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By
ANSHUL SINHAL
FMS/MBA/2018-20/011
The following Summer Internship Report titled “FINANCIAL ANALYSIS & VALUATION OF
GODREJ CONSUMER PRODUCT LIMITED " is hereby approved as a certified study in
management carried out and presented in a manner satisfactory to warrant its acceptance as a
prerequisite for the award of Master of Business Administration for which it has been submitted. It
is understood that by this approval the undersigned do not necessarily endorse or approve any
statement made, opinion expressed or conclusion drawn therein but approve the Capstone Report
only for the purpose it is submitted.
I am highly indebted Prof. Binod Gopal Mukherjee for giving me the opportunity to take up
this topic and the guidance and the constant supervision as well as providing necessary information
regarding the project and also for their support in completing the project.
I would like to express my gratitude towards my parents & to all my friends, seniors who
helped me in conducting the survey , teaching , non-teaching staff , batch mates of Sri Sri
University , who provided moral support and the much needed inspiration to conclude the project in
time.
Thanking you.
Anshul Sinhal
FMS/MBA/2018-20/011
Table of Contents
CHAPTER 1 .............................................................................................. 1-
1.1 INTRODUCTION ............................................................................... 2
1.2- OBJECTIVE OF THE STUDY ......................................................... 2
1.3 - SCOPE OF STUDY .......................................................................... 3
1.4 - DATA COLLECTION ..................................................................... 3
1.5 - METHODOLOGY ............................................................................ 4
1.6 - LIMITATION OF THE STUDY ..................................................... 7
CHAPTER 2 ...................................................................................... 8
2.1 - THEORITICAL ASPECTS OF FINANCIAL ANALYISIS AND
VALUATION ............................................................................................ 9
2.2 - INTRODUCTION OF VALUATION IN FMCG SECTOR ......... 10
2.3 - COMPANY INTRODUCTION ..................................................... 11
CHAPTER 3 .................................................................................... 12
3.1 - DATA ANALYSIS ......................................................................... 13
CHAPTER 4 .................................................................................... 18
4.1 - DATA ANALYSIS ......................................................................... 19
4.2 – CONCLUSION .............................................................................. 20
CHAPTER 5 .................................................................................... 21
5.1 – DCF Annexure................................................................................ 22
CHAPTER – 1
(Introduction & Methodology)
1
1.1 INTRODUCTION
Valuation is the process of determining the current worth of an asset or a company; there
are many techniques used to determine value. An analyst placing a value on a company
looks at the company's management, the composition of its capital structure, the prospect
of future earnings and market value of assets.
The market value of a security is determined by what a buyer is willing to pay a seller,
assuming both parties enter the transaction willingly. When a security trades on an
exchange, buyers and sellers determine the market value of a stock or bond. The concept
of intrinsic value, however, refers to the perceived value of a security based on future
earnings or some other company attribute unrelated to the market price of a security.
The process of making an estimate of worth of real property or real property or other assets
for a particular purpose e.g. purchase, sale, audit, rating, compulsory purchase or taxation.
That purpose and the relevant circumstances will determine assumptions and facts that are
appropriate and hence the process used.
When a firm is required to show some of its assets at fair value, some call this process
"mark-to-market". But reporting asset values on financial statements at fair values gives
managers ample opportunity to slant asset values upward to artificially increase profits and
their stock prices. Managers may be motivated to alter earnings upward so they can earn
bonuses. Despite the risk of manager bias, equity investors and creditors prefer to know
the market values of a firm's assets—rather than their historical costs—because current
values give them better information to make decisions.
2
1.3 - SCOPE OF STUDY
In this report we are going to study the various important data from year 2015 to 2018 of
“Godrej Consumer Product Limited” and predict the expected data in the next two years
i.e. - 2019 and 2020. We will calculate the annual relative growth and the growth rate on
various important financials with respect to the previous years. Then we will compare the
financials with the various averages like arithmetic mean, geometric mean, standard
deviation and its differences in results analysis and their interpretation.
We will than value the company using Simple DCF valuation and find the free cash flows,
WACC, terminal value and enterprise value to equity value of Godrej Consumer Product
Limited.
3
1.5 - METHODOLOGY
When valuing a company as a going concern there are three main valuation methods used
by industry practitioners:
(1) DCF analysis,
(2) Comparable company analysis, and
(3) Precedent transactions.
These are the most common methods of valuation used in investment banking, equity
research, private equity, corporate development, mergers & acquisitions (M&A), leveraged
buyouts (LBO) and most areas of finance.
Comparable company analysis (also called “trading multiples” or “peer group analysis” or
“equity comps” or “public market multiples”) is a relative valuation method in which you
compare the current value of a business to other similar businesses by looking at trading
multiples like P/E, EV/EBITDA, or other ratios. Multiples of EBITDA are the most
common valuation method.
4
The “comps” valuation method provides an observable value for the business, based on
what companies are currently worth. Comps are the most widely used approach, as they
are easy to calculate and always current. The logic follows that, if company X trades at a
10-times P/E ratio, and company Y has earnings of $2.50 per share, company Y’s stock
must be worth $25.00 per share (assuming its perfectly comparable).
Precedent transactions analysis is another form of relative valuation where you compare
the company in question to other businesses that have recently been sold or acquired in the
same industry. These transaction values include the take-over premium included in the
price for which they were acquired.
These values represent the block value of a business. They are useful for M&A
transactions, but can easily become stale-dated and no longer reflective of the current
market as time passes. They are less commonly used than Comps or market trading
multiples.
5
the firms to have infinite lives due to the fact that the small firms are more open to
acquisition and bankruptcy than the larger ones.
• Explicit Period (period for which FCFF was calculated – till 2020E)
• Period after the explicit period (post 2020E)
6
Step 6 – Adjustments
The sixth step in Discounted Cash Flow Analysis is to make adjustments to your enterprise
valuation. Adjustments to the Discounted Cash Flow valuations is done for all the non-core
assets and liabilities that have not been accounted for in the Free Cash Flow Projections.
Valuation may be adjusted by adding unusual assets or subtracting liabilities to find the
adjusted fair equity value.
7
CHAPTER – 2
(About GCPL & FMCG Valuation)
8
2.1 - THEORITICAL ASPECTS OF FINANCIAL ANALYISIS AND
VALUATION
Financial statements are prepared to meet external reporting obligations and also for
decision making purposes. They play a dominant role in setting the framework of
managerial decisions. But the information provided in the financial statements is not an
end in itself as no meaningful conclusions can be drawn from these statements alone.
However, the information provided in the financial statements is of immense use in making
decisions through analysis and interpretation of financial statements. Financial statement
analysis is the process of identifying financial strengths and weaknesses of the firm by
properly establishing relationship between the items of the balance sheet and the profit and
loss account. There are various methods or techniques that are used in analyzing financial
statements, such as comparative statements, schedule of changes in working capital,
common size percentages, funds analysis, trend analysis, and ratios analysis.
Valuation is the analytical process of determining the current (or projected) worth of an
asset or a company. There are many techniques used for doing a valuation. An analyst
placing a value on a company looks at the business's management, the composition of its
capital structure, the prospect of future earnings, and the market value of its assets, among
other metrics.
There are seven steps in using DCF model
Here are the seven steps to Discounted Cash Flow Analysis –
#1 – Projections of the Financial Statements
#2 – Calculating the Free Cash Flow to Firms
#3 – Calculating the Discount Rate
#4 – Calculating the Terminal Value
#5 – Present Value Calculations
#6 – Adjustments
#7 – Sensitivity Analysis
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2.2 - INTRODUCTION OF VALUATION IN FMCG SECTOR
The Fast-Moving Consumer Goods (FMCG) sector is the fourth largest sector in India.
The FMCG sector has grown from US$ 31.6 billion in 2011 to US$ 52.8 billion in 2017-
18. The sector is further expected to grow at a Compound Annual Growth Rate (CAGR)
of 27.9% to reach US$ 103.7 billion by 2020. The sector witnessed growth of 16.5% in
value terms between June–September 2018; supported by moderate inflation, increase
in private consumption and rural income.
Accounting for a revenue share of around 4%, rural segment is a large contributor to
the overall revenue generated by the FMCG sector in India. Urban segment accounted
for a revenue share of 55% in the overall revenues recorded by FMCG sector in India.
Revenues of FMCG sector reached Rs 3.4 trillion (US$ 52.8 billion) in FY18 and are
estimated to reach US$ 103.7 billion in 2020.
Growing awareness, easier access, and changing lifestyles are the key growth drivers
for the consumer market. The focus on agriculture, MSMEs, education, healthcare,
infrastructure and employment under the Union Budget 2018-19 is expected to directly
impact the FMCG sector. These initiatives are expected to increase the disposable
income in the hands of the common people, especially in the rural area, which will be
beneficial for the sector.
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2.3 - COMPANY INTRODUCTION
Godrej Consumer Products is a leading emerging markets company. As part of the over
120-year young Godrej Group, we are fortunate to have a proud legacy built on the strong
values of trust, integrity and respect for others. At the same time, we are growing fast and
have exciting, ambitious aspirations.
Today, our Group enjoys the patronage of 1.15 billion consumers globally, across different
businesses. In line with our 3 by 3 approach to international expansion at Godrej Consumer
Products, we are building a presence in 3 emerging markets (Asia, Africa, Latin America)
across 3 categories (home care, personal care, hair care). We rank among the largest
household insecticide and hair care players in emerging markets. In household insecticides,
we are the leader in India and Indonesia and are expanding our footprint in Africa. We are
the leader in serving the hair care needs of women of African descent, the number one
player in hair colour in India and Sub-Saharan Africa, and among the leading players in
Latin America. We rank number two in soaps in India, are the number one player in air
fresheners in India and Indonesia, and a leader in wet tissues in Indonesia.
But for us, it is very important that besides our strong financial performance and
innovative, much-loved products, we remain a good company. Approximately 23 per cent
of the promoter holding in the Godrej Group is held in trusts that invest in the environment,
health and education. We are also bringing together our passion and purpose to make a
difference through our 'Good & Green' approach to create a more inclusive and greener
India.
At the heart of all of this, is our talented team. We take much pride in fostering an inspiring
workplace, with an agile and high-performance culture. We are also deeply committed to
recognising and valuing diversity across our teams.
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CHAPTER – 3
(Data Analysis & Valuation)
12
3.1 - DATA ANALYSIS
Financial data analysis of Godrej Consumer Product Limited from the year 2016 till the
projected year 2020.
Figure 3.1
Figure 3.2
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Figure 3.3
Interpretation
The sales growth of the company is comparative very slow. The reason may be because of
the growth in the soap market, the value of which is comparatively very low and it doesnot
have much impact on the overall sales volume.
The EBIT of the company is growing at a rate of approx. 17% in the year 2016-18 but in
the year 2019 there was decrease in the EBIT even there was increase in Sales, so the reason
for this may be because of competition in the market and increase in the manufacturing
cost. It is just an abnormal downtrend but it start growing at a normal trend after some
years.
Accounts Payable of the company is increasing very fast which reflects the increasing short
term liability of the company even there was not an increase in the Work in progress. It is
not good if the Accounts payable increases at this trend.
The retained earnings is also good, as there is increase in the trend on year on year basis
by 36% approx. So this reflects the company is going to come up with some new products
as it always does and which will be beneficial for the company in the upcoming years.
14
DISCOUNTED CASH FLOW METHOD
Free cash flow is the cash, which is left out after the company pays all of the operating
expenditure and required capital expenditure.
Having estimated the free cash flows for the next five years, we have to figure out the
worth of these cash flows in the present time. However, to get to know the present value
of these future cash flow, we would require a discount rate that can be used to determine
the net present value or NPV of these future cash flow.
Figure 3.4
Figure 3.5
Terminal Value
Growth in perpetuity method:
Long term growth rate 10.6%
WACC 19.6%
Free cash flow (t+1) 3,136.2
Terminal Value 34,761.7
Present Value of Terminal Value ₹24,293
(Source: Compiled & computed)
15
However, the most commonly known method is to apply a perpetuity method using the
Gordon Growth Model to value the company. The formula to calculate the terminal value
for future cash flow is:
Terminal Value = Final year projected cash flow * (1+ Infinite growth rate)/ (Discount
rate-Long term cash flow growth rate)
Figure 3.6
WACC
Share Price ₹670.15
WACC = 19.6%
(Source: Compiled & computed)
Enterprise value is the sum of a company's market capitalization and its debts, minus the
cash and cash equivalents it holds and sum-total of the values the shareholders have made
available for the business and can be calculated by multiplying the market value per share
by the total number of shares outstanding.
17
CHAPTER – 4
(Finding & Conclusion)
18
4.1 - FINDINGS & SUGGESTIONS
The outcome of the financial analysis and the valuation are as follows:
Financial Analysis -
• The sales growth of the company is comparative very slow. The reason may be
because of the growth in the soap market, the value of which is comparatively very
low and it doesnot have much impact on the overall sales volume.
• The EBIT of the company is growing at a rate of approx. 17% in the year 2016-18
but in the year 2019 there was decrease in the EBIT even there was increase in
Sales, so the reason for this may be because of competition in the market and
increase in the manufacturing cost. It is just an abnormal downtrend but it start
growing at a normal trend after some years.
• Accounts Payable of the company is increasing very fast which reflects the
increasing short term liability of the company even there was not an increase in the
Work in progress. It is not good if the Accounts payable increases at this trend.
• The retained earnings is also good, as there is increase in the trend on year on year
basis by 36% approx. So this reflects the company is going to come up with some
new products as it always does and which will be beneficial for the company in the
upcoming years.
DCF valuation –
• Equity value per share according to the DCF Model is ₹385 but the current market
price in the stock market is ₹700.00(07.04.2020) which nearly double from this
model. So, as per analysis we should not buy this stock for the time being as there
will be steady fall in the price of the share.
o But this also depends on the various factors if the company introduces any
new product and it has a good amount of retained earnings that will then it
will have a positive impact on the value of the equity value and the price of
stock may even increase.
19
4.2 – CONCLUSION
Valuation through DCF model is based upon various assumptions, so there are approximate
values that may be nearly same as per company data if the growth and projections are as
per the actual growth.
By this financial analysis and valuation we have got various insights to the company’s
overall performance and predict the growth as per its historical trends.
So, I conclude that “Godrej consumer Product limited” is an overvalued company as per
stock market but its innovations and retained earning some leads us to the introduction of
new products that will increase the value of the company when valued with this model.
20
CHAPTER – 5
(DCF Valuation Annexure)
21
5.1 – DCF Annexure
Gross PP&E (increases annually be capex) (₹213) (₹208) (₹180) (₹311) (₹311) (₹311)
22
Growth Calculation of GCPL
23
Terminal Value
Growth in perpetuity method:
Long term growth rate 10.6%
(int rate * ROIC)
WACC 19.6%
Free cash flow (t+1) 3,461.4
Terminal Value 38,365.6
Present Value of Terminal Value ₹26,811
WACC
Share Price ₹670.15
Diluted Shares Outstanding 68.1
Cost of Debt 5.2%
Tax Rate 33.0%
After-tax Cost of Debt 3.5%
Cost of Equity 24.9%
WACC 19.6%
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Calculation of Cost of Equity
Beta 0.83477237
Market Return 28.40%
Risk free Return 7.35%
Cost of Equity 24.93%
𝑅𝑒 = 𝑅𝑓 + 𝛽(Rm-Rf)
= 7.35% +.0834(28.40% - 7.35%)
= 24.93%
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Notes:-
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