Data Collection

Financial Information:

2015 2016
Sales
Cost
Operating expenses
(All expenses other
than cost)
EBIDTA (Earnings
Before Interest,
Taxes, Depreciation
and Amortization)

General
 What are the different products categories that you sale?
 What are the different products that you sale?
 How many SKUs do you have?
 What is the percentage of sales per region?
 What is your market share in each region?

Supply Chain
 Please draw a layout of the supply chain from your central warehouse until the
end customer (including regional warehouses, distributors, point of sales).
 How many point of sales do you have (per city or region)?
 Can you evaluate the average level of inventory held by each part in the supply
chain (days? weeks? months? US$?)
 What the mode of transportation of FG in the supply chain?
 How long is the transportation time between each two parts of the supply
chain?

Sales and Marketing

 What is the structure of your sales and marketing departments?
 How many people are actively selling?

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