Each year in the Good Housekeeping Institute Beauty Lab, we rigorously

test skincare products, from moisturizers to cleansers, exfoliators, anti-

aging treatments, and more from drugstore to high-end beauty brands
and everything in between. Below are our top picks, proven to to be the
top performers in their categories. Each has been thoroughly evaluated
or tested by the Lab's scientists for efficacy and safety.
For our testing, we send label-masked products from hundreds of brands
to a panel of thousands of women across the country and solicit real,
unbiased feedback from consumers with a range of skin types. We also
take scientific measurements in the Lab using instruments to evaluate
the results, such as the Corneometer, which measures skin's moisture
levels, and the Visia Complexion Analyzer, a digital imaging device that
can track changes in skin, including the size and depth of wrinkles, pore
count, and dark spots.