idea is to partner up
with YouTubers who feature and discuss your product/service (similar to native
advertising). You can also come up with original video content to help you get a better and
more organic position on SEO. Furthermore, by sharing these videos, you can gain more
direct web traffic and increase your chances of one or more of them going viral. With
videos, there are countless possibilities, even more so if you bear in mind that soon, if not
already, an estimated 80% of the internet will be video-based content.

Choose the right sites for placing ads

TRAFFIC SOURCES
Geography is a crucial factor in determining ad size and placement. The standard IAB sizes for
desktop 300×250, 336×280, 728×90 and mobile 320×50, 320×100 is very common amongst
different kinds of websites because of the significant volume of advertisers that use these formats.
This means that the demand is huge for these ad sizes, however sites with their biggest traffic from
Sweden or Finland, as an example, might perform better with an ad size of 980×120 since these
tend to deliver impressive results regarding CPMs within that particular region.
Another example is Poland where 750x ads get used a lot.
This Google’s ad size guide will show you all the regional ad sizes related to geographical
locations.
DEVICES AND VIEWABILITY
Just like the geographic location, the device used to access a website is an important factor when
determining placement for ad inventory.
It’s better to implement ads that will not push content below the fold. What works best is using an
ad wrapped around the content for better viewability.
Here’s a typical ad placement mistake we see with mobile traffic:
Let’s say a user is using his mobile device to browse feeds on Facebook. He sees an interesting
link, clicks on it, and it directed to the particular web page. When he arrives at the website the first
thing he sees, even before the title, is an ad. Even though this is very intrusive, he decides to scroll
down to read the article and instead he sees another ad just below the title.
There is a growing number of publishers who do this to maximize revenue. They are willing to
sacrifice user experience for an additional monetary gain.
Although it might seem lucrative, this strategy is however not very efficient. If you want to grow
your organic users, then we recommend that you keep your layout clean, use nonobstructive ads
and promote good quality content.
QUALITY OF AD SPACE
Cost per Mille (CPM) or the cost for every thousand impressions is usually the measure used in
computing ad revenue for individual ad placements. If you want high CPMs, then it’s best to
position your ad where it can be seen and possibly get clicked on.
Please note that if this ad is to close the navigation links as if intentionally deployed to get clicked,
then this could lead to account violations, especially if you’re using monetizing your website with
AdSense.
PAST PERFORMANCE
History is defined to be the study of past events. The numbers usually do not lie unless they are
skewed or inaccurate. But past performance is an excellent source of information to determine
where and in which specific placements ads can best perform.

Four steps for One-to-One Marketing

• Don’t go after everyone,
• identify prospects.
• Define customers by their needs and their value to the company.
• Individual interaction with customers
• builds stronger relationships.
• Customize messages, services, and
• products for each customer

Step 9: Establish Budgets and Find Funding Sources

Budget on building and marketing the website

Depending on your needs, building a website can cost anywhere between $100 and $500. If you
need a feature-rich, custom-built website, it can go as high as $30,000 or more.
To build a small website, you’ll need to have a budget for the domain name and web hosting. A
domain name usually costs around $14.99 per year and web hosting around $7.99 per
month. Altogether, starting a site will cost you as low as $110.87 annually.
The combined cost of domain name and hosting may be quite expensive for you, especially if
you’re just starting out.
Estimating the Cost Based on Your Goals
1. What’s the realistic budget for your website?
Building a website that you can’t afford will be a disaster. Double-check your budget before you
spend on premium themes or plugins. We always recommend you to keep the costs as low as
possible when you’re starting out.
2. Do you need a custom-built website?
Installing a pre-built WordPress theme is the easiest way to roll out a new website. It also helps
you save on costs, so you don’t have to hire a WordPress developer.
However, if you want to give a unique look and feel to your website, then you’ll have to build a
custom WordPress theme, either by yourself or by hiring a developer. Rates charged by WordPress
developers vary from $20 to $100 an hour.
3. What features will you need?
When starting out, you won’t need all the bells and whistles that you see on other cool websites.
Even if you start small, it’s essential to write down the list of features you’ll need down the line.
This helps you streamline the entire development process and focus on features that are of high
priority. It also helps you minimize the cost as you grow.
Cost of Building an Online Store
The eCommerce industry is booming and research shows that it’s been growing 3X faster than
traditional retailers. If you’re looking to step your foot into eCommerce business, it’s the right time
to start an online store.
Creating an online store helps you expand your business around the globe, 24/7. Best of all,
compared to offline businesses, it’s easy to start an online store without breaking your bank
account.
Of course, you’ll need both a domain name and hosting to create an online store. While there are
many eCommerce hosting companies, we recommend using Bluehost Woo Commerce plan when
you’re starting out. WooCommerce is the most popular and comprehensive eCommerce plugin for
WordPress.
Step 10: Complete an Implementation Plan

This plan can be implemented to the targeted audience.

Submitted by

Tina chacko

MBA marketing

Fit18mba117