Global Powers of Retailing 2019

World’s Top 250 retailers collectively achieved strong growth in FY18, generating

$4.53 trillion in revenues, up 5.7% year-on-year.

Average size of company in the Top 250-$18.1 billion
Minimum retail revenue required to be among Top 250- $3.7 billion

In 2018, there were 39 of the Top 250 global retailers now operating in Australia
– one more than in 2017. Of the 39, there are only 3 companies that are Australian-
Wesfarmers, Woolworths & JB HiFi.

While US retailers continue to be over-represented (33% of the Top 250 retailers operating in
Australia are headquartered in the US), this has dropped from 45% last year.
Three Australian based retailers – Wesfarmers, Woolworths and JB HiFi – all remain in the
Top 250 in 2018 as well. JB HiFi’s ranking has moved up, from 218 to 181 with Wesfarmers
and Woolworths maintaining their top 25 placings, at 21 and 22 respectively (Wesfarmers
unchanged, Woolworths up one place).
Formed- 1914 as a Western Australian farmers’ cooperative , Wesfarmers has
grown into one of Australia’s largest listed companies.
Businesses-
1. Retail Division- Supermarket, convenience stores, liquor stores; home improvement;
apparel, general merchandise and office supplies.
(In November 2018, the group demerged Coles)
2. Industrials Division- Chemicals, energy and fertilisers and industrial safety products.

Retail Revenue (2017-18)- $48.75 billion

No. of Employees- 217,000 (largest private employer in Australia)
Retail Businesses-
1. Bunnings ($8.7 billion)- Leading retailer of home improvement and outdoor living
products in Australia and New Zealand.
2. Coles ($28 billion)- Supermarket, Liquor, Convenience stores- provides fresh food,
groceries, general merchandise, liquor- having 809 supermarkets, 711 convenience
outlets, 899 liquor stores.
3. Department Stores ($6 billion)-
a. Kmart- 228 stores throughout Australia and NZ- Provides families with
everyday products at lowest prices- Offering wide range of apparel and
general merchandise products at low prices.
b. Target- 303 stores- Delivering fashion that excites and quality that
endures at the best price- Like Kmart, Target participates in the Australian
clothing, homewares and general merchandise retail sector
4. Officeworks ($1.5 billion)- 165 stores- Office supplies
Founded in 1924.

One of Australia's largest retailers with some of the most recognised and trusted brands –

- Woolworths (Australian Food),

- Countdown (NZ Food)
- Dan Murphy's (Endeavour Drinks)
- BWS
- BIG W (Discount Store)

Retail Revenue (2017-18)- $42.9 billion

Store Network

No. of Employees- Approx. 200,000

JB Hi-Fi is a publicly listed Australian retailer that sells and specialises in consumer goods. The
company employs approximately 12,500 people, operates in Australia and New Zealand, and is
administered from its head office in Chadstone, Victoria. JB Hi-Fi is listed on the ASX under the code
JBH.

Product- Electronic Products

The company employs approximately 12,500 people, operates in Australia and New Zealand, and is
administered from its head office in Chadstone, Victoria.

JB Hi-Fi is listed on the ASX under the code JBH.

 Cameras
 Drones & Robotics
 Health, Fitness & Wearables
 DJ & Musical Instruments
 Car Gear

JB Hi-Fi Solutions provides electronic, telecommunication and audiovisual products and related
professional services to corporate, government and wholesale markets, such as the hospitality and
education sectors.

JB Hi-Fi HOME is a specialty store typically located at homemaker centres, with a focus on:

 Consumer electronics
 Whitegoods
 Cooking appliances
 Air-conditioning

Along with JB Hi-FI-branded stores, the group also has ownership interests in The Good Guys, an
Australian-based consumer electrical store brand with a focus on home appliances.

Place- Australia and New Zealand through 180 retail stores.

Price- Psychological Pricing Method

Promotion- The organisation heavily depends on the traditional media management to promote
them.
Competitor Analysis of JB Hi-Fi:

Item JB Hi-Fi Harvey Norman

Sales Last Year CD, DVDs, Blu-ray discs, video Large Home appliances of
games, large home appliances
 of $80m $95m

Last year $2.8m after four

Similar to its prevailing years it
Profits previous years losses of almost
made a total profit of $5m
about $7.9

Besides Australia, they make

Mainly focussed to the export to Croatia, Kosovo,
Marketing Focus
continent Montenegro and Russian
Federation

Is a recognized brand
of Croatia, Kosovo,
Efficient system of
Montenegro and Russian
manufacturing
Strengths Federation along with its own
Is one of the known
resident place
name across Australia
Strength in its
marketing ability internationally

Customer support International partner

Improper training network is average
Weakness methods for new employee Lack of revision in
relation relation to product design