1) Introduction:

The restaurant is going to be named King's Dine and we have decided to install it in Bashundhara since it is one
of the most commercial hubs of Dhaka city. The location gathers a lot of young customers who are the one of
the main targets of ours.

We have chosen to go with a restaurant as the business. The unique selling point of it would be that it would
cater not only to the needs of eating but also recreation and entertainment. We see in Dhaka city that there
are a lot of limited opportunities available for the recreation and refreshment of the mind. We plan on
providing just that. King’s Dine would have an arcade games zone, a kid’s zone along with a swimming pool.

Customers would be able to order kid friendly dishes which tend to be more healthy. Besides that, an indoor
play zone would be installed and plastic slides, swings and playhouses would occupy the area. They will be able
to play in pools of multicolored plastic balls, lego sets and much more.

The arcade game area would consist of arcade cabinets of pinball machines, electromechanical games, claw
cranes etc. it would cater to all age groups starting from minors to adults. There would be a weekly tournament
held and the winners would get free food that would be paid by the restaurant. The token/coins to be used for
the arcade cabinets would have to be bought separately.

The swimming pool area would be indoors that would require a monthly subscription. This is to ensure
maximum cleanliness of the pool. It would be open from 10 am to 12 am.

The restaurant has a budget of 65 lac. The financing sources are personal funds, bank loans and funding from
angel investors. A personal fund of 30 lac has been accumulated and a bank loan of 20 lac has been granted.
The Angel Investors are yet to be approached and a funding of 20 lac would be proposed.

Statement of confidentiality:

The undersigned reader acknowledges that the information provided by _________________________ in this
business plan is confidential; therefore, reader agrees not to disclose it without the express written permission
of _________________________.
 It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential
in nature, other than information which is in the public domain through other means and that any disclosure or
use of same by reader, may cause serious harm or damage to _________________________.

Upon request, this document is to be immediately returned to _________________________.

___________________

Signature

___________________

Name (typed or printed)

___________________ Date

This is a business plan. It does not imply an offering of securities.

Executive Summary

In this Business Plan we have shown that how only investing 1015000 BDT we
will eventually make our net profit of at least .6000000 BDT on a 5 year
periodically plan and our monthly sales will be standing at 720000 BDT with
having all necessary liquidity.
We have made this plan to collect additional funding both from an investor and a bank
(BDT 295000 investment, and BDT300000 five-year term business loan), to cover
the start-up costs.
“King’s Dine” is a family-run start-up business basically a restaurant dedicated to
providing excellent quality of every kinds of foods to the residents of Bashundhara
Area. We are very much concerned and aware our value of the products to the
consumers and we are dedicated to our business and giving our level best to make it
as one of the most desired restaurant in Bashundhara. We are basically providing all
kinds of foods starts from fast food to lunch, dinner and various snacks for the evening.
We have set up our business plan in a way that it will bring favorable and attractive
profits to our customers.

In Bashundhara Area we have seen a tremendous growth in restaurants business and

and related various startups. This indicates it is a high profitable area that actually a
perfect place for setting up a restaurant. We have seen as an opportunity and we have
decided we should start a unique restaurant in in residential area.
.
Currently, there is no restaurant available in Bashundara area with having a
swimming pool and having a kid’s zone and also a play zone. We think by adding
these unique feature we can have a competitive edge over our competitors and can
make these unique feature as our strength.

4.1Objectives

• To get at least 500 customers on every day either for breakfast, lunch or
dinner;
• To offer our customers excellent food quality and also delivery services, at
a reasonable price, and provide outstanding customer experience,
measured by minimum 5 percent yearly sales growth, and customer
complaints less than 1 percent.
• To generate positive cash flow from operations, and at least 10 percent net
profits to sales.

4.2Mission and Vision

The main mission of our King’s Dine is creating value for the customers of our
products and services.
Because we believe if we can create value then obviously we will have a brand image
of our restaurant in customers mind and we will be getting more loyal customers from
around the whole bashundhara area.
 We have divided our work specialization in three different aspects. First one is giving
quality and tasty foods to our consumers. The 2 nd one is giving excellect quality of
service during food serving and also giving benefits like swimming pool, kid’s zone,
and play zone etc. And the last one is giving best delivery services to our customers
so thus they can take food by staying within their home only by clicking some few
button on our specialized online delivery website.

We always believe in hard work, loyalty and commitment. We are committed to our
stakeholders, employees, owners, and more importantly to our customers.

By giving our level best and providing hard work and loyalty; we are very much
hopeful that we can make a successful startup in this area.

Our main vision is to make our small startup as a brand and make it a huge restaurant
business so thus it would like to enlisted top 10 premium class restaurant in
Bangladesh. We also have a dream of setting up branches of our restaurant in all
districts of Bangladesh so it can become a nationwide brand that the people of
Bangladesh will remember as a pioneer in unique restaurant business industry.

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Start-up Business Plan

4.3Keys to Success

Our keys to success are:

• Excellent food and

service that will build
and maintain
customer loyalty.
• Proven management
ability to successfully
run a similar
business.
• Our commitment to
continuous
improvement and total
quality services.

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Start-up Business Plan

4.4Start-up costs and funding

The owners decided to

lease a commercial space in
a densely populated area of
Bashundhara Residential
Area. The start-up capital
will be allocated for legal
expenses, kitchen inventory
and equipment, packing and
other materials, insurance,
rent, promotion, business
sign, and inventory on hand
at start-up.
We have estimated total
start-up costs of
BDT13150000. The
numbers in the start-up
and the start-up funding
tables are meant to reflect
these estimates. The
company capital will be
BDT1015000.
Abeer, Farhan, Naim,
Tanjim and Gulam are co-
owners, will provide the
bulk of start-up financing
in the amount of
accumulated BDT7200000
Approximately
BDT5950000 additional
funding is needed. The
purpose of this business
plan is to secure financing
for that amount.
An investor and co-owner
is welcome to participate in
the company's capital for the
amount of BDT2950000, and
could be offered a portion of
29.06 percent ownership of
the BDT10150000 company
capital. The funds provided
by the investor will be
allocated to buy equipment,
and to cover part of the start-
 up expenses.
For the remaining
BDT3000000 additional
financing needed to cover
the start-up costs, the
company plans to receive
a five-year term
commercial loan facility
which will meet the cash
flow requirements. The
borrowed funds will be
used exclusively to buy
equipment, based on the
list that will be made
available to the lending
institution. The loan could
be repaid in equal monthly
installments over a five-
year period.

4.5 Company Ownership

The “King’s Dine” will be a

partnership business
where share and capitals
are divided equally and
every stake holder has
same ownership and profit
and liability ratio. A new
investor will be invited to
participate in the
company's capital.

In return for investing

bdt2950000 in the
company's capital, the new
investor would receive his
ownership, profit, liability and
capital ratio according to the
percentage of his
contribution to the total
capital of this partnership
business.

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Start-up Sample Business Plan

4.6 Products and Services

The “King’s Dine” will offer a

wide variety of foods
including fast food, snacks,
lunch meals, dinner meals
and evening snacks and
various refreshments, as
well as sauces, sodas, fruit
juices, and desserts.

4.7 Market

The Bashundhara
Residential Area area is a
growing upper middle-to
high-class area, counting
more than two million
residents. There are about
eight hundred businesses
close to our restaurants.
Most of these residents
are families of four or
more. The average
income for the area is
BDT1 LAC.
With continued growth in
the area, opportunities to
serve the Bashundhara
Residential Area residents
will increase.
The main market segments
are: a) individuals (students
and family members)
accounting for more than 90
percent of our sales, and b)
various corporate offices
(corporate customers) which,
in terms of purchase orders,
typically make larger orders
for their employee’s needs.
4.8 Strategy

Our strategy is based

on delivering a strong
customer value
proposition in a niche
market. We are looking
to offer the
Bashundhara
Residential Area and
its surrounding areas
and we are the only
unique one who are
swimming pool, play
zone, kid’s zone
facilities in our
restaurant despite
these facilities only
found on 5 star or 3
star hotels.

We are building our

marketing infrastructure so
that we can eventually
reach more customers. We
focus on satisfying the
needs of upper middle-to
high-class residents of
Bashundhara Residential
Area.

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Start-up Sample Business Plan

4.9 Management

Our management is
expected to use
resources wisely, operate
profitably, pay debts, and
abide by laws and
regulations. Our
management philosophy
is based on team work,
responsibility, and mutual
respect. People who
work at the “King’s Dine”.
would want to be part of
our team because we
operate in an
environment that
encourages creativity,
diversity, growth, and
performance.
Abeer will be the
manager of “King’s
Dine” assisted by his
partner, Farhan. Both of
them have successfully
owned and operated a
similar business in
Uttara, Dhaka, they
have more than two
years relevant
experience in the
industry, and hold
experiences in
management and
hospitality.

4.10 Financials

According to our
conservative estimates,
“King’s Dine” is expected to
maintain a healthy financial
position over the next five
years. Our business is
 expected to break even in
the ninth month of
operations.
We also expect to be
profitable in the 2nd
year of operations, with
profits increasing over
the next four years, as
we establish and
increase our customer
base.
Our main concern will
be to have sufficient
cash on hand to meet
our payment
obligations and be
prepared for
unexpected needs of
cash. Our
conservative
projections indicate
that our business is
able to generate
positive cash flows
and sufficient cash
reserves.

4.11 Investment and Investor

According to our
conservative estimates, the
cumulative dividends that
would be paid to the new
investor, based on 29.06
percent of ownership, over
the next five years, would be
bdt18761800. The new
investor would receive a
portion of ownership of 29.06
percent. As the investor will
hold between 20 and 30
percent of the total main
capital, he or she will
exercise significant influence
over the company's policies.
Page 5
Start-up Sample Business Plan

We recognize that any

investor in a start-up
company, no matter how
well on paper, ultimately
needs an exit strategy.
Our purpose is to provide
the best alternatives to
protect investor's
interest, while
maintaining the potential
growth of our company,
and the profitability of
future operations.
.

4.12 Disclaimer

The current unfavorable

economic conditions and
prospects are carefully
considered, and the
estimates included in the
plan are conservative.
However, investors are
advised to exercise
caution when considering
investment alternatives
because actual data
almost always differ from
projections.
This business plan is
designed to help investors
better understand the
potential risks, costs and
benefits of this business
project, but it is not
intended, and is not to be
considered in itself or any
part of it, as an investment
offer, as regulated by law.
It was developed for
sample purposes, and any
resemblance to real
situations, people, or data
would be purely
 coincidental.

2.0 Company Summary

The “King’s Dine” is a new

and unique restaurant
started in the city's
Bashundhara Residential
area. It is a partnership
business (managed by
Abeer, Farhan, Naim,
Tanjim and Gulam are co-
owners).
Abeer, owner the “King’s
Dine” of has two years’
experience in the hospitality
industry. His partner and
company co-owner, farhan
has one years’ experience
as a cook. Both of them
successfully conducted
online product delivery
business in Uttara, Dhaka,
which they sold for a
handsome profit when they
decided, for family reasons,
to move to the restaurant
business.
Their focus is to meet or
exceed the customer
expectations for an
exceptional quality of foods
that is served or either to
be taken out or delivered
quickly, and in a friendly
manner. The restaurant will
be only established to
serve the whole
Bashundhara Residential
area with over 1500000
residents, and a rapidly
growing population. The
restaurant's location is very
favorable, providing high
density and a large flow of
customers. Accordingly, the
rent that was accounted for
in this restaurant is higher
 than in other areas of the
city.

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Start-up Sample Business Plan
“The King’s Dine “prices will
not defeat the competition.
We are concerned that we
cannot compete on price
only. That is why we prefer
to focus on meeting
customer expectations, and
our core competencies,
decide which expectations
we can reasonably meet,
then make sure to
constantly exceed them
step by step. Thus, we will
be able to maintain and
grow the level of customer
satisfaction, as a strong
foundation for future growth.

2.1 Start-up Summary

The owners decided to rent

a commercial building which
is a brand new one in a
densely populated area of
Bashundhara...The start-up
capital will be allocated for
legal expenses, kitchen
inventory and equipment,
packing and other materials,
insurance, rent, promotion
and business sign, and
inventory on hand at start-
up.
Rent. The commercial
property will be rented
in August, 2018 for a
minimum of five years,
with the option to
extend the lease for
another five years after
that.
Kitchen inventory will
include specific tools and
accessories that are
typically needed for food
 making includes:
• Food preparation:
aprons, blender,
gloves, storage
containers, trays,
work tables, mixers,
condiment bottles,
cleaning supplies
and equipment,
tableware, pots and
pans, glassware,
paper, pizza pans,
etc. .
• Utensils: cooking
utensils, wheel
cutters, cutting guide,
rocker knives, etc.

Kitchen equipment
includes mainly refrigerated
preparation tables, freezers,
cooler package, and holding
table with infrared warmers.
Fifty lac bdt worth of
equipment (long-term
assets) will be expensed
over the next five years,
using the straight-line
depreciation method. A
complete list of the
equipment to be
purchased, including prices
and acquisition terms, will
be made available for both
the investor and the bank's
consideration.
Our company
policy is to
purchase only
new, state-of-the-
art, energy-
efficient
equipment from
reliable suppliers
in the food
industry.

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Start-up Sample Business Plan
Other expensed equipment
consists of tables and chairs,
coffee makers, coffee filters,
tea dispensers, juice
dispensers, cleaning
equipment, dish machines, etc.

Inventory on hand at start-up

includes specific ingredients for,
flour, spices and pizza condiments,
sauces, juices and other soft drinks,
coffee, tea, toppings, parmesan
cheese, cookie doughs, bread
sticks and different dessert items
that can be ordered together with
the main menu item. It also
includes supplies that are used
during the packing, sale, and
delivery process, and
miscellaneous supplies.
Insurance premium for business
risk coverage is initially
established at bdt150000 for the
first two months, and will be
further negotiated with the
insurance company. It will be paid
by direct debit on a monthly basis.
Promotion expenses are
initially estimated at
bdt180000 and will be used
for various marketing
information materials and
advertisements.
Legal expenses include
business formation, advice and
assistance, basic contracts
reviews, and general business
advice.
Office supplies include desks,
files, tape, record books, forms, etc.

Permits expenses are the

additional costs incurred to
operate legally in the
Bashundhara area.
Page 8
Start-up Sample Business Plan

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Start-up Sample Business Plan

2.2 Start-up Funding

We have estimated total

start-up costs of
bdt13150000. The
numbers in the start-up
and the start-up funding
tables are meant to reflect
these estimates. The
company capital will be
bdt10150000.
The co-owners, will
provide the bulk of start-
up financing in the amount
of bdt7200000).
Approximately
bdt5950000 additional
funding is needed. The
purpose of this business
plan is to secure financing
for that amount.
An investor and co-owner
is welcome to participate in
the business's capital for the
amount of bdt2950000, and
could be offered a portion of
29.06 percent ownership of
the 10150000 business
capital. The funds provided
by the investor will be used
to buy equipment, and to
cover part of the start-up
expenses.
For the remaining
bdt3000000 additional
financing needed to cover
the start-up costs, the
company plans to receive
a five-year term
commercial loan facility
which will meet the cash
flow requirements. The
borrowed funds will be
used exclusively to buy
equipment, based on the
list that will be made
 available to the lending
institution. The loan could
be repaid in equal monthly
installments over a five-
year period.

Page 10
2.3 Company Ownership

“King’s Dine”. Will be a

partnership business. A
new investor will be invited
to participate in the
company's capital. Abeer,
Farhan, Naim, Tanjim and
Gulam are co-owners, will
provide the bulk of start-up
financing in the amount of
accumulated BDT7200000
Approximately
BDT5950000 additional
funding is needed. The
purpose of this business
plan is to secure financing
for that amount. In return
for investing bdt2950000
in the company capital, the
new investor would
receive 29.06 percent
ownership. Additional
information about
investor's interest, entry,
and exit strategy is
available in the important
assumptions section of
this plan.
Start-up Sample Business Plan

2.4 Products and Services

“The King’s Dine”. Will offer

a wide variety of foods
ranges from breakfast to
lunch, as well as sauces,
sodas, fruit juices, and
desserts.
We are also offering
swimming pool facilities also
we have got play zone and
kids zone for entertainment
of our customers and their
children.

2.5 Business Model

Our Restaurant will be a

typical take-out restaurant
where customers order
food and drinks at the
counter, as opposed to sit-
down restaurants that
provide table service.
Wait-staff is therefore not
included in our work team.
As explained in the
previous section, our main
products are a variety of
foods that are served at the
counter, for take-out, as
street snacks, or delivered
at the locations indicated in
the customer order. We
take orders online, by
phone, or at our location.
To prepare foods, we use
high quality ingredients and
traditional recipes. State-of-
the-
Page 12
Start-up Sample Business Plan
Art energy-efficient food
preparation equipment and
technology will be
available to our kitchen
staff, as we plan to invest
our capital in valuable
long-term assets.
Foods can be delivered hot
or refrigerated. Special
package offers protection
and quality conservation
during transportation. Re-
heating instructions are also
included in the package,
along with other items
ordered by the customer,
such as soft drinks, cookies,
or other dessert items.
The entire delivery process
will be conducted through
five main food-catering on-
line services that have
excellent references in the
Bashundhara area, and we
can choose to be one of
their participating suppliers.
In this way, we are able to
save on delivery costs and
logistics, and simultaneously
use the high Internet
exposure of our partners. In
addition, delivery people will
use their own vehicles, so
the business will not have to
purchase delivery vehicles
or hire drivers.

2.6 Competitive Landscape

Our restaurant will offer

better foods, at a reasonable
price, and will deliver it hot or
refrigerated, always on time,
to the customer's door.
However, there are fifty fast-
food restaurants, near our
 intended location. The
quality of their foods is no
match for us but we may
consider them as
competitors because they
offer better prices (for lower
quality).

Competitors We have, they don't They hav

better quality, lower price
Magpie Restaurant specialized products, various ot
better equipment lower price
The Chittagong Express better location, better vehicles, t
quality, faster service customers
skilled pizza staff, luxury env
NANDOS better recipes, lower end custo
prices color lighti

Page 13
3.0 Strategy and Implementation
Summary

Our strategy is based

on delivering a strong
customer value
proposition in a niche
market. We are looking
to offer the
bashundhara city and
its surrounding areas a
new choice in
restaurant options.
We are building our
marketing infrastructure so
that we can eventually
reach more customer. We
focus on satisfying the
needs of low-to-middle
class residents and
companies located inside or
outside the bashundhara
area.
We intend to use
various forms of
marketing
communication as an
efficient way to reach
our target market and
raise their awareness.

In addition; the “kings

dine” will use effective
advertising tools to
promote the business.
The facebook is a
common way to advertise
in the area.
Adequate funding has been
accounted for when
projecting the promotion
expenses. We intend to
spend the marketing money
in the most cost-effective
way. Therefore, many other
advertising options will be
evaluated during the project
 implementation, to make
sure that we achieve best
results.

3.1 SWOT Analysis

The SWOT analysis

provides us with an
excellent opportunity to
examine and evaluate the
internal strengths and
weaknesses of “king’s
dine”. It also allow us to
focus on the external
opportunities presented by
the business environment
as well as potential threats.
Next sections explain
major strengths,
weaknesses,
opportunities, and
threats that “King’s
dine”. should be aware
of.

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Start-up Sample Business Plan

3.1.1 Strengths

Our restaurant has a

valuable inventory of
strengths that would
help it to be
successful. These
strengths include:
a) location

b) excellent quality of foods

that is currently not
available in the
basundhara area
c) management's proven
experience in successfully
running a similar business
in uttara
d) state-of-the-art, energy-
efficient food preparation
equipment and technology

e) clear vision of the market

needs: we know the
customers' needs, we are
familiar with the latest
technology, and we can
offer the food services that
would bring the two together

3.1.2 Weaknesses

Strengths are valuable,

but it is useful to realize
the weaknesses. We
have identified some of
our weaknesses:
a) cost factor associated with
keeping state-of-the-art
equipment and technology

b) we are new in town

 c) start-up challenges

d) limited operating capacity

during peak sales periods

3.1.3 Opportunities

Our strengths and the

awareness of its
weaknesses will help it
capitalize on emerging
opportunities. These
opportunities include, but are
not limited to:
a) fast growing population in
bashundhara area

b) no other specialized
foods take-out and
delivery restaurant
c) a large segment of
low-to-middle class
population, and more
than five hundred
businesses in the
area
d) no competitors offer
swimming pool in the
surrounding area

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Start-up Sample Business Plan
 e) consumer behavior changes due to the economic downturn,
respectively an increased preference to buy affordable foods
instead of expensive meals

3.1.4 Threats

Threats the “King’s Dine” should be aware of include:

a) slow recovery process of the economy from the current crisis

b) changes in the business environment that might reduce our sales

c) higher taxes in the future

d) the commercial property is leased, not owned by our restaurant

e) tight credit times, higher interest rate, and higher inflation rate than
predicted.

3.2 Competitive Edge

Our competitive edge is:

• Location: located in the heart of the Dhaka city area, This is the
busiest area in town. There are more than five hundred
businesses in the neighborhood.
• Lower operating cost and reasonable prices: Since our policy is to
purchase latest equipment and technology, and will be operating
with a team of five multi-skilled employees, it will be able to offer
reasonable prices for a high quality foods, but it will be impossible
to compete on price only.
• Excellent products and services, timely delivery, and convenience.

3.3Sales Strategy

Because this is a new entity, we recognize that we will need to prove our
company's worth to customers, in order to earn respect and business.
Most important, we need to sell our company, not necessarily our products and
services, and create positive word-of-mouth. We will have to push our service
and delivery capacities. Our sales strategy is based on the belief that there will
be a regular flow of first-time customers, due to our convenient location. The real
sales effort will be to focus on the conversion of each first-time customer.
3.4 Porter’s Five Forces:

Threats of New Entrants: (LOW)

This business needs a huge amount of capital which is difficult to afford by the
new entrepreneurs. Existing restaurants may come with new ideas. So threat
of new entrants is Low.

Threat of Substitutes: (HIGH)

In Bashundhara there are so many restaurants but they are not unique
restaurants like ours. People can go any restaurant any time. Many people may
like to go different restaurants in different times. So threat of substitutes is high.

Bargaining Power of the Buyers :( Moderate)

Buyer will invest lot amount money in any restaurant when s/he will go to buy a
premium restaurant. S/he can or cannot agree with us in many different issues,
but it is also concern that there is no unique restaurant in Bangladesh right now.
So buyer bargaining power is moderate.

Bargaining Power of the Suppliers: (Moderate)

As Buyers bargaining power is Moderate, so suppliers bargaining power is also

moderate. Suppliers bargaining can be high if they have unique product line.

Current Rivalry: (High)

Existing restaurants will be rival for us though they are not unique restaurants.
People can go there for cheap cost. If they go there for cheap cost then they
may not be interested to visit in our restaurant.

14
 3.5 PESTEL Analysis

Political analysis:

 Tax policy of our country would not be a major factor as according to our plans,
we will not face any problem giving government the annual taxes.

 Labor laws and employment laws of our country are very loose but still our
activities in the restaurant will not go against any of those.

 Environmental laws of our country will not have any effect on this business as
none of those will be breached.

 There are not any significant industry-specific regulations at the moment which
may affect our business.

 Government leadership is hoped to be not a problem as our business is

absolutely neutral and for the welfare of everyone.

 Government structure might be a problem as bureaucracy lingers the process

of taking permission and approving the whole business plan and
infrastructure.
5) Producion Plan

Efficient production of food is essential for the success of any food brand. Being able to accommodate
rushes of customers and eliminate drawbacks and inefficiencies are important in managing supplies and
planning food production. There are immense challenges in this industry, and understanding weekly
sales patterns are essential to handling them. Efficient ordering of supplies, storage, preparation of food,
and consistent service holds immense importance.

Inventory Management
One of the most important aspects of production planning in a food service establishment is the
management of inventory. Everything needs to be set up so the establishment never runs short on any
supplies used to prepare products or provide to customers at any given point of time. On the other
hand, proper inventory management also can lead to less waste, fresher ingredients and more sanitary
food storage conditions.
Prepare for the Worst
In the food service industry rushes are evident all the time, but it is how an establishment handles these
rushes that will make or break their reputation. During these rushes, product consistency is our 1 st and
primary concern. As important as it can be for our staff to be able to respond to any rushes, it is equally
important to spend any downtime to do work that prepares for these surges.
Equipment and Supply Capabilities
We are making sure all equipment satisfies the requirements of each job, is in proper working condition,
and is placed in areas where safety is a must, is essential towards making the kitchen and establishment
safe and efficient. Methods of storing food, in raw forms or as finished products, need will be consistent
and up to health department of our country. Also we will label stored food properly, and check
temperatures of storage units, soup stations, salad bars and other display equipment.
Staffing
Staffing is very important during lunch or dinner rushes and shifts are never 8 to 5 in variety. Staggering
the start times of shifts to ensure down time is minimized. Busy periods will have to have maximum
coverage, and employees need to have enough hours week to week. We will make sure our staff is the
best to work with work when you need us, not necessarily when they want to work.

Suppliers:

We have contacted a few top most well reputed suppliers for our food supplies to cater to our everyday
needs. They are mention down below:

 BT Foods
 Elton Foods BD Ltd
 National foods and drinking water
 Country Natural
 Eon Foods Ltd
 Purbasha foods limited
 Hifs agro food industries

For our arcade games and kids section we have decided to import state of the art arcade games and
toys directly from the United States from Mid way Games and John’s funland ltd.

6) Operational Plan:
Description of Company’s Operational Plan: operation is one of the important sole for
business organization. Our business is a restaurant business. We provide everything in a good
quality. Our restaurant does not have any subunit around Bangladesh but our vision is extend our
business all over the country. As a new entrepreneurs at first we starting our business in only
Dhaka .Then in future we can do business with whole countries. We also have swimming pool,
library, game zone for young generation people and kid zone for child.

 We have to resolve any problem in operation.

 We should make sure that our operation run efficiency, we should always control our
material requirement that we will get this material at the right quantity.
 Give service to the customer all time
 Sometime customer get bored for waiting. We trained our worker for faster delivery.
 Make our customer satisfied to provide service.

Flow of Order for goods/service:

Our strategy is based on delivering a strong customer value proposition in a nice market.
Basically we focus on middle class to higher class people. We need to attract people that they
come to our restaurant and became a loyal customer. We have to provide good quality of food all
time.

 For developing operating and service we have to find the best way on operational process
in maximum quality but minimum budget as much as possible.
 Update the food quality and other service quality.
 Update the workers skill and ability.
 Maintaining the good environment

Operation executive function

There are many operation executive function in that need to be improve and monitor. Some
function that are performed by the operation manager

 Supervise or monitor the daily task.

 Monitor the staff anyone absent or sickness.
 Continue analyze about operating cost.
 About operational budget
Technology Utilization:
Technology utilization or transfer is how technology impact on your business or business people.
Also to manage operational service we have to find the worker who have proper knowledge, skill
and ability about use this technology. They have to good communication skill, good public
relation or have to ability to meet all kind of customers. This is important for our business to
meet deferent time of customer. Good service is very important for us.

We have to always concern about our customer satisfaction. And for production manager quality
of service is very important because they have to prepare all the food.

Every business it is very important to use technology and the other raw material. Technology
helps to make our life easy.

 We have to identify which technology we need.

 Analyze about those technology
 Train employee for using technology.
 We have to identify which raw material we need.
 Prepare for the budget of this machine and material.

7) Marketing plan:
STP strategy: We all know how important it is to build a solid business plan .first of all we
choose our customer segment then target them forthwith we positing our restaurant on their
mind.

Segmentation
Geographical: we will provide our service in Dhaka area. As anew entrepreneur we cannot start
our business with whole country so at first we starting with Dhaka.

Demography: we will try to provide our service to all kind of people. We believe there are no
deference between color, age, minority, majority, injured and many things. They all deserve
equal service or equal opportunity.

Targeting
Basically we want to target all food lover people, but our main target is young generation and
middle class to higher class people. For all generation people we have swimming pool and
library. For game lover people we have game zone. We also have a small playing zone for child.
There are many equipment or toy for child. They can play with this thing.

Competitive Analysis
There are too many competitor in the market. It’s a challenge to earn believe and trust to us. We
have to decent and provide the best quality of service. We also provide home delivery service to
the customer with free delivery cost.

Marketing mix strategy

The 4ps

Product
Our main product is different kind of food. We also have swimming pool, library, playing zone
for kid and gaming zone for who love to play game.

Price
 We have different amount for different type of food.
 Charges for other services will be very law rate.

Place
We are going to start our business in Dhaka area. And the place is Bashundhara Residential Area

Promotion

 Facebook advertising is very effective way for marketing and it is unexpansive. It allows
us to get target specific place, audience and many other factors. It’s a very important way
for marketing.
Creating Facebook ads is very easy. You just need a solid headline, a bit of descriptive
copy, one image, and a link. So they use this strategy.
 E-mail or write to prospective customers informing them of the service.
 Advertise the service on our website.
 Develop an advertising program targeting the selected group.
  We also use mobile marketing.

Personnel

 Recruit and selection a tem who have better skill to do headwork.

 We provide the team member for formal written program of the project

 We Provide recruiter team for recruited right employee for right task.

 Train the all team for the job.

 We provide all the resources what the employee need.

8) Organizational plan:
Form of Ownership:

Our form of ownership is partnership. We have five partners, which allows us to start our
business in the form of partnership.

A Partnership is defined by the Partnership Act, 1932, (the “Partnership Act”) as ‘the relation
between persons who have agreed to share profits of the business carried on by all or any of them
acting for all’.

Type of Partnership

The Partners voluntarily associate themselves together as general partners for the purpose of
conducting the general business of King’s Dine, and any other type of business that may from
time to time be agreed on by the Partners.

We have entered into an oral agreement. Our main objective is to make profit, and we have also
clearly specified how the profits will be distributed. Our business “King’s Dine” will be carried
out by us, all the partners of this partnership venture.

Name of the Business: The name of the Partnership shall be King’s Dine. This name will be
registered as the fictitious name of the Partnership.
Place of Business: The principal place of business of the Partnership shall be at House 8, Road
21, Sector 7, Uttara, Dhaka-1230, and any other place or places that may be mutually agreed on
by the parties to this Agreement.

Date of Commencement of Business: King’s Dine will commence its operations from 1st
January, 2019.

Duration of Partnership: The partnership will run for indefinite, unless all the partners agree on
the issue of dissolving this partnership.

Capital Contribution by each Partner: The initial capital of this Partnership shall be BDT
127,850,000, to which each Partner shall contribute by depositing in the checking account 210
115703 001 at The City Bank in the name of the Partnership at the on or before 15th, December
2016, the following amounts: BDT 25,570,000 by each partner.

Withdrawal of Capital: No Partner shall withdraw any portion of the capital of the Partnership
without the express written consent of the other Partners.

Profit Sharing Ratio among the Partners: After paid all the expenses including the monthly
rent of the shop, the rate for profit and loss shall be distributed.

Fiscal Year: The fiscal year of the Partnership shall end on the last day of June each year.

Management and Authority: Each Partner shall have an equal voice in the management of the
Partnership and shall have authority to bind the Partnership in making contracts and incurring
obligations in the name and on the credit of the firm. However, no Partner shall incur any
obligations in the name or on the credit of the firm exceeding BDT 100,000 without the express
written consent of the other Partner. Any obligation incurred in violation of this provision shall
be charged to and collected from the individual Partner incurring the obligation.

Salaries: As compensation for his or her services in and to the Partnership business, each Partner
shall be entitled to a salary of BDT 100,000 each month from the second year after the operation
commences, which shall be deducted by the Partnership as an ordinary and necessary business
expense before determination of net profits. The salary of any Partner may, however, be
increased or reduced at any time by mutual agreement of all the Partners.

Withdrawal of Partner: Any Partner may withdraw from the Partnership at the end of any
accounting period by giving the other Partner 60 days, written notice of his or her intention to do
so.

Option to Purchase Terminated Interest:

On dissolution of the Partnership by the withdrawal or other act of a Partner, the remaining
Partner, on written notice to the other Partner within 30 days of the dissolution, may continue the
Partnership business by purchasing the interest of the other Partner in the assets and good will of
the Partnership. The remaining Partner shall have the option to purchase the interest of the
withdrawing Partner by paying to this Partner or the Partner’s personal representative the value
of the interest determined.

Buy-Sell Agreement on Death of Partner: If the Partnership is dissolved by the death of a

Partner, the remaining Partner shall have the obligation within 45 days from the death of the
deceased partner to purchase the interest of the deceased Partner in the Partnership and to pay to
the personal representative of the deceased Partner the value of that interest as provided in the
above paragraph of this Agreement.

Dissolution:
On dissolution of the Partnership of our restaurant, the affairs of the Partnership shall be wound
up, the assets of the Partnership liquidated, the debts paid, and the surplus divided equally among
the Partners.

9) Assesment of risks:
Dhaka has a growing number of restaurants and a few of them have already established an
entertainment zone. This can be overcome be ensuring the sustainability of good quality since these
restaurants suffer in that sector. Secondly, Bashundhara is already a saturated area but given our target
market are we had to opt for the location. The prices are a bit on the high end to ensure maximum
quality and since we want to give our customers the very best.

At King’s Dine we will try to make use of technology as much as possible:

1 .Kiosk tablets- Instead of cash registers, all billing and ordering would be done through kiosk tablets.

2. The tables would have buttons to page waiters and specific waiters would be assigned individual
tables so the customers will not have to call out to waiters to catch their attention. They can just buzz
the button and the waiter would be paged.

We also a have a set of contingency plans that is explained below:

 We have well-documented recall plans, tools, and training for the workers.
 Perform mock food recall drills periodically
  Provide training on food security for all employees
 Perform annual mock food security drills
 Perform food security assessment of the facility and the distribution network
 Perform periodic employee background checks.
 Identify manufacturing sites and a plan of action in case of major business disruptions
 Establish an Emergency Action Plan (EAP) and team
 Perform EAP team training and other employee, visitor, and contractor training
 Perform risk assessment. Local weather station, fire department, and insurance companies will
help with this assessment as we start.

Our contingency plans will help us achieve the following:

 Minimize long-term impacts to the company

 Maintain a positive reputation
 Protect the brand
 Contain the crisis to the affected entity or brand, to minimize impacts for the industry
 Identify and address the concerns of stakeholders
 Provide effective information in time
 Control our financial exposure

10) Financial Plan:

Assumptions:

We assume that the interest and inflation rates will be stable for next five years.

Break Even Analysis:

Breakeven Point (in Taka) =Total Fixed Costs/ 1- (Variable Cost per food/ per food price)
= BDT. 29253160 / 1- (200/3750) = BDT. 30,900,137
This can be attained by the year 2020. So we can achieve our break-even point by 12 months.

Payback Period:

1‘st year cash flow= BDT 576277

First 2 years cash flow= BDT (576277+600105) = BDT 6576382
First 3 Years cash flow= BDT (576277+6000105+11917905) = BDT.18494287
First 4 years cash flow= BDT (576277+6000105+11917905+14544175)=BDT.3303846
First 5 years cash flow= BDT (576277+6000105+11917905+14544175+17626271)=
BDT.50664733 Total cash flow of first 5 year = BDT (576277
+6576382+18494287+3303846+3303846)
= BDT. 109350141
Total Investment= BDT.127850000
Payback period= 5 year + ( BDT. 18499859 / 6th year cash flow)
Hope North Eastern Resort® can get back our payback from 5 to 6 year.

Sources of Fund:

Our business is 100% equity based.

Start-up Funding Taka

Start-up Expenses to Fund 5,000,000

Start-up Assets to Fund 122,850,000

Total Funding Required 127,850,000

Assets

Non-cash Assets from Start-up

Land 90,000,000

Building and Plants 21,850,000

Furniture 10,250,000
Cash Requirements from Start-up 1,900,000

Additional Cash Raised -

Cash Balance on Starting Date 3,850,000

Total Assets 127,850,000

Liabilities and Capital

Liabilities -

Current Borrowing -

Total Liabilities -
 Capital

Equity 127,850,000

Total Capital 127,850,000

Total Capital and Liabilities 127,850,000

Total Funding 127,850,000

REFERENCES:

1. U.S. Food and Drug Administration (FDA). (2014).  Industry Guidance-Information on Recalls of FDA
Regulated Products.  Retrieved  from http://www.fda.gov/Safety/Recalls/IndustryGuidance/default.htm
2. Hiles, A. (Ed.). (2007). The definitive handbook of business continuity management  (2nd ed.). West
Sussex, England: Wiley & Sons.
3. Shropshire, J. & Kadlec, C. (2009).  Developing the IT disaster recovery planning construct. Journal of
Information Technology Management (JITM), XX(4): 37–56. Retrieved from http://jitm.ubalt.edu/XX-
4/article3.pdf
4. https://yourbusiness.azcentral.com/production-planning-food-service-establishment-29318.html