Lino Karp

A01757352
Mercadotecnia entre negocios

Tarea: Value Proposition

Intel

For this task I decided to thoroughly analyze the components of Intel which formulate their
value proposition. According to Intel themselves, their value proposition is composed
through three different assets: accessibility, performance and brand / status.

They argue that their products are designed in a way, that they are functionable on a wide
variety of operating systems. This is due to effective and valued cooperation with customers
and other third parties. The collaboration enables the produced chips to be suitable for a
broad selection of end-users.

Another important aspect of its value proposition is that Intel maintains, that the are typically
faster than competitors when it comes to adopting next-generation process technology, as
well as when it comes to making these products available at the market. An example they
mention is hereby that while they are currently utilizing 14nm process technology, they are
simultaneously working on a 10nm technology for the future. This aspect illustrates Intel’s
performance aspect of their value proposition.

Finally the aspect of their brand and status. Intel is known as the producer for the first
microprocessor. Furthermore they attained highly positive reputation for their speed of its
line of Pentium processors. Besides they were also ranked as the #14 best global brand in
2014 and 15# best global green brand the same year.

In conclusion all the aforementioned aspects create their fundamental value proposition
under which Intel tries to operate. By following the three concepts, they make sure to not
lose their identity and keep their brand image up.