 Financial accountability

Financial accountability is defined as responsibility for the way money is used and managed.
. Financial accountability is the responsibility of anyone handling resources, public office or any
other position of trust, to report on and be held responsible for the intended and actual use of the
resources or of the designated office. This includes ensuring transparency in the process and
procedures to achieve that obligation.

Financial accountability tells you what policies your board should adopt or has adapted to meet
their responsibility for ensuring that organization they govern is financially sound. They would
then hold those who manage the organization accountable for implementing these policies and
the policy idea covered , finance , budgets, asset protection and major risks.

Financial accountability marketers are increasing ask to justify their investment in financial and
profitable terms, as well as the term of building brands and growing customer base. they are
employing broader variety of financial measures to assess the direct and indirect value their
marketing efforts create and recognizing that much of their firm’s market value comes from
intangible assets, particularly brands , customer base , employees, distributor and supplier
relations , and intellectual capital. Marketing metrics can help firm’s quantify and compare their
market performance along broad set of dimensions. Marketing research and statistical analysis
assess the financial efficiency and effectiveness of different marketing activities. firms can
employ processes and systems to make sure maximize the value from analyzing different metrics
  Social responsibility marketing
Social responsibility marketing is a marketing philosophy that a company should take into
consideration; "What is in the best interest of society in the present and long term.

Overview
Socially responsible marketing is critical of excessive consumerism and environmental damages
caused by corporations. It is based on the idea that market offerings must not be only profit-
driven, but they must also reinforce social and ethical values for the benefit of citizens.

The idea of socially responsible marketing is sometimes viewed as an extension of the concept of
Corporate Social Responsibility (CSR). CSR is promoted as a business model to help companies
self-regulate, recognizing that their activities impact an assortment of stakeholders, including the
general public.[2] CSR is sometimes described in terms a pyramid, starting with economic as its
base, then legal, ethical and philanthropic actions at the top. It is in the last two layers of the CSR
pyramid, ethical and philanthropic, that socially responsible marketing opportunities appear the
greatest. Meeting the first two layers, economic and legal, are necessary for a business to thrive
in order to engage in the later .

Social responsibly marketing becomes the effect of marketing extend beyond the company and
customer to the society as whole , marketers must consider the ethical, environmental, legal and
social context of their role and activities.
The organization’s task is thus to determine needs, wants, and interests of target markets and
satisfy them more effectively and efficiency then than competitors while preserving or enhancing
consumers and society’s well being.
Updating four Ps “marketing mix”
The original marketing mix, or 4 P's, as originally proposed by marketer and academic Jerome E.
McCarthy, provides a framework for marketing decision-making. Effectively summing up the 4
pillars of the business cycle, McCarthy's marketing mix has since become one of the most
enduring and widely accepted frameworks in business.
The four Ps component of the marketing mix

A PRODUCT is a service or good offered to meet consumer interest or demand. It

could come in the form of occupational therapy or a fidget spinner - choices are only limited to
the imagination, BUT, are highly dependent on marketplace curiosity or need.

PRICE is the cost people pay for a product. This includes base costs (materials,
manufacturing, and shipping) plus expenses (rent, office supplies, healthcare, etc.). While you
should always look to the competition, a smart business will tap into what people will actually
pay for it. That's the only thing that counts. If you can't rise above your bottom line and make
your target profit, then it’s a losing proposition.

PLACE is the “home” where the product resides, and that “home” can live in many
different channels, such as a physical store display, a newspaper, radio or TV ad, or a website or
blog spotlight. Really, a place is anywhere you can get your product in front of your target
customers that compliments your budget, including the price point.

PROMOTION is product exposure and public relations efforts via advertising as

well as word of mouth, direct mail, email marketing and social media. Promotion is a
communication tool that encapsulates the first 3 P’s by putting the right product in the right
place, at the right price, at the right time, with the goal of it being irresistible to customers