Professional Documents
Culture Documents
Introduction
Despite occasional hitches due to political turbulence, terrorism, conflict, disaster, epidemic, and
economic recession, hospitality and tourism industry has historically seen an upward growth
trend around the globe. Increasingly more and more people are using hospitality and tourism
services, continuously pushing the demand higher over the years with an ever increasing number
of people being engaged in providing these services.
Talking about international tourism alone, there were over 922 million international tourist
arrivals in 2008, with a growth of 1.9 percent as compared to 2007, according to the estimates of
the World Tourism Organization (WTO). International tourism receipts grew to US$944 billion
in 2008, corresponding to an increase in real terms of 1.8 percent. WTO forecasts that
international tourism will continue growing at the average annual rate of 4 percent. Statistics for
internal tourism is not available but it would not be inappropriate to estimate that the magnitude
of internal tourism is even greater, and it is growing all over the world at a faster rate.
Hospitality of which tourism is an integral part is a much wider industry consisting of leisure
time, recreational, entertainment, travel and trekking, hotel and restaurant, and other care giving
services based on professional and business relationships. No statistics is available about the
actual size of this industry; however, what is certain is that hospitality industry represents a huge
sector of country’s economy. Globally, it has been growth industry in the past with future
prospect looking even brighter.
Nepal is no exception. While hospitality and tourism industry has seen tremendous growth in the
past, despite occasional slowdowns due to national and international events, the future is even
more promising with high growth potential. It has been, and will continue to be, a mainstay of
Nepal’s economy, and a major agent of the country’s social economic transformation. For this
reason, this has received priority in development policy formulation. This is one of the few
industries in which there has been a huge private participation and investment. This industry
generates a large chunk of national income as well as provides employment to a substantial
number of people.
Considering the significance of hospitality and tourism industry for Nepal, the government has
declared the year 2011 as the ‘Nepal Tourism Year’ and has a target to bring one million tourists
2
to Nepal. This will provide further fillip to this industry with its multiplier effects for the
industry.
Hospitality and tourism industry needs to be better managed if Nepal is to tap its potential for the
growth of this industry. One of its major pre-requisites is the production and supply of
managerial and professional resources capable of managing the industry with world class quality.
This is where there is still a substantial gap in Nepal as there is mismatch between the demand
for and supply of graduates professionally trained in the theory and practice of managing the
industry- in number as well as in quality.
With growth of the hospitality and tourism industry and increasing opportunities for employment
both inside and outside the country, the demand for degree programs in the industry-related
disciplines has tremendously increased in Nepal. With more than 300 star-rated and other
standard hotels and resorts with 35,000 bed capacity and thousands of other standard
restaurants, travel related agencies, entertainment and leisure services providers as well as other
care givers, the in-country employment opportunities for qualified graduates in the industry have
tremendously grown in the recent years. This industry provides direct employment to 200000
persons and indirect employment to additional 1.2 million persons. Out of 200000 employed
personnel, 5 percent of them are senior managers while another 15 percent are junior managerial
and supervisory officials. Rough estimates suggest that about 40000 managerial positions do exist
in the industry, only a small percent of which have formal qualifications in the relevant
managerial disciplines.
Additionally, due to the rapid and extensive globalization of this industry, employment
opportunities abroad have opened up for graduates in hospitality and tourism disciplines in a
significant way. Nepali graduates in these disciplines are currently working in several countries,
including Malaysia, South Korea, China, Hong Kong, Japan, India, Macau, Singapore, Australia,
USA, UK, other European Union countries, and Gulf countries. Though most of them are
employed in junior positions, there is a real possibility for exporting Nepali graduates to serve in
managerial positions if they are provided with quality graduate education.
Potential employment opportunities for graduates in hospitality and tourism disciplines are
expanding both in the national and international markets. In addition to small to five star hotels, a
large number of other services organizations that operate the Industry are the present and
potential employers of graduates in these disciplines. They include: travel and trekking agencies,
3
airline operators, casinos, resorts, clubs, hospitals and nursing homes, event organizers, cruise
liners, safari agencies, and national and theme parks.
With increasing employment opportunities and demand for educational degrees in hospitality and
tourism related disciplines, their supply has also increased over the years. At present, there are 14
colleges offering undergraduate degrees in the industry-related disciplines. Two of them offer
post graduate degrees. They are affiliated to Tribhuvan University, Pokhara University,
Purbanchal University, or a couple of other foreign universities.
A cursory look at the study programs of these universities suggests that their undergraduate
programs vary in length of study programs from three to four years with varying credit loads
ranging from 96 to 186 credit hours. The study programs seem to be narrowly focused on either
hotel management or tourism/travel management with limited coverage of basic foundational
disciplines in social sciences and management disciplines necessary for a quality undergraduate
academic degree to prepare graduates with broad based foundational competencies and
perspectives to take up managerial roles in the global service industry. In addition to these
design issues, the quality of delivery of many of these study programs currently available in the
market is also not without many concerns, particularly from academic and professional
perspectives.
4
DISTINCTIVENESS OF KU’S BHTM PROGRAM
Though there are a few undergraduate programs currently available in the market that produce
graduates for the hospitality and tourism industry, the proposed BHTM program of Kathmandu
University (KU) is distinct in the way it is designed and the way it will be delivered.
BHTM is a comprehensive study program that covers and combines the two main streams
of hospitality and tourism disciplines unlike the other programs in the market that focus
either on hotel management or travel and tourism disciplines separately. It has an
integrated focus on the entire hospitality industry while offering options for concentrating
in its sub-disciplines later at the study program.
BHTM is a professionally-oriented academic program that blends disciplinary rigor and
industry relevance to produce graduates sound in both theoretical understanding of the
disciplines and practical competencies in the profession required for starting and
succeeding in career in the hospitality and tourism industry. Foundational academic
disciplines from social sciences and management are finely balanced with professional
disciplines relevant to the industry for developing general analytical, intellectual, and
creative abilities as well as industry-specific professional competencies. Its academic
orientation with professional focuses separates it from other study programs of vocational
nature.
The focus of the program is on preparing graduates for management career in the
hospitality and tourism industry enabling them to take on junior-middle managerial
roles in the various functional specialties within the industry while creating the foundation
for progressing towards general management roles and advanced management study in
future. It is not limited to a narrow range of professional and technical competencies
applicable only to various sub- specialty functions within the industry.
BHTM is a full four year study program at the undergraduate level. It not only meets the
international standards and norms of a quality undergraduate program of study in terms of
duration and foundational competencies that a fresh graduate should possess but also
prepares graduates that are comparable with those from other academic disciplines in
terms of their analytical and intellectual abilities.
Delivery of the program will judiciously combine and finely balance both conceptual
learning with experimental exposure by designing and executing learning activities within
the classroom environment, simulated practice laboratories, and real life service delivery
5
points. Active, analytical, and problem-solving learning activities combined with hands-
on practice and internship projects will ensure effective learning of both practices and
their underlying principles.
6
PROGRAM OBJECTIVES
BHTM is a practice-oriented and industry-relevant study program of high disciplinary rigor that
equips students with substantial grounding in professional knowledge and competencies in
management and hospitality disciplines. The main purpose of the program is to develop
competent, committed, and competitive managers and entrepreneurs who will start and succeed
in hospitality and tourism management career and manage this service business in a professional
way while contributing to the development of the hospitality and tourism industry in Nepal and
beyond.
The program aims to:
Prepare a critical mass of graduates for building successful career and taking up
managerial and entrepreneurial roles effectively in the industry both in Nepal and beyond;
Develop a high level of managerial knowledge and professional competencies of the
graduates to manage the hospitality and tourism related functions and enterprises
professionally and successfully.
Enhance analytical and intellectual abilities, behavioral competencies, boarder
perspectives of social and professional issues, and socially responsive orientation and
personality of the graduates for successful performance of managerial and entrepreneurial
roles and for pursuing advanced management knowledge.
Develop capacity and promote professionalism in the practices of managing hospitality
and tourism business in line with the international norms and standards; and
Create a highly rewarding learning environment and experimental exposure for the
graduates to develop managerial and professional competencies that are competitive in the
global context.
After the completion of all the requirements of the four year study program. Its graduates should
be able to:
Demonstrate conceptual and analytical competencies, perspectives, and understanding of
boarder social, managerial, and professional issues that underline and influence
management career and hospitality profession;
Apply management knowledge and competencies as well as entrepreneurial abilities to
perform managerial roles in the hospitality industry in a professional way;
7
Use professional knowledge and competencies for managing various functions and roles
in the hospitality industry for effective results;
Develop specialized professional knowledge and competencies in the chosen sub-
specialty discipline of the hospitability management field;
Exhibit cognitive and behavioral skills as well as professional and service-oriented
attitudes necessary for successful career in service businesses; and
Create a strong intellectual base and motivation for pursing advanced management
knowledge.
8
PROGRAM STRUCTURE
BHTM is a four year full time study program spread over eight semesters and consisting of 45
courses and with the total academic load of 132 credit hours. The curriculum is built on five
targeted learning competencies for starting managerial/professional career in hospitality and
tourism management and pursing advanced management knowledge.
Foundational competencies, perspectives and understanding of broad societal issues,
analytical approaches, and creative abilities;
Basic competencies, perspectives and understanding of hospitality and tourism disciplines
and practices necessary for managerial and professional functions in the hospitality and
tourism industry;
Core professional competencies, perspectives and understanding of hospitality and
tourism disciplines necessary for managerial and professional functions in the hospitality
and tourism industry;
Specialized professional competencies, perspectives and understanding of functional sub-
specialties in the hospitality and tourism industry;
Behavioral competencies, leadership qualities, and practical experiences and exposures
for career development in the hospitality and tourism industry.
Accordingly, the program is organized into six board layers of learning categories with one or
more courses in each category that will be delivered sequentially and/or simultaneously
according to the nature of the courses during the four years study program.
The basic structure of the program is given in Annex 1. A semester-wise breakdown of the
courses is given in Annex II. Syllabuses of these courses will be developed later on.
9
PROGRAM DETAILS
Target Group
The program is designed for those young and motivated aspirants who wish to build management
career or become entrepreneurs in the fast growing hospitality and tourism industry as well as in
other related service industries in both national and international markets. It will also provide a
route to higher management degree programs such as Master of Business Administration and
Executive Master of Business Administration.
Delivery Modality
The program will be delivered in eight semesters for a total period of four years, each semester
comprising a set of pre-determined courses and evaluation and grading of students. In the last
semester, students complete their one semester long industry internship and prepare and present
project report for evaluation.
Students must complete the total study program and earn the required credits within a maximum
of seven years period from the date of admission for graduation, failing which they will be
considered to have failed the program and will lose all the credits earned.
Admission Requirement
BHTM is open to Nepali and non-Nepali nationals who
Have successfully completed 12 years of schooling in any disciplines with a minimum of
50 percent marks in aggregate or CGPA of 2 on the scale of 4 from universities or boards
recognized by Kathmandu University*;
Have passed Kathmandu University Undergraduate Management Admission Test
(KUUMAT) conducted by KUSOM in the current year.
* Applicants with GCE A- Level degree must have completed two years of study program after
10 years of schooling, taking three advanced level courses, including English, with not less than
C grade in all of them.
Admission process takes place in June for all the Fall Semester every year.
Methodology
BHTM is a profession-focused and career- oriented academic program with equal emphasis on
development of knowledge, analytical ability, and professional competencies of the graduates. Its
delivery involves use of both practice-oriented (project works, practical assignments,
demonstrations, and practice exercises) and analysis-based (case analysis, problem solving
scenarios, small group discussions, seminars, and classroom interactions) teaching and learning
10
processes. The program envisages a fine balance between experimental exposures for skills
development and theory and problems analysis for conceptual enrichment.
The program includes a semester long industry internship before graduation for application,
verification, and reinforcement of learning. It will also serve as transition to workplace
placement. As a part of internship, passing out graduates prepare a project report.
Evaluation
Evaluation scheme is the same as that of KU affiliated undergraduate management programs.
11
BHTM Course Structure
SEMESTER I
Code Subject Credit Hour
HTM 211 Food Production -I 3
HTM 210 Food and Beverage Service Management-I 3
GEM 232 Principles of Management 3
HTM 101 Introduction to Hospitality and Tourism 3
PSY 142 Basic Psychology 3
GEM 201 Managerial Communication 3
18
SEMESTER II
Code Subject Credit Hour
FRN101 Basic French 3
HTM 221 Front Office Operations-I 3
HTM 310 House Keeping Operation-I 3
ECO 200 Basic Economics 3
HTM 201 Travel and Tourism Service Operations 3
ENG 103 English 3
18
SEMESTER III
Code Subject Credit Hour
HTM 213 Food Production-II 3
HTM 212 Food and Beverage Service Management-II 3
HTM 111 Travel Geography 3
SOS 122 Basic Sociology and Culture 3
HTM 320 Food Science, Nutrition and Sanitation 3
MAS 105 Mathematics and Statistics 3
18
SEMESTER IV Code Subject Credit Hour
HTM 301 Front Office Operations-II 3
HTM 311 House Keeping Operation-II 3
HTM 231 Tourism Policy, Planning and Development 3
ACC 211 Managerial Accounting 3
GM 210 Business Environment 3
HTM 315 Hospitality and Tourism Marketing 3
18
SEMESTER V Code Subject Credit Hour
HRM 320 Organization Behavior 3
FIN 301 Financial Management 3
COM 241 Information and Communication System 3
HTM 214 Food Production-III 3
HTM 215 Food and Beverage Management-III 3
HTM 381 Airline Operations and Management 3
18
12
SEMESTER VI Code Subject Credit Hour
HTM 330 Hospitality Human Resource Management 3
HTM 370 Event Management 3
HTM 380 Tourism Destination Management 3
HTM 230 Business and Hospitality Law 3
HTM 360 Hospitality Facility Management 3
HTM 310 Hospitality Operation Management 3
18
SEMESTER VII Code Subject Credit Hour
HTM 350 Security and Loss Prevention Management 3
MKT 471 Service Marketing 3
GEM 310 Entrepreneurship and NBF 3
GEM 490 Strategic Management 3
RIS 405 Research Methodology 3
Elective Course 3
18
Elective Courses :ANY ONE
Code Subject Credit Hour
HTM 410 Resort Planning Management 3
HTM 411 Catering Management 3
HTM 412 Cultural Tourism 3
SEMESTER VIII 9
Code Subject Credit Hour
RES4 404 Internship and Project Report 6
6
12
13
TABLE OF CONTENT
Page No.
14
Tourism Destination Management
15
ST
1
SEMESTER
16
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
17
7.5 hrs French service
American service
Silver service
Russian service
Cafeteria service
Snack Bar service
Grill Room service
Gueridon service
Buffet service
Breakfast service
Learning Unit Nine 9.Room Service
Net Contact Hours – 6 Introduction & type of Room Service
hrs Room service organization
Room service equipment & layout
Room service workflow
Room service menu
Trolley and tray set-up
Selling techniques & skills
Learning Unit Ten 10.Banquet and Outdoor Catering
Net Contact Hours – Introduction
4.5 hrs Formal reservation forms, & formats
Formal banquet & state banquet
Banquet service & layout
Outdoor catering
Learning Unit Eleven 11.Bar Design & Layout
Net Contact Hours – 3 Bar designs
hrs Type of Bars
Theme bars
Bar equipments
Learning Unit Twelve 12.Food & Beverage Control System
Net contact hrs – 3 hrs Importance
Control measures
KOT/BOT systems
Order taking and presentation of bills
Total Contact Hrs 48 hrs (excluding assessment and final examination)
Basic Text Andrews S, Text Book of Food & Beverage
Management, 2008.-Tata McGraw-Hill Publishing
Company Limited
Cichy Ronald F and Hickey Jr P(2006), Managing
Service in Food and Beverage Operations, 3rd Edition,
Educational Institute, American Hotel & Lodging
Association.
Lillicarp. D.R(2006), Food & Beverage Service, Edward
Arnold Publishing Ltd.
18
Practical contents:
19
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
20
Sauce: history, purpose, classification, preparation
Soup: history, function, types, preparation method
Appetizers: history, purpose, presentation, examples
Egg dishes: cooked, poached, sautéed
Fish dishes: basic preparation
Crustacean and mollusks: basic preparation method
Meat, game and poultry dishes: basic preparation method
Salad and dressing: classification, examples, preparation
Vegetables: basic preparation method
Potato dishes: basic preparation method, examples
Grain dishes: rice preparation, examples
Sweet dishes: types, preparation, examples
Culinary Terminology
Total Contact Hrs 48 hrs (excluding assessment and final examination)
Basic Text Pauli, P (2008). Classical Cooking, The Modern Way, Methods and
Techniques (Third Edition). John Wiley & Sons, INC.
Kitchen Demonstration
Various Kitchen Utensils and equipments
Cuts of Vegetables
Jointing and deboning of chicken
Stock :- White stock, Brown stock
Sauce :- Béchamel, Veloute, Espagnole, Tomato, Hollandaise, Mayonnaise
Kitchen Practical
Cuts of Vegetables
Basic Stock – white, brown, fish
Basic Sauce – Béchamel, Veloute, Espagnole, Mayonnaise, Hollandaise,
Tomato
Soup – Consommé, Cream, Puree, Broth, veloute, National
Hors d’oeuvre ( Appetizer )
Meat / Chicken / Beef / Fish
Accompaniments
Dessert
21
Two classes with a “Fast Food menu”
CONTINENTAL MENU
Menu 7
INDIAN MENU
22
CHINESE MENU
Menu 1 Menu 2
NEPALESE MENU
Menu 1
Golbheda Ko Saruwa
Chara Ko Masu
Mismas Tarkari
Aloo Bodi Tama
Black Dal Jimbu Jhaneko
Jeera Rice
Fhal Phul Sadeko
Menu 1 and 2
23
KATHAMANDU UNIVERSITY SCHOOL OF MANAGEMENT
BBA/BBIS/BHTM
COURSE SYLLABUS
Learning Unit
Learning Unit one 1 Understanding management And Managerial roles
Net Contents hrs- 1.1 Organization: Concept,Characteristics,types,and importance for
10hrs business
1.2 Management: concept, functions and process, basic principles,
and importance for business
1.3 Manager: concept, roles, and competencies; changing job of
managers
1.4 Evolution of management thoughts: classical, behavioral,
quantitative, and contemporary approaches comparative analysis
and their applications in managing modern organizations
1.5 Social responsibility of management
1.6 Ethical behaviors of managers: determinants of ethnical
behaviors, encouraging ethical behaviors
Learning Unit Two 2.Managerial decision-making
Net contents hrs-6hrs
2.1 Decision making as a management process: concept and
importance
2.2 Types of decisions: programmed and non- programmed
decisions; criteria for effective decisions, decision making conditions
2.3 Rational decision making process; other ki9nds of decision
rationality: bounded rationality and decision heuristics (intuitive
decision making)
2.4 Decision making styles
24
Leaning Unit Four 4.Organizing function of management
Net contents hrs-6hrs 4.1 Organizing as a managerial function: concept, importance;
organizing principles and process
4.2 Design elements of organizational structure (specialization,
departmentalization, chain of command, span of control, authority,
formalization)
4.3 Models of organizational designs: mechanistic and organic
4.4 Types of organizational structures: traditional and contemporary
structures
4.5 Contingency factors for organizational design
25
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
26
Other References Rocco M. Angelo/Andrew N. Vladimir, An Introduction to
Hospitality Today, 5th Edition, Educational Institute (American
hotel & Motel Association)
Gerald W. Lattin, Introduction to the Hospitality Industry,
4thEdition, Educational Institution (American Hotel & Motel
Association)
Joseph D. Fridgen, Tourism and the Hospitality Industry,
Educational Institute (American Hotel & Motel Association)
Evaluation Scheme In-semester - 50%
End-semester - 50%
Total - 100%
27
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
28
Adapting to your audience, building strong relationship with your
audience, controlling your style and tone, composing your
message, choosing strong words, creating effective sentences,
crafting unified, coherent paragraph, using technology to compose
and shape your message.
3. Completing
Revising message evaluating your content, organization, style, and
tone, reviewing the readability, editing for clarity and conciseness,
evaluating, editing, and revising the works of others, using
technology to revise your message, producing your message,
designing multimedia documents, using technology to produce
your message, formatting formal letters and memos, proof-
reading, distributing your message.
Learning Unit 8 Crafting brief messages
Net Contact Creating effective email messages using three steps writing process, using
Hours - 4.5 hrs the three steps writing process for routine and positive messages, making
routine requests sending routine replies and positive messages, strategy for
routine replies and positive messages and common examples of routine
replies and positive messages.
Learning Unit 9 Developing Negative Messages
Net Contact Choosing the best approach, adapting to your audience, and maintaining
Hours - 3 hrs high standards of ethics and etiquette
29
Practical to focus upon:
Improving public speaking (impromptu) ability.(6hrs)
Improving listening ability by using some audio/video pieces.(6hrs)
Improving presence of non-verbal skills in person.(6hrs)
Presentation by using effective PowerPoint slides.(6hrs)
Personal grooming.
30
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
31
Net Contact Hours – 7.5 Concepts and Importance of motivation
hrs Motivational sources– hunger, sex, aggression,
achievement
Motivational theories – drive, arousal, expectancy, goal
setting, equity
Concepts and importance of emotion; nature of emotion,
expression of emotion, emotion and cognition,
subjective well being
Applications of motivation and emotion in hospitality
industry
Learning Unit Six 7. Personality
Net Contact Hours – 6 Concepts and Importance of personality
hrs Personality Theories – Psychoanalytical, Humanistic,
Trait, Social Cognitive theories
Personality and behavior in work setting
Applications of personality in hospitality industry
Learning Unit Seven 8. Social Thoughts and Behaviors
Net Contact Hours – 6 Concepts and Importance of social perception
hrs Attribution theory
Attitudes – persuasion, cognition dissonance
Social behavior: prejudices; social influences –
conformity,
Compliance, obedience
Applications of attribution, attitudes and social
behaviors in
Hospitality industry
Total Contact Hours - 48 hrs (excluding assessment and final examination)
Basic Text Book Baron, Robert A. (2003), Psychology, 5th Edition, India: Prentice Hall
of India
Evaluation Scheme In-Semester evaluation 50%
End – Semester evaluation 50%,
Total 100%
Updated February 2017
32
ND
2
SEMESTER
33
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
Course Title Basic Economics
Course Code ECO 200
Number
Credit Hours 3
Main The main objective of the course is to introduce participants to basic
Objective concepts of microeconomics and macroeconomics which are relevant to
tourism management. The course objectives can be listed as:
To enable participants understand and analyze economic
behavior of individual decision-making units such as markets,
firms/enterprises and households, with the view of developing
microeconomic insight in managerial decision-making;
To provide exposure to basic concepts, tools and theories of
macroeconomics to help identify and analyze fundamental
national and international macroeconomic issues useful to
business management decision-making.
Learning Unit 1. Basic Concepts of economics
One Microeconomics: definitions,
Net Contact Price mechanism and allocation of resources in market vs.
Hours -3 hrs commando economy, opportunity cost and cost benefit approach,
decision making in market economy.
Macroeconomics: definitions, introduce basic concepts on
output, circular flow, inflation, unemployment, business cycles
and growth.
Learning Unit 2. Basics of Demand and Supply Analysis
Two Demand : Individual and Market Demand; Demand Curves,
Net Contact Schedules and Factors affecting Demand, Shifts and Changes in
Hours – 7.5hrs Demand Curve
Supply : Individual and Market Supply; Supply Curves,
Schedules and Factors affecting Supply, Shifts and Changes in
Supply Curve
Concept of Elasticity of Demand and Supply (Price Elasticity)
Market Equilibrium as an interplay of Demand and Supply
Concept of Producer’s Surplus and Consumer’s Surplus
Demand and supply of tourism products, and tourism market in
Nepal
Forecasting demand for tourism
Types of taxes and their effects on tourism products
Learning Unit 3. Theory of Production
Three Factors of Production, Concept of Production Function
Net Contact Total, Average and Marginal Products : Concepts and inter
Hours – 4.5 hrs relationship between TP, AP and MP
Production with One variable Input - Law of Variable
Proportions : Statement and Assumptions of the Law, Three
Stages of Production, Reasons for Increasing, Decreasing
Returns,
34
Production with two variable inputs: Production Isoquants,
Isocost Lines, Least cost combination of factors
35
Learning Unit 8.Monetary Policy and its Management
Eight Monetary Policy : Objectives and Instruments of Monetary
Net Contact Policy – Quantitative and Qualitative Instruments (including
Hours – 4.5hrs exchange rate policy), Targeting Money Supply, Managing
Money Supply: use of instrument to manage money supply.
Quantitative Monetary Instrument : Bank Rate Policy, Open
Market Operations, Varying Reserve Requirements (CRR, SLR)
Impact of Monetary Policy on Tourism Sector of Nepal.
Impact of Foreign Exchange Regulation on Tourism Sector of
Nepal.
Learning Unit 9.Public Finance
nine Concept of Public Finance, Role of Government in the Economy,
Net Contact Government Budgeting : Meaning, Objectives and Components of
Hours – 6.5hrs Budget; Balanced, Surplus and Deficit Budget; Measures to
Correct Different Deficits, Fiscal Policy: Objectives and
Instruments, Taxation Policy and Investment Decisions, Concept
of Fiscal – Monetary Mix, Unemployment and government policy
towards tourism industry, employment and income generation
through tourism
Total Contact 48 hrs (excluding assessment and final examination)
Hours
Basic Text Mukhopandhyay (2008), Tourism Economics (pb)2008, ISBN:
818052177X; Publisher: Ane Books (India)
Salvatore, Dominik (2009), Principles of Microeconomics, 5th
edition (Indian Reprint). Oxford University Press, 2009
Samulelson, Paul A and Willian D. Nordhaus (1998),
Economics, 18th Edition, New Delhi: Tata McGraw-Hill 2006.
Other Mankiw, N. Gregory (2007), Principles of Economics, 4th
References Edition, First Indian Reprint, Akash Press, New Delhi.
Various Monetary Policies of Nepal Rastra Bank.
Foreign Exchange Regulation of Nepal
National income accounting: Central Bureau of Statistics
Evaluation In- semester - 50 %
Scheme End-semester - 50 %
Total - 100%
36
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
37
Learning Unit Unit 3 - English Language and Writing
Three The English Language
Net Contact Hour – Talking about English
15 hrs Introduction to Grammar
More about grammar
Vocabulary
Spelling
Punctuation
Speech
The process of writing
Planning and research Writing,
Drafting and revising
Presentation
Total Contact 45 hrs (excluding assessment and final examination)
Hours
Basic Text Books Seely, J. (2009). Oxford Guide to Effective Writing and Speaking,
Oxford University Press.
BBA English II Syllabus
Evaluation Scheme In-semester - 50%
End – semester - 50%
Total - 100%
38
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
39
Vocabulary building games
Total Contact Hours 48 hours (excluding assessment and final examination)
Basic Text
A hand book of French basic grammar
A votre service, a French book for hotel management
and tourism Connexions by Regime Merieux
French language course – Wikibooks
Other References Larousse Gastronomique, Publication of larousse
Larousse French- English Dictionary
Evaluation Scheme In- semester - 25 %
Practical - 25 %
End- semester - 50%
Total - 100%
Updated February 2017
40
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
41
Total Contact Hrs 48 hrs (excluding assessment and final examination)
Basic Text Andrew, S (2008). Text Book of Front Office Management &
Operations, Tata McGraw – Hill Publishing Company Limited.
Other Reference Kasavana L M, Ph.D & Brooks M R, CHA, Front Office
Procedures, Fifth Edition, Educational Institute, American Hotel
& Motel Association.
Evaluation Scheme In-semester - 25%
Practical - 25%
End-semester - 50%
Total - 100%
Updated February 2017
Practical
1. Importance of communication in Front Office
2. Telephone etiquette & handling
3. Identification of equipments
4. Brochures, tariffs
5. Filling of reservation forms
6. Filling of Guest Registration Form
7. Check-in of various types of guests – walk-in, FIT, groups, VIP, skipper
42
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
Course Title Housekeeping Operation 1
Course Code No. HTM 310
Credit Hours 3
Course Objective This course is to familiarize students with the House Keeping procedure and
upkeep of the hotel guest room, public area, managing the hotel linen, uniform,
laundry, carpet and the supervisory job.
Learning Unit
Learning Unit One 1.Introduction
Net contact hrs - 4 Importance of house keeping
Function of house keeping
Organization chart of house keeping
Layout of housekeeping department
Duties and responsibilities of housekeeping personnel
Coordination with other departments
Personal attributes of housekeeping staff
Learning Unit Two 2.Guest Rooms
Net contact hrs - 3 Type of rooms
Placement of guest supplies and amenities
Guest room status
Guest floor rules
Learning Unit Three 3.Linen and Uniforms
Net contact hrs - 5 Introduction and purpose
Par stock
Exchange of linen and uniform
Storage of linen and uniform
Control procedure
Inventory procedure
Learning Unit Four 4. Laundry services
Net contact hrs - 3 Equipments used
Staffs
Role of laundry
Flow process
Valet service
Learning Unit Five 5.Cleaning
Net Contact hrs - 10 Introduction and its Importance
Type of equipments used
Cleaning agents
Storage and selection of cleaning equipments and agents
Cleaning of different surfaces :- Glass, Metal, Ceramics, Wood, Stone,
Leather, Rubber
43
Learning Unit Seven 7.Interior Decoration
Net contact hrs - 2 Color
Lighting
Floor covering and finishes
Practical
8. Cleaning of bedroom, bathroom
9. Cleaning of glass, metal, wood, leather, cane, marble
10. Making a bed
11. Cleaning of carpet
12. Stain removal
13. Turn down service
14. Replenishing guest room supplies
15. Laundry
16. Flower arrangement
17. Supervision of guest room
44
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
45
Stand by Travel; Passenger Check-in; Cancellations and
Delays; Baggage Transportation; Pet Transport Policy;
Special Meals; Class of Service); Basic elements of Air Fares
(Class of Service; Fare Basis)
Air Transportation Taxes (Customs User Fees;
Miscellaneous Charges; Fare Rules: Minimum/Maximum
Stay; Advance Purchase; Validity Dates; Combinability;
Routing; Penalties; Other Restrictions)
Fare Calculation (for one and more than one segment) :
special airfares; ticket issuance; supply and security of
tickets; ticket validation
46
Bedding types
Meal plans
Room rate categories
Hotel reservations
Learning Unit-8 8.Travel Agency Automation
Net Contact Hours – The process of Automation
1.5 hrs Airline Reservation Systems
Computer Reservation System
Learning Unit-9 9.Tourist Guide
Net Contact Hours– Defining tourist guides
1.5 hrs Duties and responsibilities of a tourist guide
Earning of tourist guide
Practical Classes Itinerary preparation and costing of package tours (6 hrs)
Net Contact Hours– Handling tour files (3 hrs)
15 hrs Basics to airline ticketing and fare construction (6 hrs)
Total Contact Hours 48 hours
Basic Text books Gee Y C & Kevin B & Boberg, D. J. L. Choy & J. C.
Makens (1990). Professional Travel Agency Management.
New Jersey: Printice Hall.
Negi J (1997). Travel Agency and Tour Operations: concepts
and principles. New Delhi: kanishka Publishers.
Syratt G (2003). Manual of Travel Agency Practice.
Oxford: Elsevier Butterworth-Heinemann.
47
RD
3
SEMESTER
48
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
49
Lillicarp. D.R.(2004), Food & Beverage Service,
Edward Arnold Publishing Ltd.
Evaluation Scheme In-Semester - 25%
Practical - 25%
End-Semester - 50%
Total - 100%
Updated February 2017
Practical contents:
Table layout & service for table d’hote and a la carte menu
Table layout & service for breakfast
Layout for buffet service
Banquet layout, set-up and service
Design & set-up of a restaurant
Planning of table d’hote menu, a la carte menu
Planning of banquet menu and buffet menu
Planning Food Promotion activities
50
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
51
Net Contact Hours – 3 hrs Milk:- composition, preservation, uses
Yoghurt:- composition, uses
Cream:- composition, uses
Butter:- composition, uses
Cheese:- composition, uses
Other References Chesser, Jerald W (2008). The Art and Science of Culinary
Preparation (First Edition). The Educational Institute of the
American Culinary Federation, INC.
Evaluation Scheme In-semester - 25%
Practical - 25%
End-semester - 50%
Total - 100%
Demonstration
Bread Making
Cake & Pastry
Cookies
52
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
53
Total Contact 48 hours (excluding assessment and final examination)
Hours
Basic Text books 1. Williams, S. (2009). Tourism Geography: a new synthesis
(second edition). Oxon: Routledge.
2. Shrestha, S. H. (1998). Economic Geography of Nepal.
Kathmandu: Educational Enterprises Pvt. Ltd.:Kathmandu
3. Nepal, S. K. (2003). Tourism and the Environment-perspectives
from the Nepal Himalaya. Kathmandu: Himal Books.
Other References 1. Hall, C. M. and Page, S. J. (2006). The Geography of Tourism
and Recreation: Environment, Place, and Space (Third edition).
NY: Routledge.
2. Boniface, B. G. and Cooper, C. (1994).Geography of Travel and
Tourism. London: William Heinemann Pub.
3. Theobald, W. F. (2005). Global tourism. New York: Butterworth-
Heinemann.
4. Wells, M. P (1994). Parks Tourism in Nepal: Reconciling the
Social and Economic Opportunities with the Ecological and
Cultural Threats. In M. Munasinghe& J. McNeely (Eds.)
Protected area Economics and Policy: Linking Conservation and
Sustainable Development, 319-391. Washington: The World
Bank.
5. Nepal, S. K. (2007). Indigenous perspectives on ecotourism in
Nepal: the GhaleKharka - Sikles and Sirubari experience. In:
Higham, J., Critical Issues in Ecotourism - understanding a
complex tourism phenomenon. Oxford: Butterworth-Heinemann.
6. Banskota, K. & Sharma, B. (1995). Mountain tourism in Nepal:
An overview, Mountain Enterprises and Infrastructure Series
95/7. Centre for Resource and Environment studies. Kathmandu:
ICIMOD.
7. Websites and other sources (such as brochures and interpretive
materials published by NTB and other institutions).
Evaluation In- semester - 50 %
Scheme End-semester - 50 %
Total - 100 %
Updated February 2017
54
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
55
General hygiene practices for commodities, equipment, work
area and personnel, cleaning and sanitizing methods
Examination of personal hygiene of personal, food handling and
prepration
56
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
57
education: role of education in society; religion and morality: concept,
functions; forms of religious organizations;
Politics: nature of politics and political institutions; politics, power and
authority; types of political systems in modern societies. Economics:
concept; and a brief account of the types of economies
Learning Unit Five Social change and social movement
Net Contact Hours- Social change: concept, characteristics and nature of social change; forces
7.5 hrs and factors of social change; consequences of social change; conflict and its
causes; modernization, industrialization and urbanization: their concepts,
characteristics and factors; social movement: concept, types and causes;
changing status of women in Nepal
Learning Unit Six Social processes
Net Contact Hours- Concept, characteristics, types and role of cooperation; accommodation:
3hrs concept, characteristics and forms or methods; and need for accommodation;
Assimilation: concept and characteristics; factors favoring and
hindering assimilation.
Learning Unit Seven Social Control
Net Contact Hours- Concept, objectives, need/importance, types, elements, agencies of
4.5 social control
Total Contact 48 hours (excluding assessment and final examination)
Hour
Basic Text Books MacIver, R.M. and Charles H. Page; Society: An Introductory
Analysis. Delhi: Macmillan India, 1985
Other References Henslin, James M. (1993) Sociology: A Down to Earth Approach.
Boston: Allyn and Bacon.
Evaluation Scheme In-semester 50%
End-semester 50%
Total 100%
58
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
59
Net contact Types of Index Numbers, Uses of Index Numbers, Problems Related to Index
Hours: 4 Numbers
Construction of Index Numbers: Unweighted Aggregates Index Number
Weighted Aggregates Index number: Laspeyres Index, Paasche Index and Fisher
Index
Consumer Price Index
60
TH
4
SEMESTER
61
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
62
Principles, 6th Edition, USA: Richard D. Irwin Inc.
Evaluation Scheme In-semester - 50%
End-semester - 50%
Total - 100%
Updated February 2017
63
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
64
relation and related issues in hotel industry.
65
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
66
Handling emergency situations (Fire, death, accident, theft,
threats, health issues)
Emergencies communications
Guest privacy
Learning Unit Six 6. Property Management System
Net contact hrs -6 Selecting property management system
Need analysis
Choosing hardware and software
PMS applications
Learning Unit 7. Promoting In-house Sales
Seven The hotel products and services
Net contact hrs – The role of front office in marketing and sales
6.5 Training programs for a point-of-sale front office
Determining employee hospitality quality
Cross training
Developing a trainer
Training for empowerment
Practical
Handling Check-out; Groups, FIT, VIP
Handling Guest Complaints
Posting guest charges and preparing guest folio
Dealing with emergency situations
Promoting in-house sales
Forms, formats and reports
Property Management System
67
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
68
Learning Unit Eight 8.Internal Marketing
Net Contact Hours - The Internal Marketing Process
4.5 hrs Establishment of a Service Culture
Development of a Marketing Approach to Human Resources
Management
Dissemination of Marketing Information to Employees
Learning Unit Nine 9.Pricing Products
Net Contact Hours -3 Factors to consider when setting prices
hrs General Pricing Approaches
Pricing Strategies
Other pricing consideration
Learning Unit Ten 10.Distribution Channels
Net Contact Hours -3 Supply Chains and he Value Delivery Networks
hrs Nature and importance of distribution system
Nature of distribution system
Marketing Intermediaries
Channel Behavior and the organization
Responsibility of the Channel members and Suppliers
Learning Unit Eleven 11.Direct and Online Marketing Building Customer Relationship
Net Contact Hours - Direct Marketing builds relationships
4.5 hrs Traditional Forms of direct Marketing
Digital direct marketing Technologies
Online Marketing
Learning Unit Twelve 12.Destination Marketing
Net Contact Hours -6 The Globalization of the Tourism Industry
hrs Importance of Tourism to a destination's Economy
Tourism Strategies and Investments
Segmenting and monitoring the Tourist Market
Communicating with the Tourism Market
Organization and Managing Tourism Marketing
Total Contact Hrs 48 hrs (excluding assessment and final examination)
Basic Text Kotler P & Bowen J &Makens J(2011) “Marketing for Hospitality and “
– 5th Edition, Pearson Publication, 2011
Other Reference Kotler P & Armstrong G (2011) “Principle of Marketing” 13th Edition,
Pearson Publication.
Evaluation Scheme In-semester - 50%
End-semester - 50%
Total - 100%
69
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
70
End-Semester evaluation 50%
Total 100%
Updated February 2017
Practical
Laundry operation inspection
Public area inspection
Supervision and reporting of rooms
Decorating for special events
Preparation of forms and formats used in housekeeping
Interior design of guest room
71
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
72
TH
5
SEMESTER
73
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
Course Title AIRLINES OPERATIONS MANAGEMENT
Course Code HTM 381
Number
Credit Hours 3
Course Objective This course is designed for students to impart basic knowledge and to
familiarize them with the concept and practice of Airlines Operation and
Ground Handling.
Learning Unit-1 Introduction to Airlines:
Net contact Hours:6 Meaning and importance of Airlines; Relationship between Airlines; Travel
Agencies;Mechanics of flight; Introduction to a flight; How does an object fly;
Thrust, Drag, Lift and Weight; Movements of flying objects; Types of aircraft;
Introduction to Civil Aviation; Its types; History and Development in Nepal;
Organizations: IATA,ICAO,UFTAA,CAAN,TIA.
74
Net contact Hours:6 Manual Ticketing and Fare ConstructionOAG book/PAT book; Published
Fare; Point to Point journey; MPM/TPM and Mileage Surcharge; Combination
of Fares Principles; Slicing and Dicing; Fare Construction for Multiple
Sectors; HIP/BHC checks; Constructed FaresRound Trip/Circle, Trips-
Checks(General Introduction on COM/CPM/CTM/RWM and other checks.
Other References Bhat, P. N.(1994-1995)An Introduction to Travel and Tourism. New Delhi:
Sterling Publishers. Chapter 5 page 70-98
Foster, D. (1994). An Introduction to Travel and Tourism. Singapore.
McGraw Hill. Pages 47-122, 227-272
Shrestha, M. B. (2000). Nepalese Aviation Tourism. Kathmandu: Pramila
Shrestha.
Evaluation Scheme In-semester 50%
End-semester 50%
Total 100%
Practical-Galileo:
Introduction; Coding and Decoding; Seat Availability;
PNR Creation; SSR comments;
Other Information;
Cancelling Itineraries and Practice
75
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
information systems
76
industry with exposure on real world applications, Strategy for acquiring
IT applications
77
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
78
Basic Text Ross A S, Randolph W. Westerfield and Bradford D. Jordan, Fundamentals
of Corporate Finance, Irwin/McGraw Hill.
Reference Pradhan,S R (2010)Financial Management, Revised edition, Buddha
Academic Publishers & Distributors Pvt. Ltd.
Various reports/ publicationsofNepal Rastra Bank
Evaluation Scheme In-semester - 50%
End-semester - 50%
Total - 100%
79
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
Learning Unit
Learning Unit-1 Beverages, Non-Alcoholic Beverages
Net contact Hours: 4.5 Introduction, Types of Beverage-Non-Alcoholic Beverage; Coffee ;
Processing of Coffee; Making Coffee; Tea; Milk Based Drinks; Aerated
Drinks; Squashes; Juices; Natural Mineral Water; Syrups
80
Learning Unit-8 Bar Operation and Control
Net contact Hours : 4.5 Introduction; Bar Glassware; Types of Bar-Pubs, Lounge Bar, Wine Bar,
Cocktail Bar, Banquet Bar, Dispense Bar; Parts of Bar; Shapes of Bar; Cellar
Location, Temperatures and Storage Procedures; Cellar Control and
Records.
Basic Text Book Singaravelavan, R. (2012). Food and Beverage Service.Oxford Publication.
Other Reference Andrews, S. (2008). Food and Beverage Service. Tata McGraw-Hill.
Demonstration
Cleaning a Glassware
Opening a Wine Bottle
Serving a Wine
Serving a Beer
Serving a different Spirit
Preparation Of various types of Cocktail
Vodka-Based Cocktail
Rum-Based Cocktail
Gin-Based Cocktail
Preparation of Mock tails
o Cinderella
o Florida
o C) Pussy Foot
o Virgin Mary
81
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
82
Evaluation Scheme In-Semester evaluation : 50%
End-Semester evaluation 50%
Total 100%
French Menu
Italian Menu
Arabic Menu
83
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
Course Title Organizational Behavior
Course Code No. HRM 320
Credit Hours 3
Main Objective The course aims to equip students with basic concepts and tools for
understanding and managing human behaviors at workplace, focusing
particularly on behaviors of employees and customers in hospitality
service giving environment.
Learning Unit 1.Overview of Organizational Behavior
One a. Human behavior at workplace – concepts, determinants and levels
Net Contact Hours b. Behavior, satisfaction and performance: their interrelationships;
-4.5 hrs c. Importance of understanding and managing behaviors in hospitality
industry;
d. Organizational Behavior as a discipline and practice: concept,
development, levels of analysis, and coverage
Learning Unit 2.Understanding Individuals and their Behaviors
Two a. Perception and attribution: concepts, processes, types, effects, and
Net Contact Hours potential errors; application in hospitality industry
– 10.5 hrs b. Personality: concepts, types, effects and personality identification
measures: application in hospitality industry
c. Attitudes: concepts, types, effects, and formation and change; work
related attitudes – job satisfaction, organizational commitment;
application in hospitality industry
d. Motivation: concepts, types of motives, sources of motivation;
content and process theories of motivation; motivational
techniques; application in hospitality industry
Learning Unit 3. Understanding and Managing Group Behaviors
Three a. Communicating with people: communication model and process;
Net Contact Hours improving communications; Speaking effectively; Nonverbal
– 12 hrs communication dimensions; Effective listening; Communicating in
formal organization; application in hospitality industry
84
d. Leading groups: concepts, types and characteristics of leadership;
leadership approaches – traits, charismatic, situational and servant
leadership; leadership spectrums; application in hospitality
industry.
85
TH
6
SEMESTER
86
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
87
Basic Text Business and Hospitality Law Manual
Other References Stephan Barth, John Wiley & Sons Inc “Hospitality Law,” (Second
Edition)
Evaluation Scheme In-Semester 50%
evaluation 50%
End-Semester
evaluation
Total 100%
Updated February 2017
88
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
89
Basic Text Wagen Lynn Van Der, Carlos Brenda R.,Event Management
For Tourism, Culture, Business and Sporting Events, 2005,
Pearson Education, Inc.
Evaluation Scheme In-Semester evaluation 50%
End-Semester evaluation 50%
Total 100%
90
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
91
Cooling Sources and Equipment (The refrigeration cycle,
Cooling systems operation and Maintenance, CFC’s, HCFC’s
etc.)
Guest room HVAC Systems Types (Centralized Systems,
Decentralized Systems, Other Systems, Guest Room
Ventilation, HVAC Occupancy Control, HVAC Maintenance)
Other HVAC Components (Controls, Cooling Towers, HVAC
Thermal Storage)
92
Learning unit 12.Miscellaneous ( Introductory )
twelve Hotel Renovation, water and energy conservation in hospitality
Net contact hours industry, alternative energy
– 3 hrs Sustainability concept in hospitality industry
Pollution, hazards and vulnerability in hospitality industry
Reference Books Goyal Dr. N.C. Hotel maintenance and Building Services, Madhav
New Delhi2
Practical Classes:
Water & waste water systems: Plumbing systems; drainage
Food service refrigeration systems: Equipment, components and process
identification
Heating ventilation & air conditioning: Equipment, components and process
identification
Electrical systems: Wiring, phases, circuit breakers
Fire protection systems: Fire Extinguishers and their usage
Fire Drill
93
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
94
Learning Unit-9 9. Physical Maintenance and Reliability
Net Contact The strategic importance of maintenance and reliability, reliability,
Hours - 3 hrs maintenance, techniques for establishing maintenance policies in
hospitality and tourism sectors.
95
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
96
4.3 Dismissals
4.4 Employee safety and health
Total 48 hours (excluding assessment and final examination)
Text book Woods R. (2002). Managing hospitality human resources (3rd edition),
Educational Institute of the American Hotel&Lodging Association.
Sommerville, K. L. (2007). Hospitality Employee Management and
Supervision: Concepts and Practical Applications, John Wiley & Sons.
Inc.
97
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
98
Total Contact 48 hrs (excluding assessment and final examination)
Hours
Basic Text World Tourism Organization (2007). A Practical Guide to Tourism
Destination Management. Spain: WTO
Wang, Y. and Pizam, A. (eds.) (2011).Destination Marketing and
Management:Theories and Applications.Wallingford: CAB
International
Other References (a) Howie, F. (2003). Managing the Tourist Destination. Thomson
Learning.
(b) Kozak, M. (2004). Destination Benchmarking: Concepts,
Practices and Operations. Wallingford: CAB International
(c) Ritchie, J. R. B. and Crouch, G. I. (2003). The Competitive
Destination: A Sustainable Tourism Perspective.
Wallingford: CAB International
(d) World Tourism Organization (2004). Indicators of
Sustainable Development for Tourism Destinations: A
Guidebook. Spain: WTO
In-Semester evaluation 25%
Practical 25%
End-Semester evaluation 50%
Total 100%
Updated February 2017
99
TH
7
SEMESTER
100
KATHAMANDU UNIVERSITY SCHOOL OF MANAGEMENT
BACHELOR OF HOTEL & TOURISM MANAGEMENT
COURSE SYLLABLUS
Course Objective This course has been designed with the objective of providing the BHTM students
with a thorough understanding of the concepts, principles, and practices of
hospitality entrepreneurship, besides intending to generate in them adequate
entrepreneurial abilities and managerial skills by offering them a comprehensive
knowledge of the key steps involved in starting a new hospitality venture, the
means to finance it and develop it into a successful business, this module aims to
transform them into potential yet proficient hospitality entrepreneurs.
Modes of Evaluation Attendance, Participation in Class Discussions, Assignments, Unit Tests, etc.
Mid Term Examinations (25%), End Term Examinations (75%)
Basic Text Holt, David H.(2012). Entrepreneurship: New Venture Creation, Prentice Hall,
India
101
Other Reference Shane, Scott (2010). A General Theory of Entrepreneurship: the Individual
Texts Opportunity Nexus, Edward Elgar, McGraw Hill, ISBN 1-84376-996-4
Deakins, D; Freel, M. (2009). Entrepreneurship and Small Firms, 5th Edition
McGraw Hill, New Delhi
Ibrahim, Baker; Ellis, Willard H.(2012). Entrepreneurship and Small Business
Management, Kendall Hund Publishing Co., USA
Glancey, Keith D.; Mcquaid, Ronald W (2010) Entrepreneurial Economics.
Palgrave Macmillan, UK
Maskey, Biswa;Manandhar Narayan(2010), Small and Medium Enterprise
Development in Nepal, Ratna Pustak Bhandar, Nepal
Learning Units
Learning Unit: Two Business Planning & Organizing for New Hospitality Ventures (8hrs)
Net contents hrs:12 Planning, Organizing & Follow Through
Business Plan and Presentation Formats
Market Plan, Market Research & Analysis
The Operational/Production Plan
The Hospitality Entrepreneurial Team
102
Learning Unit: Three Financial Planning for New Hospitality Ventures (8hours)
Net Contents hrs:14 Financing the New Hospitality Venture
Concepts & Significance of Financial Planning
Financial Planning Aids/Ingredients/Models
Types & Sources of Funds available for Hospitality Enterprises
103
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
104
Business Students. 5/e. New Delhi: Pearson Education Ltd.
References : Ghauri. P. & Gronhaug. K. (2005). Research Methods in Business
Studies: A Practical Guide, 3/e. New Delhi: Pearson Education Ltd.
Brent W. R, Peter (Peter M.) B, Catherine A. P. (2005). Tourism
Research Methods: Integrating Theory with Practice. CABI Bookshop
Note: Students are supposed to submit a research paper based on any issue
related to Hospitality and/or tourism industry
The formatting of the report should be as prescribed by APA
Evaluation Scheme In-Semester 50%
End-Semester 50%
Total 100%
Updated February 2017
105
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
106
Learning unit nine 9. Emergency Management.
Net contact hrs- Bomb threats; floods; blackouts; robberies; guest accidents; employee
10hrs accidents/illness; suicide attempts
Credit hours 48 hrs (excluding assessment and final examination)
Basic Text Security and Loss Prevention Management Manual
Other References Ellis, Raymond, Stipanuk David M “Security and Loss Prevention
Management” (1999)
Evaluation In-Semester evaluation 25%
Scheme Practical 25%
End-Semester evaluation 50%
Total 100%
107
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
108
Net Contact Hours Service Delivery, Decisions about Place and Time, Service Delivery
- 4 hrs in Cyberspace, Role of Intermediaries, Internationally Distributed
Services
Learning Unit 8. Designing and Managing Service Processes
Eight Blueprinting Services to create value Experiences and Productive
Net Contact Hours Operations, Service Process Redesign, Customer as Co- producer,
- 4 hrs Problem of customer misbehavior.
Learning Unit Nine 9. Balancing demand and capacity
Net Contact Hours Fluctuations in Demand and Service Productivity, Capacity-
- 4 hrs Constraints, Patterns and Determinants of Demand, Management of
Demand Levels, Inventory Demand through Waiting Lines and
Reservations, Minimizing Perceptions of Waiting Time, Creating an
effective Reservations System.
Learning Unit Ten 10. Planning the Service Environment
Net Contact Hours The purpose of Service Environments, Consumer responses to
- 4 hrs Service Environments, Dimensions of the Service
Environment.
Learning Unit 11. Managing People for Service Advantage
Eleven Importance of Service Staff, Frontline Work, Cycles of Failure,
Net Contact Hours Mediocrity and Success, Human Resources Management, Service
- 4 hrs Leadership and Culture.
Learning Unit 12. Managing Relationships and Building Loyalty
Twelve Search for Customer Loyalty, Understanding Customer/ Firm
Net Contact Hours Relationship, Targeting the right customers, Analyzing and
- 4 hrs Managing the Customer Base, Building Customer Loyalty, Customer
Relationship Management Systems.
Total Contact 48 hrs (excluding assessment and final examination)
Hours
Basic Text Lovelock, C &Wirtz,J. (2004),Services Marketing: People,
Technology, Strategy,5th Edition, Pearson Education, Canada.
Other References Zeithaml,A. V.&Bitner, J. M. (2005),Services Marketing: Integrating
Customer Focus Across The Firm,3rd Edition, Tata McGraw-Hill
Publishing Company Limited.
Evaluation Scheme In-Semester evaluation 50%
End-Semester evaluation 50%
Total 100%
Updated February 2017
109
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
110
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
111
Basic Text Books Anderson, M.M. (1977) Festivals of Nepal, Rupa. Co.
Bista,D.B. (1972) People of Nepal, Kathmandu: Ratna Pustak
Bhandar.
Dhar,P.N.(2010) Heritage, Cultural and Natural Sits Tourism, New
Delhi:Kaniska Publishers.
Kunwar,R.R.(1999) Himalayan Heritage,Kathmandu: Laxmi
Kunwar.
Kunwar,R.R, (2012) Tourists and Tourism: Science and Industry
Interface, Kathmandu: Ganga Sen Kunwar
Richards,G. and Munsters, W.(eds.) (2010) Cultural Tourism
Research Methods,CABI.
Rechards,G.(2003) What is Cultural Tourism? In van Maaren, A.(ed.)
Erfgoed Voor Toerisme . National Contact Monumenten.
Smith,V.L.(ed.) (1989) Hosts and Guests: The Anthropology of
Tourism ,Philadelphia : University of Pennsylvania Press.
Other References Besculides, A., Lee, M.E. and McCormic, P.J. (2002) Residents’
Perception of the Cultural Benefits of Tourism. Annals of Tourism
Research 9 (2) 303-330.
Belhasen,Y.,Caton, K. and Stewart, W.(2008) The Search for
Authenticity in Pilgrim Experience, Annals of Tourism Research, 36
(3) 668-689.
Burns, P.M. (1999) An Introduction to Tourism and Anthropology,
Routledge.
Butler, R. and Hinch, T.(eds.)(2007) Tourism and Indigenous People ,
Elsevier.
Crang, M. (2004) Cultural Geographies of Tourism. In Lew, A. A.,
Hall C.M. and Williams A.M.(eds.)A Companion to Tourism (pp.74-
84), Blackwell Publishing.
Christou, E.(2005) Heritage and Cultural Tourism: a marketing
focused approach. In Sigala, M.and Laslie,D.(eds.) International
Cultural Tourism, Management , Implications and Cases(pp.3-
15),Elsevier Butterworth- Heinemann.
Hinch, T.D.(2004) Indigenous People in Tourism. In Lew, A. A., Hall
C.M. and Williams A.M.(eds.) A Companion to Tourism (pp.246-258),
Blackwell Publishing.
Haessly,J.(2010) Tourism and a Culture of Peace. In Moufakkir, O
and Kelly, I. (eds.)Tourism, Progress and Peace(pp.1-16), CABI.
Jack, G. and Phipps, A.(2005) Tourism and Inter-Cultural Exchange
Why Tourism Matter ,Channell View Publications.
Kunwar, R.R. (1989) Fire of Himal An Anthropological Study of the
Sherpas of Nepal Region, New Delhi: Nirala Publications.
Kunwar, R.R., (1997) Hori Festival of the Rana Tharus of Nepal.
Voice of History, Central Department of History, Kirtipur Campus,
T.U., 12(I) 94-105.
Kunwar, R.R. , (1998a) The Tharus and Their Seven Day Holiday.
Voice of History, Central Department of History, Kirtipur Campus,
T.U., 12(I) 46-56.
Kunwar, R.R. (1998b) A Study of Marriage Practices Among the Rana
Tharus of Nepal. Himalayan Culture, Kathamandu 4(I)1-28.
Kunwar, R.R., (1998c) A Study of Pre- Marital Life of the Rana
Tharus of Nepal. Laptan DandaRoyal Nepalese Military Academy
Journal.Bhaktapur- Kharipati, 71-79.
112
Lea,J.(1988) Tourism and Development in the Third World, London:
Routledge.
Orbashli, A. and Woodyard,... (2009) Tourism and Heritage
Conservation. In Jamal,T. and Rabinson. M (eds.) The SAGE
Handbook of Tourism Studies ( pp. 314-332), SAGE.
Prentice, R. (2006) Revisiting Heritage: A Key Sector of the (Then),
“New”’ Tourism’- Out with the ‘New’ and Out with ‘Heritage’? In
Coopper,C.(ed.)(2006) Classic Reviews in Tourism(pp. 164-191) New
Delhi: Viva Books.
Ryan, C. (1991) Recreational Tourism A Social Science Perspective,
London: Routledge.
Regmi,R.(1999) Dimensions of Nepali Society and Culture,
Kathmandu: SAAN Institute.
Ritchie J.R. and Zins, M. (1978) Culture as a Determinant of the
Attractiveness of a Tourist Region. Annals of Tourism Research (5)
252-267.
Reisinger, Y.(2006) Social Contact Between Tourist and Hosts in
Different Cultural Background. In France, L. A.(ed.) Sustainable
Tourism (pp.129-134), Earthscan.
Sackley, M. (1998) Visitor Management Case Studies from World
Heritage Sites.
Shofield, T.H.B. (2000) Rethinking and Reconceptualising Social and
Conceptual Issues in South East and South Asian Tourism. In Hall,
C.M. and Page, S. (Eds. Tourism in South and South East Asia) (pp.
30-44) Butterworth/Heinemann.
Shakley, M. (1999) Managing the Cultural Impacts of Religious
Tourism in Himalalyas, Tibet and Nepal. In Robinson, M. and
Boniface, Priscilla (Eds.) Tourism and Cultural Conflicts, (pp.95-112),
CABI Publishing.
Swarbrook, J. (1999) Sustainable Tourism Management. CABI
Publishing.
Tomljenovic, R. (2010) Tourism and Inter- Cultural Understanding or
Contact Hypothesis Revisited. In Moufakkir,O. and Kelly.I. (eds.)
Tourism, Progress and Peace,(pp.17-34),CABI.
Wood, R.E., 1993, Tourism Culture and the Sociology of
Development In Hitchock, M., King,V.T. and Pasnwoll, M.J.G. (Eds. )
Tourism in South East Asia, London: Routledge.
Evaluation In-semester 50 %
Scheme End-semester 50%
Total 100%
113
Kathmandu University School of Management
Bachelor of Hospitality and Tourism Management
Course Syllabus
Learning Unit
Learning Unit-1 Catering Management
Net Contact Hours: 4 Introduction, principles and functions of catering management, tools of
management, management of resources
Learning Unit-2 Organization of Spaces
Net Contact Hours: 3 Kitchen space, storage space, service space
Learning Unit-3 Equipment
Net Contact Hours: 4 Classification of equipment, selection of equipment, equipment design,
installation and operation, purchasing equipment, care and maintenance
of equipment
Learning Unit-4 Food Management
Net Contact Hours: 5 Characteristics of food, food purchasing, receiving and storage of food,
food production, food service, dishwashing
Learning Unit-5 The Physical Facility
Net Contact Hours: 4 Front of the house layout, Front of the house atmosphere, Back of the
house space requirement, Back of the house workplace design
Learning Unit-6 Delivering high quality service
Net Contact Hours: 5 The service encounter, service gaps
Learning Unit-7 Menu as a foundation for control
Net Contact Hours: 6 The food service control point, menu planning, menu pricing, menu
evaluating, menu engineering
Learning Unit-8 The food and beverage control system
Net Contact Hours: 5 The essential of control system, calculation of food cost, methods of
food control, food control check list, revenue collection
Learning Unit-9 Financial Management
Net Contact Hours: 4 Financial management definition and scope, cost concept, cost control,
cost volume profit analysis
Learning Unit-10 Personnel management
Net Contact Hours: 4 Personal management – development and policies, recruitment, selection
and induction, employee facilities and benefits, training and development
Learning Unit-11 Hygiene, sanitation and safety
Net Contact Hours: Hygiene and sanitation, safety, law governing food service establishment
4
Total Contact Hours 48 hrs (excluding assessment and final examination)
Basic Text Books Sethi. M. & Malhan. S. (1993). Catering Management an Integrated
114
Approach.
Second Edition, Wiley Eastern India
Other References Mill. R. C. (1998). Restaurant Management Customer, Operation
and Employee, Third Edition, Reed Elsiever India Pvt. Ltd
Bernard. D & Stone. S. (2007). Food and Beverage Management,
Third Edition, Dorling Kindersley India Pvt. Ltd
Evaluation Scheme In-Semester 50%
End-Semester 50%
Total 100%
115