Professional Documents
Culture Documents
MICHELE GREET
George Mason University
Abstract Keywords
The first survey of Latin American art ever to be held anywhere in the world took Latin American
place in Paris at the Musée Galliera in 1924. Rather than showcasing a particular exhibitions
stylistic tendency, organizers conceived of Latin American heritage as the unifying Latin American
factor behind the show, giving rise to an exhibition format that would persist for identity
the rest of the twentieth century. The stylistic eclecticism of the exhibition compelled survey exhibitions
critics and audiences to ponder the existence of a Latin American aesthetic and to Musée Galliera
attempt to pin down characteristic traits common to the region. This article exam- art criticism
ines the content, reviews and ramifications of this foundational exhibition of Latin Latin American
American art. aesthetics
In the years between World War I and World War II, Paris was a desti-
nation of choice for artists from all over the world. During this period
more than 300 Latin American artists travelled to Paris and contributed to
nearly every major modernist trend between the wars, including cubism,
surrealism, constructivism and the more figural modes associated with the
School of Paris. This presence did not automatically result in a cohesive
Latin American artistic community. While the notion of Latin America
as a geo-political construct had existed since the days of Simón Bolívar a
century earlier, art schools and the governments that founded them were
decidedly nationalist, and artists were expected to exalt that national iden-
tity. As more artists, intellectuals and diplomats – who often had strong
cultural connections or leanings themselves – converged on Paris, tran-
snational liaisons assumed greater importance. These liaisons led to the
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1. These delegates formation of two important cultural centres: the Académie Internationale
included Diana Dampt,
Alipio Dutra, Manoel des Beaux-Arts and the Maison de l’Amérique latine. As their inaugural
Madruga (Brazil); endeavour, these organizations hosted a small exhibition of modern Latin
Horacio Butler, Juan
Manuel Gavazzo
American art in 1923 followed the next year by an extensive survey of
(Argentina); Angel Latin American art from the pre-Columbian to modern era, the first such
Zárraga, George exhibition to be held anywhere in the world. Prior to 1924 exhibitions of
de Zayas (Mexico);
Hernández Giro (Cuba); Latin American art had focused on individual artists or national trends. It
Luis Alberto Sangroniz was only after this exhibition in Paris that the survey show, with repre-
(Chile); Carlos Otero
(Venezuela); and Pierre sentative examples of artwork from each country, became an accepted
Montalvo de Matheu (El format for the display of Latin American art. The conception of such an
Salvador).
exhibition, framed by geo-political identity, rather than by movement or
style, forced audiences and critics to contemplate what characteristics
should unite and distinguish Latin American from European art and if a
Latin American aesthetic identity could or should even exist. This article
will examine the content, reviews and ramifications of this foundational
exhibition of Latin American art.
In December 1922, Argentine economist Alejandro de Olazabal and
Brazilian intellectual Pedro Luis Osorio presented a proposal to the French
government for the formation of an Académie Internationale des Beaux-
Arts to be housed in a building donated by Olazabal at 9 Rue de Presbourg,
which would include a music conservatory, as well as classes in painting,
sculpture, architecture, printmaking and the philosophy of art. The school
would focus on training artists from Latin America and would be run in
conjunction with a newly formed Maison de l’Amérique latine. Whereas
the academy’s mission was education, the Maison would serve as a cultural
centre and showcase for Latin American art, music and literature with the
objective of ‘attracting [Latin] American artists to Paris for the great benefit
of their culture’ (‘Manifestations artistiques’ 1923: 95). The assumption here
was that Paris would serve as an archetype of cultural advancement for
Latin American cities. In February 1923 Olazabal and Osorio convened a
meeting to discuss these proposals and plan their implementation.
Plans proceeded quickly for both the Academy and the Maison. Over the
summer of 1923 directional committees for the L’Académie Internationale
des Beaux-Arts were appointed and convened to define the school’s mission.
Members of the committee on painting included such noteworthy French
artists as Maurice Denis, Roger de La Fresnaye, Albert Gleizes, Paul Albert
Laurens, Jacques Mathey, Lucien Simon, and André Dunoyer de Segonzac.
Latin American artists living in Paris were also chosen as delegates for
select Latin American countries (‘A l’Académie Internationale des Beaux-
Arts’ 1923: 94).1 Antoine Bourdelle, who had a strong connection with the
numerous Latin American art students he taught at the Académie de la
Grande Chaumière, hosted the first meeting of the sculpture section at his
home, which included delegates from Argentina (Pablo Curatella Manes),
Brazil (Victor Brecheret), Colombia (Marco Tobón Mejía), and Uruguay
(José Luis Zorilla de San Martin and Pablo Mañé). And it was also decided
that committees should be formed in each large city of Latin America with
the mission to facilitate transatlantic exchange:
1. Making known the resources and facilities that the International Academy
of Fine Arts has to offer the artists and students of Latin America
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2. Choosing works to be shown in the large exhibitions that the Academy 2. The concert featured
Brazilian pianist Souza
will organize in Paris Lima and Fructuoso
3. Preparing and organizing exhibitions of French art in Latin America Vianna, Argentine
composer Carlos
(‘A l’Académie Internationale des Beaux-Arts’ 1923: 94) Pedrell, and Mexican
violoncellist Ruben
As their mission statement indicates, Olazabel and Osorio envisioned a Montriel. I have not
been able to determine
widespread transatlantic exchange of art, education and resources. where this concert and
That same summer the Maison de l’Amérique latine was also launched – exhibition were held.
although it did not yet have a permanent address – with a musical concert 3. Artists in the exhibition
and an exhibition of Latin American art.2 This exhibition, while not nearly included Alfredo
Bernier, Juan Manuel
as extensive as the official exhibition that would take place the following Gavazzo Buchardo,
year, marked the first time that works by contemporary Latin American José A. Merediz, Tito
artists living in Paris were assembled for display as a unified group.3 These Saubidet and Manuel
Villarubia-Nory
artists, who almost all exhibited regularly in the Paris salons, represented (Argentina); Tarsila
eleven countries, including Argentina, Brazil, Chile, Colombia, Costa Rica, do Amaral, Victor
Brecheret, Duara, Alipio
Cuba, Ecuador, Peru, El Salvador, Venezuela and, oddly, Spain (with the Dutra, Gaston Infante,
work of Servando del Pilar). This inaugural exhibition at the Maison de Manoël Madruga, Anita
Malfatti, Vicente do
l’Amérique latine was a relatively small and rapidly assembled endeavour Rego Monteiro and
that attracted little critical attention. It was, however, a prelude to the Domingos Viegas
much more extensive exhibition that would take place the following year. Toledo-Piza (Brazil); Luis
Alberto de Sangroniz
Raymond Cogniat, who was just starting to write a regular column on (Chile); Marco Tobón
Latin American art for the recently launched Revue de l’Amérique latine, Mejía (Colombia);
Max Jiménez (Costa
wrote the only known review of the show. His review introduced the issue Rica); Juan Emilio
that would come to define debates over Latin American art over the next Hernández Giro (Cuba);
Manuel Rendón
decades: the existence or lack of a Latin American aesthetic. For Cogniat, Seminario (Ecuador);
such an aesthetic was nascent, but underdeveloped, and still dominated José Felix (Peru); Pierre
Montalvo de Matheu
by European ideas and influences: (El Salvador); Manuel
Cabré and Carlos Otero
What remains is for us to hope that these exhibitions will now recur (Venezuela); Servando
del Pilar (Spain); and
often to permit us to follow the evolutionary efforts of the artist Manuel Reinoso and
who, though very influenced by our formulas, maintains a certain Arriaran (unidentified).
See Magellan (1923: 288)
independence that may perhaps allow their character to emerge. and Cogniat (1923: 365).
(1923: 365)
4. The press release
detailed the process
While he did not delineate exactly what he was seeking, Cogniat suggested for submitting work:
in this passage that Latin American artists should differentiate themselves artists had to send
a list of works by 15
from their European peers by foregrounding their innate character. January, works had to
On 1 January 1924 the office of the Direction des Beaux-Arts et des be received between 5
and 8 March, and each
Musées of the city of Paris announced that it would make the Musée work had to be labelled
Galliera available to the Maison de l’Amérique latine and the Académie with the address of the
exhibitor.
Internationale des Beaux-Arts from 14 March until 15 April for a much
larger official exhibition of Latin American art that would showcase the
full range of what the continent had to offer and ‘make Latin American
art known in France in its most original manifestations […] without differ-
entiating by tendency or school’ (Ville de Paris Direction des Beaux-Arts
et des Musées and Musée Galliera 1924).4 By renouncing ‘tendency or
school’ as an organizational mechanism, the organizers set the param-
eters for a new category of art exhibition, one determined by geo-political
rather than aesthetic identity. This decision paralleled that of the French
Salon des indépendants whose hanging committee decided that same
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There are nearly one hundred million men there [in Latin America]
who inherited at birth a culture thousands of years old […]. It is
up to our race, whose path has not destroyed our faith and whose
misery has not shrunken our heart, to legitimate our historical fate,
by creating for the world the liberating solutions of tomorrow. There
are nearly one hundred million men there whose similar ethnicity,
religion, historical tradition, customs, and democratic ideals will
intensify in a world of common aspirations […]. However, we are
still just numbers, dispersed by the four winds to follow our indi-
vidual dreams […]. Why can these people, despite the efforts they
make daily in this regard, not build ‘the central organs of a nervous
system’ of continental life that has been so powerfully drafted? It
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cannot be a question of choosing the capital of one of the coun- 5. The idea of pan-
Americanism – the
tries in Latin America to be the capital of the ‘Continent-Nation’. belief in shared
We will never allow any form of continental union that confers to cultural, economic
and historical bonds
one of us the international pre-eminence that this privilege would between South
in fact imply. Some propose to build a new capital located in a neu- American nations
tral zone […]. What we need is not a capital, it is a Latin American – originated with
the South American
‘brain’, that proclaims and that exerts in the world our supreme con- statesman and
tinental will to take an active and personal part in the historical task revolutionary Simón
Bolívar (1783–1830).
of humanity’s future […]. Where to found the institution that will Upon his death,
embody all these aspirations? Paris is at the head of the bridge that French intellectual
Saint-Simonian Michel
reaches everywhere. Paris is for Latin Americans the uncontested Chevalier identified the
ancestor of our democracies […]. So that is why we have crossed peoples of the region
the Atlantic Ocean to come, to your country, to found our Latin as a ‘Latin race’, which
led to the coining of
American foyer. the term ‘Latin America’
(‘La Maison de L’Amérique latine’ 1924: 380) under Napoleon III
(see Mignolo 2005 and
Lynch 2006).
In his speech Osorio made explicit this notion of a cultural community of
Latin Americans in Paris. He even proposed Paris as the cultural capital
of Latin America, a capital that could not be established on the continent
because it would privilege one country over the rest. While this concept of
a unified Latin American culture stems from a long history of ideological
pan-Americanism,5 Osorio’s explicit proposition of Paris as the quasi-cap-
ital of this region set up a unique transnational alliance between France
and the individual nations of South and Central America. France would
not exert any political authority over Latin America, but rather would
serve as a neutral ground as well as a cultural archetype for the formation
and promotion of the arts of Latin America.
Osorio added an additional justification for his selection of Paris as
the Latin American capital of the arts, asserting: ‘It is necessary, however,
that we soon be able to say Latin American as we have always said North
American’ (‘La Maison de L’Amérique latine’ 1924: 381). By focusing on
Latin America exclusively in this endeavour, the southern region could
distinguish itself from the United States whose increasing cultural and
political hegemony was a growing source of strife. The occupation of
Cuba by the United States in 1898 followed by the invasions of Panama in
1903 and Nicaragua in 1912 had caused Latin Americans to regard their
northern neighbour as an imperialist threat rather than as a model to
emulate. By the 1920s, US companies dominated much of the oil industry
in Latin America, leading to increased anti-American sentiment and a
continued emphasis on self-definition. Having experienced the power
of the United States to enforce its will on the divided republics to its
south, Latin American intellectuals began to focus on creating a cohesive
pan-Latin American identity, emphasizing common race and culture as
a means of unifying the bond between individual nations and differen-
tiating themselves from Anglo-Saxon-based societies. By choosing Paris
as a base of operations, Osorio aligned Latin America’s Mediterranean
heritage – its Latin-based language and culture – with Old World society
as a means of rejecting North American imperialism. This was the first
cohesive proposal of its kind to present Latin American art as a means of
conveying this culture to the world.
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Program of events held in conjunction with the Exposition d’art Américain-Latin (1924),
4 April. Photo: courtesy of the author with permission of the Musée Galliera archives, Paris.
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The Exposition Art Américain-Latin opened with great fanfare on 6. On 21 March, the
program featured
15 March 1924 at the Musée Galliera on 10 avenue Pierre 1er de Serbie. a lecture on Latin
Among the distinguished guests at the opening were the ambassadors of American literature,
followed by Cuban
Chile, Venezuela, Bolivia, Ecuador, Peru, and Luis de Martins de Souza- dance, poetry, and
Dantas, the ambassador of Brazil, as well as the Princesse d’Orléans- music. On 4 April, there
Bragance, the daughter of the former emperor of Brazil (Simoni 1924: 5). occurred ‘Causerie sur
l’art Américain Latin
Over 260 works of contemporary art by 42 Latin American artists residing par M. Louis Hourticq,
in Paris, whole art collections owned by important Parisian and Latin Professeur à l’Ecole des
Beaux-Arts’, followed by
American collectors, as well as a retrospective section of pre-Columbian a musical programme.
and folk art filled the galleries and garnered significant attention in the On 11 April, a lecture on
Latin American poetry
press. Weekly cultural programs brought in new visitors throughout the was accompanied by
month-long event, including presentations on Latin American literature, a musical programme.
poetry readings, musical performances, and a lecture on Latin American The musical concert
of 15 April showcased
art by Ecole des Beaux-Arts professor M. Louis Hourticq.6 Given the Inca music followed
expansive geographic, chronological and stylistic scope of the exhibition, by a concert by Gabriel
Fauré (including a
the show simultaneously dazzled audiences and left them perplexed. translation into French
The retrospective section, drawn primarily from private collections, of Inca lyrics). These
programs are all in
included Mr Raoul D’Harcourt’s tapestries and funerary vases from the the Musée Galliera
Peruvian coast; Cuban cigars owned by a Mr Alvarez; Ecuadorian artist archives.
Camilo Egas’s tapestries; ponchos, indigenous garments and musical
instruments of Ecuador and Colombia from the Ecuadorian Consulate;
Mr Timolean Flores’s feathered and ornamental objects from the Andes;
and Mr and Mrs Chapsal’s collection of paintings of Mexico by the nine-
teenth-century French artist Edouard Pingret. The submissions were thus
heavily weighted to favour the indigenous traditions. This juxtaposition of
indigenous artifacts with the contemporary art in adjacent galleries tended
to construe the past as a pure original force and the present as tainted by
European influence, as remarks about the exhibition by Henri Clouzot,
the Musée Galliera’s conservator, indicate:
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Left: Emilio Pettoruti, L’instutitrice (1918), oil on board. Photo: courtesy of Fundación Pettoruti. Right:
Gino Severini, Woman with Green Plant (1917), oil on canvas, private collection, New York. Photo:
© 2014 Artists Rights Society (ARS), New York/ADAGP, Paris.
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Alejandro Xul Solar, Surrealist Composition (1923), watercolour on paper. Photo: courtesy of
Fundación Pan Klub-Museo Xul Solar.
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set up this dichotomy between centre and periphery and compelled critics 7. I have not been able
to locate any work by
to judge artists by a new set of criteria. Xul Solar of this period
The other artist deemed a cubist in the exhibition was Argentine with the title Femme
au serpent. Since
Alejandro Xul Solar, but his identification with cubism was tangential at paintings are often
best. Rather, his modernist explorations resulted from a fascination with renamed, it is therefore
the work of Paul Klee and Vassily Kandinsky, which he developed during possible that this may
even have been the
his 1921–23 residency in Munich. Of the three watercolours by Xul Solar piece in the exhibition.
that appeared in the show none can be identified decisively. One enti- Moreover, since Xul
Solar never associated
tled Woman with a Serpent, most likely resembled closely paintings such with surrealism, the
as Surrealist Composition (1923).7 In Surrealist Composition, which depicts current title of this
piece seems odd.
a person in profile facing a snake, Xul Solar arranges shapes, painted
in translucent washes of scintillating colour, so that they change hue at 8. The legend of the
the intersection between forms. The figure’s tongue intersects with the feathered serpent
refers to the
snake’s creating parity between the two; and the shape of the snake’s Mesoamerican deity
forked tongue echoes the strands of hair on the figure’s head, suggesting known as Quetzalcoatl
worshipped in various
that the two figures are in the midst of some sort of mystical transfor- forms by different
mation. A recurring motif in Xul Solar’s paintings, the snake may signify ethnic groups since
around the first
various religious traditions such as the Judeo-Christian creation myth century BC.
or the Toltec legend of the feathered serpent,8 since Xul Solar sought to
reveal universal truths by drawing parallels between religious, linguistic
and artistic traditions. As one of the most progressive and experimental
artists in the exhibition, Xul Solar seems to have been overlooked or
misunderstood completely by critics, with one dismissing him as a ‘rather
false’ cubist (Cogniat 1924: 436), and the other essentially equating his
work with that of Pettoruti (Sawyer 1924: 4). It seems that avant-garde
explorations had little place in this survey of Latin American art.
Work by artists who frequently contributed to the French salons
dominated the exhibition and may have influenced display practice as
well. Latin American artists seemed to exhibit in almost equal numbers
at the traditional salons and at the independent and autumn salons. By
counting those artists listed in the Revue de l’Amérique latine between
1923 and 1932 and those who self-reported participation in secondary
sources, I have identified 64 Latin American artists who participated in
the Société des artistes français and 35 who participated in the Société
Nationale des Beaux-Arts salons in the 1920s and 1930s, but there were
most likely many more. As with the national salons, at least sixty Latin
American artists exhibited at the Salon d’Automne between the wars
(Greet 2013).
In the many reviews of the Exposition Art Américain-Latin, the names
Manuel Ortiz de Zarate, Domingos Toledo Piza, Manuel Rendón
Seminario, Marcial Plaza Ferrand, and Manuel Cabré appeared over and
over, with the highest praise often heaped on Ortiz de Zarate. Phil Sawyer
called his work ‘bold and rugged in form and interpretation’ (1924: 4);
Frías proclaimed him ‘one of the most serious pictorial talents in Latin
America’ (1924: 36); and many others listed his work as among the best
in the show. Since Ortiz de Zarate rarely dated his paintings and very
little scholarly work has been done on his oeuvre, it is difficult to pinpoint
which paintings he submitted to the exhibition. It seems likely, however,
that a painting such as Still Life with Guitar, executed in a summary style,
was among his submissions. This painting demonstrates de Zarate’s shift
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Manuel Ortiz de Zarate, Still Life with Guitar (c. 1920), oil on canvas, 73 × 116 cm., Inv. AM 2989P.
Photo: Bertrand Prevost, Musee National d’Art Moderne, Centre Georges Pompidou, Paris, France,
© CNAC/MNAM/Dist. RMN-Grand Palais/Art Resource, NY.
9. Candombe is a away from cubism to explore the essential geometries of Cézanne in the
traditional Afro-
Uruguayan dance, 1920s. This type of painting would have appeared modernist in its brush-
while pericón is a folk work, but remained accessible to a general audience unaccustomed to the
dance from the Río de
la Plata region.
experimental forms of the avant-garde. It also aligns with the tendency
known as the call to order after the war. Since the aim of the exhibition
was to extol Latin American art to French audiences, showcasing those
artists whose work was on the cutting edge of innovation was probably
deliberately avoided. This tactic led critics to lament that the exhibition
did not reveal any singular talent, and that many of the paintings were
banal and sentimental (Cogniat 1924: 436). The display of objects at the
Musée Galliera may also have paralleled the custom of hanging paintings
close together and stacked at least two high at the salons as a means to
make the show accessible to French audiences.
Two artists whose work seemed to fulfil French critics’ desire for
‘native’ subject matter were Uruguayan Pedro Figari and Ecuadorian
Camilo Egas. Figari, while not in Paris at the time, had seven paintings
in the exhibition, which were most likely painted in the early 1920s,
submitted by the Franco-Uruguayan poet and writer Jules Supervielle. All
of Figari’s paintings were scenes of Uruguay and included two Candombe
paintings, Pericón, Toucans, Fiesta in the Village, The Visit and Assassination
of Quiroga.9 Executed in Figari’s characteristically loose brushwork,
Assassination of Quiroga depicts a chaotic scene. Riders on horses wielding
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Occupying Paris
Pedro Figari, Assassination of Quiroga (c.1924). Photo: courtesy of Fernando Saavedra Faget.
swords and guns surround a stagecoach from which they have dragged
and executed the federalist leader Juan Facundo Quiroga. Quiroga was an
Argentine caudillo who, after leading several attacks in the Cisplatine war,
was appointed governor of Buenos Aires in 1834. He was executed the
following year on a return trip from Salta where he had been attempting
to mediate a dispute between governors. His assassination led to a crisis in
the confederation, the establishment of the Rosas government, and calls
for a return to civility in Argentine political life. In choosing to depict an
historical event that took place nearly a century earlier, Figari romanticized
the wild unruly ways of the formative days of the Argentine state. In his
painting, Figari depicts Quiroga’s body as merely a black smudge in the
lower right-hand corner of the canvas. A group of assassins crowd around
his head to confirm whether or not he is really dead. Men on horseback
whirl around the space, and the two horses pulling the coach rear up on
their hind legs, heightening the drama of the scene. The undulating forms
of the trees and clouds in the clear blue sky echo the movement of the
scene unfolding below. This type of imagery, with its reference to a real
historical event, would have reinforced the French vision of the Argentine
pampas as a wild uncivilized place.
Whereas Figari appropriated the loose brushwork of the impression-
ists, unlike these artists he did not paint scenes of modern leisure observed
from life. Whether painted in Paris, Uruguay or Argentina, Figari’s scenes
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Camilo Egas, Rostro Indígena (1922), drawing in red chalk, Célia Zaldumbide Collection (left); Rostro
Indígena (1924), drawing (right). Photos: courtesy of Nicolas Svistoonoff.
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Left: Pablo Curatella Manes, La femme au gros manteau (1921), plaster. Photo: courtesy of Museo
Nacional de Bellas Artes, Buenos Aires. Right: Victor Brecheret, Rhythm (c.1924), bronze, NBE
Collection. Photo: © 2014 Artists Rights Society (ARS), New York/AUTVIS, Sao Paulo.
For Cogniat, originality does not refer to an artist’s unique vision, but
rather to that artist’s willingness to represent ‘native’ characteristics in his
or her work. The less a work of art resembles European models, the more
‘original’ he considers it. Moreover, the condescending tone of Cogniat’s
remarks and suggestion that artists need merely tap into their instinc-
tive (as opposed to cultivated or learned) response to their environment,
relegates Latin American artists to the role of unschooled children in need
of informed guidance from a discerning critic.
The sculpture section was even more devoid of specific references to
Latin American identity. The only piece that referenced this heritage was
Marco Tobón Mejía’s El perfil des Andes (‘Profile of the Andes’) (c.1910s).
For the most part the works submitted by the twelve sculptors living and
working in Paris were portrait busts or allegorical scenes. One of which, a
bronze head by Argentine Alberto Lagos, was even acquired by the French
government (‘Les Beaux Arts: Expositions d’art américain latin’ 1924: 3).
Several sculptures received critical acclaim in the press including works by
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Carlos Alberto Castellanos, Les Espagnols surpris par las Indiens (c.1920), oil on canvas. Photo:
courtesy of Musée Municipal de la Coutellerie, Thiers.
Native Americans with their bows drawn surround them on all sides.
The density of the forest and its hidden dangers exacerbate the feeling
of exposure that early explorers must have felt. Castellanos employed
the symbolist tropes of untamed nature and non-natural colour to create
an appealing yet fear-inducing fantasy of discovery and conquest. While
Castellanos renders the Spanish vulnerable through his formal choices,
his presentation of extreme circumstances makes the resulting conquest
out as a courageous fight. Even the decorative background of undulating
clouds and light suggests enlightenment and new beginnings. Thus
Castellanos’s image allowed the viewer to indulge in a tropical fantasy
complete with vicious natives, without contemplating the brutality of
the conquest.
Other contributions to the decorative arts section were Argentine
artist Alfredo Guido’s submission of set and costume designs based
on Peruvian colonial dress for the opera La Cruz del Sud by Uruguayan
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Ironically, it was the ‘mastery’ with which Andrada executed the table that
precluded its identification as Latin American, which in the minds of critics
should have made it crude and primitive. Revealing his extremely limited
knowledge of Latin American artistic tradition Clouzot makes a failed
attempt to link Andrada’s design with indigenous art or, rather oddly, the
art of colonial Quito, in an effort to match his imagined construct of Latin
America with the art at hand.
The exhibition garnered a great deal of attention in the press with
at least nine different newspapers printing reviews of the show. While
the comments were positive overall, the general consensus was that
the art on display was an ‘echo of French art’ (Sawyer 1924: 4) and
that a Latin American tradition was still in the process of formation. As
Cogniat proclaimed, ‘It is evident that the great majority of the inhabit-
ants of South America have Latin origins and without a doubt are in
need of several more years [of] polish, before these transplanted races
manage to find for themselves a formula or a means of expression of
their own’ (1924: 434). Since his review of the preliminary exhibition of
Latin American art in 1923, Cogniat had contemplated how this might
be done. He contends that pre-Columbian art should serve as a model
for this sought after originality and regional expression. Clouzot makes a
similar assessment:
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For Clouzot, the problem was not that artists needed more time to develop
an original voice, but rather that the organizers selected artists who had
too much European exposure. This was the grand conundrum for Latin
American artists: to prove their modernity and universality at home they
had to be conversant in European visual idioms, but in Europe evidence
of this knowledge and training was judged to somehow impede the possi-
bility of a unique or native perspective.
The Mexican critic, José Frías, began his review with the question
‘Can Spanish America have its own art?’ He then goes on to observe,
like his European counterparts, that what the show reveals, with only a
few exceptions, is ‘a sufficient ability, and a constant dedication by artists
to copy European art’. But Frías draws a different conclusion from the
European critics, asserting, ‘I prefer to highlight that which can be defined
as modern art and which can be later converted into “our art”’ (1924:
35). The fundamental difference here is that Frías believes that artists
should first learn modernist technique and then transform what they have
learned into something uniquely Latin American. For him the artists who
were more interesting, and whom he chose to review – Jiménez, Pettoruti,
Ortiz de Zarate, Rendón Seminario and Brecheret – were those who could
bring new impulses and revolutionary ideas to Latin American art.
The organization of the exhibition at the Musée Galliera around
the geo-political construct of Latin America compelled both artists and
critics to ponder the existence of a Latin American aesthetic. Critics on
both sides of the Atlantic tended to agree that such an aesthetic did not
yet exist, and found the future possibility of defining characteristics that
unified the art of the region a desirable goal. They differed, however, in
how that goal should be achieved. Whereas Latin American artists and
critics lauded European training as a path towards regional innovation,
European critics pushed for isolationism, a return to pre-Conquest roots,
and a rejection of European techniques. This, of course, was an impos-
sible goal that coincided more with European fantasies of an authentic,
unadulterated primitivism, than with the reality of a culture that stemmed
from several hundred years of Spanish colonial rule. Despite the implau-
sibility of European critics’ proposition, this notion of the primitive and
the authentic set the tone for future debates and exhibitions of Latin
American art and led artists, critics and exhibition organizers to begin to
respond, often in diametrically opposed ways, to what they thought Latin
American art, as a regional construct, should be.
After the show at the Musée Galliera, Parisian galleries took a signifi-
cantly greater interest in exhibiting and selling Latin American art of
all genres, with nearly fifty different galleries on both sides of the Seine
holding exhibitions that featured or included work by artists from the
region (Greet 2013). By 1930, Latin American artists began to conceive
of themselves as a cohesive group, not to the exclusion of their national
identity or European collaborations, but as an additional alliance within
the international artistic community in Paris. That year the Uruguayan
artist Joaquín Torres García organized the Première Exposition du Groupe
Latino-Américain at the Galerie Zak, which showcased the work of 21
artists who were experimenting with vanguard tendencies. This emphasis
on avant-garde experimentation, in an exhibition planned and organized
233
Michele Greet
234
Occupying Paris
izing exhibitions. While the category ‘Latin American art’ has not been
abandoned, exhibitions today, such as Inverted Utopias: Avant-Garde Art
in Latin America (2004), have discarded, for the most part, the notion of
aesthetic unity and characteristic regional traits (Ramírez and Olea 2004).
Instead, recent exhibitions present a revisionist approach that emphasizes
the diversity and specificity of artistic practice.
References
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latine, 6: 21, p. 94.
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national d’art moderne and Museum of Modern Art.
Clouzot, Henri (1924), ‘Les Arts: La première exposition de l’Amérique
latine’, L’Europe Nouvelle, 24 April, pp. 447–48.
Cogniat, Raymond (1923), ‘Les Artistes de l’Amérique latine: A la Galerie
G.-L. Manuel et à la “Maison de l’Amérique latine”’, Revue de L’Amérique
latine, 5: 20, pp. 363–65.
Cogniat, Raymond (1924), ‘La Vie Artistique: Exposition d’art américain-
latin au musée Galliera’, Revue de L’Amérique latine, 7: 29, pp. 434–37.
Day, Holliday T. and Sturges, Hollister (1987), Art of the Fantastic: Latin
America, 1920–1987, Indianapolis and Bloomington: Indianapolis
Museum of Art.
Frías, José D. (1924), ‘La Exposición Latinoamericana en el Museo
Galliera’, Revista de Revistas, 15, pp. 35–36.
Greet, Michele (2009), Beyond National Identity: Pictorial Indigenism
as a Modernist Strategy in Andean Art, 1920–1960, University Park:
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Greet, Michele (2013), ‘Transatlantic Encounters: Latin American Artists
in Interwar Paris’, http://chnm.gmu.edu/transatlanticencounters/.
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Michele Greet
Ramírez, Mari Carmen and Olea, Héctor (2004), Inverted Utopias: Avant-
Garde Art in Latin America, New Haven and London: Yale University
Press.
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Century, New York: Museum of Modern Art.
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Suggested Citation
Greet, Michele (2014), ‘Occupying Paris: The First Survey Exhibition of
Latin American Art’, Journal of Curatorial Studies 3: 2+3, pp. 212–236,
doi: 10.1386/jcs.3.2-3.212_1
Contributor Details
Michele Greet is Associate Professor of twentieth-century Latin American
Art History at George Mason University. With the support of a National
Endowment for the Humanities Fellowship (2012–13), she is writing the
book manuscript Transatlantic Encounters: Latin American Artists in Paris
between the Wars, 1918–1939. She has published Beyond National Identity:
Pictorial Indigenism as a Modernist Strategy in Andean Art, 1920–1960
(2009), along with numerous articles, exhibition reviews, exhibition cata-
logue essays, and book chapters on modern Latin American art.
Contact: Department of History and Art History, MS 3G1, George Mason
University, 4400 University Drive, Fairfax, VA, 22030, USA.
E-mail: mgreet@gmu.edu
Michele Greet has asserted her right under the Copyright, Designs and
Patents Act, 1988, to be identified as the author of this work in the format
it was submitted to Intellect Ltd.
236
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