7/21/2019 Plan Afaceri

PLAN DE AFACERI

OPTICA MEDICALA

ELEV

HARABAGIU ANDREEA-IRINA

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7/21/2019 Plan Afaceri

Pr
ezent
uls
tudi
us-
afac
utpent
rufi
rmaS.
C.OPTI
CLENS S.
R.L.
,cus
edi
uli
nIASI
,st
r.
Vas
il
eCont
a nr
.18.

  Obi
ect
uldea
cti
vi
tat
ealac
est
eifi
rmee
sted
etes
tar
eapr
obl
emel
ordev
eder
e,dee
xec
uti
esi
de

c
omer
cial
i
zar
eaoc
hel
ari
l
ordev
eder
esi
acces
ori
i
lenec
esar
eac
est
ora,decomer
cial
i
zar
eaoc
hel
ari
l
ordesoar
e,

dec
omer
cial
i
zar
eal
ent
i
lel
ordec
ont
acts
ias
olut
i
il
ornec
esar
epent
rul
ent
i
lel
edec
ont
act
.

  Cabi
net
ulpent
rut
est
are
aveder
iies
tedo
tatc
uapar
atur
amoder
nas
pec
ific
adomeni
ul
uiop
tome
tri
ei
:un

aut
oker
ator
efr
act
omet
ru,t
rus
adel
ent
i
lepent
rut
est
areasubi
ect
iv
a,unof
tal
mos
cop,unbi
omi
cros
cop,l
ampa

s
ti
lou,panour
icuopt
oti
pi
,oc
hel
aruldet
est
are,s
cauns
pec
ial
pent
rupac
ient
,scaunpent
rue
xami
nat
or.

  Pent
rumont
are
ale
nti
l
elori
nramemag
azi
nules
ted
otatc
uunf
ron
tif
ocome
tru,omas
inaa
utomat
apent
ru

s
lef
uir
eal
ent
i
lel
orp
econt
ur,mas
inaaut
omat
apent
rugaur
ir
eal
ent
i
lel
or,t
rus
edec
les
tis
pec
ial
i
,tr
usede

s
urubel
nit
e.

  I
nmagaz
inulpr
opr
iusepotv
inder
amepent
ruoc
hel
ari
,l
ent
i
ledecor
ect
iesi
depr
otec
ti
e,s
olut
iil
i
chi
depent
ru

c
urat
areas
iint
ret
iner
eal
ent
i
lel
or,s
upor
tur
ipent
ruoc
hel
ari
,l
avet
epent
rus
ter
ger
eal
ent
i
lel
or,s
olut
iipent
ru

i
ntr
eti
ner
eal
ent
i
lel
ord
econt
act
,lent
i
ledec
ont
actc
udi
opt
ri
isic
osmet
i
ce,oc
hel
ari
des
oar
e.

  Sc
hemad
eper
sonal
areu
rmat
oar
eac
omponent
a:unmedi
cof
tal
mol
og,t
rei
tehni
ci
enio
ptome
tri
st
i,uno
pti
ci
an

s
iunc
ont
abi
l.Per
son
alu
lpr
ezent
atar
ecal
i
ficar
eac
ores
punz
atoar
enoi
l
ors
tandar
dei
nvi
goar
einac
estdomeni
u.

Ac
est
iaex
ecut
aluc
rar
idi
ver
sifi
cat
e,av
ands
tabi
l
it
esar
cini
mul
t
ipl
esic
ompl
exe.T
ehni
ci
eni
iopt
omet
ri
st
i

ef
ect
ueaz
acont
roal
el
emedi
cal
eof
tal
mol
ogi
ce,e
xec
utaoc
hel
ari
idec
orec
ti
esaupr
otec
ti
epr
escr
isipent
ruc
areau

ac
hiz
iti
onat
emat
eri
alel
ene
cesar
edel
afir
mel
epr
oduc
ato
are.

  Conf
orms
tudi
i
lori
ntr
epr
ins
epi
atapecar
evaac
ti
vai
ntr
epr
inder
eaes
teopi
atai
ncr
est
ere,c
arac
ter
iz
atapr
int
r-
o

c
erer
eput
erni
cadeas
tfel
depr
odus
e.Cumpar
ator
iiv
orfii
npr
inc
ipal
per
soanec
uvar
stai
ntr
e35–70ani
,da
rsi

t
i
ner
isic
opi
i
.

  Ca
bin
etu
lar
epr
eva
zutu
npr
ogr
amd
e8or
e,t
i
mpde5z
il
epes
apt
ama
nas
i4or
esamb
ata
.Pr
ogr
amu
laf
ost

s
tabi
l
iti
nas
afeli
ncats
apoat
aac
oper
itoat
esol
i
cit
ari
l
esic
elededi
mineat
asic
elededupaami
aza.

 I
nper
spec
ti
vas
epr
evedeex
ti
nder
eai
ntr
epr
inder
iis
iinal
t
eloc
ali
t
ati
.

 Lani
vel
ulunei
luni
ser
eal
i
zeaz
aveni
t
uri
inmedi
e35000l
ei.

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 Veni
t
uri
l
ezi
l
nic
ereal
i
zat
edefir
masuntdeapr
oxi
mat
i
v1200l
eis
icupr
indi
ncas
ari
dinur
mat
oar
eleac
ti
vi
tat
i
:

1.7c
ons
ult
ati
i(i
nmedi
e/z
i)x15l
ei=105l
ei

2
.10c
ome
nzid
eex
ecut
i
eoch
ela
rix80l
ei=8
00l
ei

3
.al
tepr
odu
sev
and
ute=2
95l
ei

Si
t
uat
i
aac
tual
aafi
rmei
sepr
ezi
ntaas
tfel
:

1.c
if
radeaf
acer
i:120000l
ei

2.c
api
t
alul
soc
ial
:240l
ei

3.numars
alar
iat
i:5

4.pr
ofitnet
:20000l
ei

I
.Descr
ier
eaaf
acer
ii

  Soc
iet
ateaS.
C.Opt
i
darS.
R.L.
,cuuncapi
t
als
oci
alde240l
eiaf
osti
nfii
ntat
ain20.
03.
2002si
est
e

i
nregi
st
rat
alar
egi
st
rulc
omer
ului
cunumar
ulJ
35/
1377/
2002.

I
ntr
epr
inder
eaes
teos
oci
etat
ecur
aspunder
eli
mit
atas
ifac
epar
tedi
ncat
egor
iai
ntr
epr
inder
il
ormi
ci
.

Ex
ist
auns
ingu
ras
oci
at.

  Obi
ect
iv
ulgener
alal
compani
eipr
inder
ular
eaac
est
uipr
oiec
tes
teder
eal
i
zar
eac
res
ter
iiv
olumul
ui

ac
ti
vi
tat
i
isi
impl
i
citapr
ofit
abi
l
it
ati
i
.

  Pebaz
acunos
ti
ntel
ordobandi
t
e,s
ucces
elorant
eri
oar
esit
ipul
uis
erv
ici
il
orof
eri
t
est
rat
egi
avi
i
toar
ea

af
acer
iiv
afiunadedi
f
erent
i
erec
ali
t
ati
vaf
atadeof
ert
aconc
urent
ei.

  Sc
opul
soc
iet
ati
ies
tes
ati
sf
acer
eanec
esi
tat
i
lorpopul
ati
eidi
nzonamagaz
inul
uic
upr
odus
esis
erv
ici
i

d
eopt
i
came
dic
ala
.

 Pent
rur
eal
i
zar
eas
copur
il
orpr
opus
e,i
ntepr
inder
eav
apr
act
icaur
mat
oar
elegenur
ideac
tiv
it
ati
:

1
.te
sta
reap
robl
eme
lord
eve
der
e;

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2.e
xec
uti
asi
comer
cial
i
zar
ea oc
hel
ari
l
ordeveder
esiaac
ces
ori
i
lornec
esar
eac
est
ora;

3.c
omer
cial
i
zar
a oc
hel
ari
l
ordes
oar
esic
omer
cial
i
zar
eal
ent
i
lel
ordec
ont
acts
ias
olut
i
il
ornec
esar
e

p
ent
ruac
est
ea;

  Pr
etul
produs
elors
iser
vic
ii
lorv
afiac
cept
abi
l
.

Pr
odusel
esiser
vici
il
e

  Pr
odus
elecar
evorfif
abr
ic
atesi
comer
cial
i
zat
edei
ntr
epr
inder
e,i
ars
erv
ici
il
evors
ati
sf
acet
oat
e

nev
oil
ecl
i
ent
i
lor
.Pr
odus
elefi
rmei
noas
tres
untor
ient
atepent
rus
ati
sf
acer
eanev
oil
ors
pec
ificefi
ecar
uit
i
pde

act
iv
it
ate.

Pr
odus
elepr
opu
sevorfideos
ebi
t
ecal
i
tat
i
vfat
adec
eeacesepoat
egas
ipepi
ata.

Sor
ti
ment
ulv
acupr
indel
ent
i
les
iramedel
apr
oduc
ator
irec
unos
cut
isis
erv
ici
idet
est
arer
eal
i
zat
ecu

apar
atur
adei
nal
t
aper
for
mant
asiper
sonal
cal
i
ficat
.

Ampl
asament
ulsoci
etat
ii

 I
ntr
epr
inder
eav
aac
tiv
apent
rui
nceputi
nIas
i.I
nur
maunui
studi
us-
aaj
unsl
aconc
luz
iac
azonaal
eas
apent
ru

d
esc
hider
eamag
azi
nul
uiar
epot
ent
ia
l.

Anal
i
zandzonadat
aput
emafir
macaaceast
a:

-es
ter
elat
i
vcompac
ta;

-v
eni
t
ulmedi
ual
loc
uit
ori
l
ores
tei
ngener
aldes
tul
dei
nal
t
;

-e
stes
it
uati
ncent
rul
oras
ului
;

-i
nfr
ast
ruc
tur
adez
vol
t
ata;

-i
nex
ist
ent
aunei
ofer
tel
argi
des
erv
ici
isipr
odus
edeopt
i
camedi
cal
a.

  Conc
urent
iidi
nzonasunt2soc
iet
ati
:S.
C.Bet
aOpt
i
cS.
R.L.c
areof
eraser
vic
iir
api
dei
nsadecal
i
tat
e

i
ndoi
el
ni
cadat
ori
t
amont
ajul
uic
ares
efac
emanuals
iS.
C.Opt
i
caMi
l
aparS.
R.L.c
upr
odus
elapr
etur
imar
isif
ara

medi
cof
tal
mol
ogsi
mont
ajr
eal
i
zatl
aal
t
afir
ma.

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7/21/2019 Plan Afaceri

  Al
t
eavant
aje:

-c
ondi
t
iinor
mal
edel
ucr
u(el
ect
ri
ci
tat
e,c
anal
i
zar
e,i
ncal
zi
re,gaz
,tel
efon,i
nter
net
);

-e
xis
tent
aunui
spi
t
alc
ucabi
netof
tal
mol
ogi
cinz
ona;

-e
xis
tent
aunuinumarmar
edei
mobi
l
esis
edi
idebanc
i,i
nst
it
uti
isimagaz
inei
njur
.

I
I.Pl
anuldemar
ket
ing

1.Pi
ata

Pr
odus
ulf
abr
icats
iof
eri
tdefi
rmafi
indunpr
odusfinal
,vafir
eal
i
zatpepi
atac
ons
umat
orul
uis
ies
te

or
ient
atc
atr
eper
soanel
edet
oat
evar
stel
e.

  Pi
ataal
eas
adei
ntr
epr
inder
ees
teopi
atai
ncr
est
ere.Fi
rmanues
tes
ingu
rac
arep
res
teaz
a

as
emeneaser
vic
iii
nraz
aor
asul
ui
,darc
onc
urent
anues
tenumer
oas
a.I
nvi
i
tor
ulapr
opi
at,dac
aveni
t
uri
l
edel
a

ac
tiv
it
atev
ors
por
i,s
eas
teapt
ades
chi
der
eanoi
l
orfi
li
al
einal
t
eloc
ali
t
ati
,saual
t
ezoneal
eor
asul
ui
.

Co
tap
epi
atal
ani
vel
ulo
rasu
luis
eas
tept
asafi
ede2
%,a
ceas
tama
rin
du-
ser
esp
ect
ivod
atac
u

poz
it
ionar
eas
ipeal
t
epi
ete.

2.Segment
uldepi
ataur
mar
it

 Cl
i
ent
i
ipot
ent
i
aliais
oci
etat
i
isuntper
soanel
edet
oat
evar
stel
e,i
ncepandc
ucopi
i
idel
a5ani
panal
a

oameni
ii
nvar
sta.T
otus
ipi
atat
i
ntaai
ntr
epr
inder
iioc
ons
ti
tui
eper
soanel
eac
arorv
ars
taes
tede35panal
a70

ani
.

3.Concur
ent
a

  I
nraz
apr
evaz
utadefi
rmanoas
tramai
exi
st
ado
icompe
tit
ori
:S.
C.Be
taOpt
i
cS.
R.L.s
iS.
C.Op
tic
a

Mi
l
aparS.
R.L.s
iunc
onc
urenti
ndi
rec
t:s
pit
alul
cus
ect
iadeof
tal
mol
ogi
ecar
epoat
esat
ri
mit
acl
ient
iil
aal
t
ecent
re

deopt
i
ca.S.
C.Bet
aOpt
i
cS.
R.L.pr
opuneuns
ort
i
mentdeoc
hel
ari
cur
ames
ilent
i
lei
eft
i
nes
ical
i
tat
eindoi
el
ni
ca

aex
ecut
i
ei.S.
C.Opt
i
caMi
l
aparS.
R.L.of
eraunt
impi
ndel
ungatdeel
i
ber
areaoc
hel
arul
uidi
ncauz
afapt
uluic
anu

aumont
aji
ncent
rul
propr
iusi
nuaumedi
cincomponen
taper
sonal
ul
ui
.Pr
etur
il
epecar
eleper
cepcel
edou
a

fi
rmede
jaex
ist
ent
esu
ntma
ima
ris
auas
ema
nat
oar
ecual
efir
meiS.
C.Op
tid
arS.
R.L
.Pr
inco
mbi
nat
i
apr
et-

c
ali
t
ate
,so
rti
ment–no
uta
tes
per
ams
acu
cer
imu
nse
gme
ntma
ima
redep
iat
a.

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7/21/2019 Plan Afaceri

Ana
liz
apunc
tel
orf
ort
esis
labi
ciuni
lorc
onc
ure
nti
lor
:

Firma Puncte forte Slabiciuni

Beta Optic - livrare intr-o ora - calitate indoielnica a executiei

- preturi mici - reputatie proasta

- amplasament bun

Optica Milapar - amplasament bun - lipsa medicului

- calitate buna - timp indelungat de livrare

Anal
izacomparat
ivaaconcur
ent
il
or

Indicatorii Nr max de puncte (1  !" S#$# Optidar   $oncurent

S#%#&#

Beta Optic Optica milapar  

Produsul sau ! ! '

'
serviciul

Pretul ! ' ! '

$alitatea ! !  '

 )mplasarea ' '  '

*istribuirea ! ! ! +

*eservire post- ! ! +

van,are

Image-ul ' ' 


inteprinderii

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7/21/2019 Plan Afaceri

 )lte

Numarul de puncte  + +. +

$omentarii

4.St
rat
egi
avanz
ari
l
or

  Pent
rupas
trar
eas
ilar
gir
eapoz
it
iei
pepi
ata,i
ntr
epr
inder
eav
aadopt
aos
tat
egi
eindr
ept
atas
pre:

-r
idi
car
eac
ali
t
ati
ipr
odus
ului
;

-l
argi
reas
ort
i
ment
ului
produs
ului
;

-r
idi
car
eani
vel
ul
uidedes
erv
irepos
t-v
anz
are;

-s
tabi
l
ir
eaunui
pretc
onv
enabi
lpent
rut
oat
epat
uri
l
esoc
ial
e.

  Pent
rua-i
det
erminapec l
i
entis
acumperepr
odusel
efabri
cat
edesoci
etat
e,conducer
eav apuneaccent
ul,i
n
pr
imulr
and,pacal
i
tateadeosebi
t
aaservi
cii
l
orpr
est
ate,pr
etulc
onv
enabi
l,amabil
i
tat
ealaindepl
ini
reac
omenz i
i,

nout
ateas
erv
ici
uluis
ipr
odus
ului
.Lat
oat
eac
est
eas
emai
adaug
afap
tulc
apr
odus
elev
orfif
abr
icat
ecu

t
ehnol
ogi
edei
nal
t
apr
eci
zie.

St
rat
egi
adedi
str
ibut
ie

  Pe
ntr
uin
cepu
tfr
ecv
ent
acome
nzi
l
orv
afimi
ca,ma
jor
and
u-s
ecur
asp
andi
reai
magi
ni
isia
firma
reap
epi
ata
.De

a
seme
neaf
recv
ent
acump
ara
riis
evad
eose
bid
elaop
eri
oad
aaz
il
eil
aal
ta,fi
indma
imi
cad
imi
nea
tas
idup
a-

masasimaimar
esear
asisambat
a.

Pr
odus
elev
orfil
iv
rat
elamag
azi
nundes
evorf
aces
iaj
ust
ari
l
efinal
esis
evaac
ord
agar
ant
i
a.

Pol
it
icadepr
et

  Pr
etur
il
eser
vic
ii
lors
ipr
odus
elorc
omer
cial
i
zat
evorfic
ons
ti
tui
t
edi
nel
ement
elepr
opr
iil
or,r
eies
inddi
ncos
tur
il
e

depr
oduc
tiesidi
nal
t
echel
t
uiel
i
.

Sepr
econi
zeaz
ast
abi
l
ir
eapr
etur
il
orl
aunni
vel
maij
osc
u10-
20% i
nper
ioadel
edesar
bat
ori
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Pe
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Indicatorii Pentru utila4 Pentru celtuieli curente

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Marimea creditului !3333 13333

5ermen de creditare  ani 1#! ani

%ata anuala a doban,ii +36 +36

Numarul de rambursari pe an ' '

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rambursat scadenta cumulata

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2 +1333 '+33 1.233 13!3 133

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Pret mediu pe ocelari 23 23 23 23

11

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Buge
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5otal +3227 +1+.7+ +17'73 +277+

12

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Cont
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Profit cumulat -1!2!18. -'!+'82' -217.8'2 -1!7283'

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13

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14

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Ca
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M$0<($)-$0";$) 3812'23!! 3812+3+332 3812'21!2 381727+.2!+

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19a 183.

Numarul de ani de viata economica a investitiei notat !

15

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7/21/2019 Plan Afaceri

=n>

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