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ACTIVIDAD

Evidencia 1: Summary “Approach to diagnostics of marketing complex of industrial

enterprise”
 

ANLLY YULIETH VALDERRAMA ATEHORTUA

OSCAR DAVID ARRIETA SIERRA

KELY JOHANA ARROYAVE PIEDRAHITA

TECNOLOGO NEGOCIOS INTERNACIONALES

FICHA NÚMERO: 1827043 

Yo soy ético

Learning activity 1

Evidence 1:

Summary “Approach to diagnostics of marketing complex of industrial

enterprise”

SUMMARY

In her article "FOCUS ON THE DIAGNOSIS OF THE COMMERCIALIZATION

COMPLEX OF THE INDUSTRIAL ENTERPRISE", Tatiana maksimova and elena
sahapran valodymyr, of the University of Lugansk in Ukraine, show how marketing is
so important at the moment of development of the economy of the companies in
Ukraine. The authors state that in Ukraine there is not much research on the
company's approach to diagnostic activity, since the main interest in scientific work is
to determine the current status of economic subsidies. This diagnosis contains
recommendations and processes that aim to improve the results of the organization.
Even so, there is an approach that proposes the diagnoses of the marketing complex
of the company, which knows the complexity of the economic activities of the company
and analyzes the state of marketing and properties
This approach identifies basic factors and studies their causes, changes, influence and
factors, to formulate improvements and recommendations for the company.
The company needs oncampus marketing. This has been happening for years, but at
this moment the companies are going through a shortage of marketing diagnoses, but
little by little it will be based on the improvement of each company and the international
market.
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